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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Nhung Tuyet Thi Nguyen
NetID nngu774
Group Number: 406
Website Link: http://infosysgroup406.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Friday 11am
Time Spent on
Assignment:
39 Word Count: 1631

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ALCOHOL DASHBOARD SENSOR
(DETECTION SYSTEM)
INTRODUCTION
A person is under the influence of alcohol when, as a result of drinking any amount of
alcohol, his or her mental or physical faculties are so impaired as it reduce his or her ability
to think and act with ordinary care. Our proposal is the new way of preventing drunk drivers
and this is with the alcohol detection system by equipping on the vehicle.
The alcohol dashboard sensor will be a breath analyser built into the steering wheel. Before
starting the vehicle, the drivers breath will be detected and it will appear on the LED screen
whether any alcohol was detected. If the alcohol detected is over the limit the car will not
start.
3. BUSINESS SECTION
3.1 Vision
Our vision is to develop a new alcohol detection to introduce to the world. This product is a
alcohol dashboard sensor (detection system) to prevent drivers from driving drunk and this
will reduce car accidents, highway injuries and vechicular deaths. This will make our world a
better place.
3.2 Industry Analysis: Motor Vehicle Technology Industry
Industry: Motor Vehicle Technology Industry
Force: High/Low: Justification:
Buyer power: Low The buying power is low because the automotive
vehicle parts avaliable in New Zealand is quite
low. Buyer does not have many alternatives. This

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means buyer power is low. (Automotive
suppliers NZ Ltd, n.d)
Supplier power: High Companies in this type of industry (Motor Vehicle
Technology Industry) have a high supplier power
because switching cost will be reasonably high
and expensive.
Threat of new entrants: High The threates of entry barrier for the indsutry is
quite high because everything now is done
through technology now. Starting up a new
techhnology now shouldnt be difficult therefore
the threats of new entrants into this industry is
relatively high. (Project Management, 2013).
Threat of substitutes: Low Education system is one of the substitute for this
industry. The Education System provides
information on reasons on the conseuqences of
driving under the influence of alcohol. The
education system is not effective as shown in the
high proportion of death rate by drink driving.
Therefore the threates of substitute is low in this
industry. (The Health Promotion Agency)
Rivalry among existing
competitors:
High The alcohol dashboard sensor (dection system)
may sound as if its exclusive, but, many
companies out in the indsutry is already thinking
of making alcohol detection systems. The Driver
Alcohol Detection System for Safety, or DADSS,
program is a collaborative research partnership

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between the Automotive Coalition for Traffic
Safety (ACTS) Thus rivalary among exisiting
competitors is high. (National Highway traffic
safety administration, n.d)
Overall attractiveness of the industry: Though the rivalary among existing competitors is
reasonably high but the attractiveness of the industry remains high because the industry will
want to be safe, the industry can help reduce the risk of car accidents and vehicular deaths
and the reduction of this can help our world become a better place.

3.3 Customers and Thei r Needs
The targeted customers for our product (alcohol dashboard sensor (detection system)) will
be vehicle drivers who could be under the supervision of the police or anyone or is under
the punishment of the court for drink-driving. Demand is expected to be high for our
product because it helps reduce risks of car accidents, highway injuries and vehicular
deaths. Many studies show that the risk of being involved in a car crash increases as a
drivers blood alcohol level increases. (Alcohol, n.d) because consuming alcohol degrades
driving performance and affects driving behaviour. (Ministry of Transport, 2013) therefore
the alcohol dashboard sensor (detection system) that will be equipped onto the car will take
a breath sample of the driver and analyse it for any alcohol detection. The result will help
prevent drivers under the influence of alcohol from starting the car. This technology will
satisfy the customers needs by disregarding and preventing the chances of reckless driving -
driving under the influence.
3.4 The Product and Service
The alcohol dashboard sensor (detection system) is an automotive system which will be
equipped onto the vehicle and the alcohol dashboard sensor will automatically take a
breath sample of the driver and analyses to detect for any alcohol. If any alcohol is detected
by the detection system the car will not be able to start. This technology will defeintely

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satsify our customers because it prevents reckless drivers from driving and hence reduce
the risk of car accidents and any other bad solutions that may happen.
3.5 Suppliers and Partners
Other technology companies can be our suppliers, who can provide us technology devices
such as a sensor used to detect and a small LED screen which can be placed in the car to
notify the driver whether if any alcohol was detected. If our company is able to do a good
search and find the best supplier (good quality and low price) it will help reduce the cost of
production and increase the quality of our product. This will meet our strategy of Cost
Leadership.
3.6 Strategy: Cost Leadership
Our product is a new technology provided to be aimed to the broad market. We are aiming
to meet our objective of avoiding drivers to drive under the influence. This could help
reduce risk of car accidents. This could be done by using the alcohol dashboard sensor
(detection system). Our target cost strategy is to lower prices and even better lower than
our competitors. This will attract more customers in demanidng for our product. The overall
strategy is therefore Cost Leadership.
3.7 Value Chain Activity: Technology Development
The most important value chain activity for this business is Technology Development
This vision will help us meet our goals and aims. It will prevent our world from car disasters
and prevent people from car accidents and vehicular deaths. These preventions can be
prevented by using the automotive alcohol dashboard sensor equipped on the steering
wheel of the vehicle.
The strategy of cost leadership is also very important. It is to provide better quality of the
technology to satisfy our customers needs and expectations. Technology development
activity is part of a successful business.
3.8 Business Processes

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3.8.1. THE MONI TORING OF THE SYSTEM PROCESS The alcohol dashboard sensor (detection
system) will be placed on the steering wheel of the car. Before the car starts, the system will
automatically detect a breath sample to test the drivers alcohol level. It will then be
notified on the LED screen the results of the detected test. It will either be no alcohol or
alcohol. This means if the level of alcohol is over the limit the LED screen will be appeared as
alcohol therefore the car will not start.
Excessive tries to start the car will be regarded as an error and a message will be automically
sent to the police and also to our business.
THE MONITORING OF THE SYSTEM PROCESS:











3.8.2. EXCESSIVE TRIAL PROCESS Our product is involved with the driving under the
influence of alcohol therefore we want to make sure that no one is trying to get the car
started if they have a maximum limit of alcohol in them. Once there are too many tries on
trying to start the vehicle a notice will be sent to the police and to our business.
EXCESSIVE TRIAL PROCESS MODEL

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Police are notified!

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3.9 Functionalities
3.9.1. CONTROLLING THE VEHI CLE WITH THE ALCOHOL DETECTION PROCESS
Detecting alcohol level
Recognizing bad repetitive drunk drivers
3.9.2. EXCESSIVE TRI AL PROCESS
Bad drivers trying to start the car
Police will be notified (they can keep an eye out)
3.10 Systems

3.10. 1. EXCESSI VE TRIAL SYSTEM The excessive trial process will mean that if drivers keep
starting their car when alcohol is already detected serval times the police will be notified
and police will then be able to follow up.
3.10. 2. CUSTOMER RELATI ONSHI P MANAGEMENT SYSTEM- Our business will be able to get
notified every time our product has been used by our customers, whether the outcome is
succesful or even if someone is having many fail tries. We can see and check whether our
products are working properly instead of using complex feedback processes.
3.10. 3. REPETI TI VE MANAGEMENT SYSTEM- once we can recognize drivers who keeps
repeating after serval fails then the police will be notified the police will be able to follow up
on this. Our business will alao receive notifications about it. As a automotive alcohol
detection system company we can suggest them to change their habits of drink driving.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
1. Controlling of
the alcohol
detection
system
1.Detecting alcohol level

2. Recognizing bad repetitive drunk
drivers

1. Alcohol detection
processing system

2. repetitive
management system
1. Transaction
processing system

2. Customer
relationship
management
2.Excessive trial
process.
1. Bad drunk drivers trying to start the car

2. Police will be notified.
1. Excessive trial
system
2. Repetitive
management system
1. Transaction
processing system
2. Customer
relationship
manangement

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CONCLUSION
Overall, we believe our new product the alcohol dashboard sensor (detection system) will
be an advatnage to the world. It will be able to make the world a better place because it will
help prevent people driving under the influence of alcohol which will reduce the risk of car
accidents, highway injuries and vehicular deaths. Though the competition for this product
may be relatively high but we still believe this product will have a high increase of demand
as it develops.
REFERENCES

1. National Highway Traffic Safety Administration. (n.d.). Driver Alcohol Detection
System for Safety. Retrieved from http://www.nhtsa.gov/Vehicle+Safety/DADSS


2. The Health Promotion Agency. (n.d). Alcohol Facts. Retrieved from
http://www.alcohol.org.nz/research-resources/nz-statistics/alcohol-facts


3. Automative Supplies NZ Ltd. (n.d). The Best Products. Retrieved from
http://www.automotivesupplies.co.nz/products.asp


4. Ministry of Transport (2013). Alcohol and drugs crash facts. Retrieved from
http://www.transport.govt.nz/research/crashfacts/alcohol-and-drugs/

5. Alcohol (n.d). Road Traffic crashes and death. Retrieved from
http://www.alcohol.org.nz/research-resources/nz-statistics/road-traffic-crashes-
and-deaths

6. Project Management. (2013).How communication Has changed Amidst new
technology. Retrieved from http://www.brighthubpm.com/methods-
strategies/79052-exploring-how-technology-has-changed-communication/

7. Eric Pawson. 'Cars and the motor industry', Te Ara - the Encyclopedia of New
Zealand, updated 9-Nov-12 Retrieved From http://www.TeAra.govt.nz/en/cars-and-
the-motor-industry

8. NZTA Drink-Driving. (2013).Drink Driving. Retrieved from
http://www.nzta.govt.nz/about/advertising/drink-driving/index.html

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