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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS
SECTION
2014

Name Jayapriya Rajasekaran
NetID Jraj552
Group Number: 189
Website Link:
http://www.scribd.com/doc/226003389/Deliverable-02-
Jaya
Tutorial Details
Tutor: Day: Time:
Anastasia Tutor Friday 9am
Time Spent on
Assignment:
21 hours
Word
Count:
1639

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FRUIT SCANNER
INTRODUCTION
The problem was that all fruits are not fresh from the supermarket. The solution to
prevent the customers from buying rotten fruits is through a technology called a fruit
scanner.This solves the problem by scanning the inner layer of the fruit to determine
the freshness of the fruit, and make the world a better place. Through this people
can save money by buying the right quality of fruits and also prevent future diseases
from happening.
3. BUSINESS SECTION
3.1 Vision
Our vision will reach beyond food trading by organization and supporting the health,
well being, and healing of people through quality assurance on the fruits purchased.

3.2 Industry Anal ysi s: Quality assurance for fruit industry
Industry: The fruit scanner is part of a quality assurance for fruit industry
Force: High/Low: Justification:
Buyer power: High
The Buyer power is high for this device, due
to different alternatives for this product that
can check the freshness of the fruits. Such as
using RFID with Oxygen and Carbon Dioxide
Sensor, colorimeter, and MRI scanners.


(Ki Hwan Eom, Min Chul Kim, SeungJoon
Lee, and Chang won Lee, 2012)


Supplier power: Low
There are other choices to buy from this
product since similar devices have been
created, such as using RFID with Oxygen and
Carbon Dioxide Sensor, colorimeter, and MRI
scanners. Therefore the supplier power is
low.

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Threat of new entrants: High Threat of new entrants is high since making
this product does not cost much therefore has
a low cost production. Since this device can
be made through used and cheap hardware.
Threat of substitutes: Low There are not many alternatives for this
deivce since this is a new product, which
makes the threat of subsititutes low. Since
and alternative for consumers who dont need
any devices to check their fruits, the only
other alternative would be to check the fruit
physically.
Rivalry among existing
competitors:
High There are many other competitors in this
industry since the other devices like the MRI
and colorimeter, can also tell whether a fruit is
fresh or not. Making the rivalry among
exsisting competitors high.
Overall attractiveness of the industry: According to porters five froces model above,
the industry is very attractive since this fresh fruit scanner device is easy to produce
and comsume, compared to the other devices such as the MRI and colorimeter.
Therefore making this industry an attractive industry.
3.3 Customers and Their Needs
The target group of customers is pretty much everyone in society who consume
fruits from their supermarkets. People buy fruits so with provides them the health
benefits they need in their daily life such as nutrients and vitamins. But by not having
fresh fruits making them cheat out of the vitamins they need to perform in life and
which can create health problems in their future. Therefore, the target group
identified are a range of people from old folks to young teenagers. This way it

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enables the customers of the supermarkets to scan their fruit and check whether this
fruit is which is fresh and is healthy to consume. Another customer is supermarkets
who would have this device in their stores for their customers to use to get the
assurance that this fruit is a healthy fruit, bringing them more goodwill to the
company and also more fruit buyers as well.
3.4 The Product and Service
This product could use the sensor to composed by a very strong laboratory scale
completely manufactured in Francein stainless steel by Agro Technologies on which
is screwed the usb camera. The 2.0 MB Usb microscope included in this device has
been manufactured by a well known optical company in Asia; it is equiped with a
polarizer in order to obtain high colour definition. The software has been developed
by our mother company Apollinaire Ltd, which is anaerospace subcontractor,
equiping many airplanes in the world as well as space launchers.
3.5 Suppliers and Partners
The crowley company (supplier) This company distributed different types of
scanners and enables this consumes to have an insightful look that the features
needed for different types of scanners.
Trade me (supplier)- Trade Me, is NZ's biggest and most popular auction which is all
classifieds site, with thousands of new and used items in a wide range of categories.
In order to make the scanner trade me would have mostly everything needed to
make it compared to other companies.
Furture ceuticals (parnters) They provide and package different types of fruits to be
distributed. The fruit scanner device will allow this business to make her their fruits
being distributed to be 100% fresh and in the best of its quality.
NR fruits (partner) This company offers a wide range of fresh fruits, they have
developed strong partnership with many well-known suppliers of foreign countries
that provide high-quality products. This business should use the fruit scanner to
enable them to determine the quality of the freshness within the fruit, to assure all
the consumers with the best quailty fruits available to them, this will also be a benefit
to the company since it will increase in their sales as well.
3.6 Strategy: Differentation Strategy
In order to make this fruit scanner device there is a lot of equipment required to
create this device. Therefore a high cost production since the device allows us to see

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inside a frui,t telling us if the fruit should be sold or not by checking how fresh the
fruit is, thus making it easier for the farmers. Many hardware and components are
needed such as the laser to scan the fruit. Many people depend on the fruit farmers
and supermarkets making it a broad market fot this industry.
3.7 Value Chain Acti vity: Market and sel l product
The most important value chain activity for this business is marketing and selling
products. The customers need insightful information about this product in order to
buy the product. Since the product is aimed at fruit farmers and supermarkets the
marketing for this product is important so it enables the consumers to be attracted to
this decive, so that they will want to buy it. The equipment needed is quite expensive
but not more expensive than MRI scanner or colorimeter, so therefore the selling of
the product depends on the marketing of this product and how it comes across to the
consumers.
3.8 Business Processes
3.8.1. SALES PROCESS - Advertising is important because it creates market
awareness for a product. It is a strategy used by the manufacturer to persuade and
convince the consumer that this is the best value for money for the consumer.
Different channels that manufacturers use to advertise their products include radio,
television, the Internet, posters and word of mouth.



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SALES BUSINESS PROCESS 1 MODEL






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3.8.2. MARKETING PROCESS - Marketing are the planned efforts of performing
market research, in selling products to customers and promoting them through
advertising to further enhance a business. Marketing is useful in the following ways
to a business, it promotes the product awareness, and helps boost sells and builds
company image and reputation. Marketing is one of the main differences between
the fruit company and the competitor in getting their sale.

MARKETING BUSINESS PROCESS 2 MODEL


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3.9 Functionalities
3.9.1. SALES PROCESS
Making a fixed cost used for the sales
Make a target and make sales
3.9.2. MARKETING PROCESS
Making goals of selling products to customers depending on their
needs
The communication function
Identifies where the buyers are locatied
3.10 Systems

3.10.1. SALES SYSTEM In this system it allows the business to plan out how
this sales information is going to be distributed throughout the society. By
distributing this information through television, the Internet, posters and word of
mouth. By this it creates market awareness for a product to convince the consumer
that this is the best value for money for the consumer.
3.10.2. MATERIAL HANDLING SYSTEM This system invovles the
equipment produced to be protected throughout the process of manufacturing,
distribution, consumption and disposal. Material handling system also generally
separates the hardware needed to be in its best quality in order to produce the best
deivce. With broken hardware would not produce the top quality therefore ito save
time and help this system is needed to keep in track with all the hardware.

3.10.3. MARKET ANAYSLIS SYSTEM Is a system which supports the
planning, control, and transaction processing required for the accomplishment of
marketing activities, such as sales management, advertising and promotion. Making
it clearly to the consumer and the supplier of what the product it and how it is
sufficient to a business, by determining the demand and target through the data
collected.

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3.11. Summary Table: Value Chain to Systems

Value
Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell product
1. Marketing
Process
1. Making goals of selling products to
customers depending on their needs
2. The communication function
3. identifies where the buyers are
locatied

Market Analysis system

Sales analysis system
Market research fruit
System

Sales Resource
Planning fruit system
4. Sales
process
1. Make a target and make sales

2. Making a fixed cost used for the
sales

Material and handling
system


Advertising system
Transaction
processing fruit
system

Customer relationship
management fruit
system

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CONCLUSION
In conculsion, this fruit scanner device assures the comsumers of fruits to purchase
the best quality fruits using IT. The fruit scanner uses colorimeter hardware to see
through the fruits to display the inner layer of the fruit, giving us the information
provided to judge how fresh the fruit is. This device will benfit a lot of farmers and
supermarkets to provide the best quality fruits sold in their business.
REFERENCES

1. Unknown, Retrieved from http://www.agro-
technologies.com/ang/produits/?gclid=CjkKEQjw4_ubBRCArMWr6avk_J8BEi
QAIj43taSl6UmG0xf0Y_6a7mrnjw1-FS0N4vWvElIpt75hpv_w_wcB


2. Chang won Lee, 2012, http://www.hindawi.com/journals/ijdsn/2012/472986/


3. unknown Retrieved from http://offbeat.topix.com/story/11415
4. unknown Retrieved from http://www.thecrowleycompany.com/scanning-
equipment/manufacturing/
5. Trade me, Retrieved from
http://www.trademe.co.nz/Browse/CategoryListings.aspx?mcatpath=computers%2fp
eripherals%2fscanners&v=gallery&buy=now&condition=all&Y=0&mkwid=snWf4JkUy
_dc&pcrid=29596919293&pkw=computer%20scanner&pmt=b&plid=&gclid=CjkKEQj
wqYacBRDO-
Mrk6_vr8eQBEiQAWJadfHU98W8zkbm0aoQkuIOaipB5DNA_TTKz_lul-
b2eJ2bw_wcB


6. FutureCeuticals, 2014, Retrieved from http://www.futureceuticals.com/

7. Nr fruit, 2013, Retrieved from http://www.nrfruit.com/en/products