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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Shannon Lee
NetID Slee893
Group Number: 271
Website Link: http://infosys110group271.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Johnnie Wednesday 12pm
Time Spent on
Assignment:
20 hours Word Count: 1597

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FASTRACK: THE MEDICAL WAIT ROOM REDUCER
INTRODUCTION
With an innovative spin, we have created a solution to the stress and long hours spent in the
waiting room for a doctors appointment. Fastrack is an app that enables patients to
determine if a doctors visit is in fact necessary, chat online with a real life doctor, schedule
an appointment, check in to the appointment and complete a patient questionaire profile.
These tasks involve the support of a developed medical centre or hospital, information
technology, and intelligent doctors and medical staff. Although it may be combersome to
fully encorperate all of these functions into one App, the end result will be extremely
benefical to both hospitals and patients alike.
3. BUSINESS SECTION
3.1 Vision
To provide a Mobile App that makes medical check-ups convenient and fast. Ensuring first,
patients visit to the doctors office is necessary and second, their waiting room experience is
hassle free.
3.2 Industry Analysis: Medical Application Industry
Industry: Mobile Medical App Industry. Apps used to help patients with their common
doctor visit.
Force: High/Low: Justification:
Buyer power: low This product is new and innovative, therefore
buyers do not have many other comparable
options. For example, right now, many mobile
apps lack adequate protections for security and
confidentiality (Conn, 3). Also, if a hospital or
individual practice chooses to switch their system

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to be compatable with this app then most
patients will feel obligated to use it.
Supplier power: High In order to create a successful mobile app it is
important to connect with suppliers that can
develop the design and technology needed. Even
large companies often have to turn to the supply
of a developer, Notable companies that have
partnered with WorkLight (a technology
developer) include Google, RIM, Microsoft and
IBM (Courbanou, 6). It seems that, Developers
especially those that can develop for multiple
platforms stand to be the winners in this
burgeoning market (Courbanou, 7).
Threat of new entrants: High
The industry of Medical Apps is on the uprise. It is
quickly developing as new entrants try to create
more useful products. Modern Healthcare quotes
a reporter saying that there is considerable room
for growth in this sector. (Conn, 4)

Threat of substitutes: Low
Patients could choose the traditional method of
doctors appointments and waiting room but
statistics show that, Smartphones have become
an indispensable source of healthcare
information for many, with 38% of smartphone
users saying their device was essential for finding
health and medical information (Conn, 5).


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Rivalry among existing
competitors:
Low
Most of the consumer healthcare apps were
simple in design and do little more than provide
information, according to the IMS report (Conn,
5). This shows that Fastrack will not have much
competition with Apps that offer as much as it
does.

Overall attractiveness of the industry: Altogether, the attractiveness of the industry out
weighs the high threat of new subistitutes and supplier power. Fastrack will be able to over
come this through developing a strong network and partnerships before others enter the
market as new competition in the future. Also, as technology increases there might be an
increase in options of suppliers, lowering their power.
3.3 Customers and Thei r Needs
The customers Fastrack intends to target are patients receiving basic health care or
attending medical check-up appointments. Patients need assistance in determining if a visit
to their doctor is necessary, this involves a diagnosis of their condition and symptoms. The
diagnosis must be accurate enough to tell them whether they need an appointment or
follow up care instructions with over-the-counter suggestions. Another important patient
need is a less stressful, time consuming waiting room experience. Fastrack targets patients
who are fed up with the health care process and desire something innovative to improve it.
3.4 Fastrack: Mobile Medical Appl ication
Fastrack is designed to fill the target patients exact needs. It is innovatively constructed to
intertwine multiple capabilities into one operating system. It provides help for patients who
are deciding whether or not to make an appointment, who are trying to save time in the
waiting room and who are inquiring to store their medical history information in a secure
space. Its software is designed in such a way that it can narrow down exactly what each
individual patient is in need of.
3.5 Suppliers and Partners

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Suppliers include doctors and medical staff belonging to medical practices and hospitals. It is
important to have information directly from those working in an up-to-date hospital
environment. An Information Technology supplier is necessary for the creation and support
of the systems within Fastrack. The app needs up to date medical information in order to
accurately diagnose their patients. Fastrack can receive this from a medical research centre
supplier or from partnering with an established hospital. This partnership would be
beneficial for both parties because hospitals must support the app before it is usable by
patients and the app supports the hospitals waiting room process. Without hospitals
supporting the application there would be no doctors available for instant messaging, or
waiting rooms to check in to.
3.6 Strategy: Focused Low Cost
Fastrack is for a narrow audience at a reasonable price. There is a wide spectrum of mobile
medical applications in the industry, however, they fall into various catagories. One of the
huge differences is the customers in which the app is designed for. Some apps are created
for doctors while others are created for patients. Fastrack is created for a small portion of
the medical population, the average person needing basic medical care. It is not intended
for researchers, or those seeking care for complex illnesses or diseases. Fastrack would be
encouraged to all patients in a certain practice or hospital attending healthcare
appointments and therefore offered at an inexpensive price.
The overall strategy is therefore Focused, Low cost.
3.7 Value Chain Activity: Technology Management
The most important value chain activity for this business is Technology management.
The Fastrack is made from innovative technology and will need to be supported by
Information Systems throughout its lifetime. It involves various systems to work together
seemlessly, as well as the ensured security of a data storage network.
3.8 Business Processes

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3.8.1. DI AGNOSIS PROCESS This process allows the patient to determine if a doctors visit is necessary.
By eliminating unnecessary visits the waiting room will be less crowded and patients will not have to go
through as much hassle when they are already not feeling well. It will also help keep common cold germs out
of waiting rooms.



Login to Fastracks
secure network
Answer questions and
provide basic
information of
symptoms
After
diagnosis, is
a doctors
visit
necessary?


Yes
No
Leave doctor
office or exit app
Receive guided
instructions for
self-care.
Make an
appointment
through Fastrack

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3.8.2. CHECK-IN PROCESS The check-in process is crucial to the Fastrack App because it
makes the waiting room process much smoother and idealy faster. It eliminates the process
of standing in line to check-in and pay at reception.



Arrive at doctor's
office
Check in with
appointment
confirmation number
Paying
with cash
or card?


Cash
Card
Receive electronic
receipt or paper
receipt
Leave doctor
office or exit app

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3.9 Functionalities
3.9.1. DI AGNOSIS PROCESS
To produce an accurate patient diagnosis
To facilitate patient to doctor messaging
3.9.2. CHECK-I N PROCESS
To complete the payment transactions
Transfer of information
3.10 Systems

3.10. 1. PATIENT ANALYSI S DATA SYSTEM Data and information are gathered and analyzed
through a series of questions from the system to the patient. After processing through the
data the system provides an output to help support the patient in deciding whether or not
they need a medical appointment.
3.10. 2. CONTACT CENTRE INSTANT MESSAGING SYSTEM This system directly involves
customer service. Its purpose is to give the patient extra support or health analysis through
an instant messaging program. It is catagorized in Customer Relationship Management
Systems.
3.10. 3. PAYMENT PROCESSING SYSTEM- A transactional system is needed to support the
function of payment online during the time of check in. This enables the patient to feel
secure and at ease paying through a protected online portal.
3.10. 4 DOCUMENT EXCHANGE SYSTEM- In order to successfully check in the patient must
send notifaction of their arrival and their appointment confirmation number. This is
supported through collaboration through the patient and the hospital

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Management
1. Diagnosis
Process
1. To produce an accurate patient diagnosis

2. To facilitate patient to doctor messaging
Patient Analysis Data system

Contact centre instant
messaging system
Decision Support System

Customer Relationship
System
2. Arrival,
check-in
process
1. To complete the payment transactions

2. The transfer of information from patient to
hospital database
Payment processing system

Document Exchange System
Transactional Process
System

Collaboration

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CONCLUSION
Fastrack will change the way patients feel about hospitals. The information systems and
innovative technology used to simplify the waiting room process of a common doctor visit
will surely satisfy many customers.
REFERENCES

1. Author. (n.d.). Title of page. Retrieved from URL
2. Courbanou, Dave. (Feb. 10, 2011). The VAR guy. http://thevarguy.com/information-
technology-channel-partner-programs/mobile-app-platform-vendor-worklight-
looking-partner
3. Conn, Joseph. (Dec. 14, 2013). No Longer a Novelty, Medical Apps are increasingly
valuable to both clinicians and patients.
http://www.modernhealthcare.com/article/20131214/MAGAZINE/312149983
4. Blackwell, Husch. (May 20, 2014). Association of Corporate Counsel.
http://www.lexology.com/library/detail.aspx?g=555c0ec9-bf7c-4ee6-b67a-
a4a0f5da490d
5. Jeevane, Yojana. (Nov. 2013) Allied Market Research.
http://www.alliedmarketresearch.com/mobile-health-market
6. Hoyle, Andrew. (Nov. 2013) Health Apps on the Rise, but Medical use still limited.
http://www.cnet.com/au/news/health-apps-on-the-rise-but-medical-use-is-still-
limited/