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infosys.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014

Name Neil Sharan
NetID Nsha741
Group Number: 207
Website Link: http://infosys110group274.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
johnnie Thursday 10am
Time Spent on
Assignment:
36 hours Word Count: 1636

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INTRODUCTION
In todays education system a large majority of students have learning impairments. To
accomadate these students, academic institutions and government bodies invest lots of
money into utilising and developing solutions for these students to help them achieve their
full potential ,during their schooling life. Ive developed an application to counter the high
cost of development whilst helping these students. The application converts audio
recordings into a written format. Also the application will have the ablitity to play back all
recoreded audio.
3. BUSINESS SECTION
3.1 Vision
To create an application that gives learning impaired students the opportunity to study as well as students
without learning impairments. Study meaning the ability to record, formulate and
communicate their ideas.

3.2 Industry Analysis:
Industry: Educational Support
Force: High/Low: Justification:
Buyer power: Low In New Zealand buyer power in the educational
support system is low, as they are not many
technogical resouces that learning impaired
students can use. For example at The University
of Auckland dyslexic students are only offered
one solution to help them with note taking in
lectures. (Napier, 2014)
Supplier power: High Due to the lack of available technolgical systems

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to help learning impaired students and the low
amount of suppliers who are in New Zealand.
Suppliers will have a large control of the
amounts they can charge for their products.
Which is resulting in high supplier power.
(Napier, 2014)
Threat of new entrants: High Threat of New Entrants would be high for my
industry as there are low barriers for entry. Also
anyone one with sufficient skills can create a
solution to one of the problems learning
impaired students face.
Threat of substitutes: Low At the moment in New Zealand the threat of
substitutes is low as there few suppliers for the
educational support industy. This means
customers have limited choices meaning they
can only pick from few suppliers.Also in order to
substitute solutions there would have to be an
advancement / availability in technology.
Rivalry among existing
competitors:
Low Rivalry among existing competitors is low as
there arent many suppliers in the educational
support industy. There is a need for solution and
products. The customer demand and base is
large enough that suppliers do not need to
compete for customers.
Overall attractiveness of the industry: I believe that the Educational Support industry is an
attractive industry. There is a high possiblitiy to earn profit , large customer base and a small
amount of suppliers. This results in rivalry among existing competitors being low and

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supplier power being high. Low barriers have been set up within the industry therefore
capitial requirements would be small.
3.3 Customers and Thei r Needs
The customers for my application are the learning impaired students i.e. dyslexic students and
academic organisations who cater for students with disabilities i.e. Auckland University Disabilities
services. There is a need from these customers as at this point of time there is no cost effective tools
which allow and help students to take down notes easily. At the moment UoA pays other students to
take notes for learning impaired students which has been found to be costly and not always effective
for the students who use them (Napier, 2014)

3.4 The Product and Service
My application will satisfy my customers needs as it will be able to record lectures, convert them to written
text and playback the recorded data. Also it will help learning impaired students in an effective manner, as
users can adjust the speed at which the recorded lectures audio is played back to them.
3.5 Suppliers and Partners
A possible supplier for my application would be IBM as they would offer me
programming and developing tools. (IBM, 2014)
Another possible supplier for my product would be Zeta Success online as this is a
company who specializes in mobile application design and creation. They would offer
me different designs to make the application attractive to its users. (Zeta Success
Online, 2014)

My partners would be the University of Auckland as we would share benefits as they
would now have an application which they can impliment into their education
system to help students with learning impariments fucntion better in lecture/class
environments. Over 800 students with learning imparements could be usinging the
product making the application more marketable. This would give me a large base of
test subjects to run beta tests on so I can use this feedback and improve the

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application and add new features as required. (Napier, 2014) (University of
Auckland, 2014).
Another partner I would have would be IBM as they would be able to offer my
application with developers,programmers. My application would offer them a source
of advertising as the application would be used by multiple people. (IBM, 2014)

3.6 Strategy:
- Competitve scope: my business would have a narrow market. I have chosen a narrow
market as my application is only aimed at those students with learning impairements as
they need the application. This is a specific market . The application is not meant for
students without impairment as it would give them an unfair advantage.
- Cost Strategy: my cost strategy would be low cost as our target market would be students
therefore we cannot charge large amounts for our application as this would be counter
productive. This would cause students and education providers to turn find lower priced or
low quality products. Therefore my overall strategy would be mainly focused on being low
cost as I am targeting a specific market and I want my application to be affordable for the
intended users.

3.7 Value Chain Activity:
The key value chain activity which best suits my application is Providing service after the
Sale since my product is an application that maintains a competitive advantage over my
competitors. By regularly providing updates we ensure that our customers are always able
to study with same understanding and are able to compete at the same level as students
without learning impairments. We will do this by receiving the feedback gathered from
customers and improve the application by adding features to help our users.


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3.8 Business Processes
3.8.1. BUSINESS PROCESS 1 Feedback and Response process: at the beginning of my process
the business will send a request to the customer asking for their opinion on the application.
From the response we will add improvements to the application, to meet and achieve the
needs of customer. Thisprocess is important for my product as it is at the heart of my Value
Chain Acitivty as it insures that my customers needs are consistently met. Also this imbodies
my vision , by seeing what our customers need we ensure that they are able to study to
their full potential with our application.


3.8.2. Customer Error Report Proccess: Customer has identified an error and has requested
help from customer services. Once receiving the request customer services will endevour to
solve the issue themselves. If unsucessful they will inform the customer that they are

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passing it on to a programer and developer. If they do not fix it with in the set time limit ,
the customer will be notified and told a time frame to receive their replacement. This is a
key part of my value chain activity as it is ensure customers are continuously kept upto date
on how their issue is being delt to. This process is allined with my vision as it insures my
application works at its peak at all times ensuring students can study to their full potential
with ease.









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3.9 Functionalities
3.9.1. BUSINESS PROCESS 1: Feedback and Response
Analysing all the information to see whether the information is relevant or
irrelevant.
Create the update to meet customers new needs and wants
3.9.2. BUSINESS PROCESS 2: CUSTOMER ERROR REPORT PROCESS
Send out the update to fix the error
Notify the customer that the error is not solved immediately and establish a
replacement timeframe.

3.10 Systems

3.10. 1. SPECIFI C I NFORMATION SYSTEMS 1: CUSTOMER NOTIFI CATION SYSTEM
The purpose of this system is to notify the customer when the the problem has not been resolved and ensure
them that the programmers and developers are still working to resolve the issue. This system is key as it will
keep customers happy as they know that we are still trying to solve the problem and havent forgotten about
them.
3.10. 2. SPECIFI C I NFORMATION SYSTEMS 2: FEEDBACK ANALYSES SYSTEM
The purpose of this system is to analyse the feedback received from the customers and register whether the
information is relevant or irrelevant. This system helps achieve my vision as this allows the application to be
improved so that learning impaired students can continue to achieve as well as students without learning
impairments. This ensures we are constantly developing our products to match our evolving customer base.
3.10. 3. SPECIFI C I NFORMATION SYSTEMS 3: FEEDBACK RESPONSE SYSTEM
This system is where we use the appropriate feedback and convert it into useful improvements for our
application so that our customers are satisfied and are able to work to their full potential.

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3.11. Summary Table: Value Chain to Systems
Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
After Sales
1. Feedback and
Response process


1. Analysing all the information to see
whether the information is relevant or
not,
2. Create the update to meet customers
new needs.


FeedBack analysis system

Feedback response system

Knowledge Management

Customer relationship
Management
2. Customer Error
Report Process
1. Send out the update to fix the
error,
2. Notify the customer that the error
is not solved immediately.

Customer Notification
System

Customer Relationship
Management

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CONCLUSION
Being a dyslexic university student myself I personally understand the day to day challenges
face by a student like me. By putting customer needs at the forefront of my development I
will ensure that my product always has a competitive edge and ensures learning impaired
students reach their full potential. By being able to communicate, develop and formulate
their ideas to a high standard.


REFERENCES
IBM. (2014, March 30). About IDM. Retrieved from IBM: www..ibm.com/nz/en/
IBM. (2014, April 1). IBM Partner World. Retrieved from IBM Website: https://www-
304.ibm.com/partnerworld/wps/servlet/ContentHandler/partnerworld-public
Napier, R. (2014, March 28). Coordinator for Students with Disabilities. (N. Sharan, Interviewer)
University of Auckland. (2014, March 28). About us: The uNiversity of Auckland . Retrieved from The University
of Auckland Website: https://www.auckland.ac.nz/en/about/the-university/university-history.html
Zeta Success Online. (2014, May 24). Zeta Success online mobile Apps. Retrieved from Zeta Success Online
website: www.zeta.net/services/mobile/mobile-apps/