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The best served stadium in the UK?


“This stadium will be the best served transportation wise of any stadium Strategy for the proposed ‘Kirkby Stadium,’ within the Tesco Planning Application. All
in the north west if not the UK. There will be a new rail link at Kirkby and numbered quotes are taken directly from the “Transport Assessment Document
a new station is being planned right now and built. It is right on the M57 9.1, Volume 3, Stadium, November 2007.”
motorway and we think Mersey Tram might come into the picture.”
Information regarding two Everton season ticket holders currently traveling to and
Keith Wyness, 09 August 2007. from Goodison Park using public transport from Aigburth and Crosby respectively,
will be used to highlight and give some perspective, not only to the significant
Sweeping claims from the CEO of Everton Football Club on the eve of the ballot
increase in journey time but also the real inconvenience that will be endured by all
to ascertain if the Evertonians deemed eligible by the board, were in favour of
but a few supporters on a match day at the proposed ‘Kirkby Stadium.’
relocating the first club in Liverpool, out of the city of its birth and into a small town
in Knowsley. Taking the above quote and adding it to the almost endless list of never
to be forgotten claims made by Keith Wyness throughout the summer, it is a wonder Trains
that 41% of eligible Evertonians voted “NO” to the Tesco Proposal. Maybe those 41%,
8.2 The closest station to the stadium is Kirkby, which is approximately 900m from the
despite the heady claims of the CEO, were not willing to vote “YES” to Kirkby, without
north west entrance to the site.
being in possession of the full facts.
8.4 The catchment area for the rail network is shown in Figure 8.1 and presents those
stations that are within a 45 minute journey time (station to station) of Kirkby Station. It
In July 2007, Keith Wyness said; “Fans will be asked to review the plans in detail
is assumed that spectators would be willing to spend an hour travelling to Kirkby Station
before they vote in the ballot in the first week of August with the results due later
on a train, of which up to 15 minutes has been allowed for walking to the origin station.
that month. They will be shown transportation plans, to reassure them that Kirkby
Once spectators have arrived at Kirkby Station it is approximately a 10 minute walk to
is the right location.” Mr Wyness added: “We are trying to be as inclusive and open
the stadium.
as possible. The fans are a very important part of the process.”
8.7 Those stations which have more than 100 STHs within a 15 minute walk and a 45
minute train journey are presented below in Table 8.1.
That was a promise the CEO of Everton football Club did not follow through on.
Only now, six months later, can Evertonians view the transportation plans that Keith
Name of Station/Number of Season Ticket Holders (STH)
Wyness promised we would all see in detail before the vote commenced.
Aigburth - 149
Aintree - 168
By now, all Evertonians will be aware that the Tesco Planning Application has been
Aughton Park - 111
submitted to Knowsley Council. The application is made up of a huge amount of
Birkenhead North - 110
documents; the Transport Assessment (TA) for the Stadium alone, runs to 214 pages.
Blundellsands And Crosby - 306
The majority of documents are dated as being completed (including all the EFC
Bootle New Strand - 169
related ones) in November 2007. Just two months after the ballot was held. Tesco,
Cressington - 155
Knowsley and Everton have been working on this proposal getting on for two years
Fazakerley - 229
now. They have been (and remain) legally bound by an exclusivity agreement since
Formby - 181
December 06.
Kirkdale - 516
Maghull - 241
Whether you voted “YES,” or “NO,” there should now be no doubt that Keith Wyness
Old Roan - 193
was in possession of the facts and details and knew full well what the transport
Orrell Park - 307
strategy would be, well in advance of the ballot. Given the outcome he craved, and
Rice Lane - 116
the revealing of the frankly astonishing claims within the Transport Assessment (TA),
Seaforth And Litherland - 243
nobody could blame him for not making public the details of “Destination Kirkby”
Walton - 187
and the Transport Strategy to Evertonians before the vote. If Keith Wyness had
Waterloo - 239
revealed just one fact regarding the transport strategy he had at hand before the
TOTAL 3,620
vote, as stated on the 24th of January in the Liverpool Echo, under the headline;
Kirkby to Liverpool Central is given as “16-30 minutes.” Although you should note
these are the journey times taken from Merseyrail as they are today. Not when a
“Everton promise to pay for Kirkby parking” predicted 4000 plus extra commuters will be using the Merseyrail Northern Line
on a matchday/night. Added to those journey times is a “15 minute walk”, from the
would the outcome of the vote have been the same? If the quotes from Everton and home to the “origin station.”
Tesco within the recent Echo article, were included in the ballot brochure, would the
board have gotten their “mandate” to relocate Everton Football Club to Kirkby? Steer Davies Gleave (SDG) on behalf of Tesco Stores Limited “assume” that 4000 plus
“spectators would be willing to embark on;”
You be the judge: A 15 minute walk from their homes to their origin station...........
Spend up to an hour traveling to Kirkby Station on a train.......
Liverpool Echo, 24 January, 2008 Walk approximately 10-15 minutes to the Stadium from Kirkby Station.

“Under the plan, supporters would be banned from parking along residential That equates to supporters taking the train from 25 stations, that include all stations
streets around the new stadium. They would also be barred from town centre in South Liverpool, Sefton, and The Wirral, spending up to a predicted 1.5 hours pre-
shoppers’ car parks to prevent the area becoming gridlocked on match days..... match journey time, just getting to ‘Kirkby Stadium.’
Strict penalties for football fans flouting the rules such as fines, clamping
and towing cars away.” “This would be one of the most comprehensive and ‘Dave’ is an Evertonian season ticket holder who has on a regular basis, for the
stringently policed controlled parking areas connected to a football club in the past 23 years, traveled to home games at Goodison Park by train from his home in
entire country.” Aigburth. Including the walk to Aigburth station, 1 change and the 15 minute walk
from Kirkdale Station to Goodison Park, ‘Dave’ takes a ‘door to turnstyle’ journey time
Did anybody vote “YES” to the above? of approximately 55 minutes. ‘Dave’s’ pre-match journey time to the proposed ‘Kirkby
Stadium’ would be, according to the planning strategy for ‘Kirkby Stadium,’ extended
The controlled parking (CPZ) issue covered in the above mentioned Echo article is by up to 35 minutes. This no doubt, will be seen and argued by some, apparently
one of many real logistical and transportation issues that every Evertonian would be including the Everton FC board members as being an acceptable ‘inconvenience.’
facing if this Tesco proposal is allowed to go ahead.
The reality is, that people like ‘Dave’ may well put up with an extra half hour on their
This article will focus on the other numerous facts, figures and modes of transport pre-match train journey time. The stark reality will be what he and the 4000 other
that would “enable” Evertonians to travel to Kirkby, as set out in the Transport Evertonians will be facing on their post-match train journey back home;

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8.20 It can be seen in Table 8.5 that there is sufficient capacity in the peak pre- match 16.55 Match ends;
hour to accommodate the expected matchday demand before a Saturday match of 17.10 First 1000 fans depart - 3000 waiting, exposed to the elements........
1,564 spectators. However, in the peak post-match hour there is insufficient capacity to 17.25 Next 1000 depart – 2000 exposed to the elements........
accommodate the expected matchday demand of 3,797 spectators. 17.40 Next 1000 depart - 1000 still waiting.........
8.23 In order to meet the matchday demand it is proposed, after consultation with 17.55 Final 1000 get away.
Merseytravel, to introduce 6 carriage trains on Saturdays and weeknight matchdays. This means that for ‘Dave’ the match-going day could stretch from around 1 pm to
8.24 By introducing 6 carriage trains on matchdays the available capacity will double 7pm, just to get the train to and from ‘Kirkby Stadium.
from 480 spectators per train to 960 spectators per train. According to SDG, ‘Dave’s’ matchday journey will entail;
8.45 Three carriage Merseyrail trains currently serve Kirkby Station on the Liverpool line. 13.00 Leave home.
On the occasion of specific large events, such as the Grand National, Merseytravel use 13.15 Catch the train.
a planning capacity of about 480 passengers when crush loaded. This planning 14.15 Reach Kirkby Station.
capacity has been used as football matches are deemed to be large events. 14.30 Enter Kirkby Stadium.
Watch the match.
SDG have calculated that within 1 hour of the match ending, 4000 Evertonians who 16.55 Match ends.
want or need to get back to Liverpool, will be “crush loaded” onto 4 trains, 1 every 17.10 Reach the queue for Kirkby Station.
15 minutes. However, the walk time to the station from the stadium in the TA is given 17.55 “Crush Loaded” onto train.
as 10/15 minutes. Meaning (Taking a 15.00 kick off as an example) that the first 1000 18.55 Reach destination (Aigburth Station).
supporters will not be able to be “crush loaded” onto a train until at the very least 19.10 Arrive home.
17.10/17.15. Meanwhile, the other 3000 supporters, will be “organized” into a queue A total of a minimum of around 4 hours journey time by train, for a home match! Is
by Merseyside Police in the car park of Kirkby Station and out and onto Kirkby Row; this the type of matchday experience 59% of Evertonians voted “YES” too? According
to Keith Wyness back in August it was;
8.43 It is anticipated that the Merseyside Police will manage the post match queues
along Kirkby Row and the safe crossing of spectators from Kirkby Row, across Whitefield “I think people will be happy with the matchday experience.”
Drive to the station car park. It is likely that temporary barriers will be provided to
manage the significant queues within the station car park and along the footway on the
northern side of Kirkby Row. Directional pedestrian signage will also be installed to assist
spectator movement between the station and the new stadium. Buses
This is open air queuing. I don’t imagine those 4000 supporters will be too happy 9.3 It is estimated that 18% of Everton spectators will travel to the new stadium
in the middle of winter, when it’s blowing a gale and raining when one thousand of by local bus services. This equates to demand of 9,405 bus passengers on any
them are being forced to wait without shelter for at least one hour, only to be “crush matchdays over a 2-3 hour period.
loaded” onto a train back to Liverpool. Have SDG taken into account the woman 9.4 Based on empirical evidence at Emirates Stadium, 50% of passengers arrive
and children and elderly Evertonians who are to be “crush loaded” onto these trains? during the peak pre-match hour and 70% depart during the peak post-match hour.
It seems not. Would any right minded parent be willing to allow their children to be However this has been adjusted as the retention level in Kirkby is unlikely to be as
“crushed loaded” onto a train? high as at the Emirates Stadium. Therefore, we have assumed that 85% (7,994) of
spectators will depart in the hour after the match finishes.
The following is a list of Kirkby Station facilities taken from the National Rail
Enquiries website; The Transport Assessment looks at how public transport will cope, and what
First Class Lounge; None. Seating Area; None. measures will be needed on matchdays. It acknowledges that there is no likelihood
Waiting Rooms; No Waiting Rooms. Meeting Point; None. of an increase in public transport, since the population of Kirkby is not going to
Refreshment Facilities; None. Pay Phone; Yes. increase significantly. Therefore alternative measures need to be taken. Note: there
ATM Machine; None. is no need to lay on ANY extra transport above the current arrangements for Goodison,
Shops; to be confirmed by Station Operator. Customer Information System; None. which clears within 30 minutes.
Operator Help Point; Yes. Information Kiosk; None.
Men’s Toilets; None. Women’s Toilets; None. There are no plans for further public buses in 2010. Instead, the TA proposes a series
Staff Help Available; None. of Season Ticket Holder buses to 15 routes throughout Merseyside to cope with the
8,000 Evertonians who due to lack of capacity of the regular service, won’t be able to
get to Kirkby on public buses.

9.56 In total it is anticipated that approximately 68 buses would be required to operate


the15 new matchday special bus routes.

With buses filled to capacity, that is a total of 100 bus journeys needed within the
first hour post match (a total of 117), to go along with the 188 bus journeys required
to move people to and from Park & Ride sites (214 journeys in total) (Park & Ride will
be covered later).

9.42 Tables 9.3 and 9.4 show the number of seats available in the pre and post match
situations. As can be seen, the maximum number of seats available in these periods is
around 1,600 in total. Assuming that only 50% of these seats are available to spectators
traveling to or from the match implies a capacity shortfall of around 4,000 seats in
the hour before the match begins, and 8,000 in the post match hour, which will
have to be accommodated within the matchday overlay services described below.

9.43 The level of service will need to be enhanced for the new Everton stadium as the
forecast level of bus trips (9,405) can not be met by existing services.

So just to be clear, that is 9405 trips needed – with just 1600 available.
As per the Tesco planning application there will be no significant redevelopment
of Kirkby Station. ‘Alan’ is a Blue from Crosby. He generally travels to Goodison Park by bus and gets
going at around 2.05, but can leave it until 2.15 and make it comfortably into his seat
According to the figures quoted at 8.7 in the TA. These “crush loaded” Evertonians before kick-off. A journey time, including the 15 minute walk from his destination
will be looking at a journey time of up to 45 minutes station to station, with up to 15 bus stop to Goodison Park, of around 40 minutes.
minutes walk from stadium to station and station to home thereafter.
What those figures do not take into account is the 1000 Evertonians who will have to According to the transport strategy for Kirkby Stadium, by using one of the 68
add on an extra hour to their post-match train journey time due to waiting in Kirkby matchday buses, ‘Alan’s’ pre-match journey time, including the 15 minute walk
Station car park to be “crush loaded” onto the last of the 6 carriage trains in service from the proposed Westvale bus park, will be 1 hour and 15 minutes. An increase in
post-match. Of course, they could add even more time to their journey by waiting Journey time of around 35 minutes. Again, some would say an increase that would be
even longer for the post-match peak hour to end; worth the hassle. Again, it is the details of the post-match journey back to Crosby, that

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tell the true story of exactly what SDG have in mind for thousands of Evertonians. spectators to walk around the coach park and across a 10m wide footbridge.
Once onto the public highway, spectators will need to cross Valley Road then
The bus station plan which has been chosen has a bay capacity of 25 buses, with proceed to the bus park which is accessed from Whitefield Drive.
a holding area for 25 more. They estimate 6 minutes per bus to load. In the very
simplest of terms, if all of the buses were going to the same place, and all could Spectator Management Issues
arrive and leave at the same time, there would be 13 changes of buses on the bays. 3.25 Approximately 72% of the stadium population will use the southern exit route,
Many of the buses are due to make at least 3 round trips (both P&R and STH) so exiting the podium via the southern stairs. Due to the large demand along this route
assuming they could get back in time to get on the bay in the allotted time, it would an egress strategy has been developed in order to ensure that excess crowding does
take 1 hour and 20 minutes to clear the queues. not occur further along the route which could result in an uncomfortable and / or
unsafe environment for the spectators.
However, since the buses are going to at least 19 different destinations, to be colour 3.26 The strategy is based on creating two queuing reservoirs along the route,
coded for queuing, the reality is that it will take a considerable time longer. the first located on the podium, prior to reaching the southern exit stairs, and
SDG say their plan enables the clearance of 7990 supporters in the first hour post- the second to the south of the coach park, again prior to the exit stairs. The
match, but estimate 87 bus journeys at 80 people per bus = 6960 supporters. A aim of this strategy is to ensure that there is no queuing on either of the stairs, and
shortfall of 1030 people. that flows along the 10 metre footpath that leads towards the bus park result in the
minimum possible queuing.
It is clear that the transport strategy plan for 25 bays at the proposed Westvale bus 3.27 Spectators will exit the stadium podium and travel towards the coach park
park is flawed. down a set of stairs with a combined width of 40 metres. A maximum queue of
5,900 people will form on the podium, although with queue times being less
The schedule SDG have created, which involves the clearance of 20,842 supporters than 3 minutes. Spectators will then flow around, to the stairs located to the south
by bus (both matchday specials and Park & Ride shuttle buses) from the proposed of the Coach Park.
Westvale bus park, requires 36 bays and not 25. Even if every single bus got on the 3.28 The coach park will provide a total capacity of 1,680 people / minute (provided
bay, loaded, and departed within the allotted 6 minutes loading time (assuming the south of the coach park will have a width of 10 metres, which allows a flow of 660
bus was back and waiting for the empty bay) there would be over 5000 people of the persons / minute). Since the remainder of the route is of 10 metres width, the
initial 85% still waiting after one hour, plus the 1030 shortfall, plus the other 15%, who proposed bridge width will focus the queue at the head of the stairs, where it
are predicted to arrive at the bus park after the initial post-match “peak hour.” can be safely accommodated.
3.29 These measures will result in a spectator flow which matches the capacity of
This, by SDG’s own calculations means that there will be a requirement to move the route towards the bus park, hence allowing free unimpeded flow once the stairs
9987 Evertonians by bus, in the second hour pre-match. have been traversed. The proposed bridge width will result in a queuing in the
southern part of the coach park. A maximum queue of approximately 8,900
The layout of the bus station indicates individual queuing at each bay with the TA people can be expected at this location, with a maximum queuing time of
calling for colour coding (Blue, Green and Yellow) of bus routes to help funneling of approximately 13 minutes.
supporters. There is however, no holding area in the proposed Westvale bus park for 3.30 It must be noted that during the operation of the stadium, a proportion of
the 20,000 plus supporters who would be using it post-match. It appears, similar to spectators will be able to access the bus park via the North Western Exit Route
the proposed strategy at Kirkby Station, in that supporters would be queuing on the (Route B) stairs, by turning south on Tithe Barn Lane. This will result in the removal of
opposite side of the bus park on Valley Road, again open to the elements. demand on the southern podium stairs and on the stairs located to the south of the
coach park. The existing analysis has assumed that no spectators will use this route,
The 20,000 plus supporters that would form a queue behind ‘removable pedestrian hence assessing a ‘worst case’ scenario for Routes A & E.
fencing,’ on Valley Road in order to be ‘funneled’ across to the bays in Westvale bus
park, seemingly would then have to cross at the same junction used by the shuttle So, in order to get to the bus station, spectators face a queue of at least 3 minutes
buses and matchday special buses. on the podium, and a further 13 minutes waiting to cross the footbridge. This will
get them onto Valley Road, where they will then have to wait to get access to the
In the first hour, post-match, the bus flow is estimated to be 87 ‘Spectator Buses’, bus station.
188 Park & Ride shuttle buses and 30 Coaches; a total of 305 bus journeys. Of
those, 100 would be expected to turn left from Whitefield Drive onto Valley Road, This has two consequences: The first buses are unlikely to have sufficient
and 205 would turn right, towards Junction 6. passengers for each destination to leave immediately after the match, resulting in
either more journeys being required or longer delays
As mentioned, a major complication is that the crossing point for Westvale bus park and;
for the 20,000 plus spectators who will be moved during the first hour, is also at the Elderly people, or the infirm or those with children, or simply those with other
junction of Whitefield Drive and Valley Road. arrangements in the evening, will be forced to leave the match early to get ahead of
the queues, resulting in a similar situation to the recently much criticized Emirates
In the Transport Assessment, Document 9, Volume 7, SDG state crowd flow on level Stadium transport strategy – another SDG designed Transport Assessment.
ground as 82 people, per metre width, per minute. From the drawing of the Westvale
bus park, it appears the crossing point is approximately 12 metres wide, giving a flow
of 82 x 12 per minute = 984 people crossing the road per minute. This means the
estimated 20,842 bus users will take over 21 minutes to cross Valley Road.

There is also the need to hold buses leaving the Bus Park to enable buses returning
to the park to cross the junction, allow local traffic to progress along Valley Road, and
allow cars leaving the Park and Walk Multi-storey and stadium car parks to get to
junction 6.

This would leave approx 20 minutes per hour for buses to cross the junction,
although the left turning buses would be able to turn at certain times whilst the
right turning buses were held up.

Looking only at the right turns, there would be 205 buses turning in 20 minutes,
a rate of 1 bus every 6 seconds – possible, but highly unlikely. However, a further
complication is that the section of road between the exit from the bus park and
the junction is long enough for only 6 buses. If the junction flow stopped for just
1 minute 30 seconds to let spectators cross and allow other traffic flow on Valley
Road, there would be 15 buses backed up, resulting in inevitable congestion within
the bus park.

The crowd flow document also outlines the following situation for bus park users;
Routes A & E
Route Description
3.24 The South Western Exit Route (Routes A & E) provides access to the coach park
and bus park to the south of the stadium. The route to the bus park will require Proposed Westvale bus park.

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Depending on just how quickly ‘Alan’ can get back to the bus park post-match will approached the junction(s). Junction 6 of the M57 is one of the junctions to have
determine the extra journey time he will need to get from Kirkby Stadium back a traffic light control system. However, with 17 buses traveling between Aintree
home to Crosby. He will, according to the transport strategy, be joined at the bus Racecourse and Westvale, approaching junction 6 from Longmore Lane and 17
park by almost 21,000 other Everton supporters, all wanting to depart within the buses coming off at junction 6 from the Showcase and MerseyTram sites plus the
first hour by bus, post-match. Taking the average post-match peak hour waiting time 87 matchday special buses and the other listed modes of transport that would
predicted by SDG, ‘Alan’ will wait 50 minutes to board his bus home (although he approach Kirkby through junction 6 including 2000 proposed taxi journeys
could be faced with a wait well in excess of 1 hour and 30 minutes); almost 200 supporter coaches and the 2,960 extra car journeys into Kirkby, all
converging within such a small timeframe both pre and post-match, can only mean
the pressure on Junction 6 would be enormous.
13.00 Leave home.
13.10 Catch the bus. 11.48 Spectators will drive to one of the Park & Ride car parks, park their car and travel
14.10 Reach the bus park. by shuttle bus to the stadium bus park. The shuttle bus service to the stadium will be high
14.30 Enter Kirkby Stadium. frequency and high quality. It is anticipated that the shuttle bus service will operate 3
Watch the match. hours before a match and until approximately 2 hours after the match.
16.55 Match ends.
17.10 Reach the bus park with 9,000 other Everton supporters.
18.00 Boards pre-matchday bus.
19.00 Reach destination (Crosby).
19.10 Arrive home.
A total of a minimum of around 4 hours journey time by bus, for a home match!

Once again, the question begging to be asked is; is this the type of matchday
experience 59% of Evertonians voted “YES” too? Again, according to Keith Wyness
back in August it was;

“I think people will be happy with the matchday experience.”

Bus based Park & Ride facilities


11.8 It is likely that approximately 23,400 of home spectators (45%) will drive to the
new stadium. This equates to approximately 7,800 vehicles with the assumption of 3 With an average of 70 people per bus and 291 journeys to and from the parks, the
spectators per vehicle. It is predicted that 1,050 of these vehicles will park on-site at the Transport Plan estimates that a bus can get to and from the Park & Ride sites 3 times
stadium or in the adjacent surface carpark. It is also forecast that 250 vehicles will park in the period it will take to clear the crowd, so 97 buses and therefore 97 drivers, (a
within Kirkby Town Centre car parks and 250 vehicles will be accommodated on private mixture of single and double deckers) will be required.
property within the local area which may be introduced by independent operators.
Pre-match, these 97 buses, making three return journeys to and from the designated
11.9 There may be further parking beyond the extent of the matchday CPZ (up to 30 Park & Ride sites, will drop off 15,000 supporters at the proposed Westvale bus park.
minute walk), particularly within the Kirkby Business and Industrial parks to the east of The same Westvale bus park that 9000 supporters will be dropped off at by public
Kirkby. However, this will require a significant walk for spectators along an unattractive bus services and matchday special buses.
route and is unlikely to be a significant option for anything but a very small minority of
supporters. Nevertheless, we have forecast 250 vehicles parking in this large commercial The planning strategy estimates that post-match 85% or (7,994) Evertonians will
area to the east of Kirkby. want to leave on public and special buses within one hour post-match. The strategy
also estimates that within that same hour, 85% or (12,847) Evertonians will want to
Taking the above into account means the residual vehicles requiring a parking leave on shuttle buses to be taken back to their cars at the designated Park & Ride
space in either a Park & Ride or a Park & Walk site is approximately 6,000. Of these, sites, also from the proposed Westvale bus park.
5000 vehicles or 15,000 Evertonians, (SDG estimate 3 supporters per vehicle) will
need to be provided with parking spaces in “satellite locations remote from the Giving the incredible predicted figure of 20,841 Evertonians that SDG plan to bus
stadium.” out of Westvale bus park within one hour of the match ending. A strategy, based on
SDG’s own calculations that is fatally flawed.
SDG have identified 13 sites as possible Park and Walk sites, and 11 possible sites
for Park and Ride. ALL of the Park and Walk sites along with 8 Park and Ride sites The evidence base used by SDG to inform the Kirkby Stadium Park and Ride strategy
are to the east of the M57, i.e; within Kirkby. For the Park and Ride Sites outside the is taken from matchday plans, situations and comparisons at other retail park/out of
Knowsley Borough, they have identified; city UK stadia. They are;
Aintree Racecouse, 1,500 cars = 4500 supporters.
‘Merseytram Interchange,’ Croxteth, 740 cars = 2220 supporters. Sunderland, Southampton, Reading, Brighton, Swansea and Coventry.
Showcase Cinema, East Lancs Rd, 800 cars = 2400 supporters.
Note these are possible sites, and not necessarily confirmed in the plan. The only one of the above stadia which could begin to compare, in terms of ground
capacity, is Sunderland, and their Park and Ride site is limited to 1,000 cars. The
All other Park and Ride sites are situated to the East of the M57 in Kirkby; = 5095 proposed Kirkby scheme would be in excess of 5,000. At Southampton’s St. Mary’s
supporters. stadium, the Park and Ride site doesn’t even operate on weeknights!

There are only two realistic crossing points from Liverpool into Kirkby; at Junction The fact is that there is no Park and Ride strategy that comes even close to the
6 of the M57 and at the East Lancs Road. Traffic from Huyton might come through magnitude of what would be the biggest Park and Ride scheme in the country.
Knowsley Village, and some traffic from Maghull might come through Melling. Other ‘informing evidence’ within the TA is frankly just as ropey as the above. Here
are just two examples regarding Park and Ride/transport;
SDG have based their calculations throughout the TA based on the home postcodes
of season ticket holders. Their model in Fig 11.1 of the TA shows that 91% of all 12.4 The results of the 1996 JMP surveys of Everton FC supporters were reported within
season tickets holders (and thereby all home support matchgoers) will approach the Merseytravel “Stadia Access Study”. The study reported that of the 70% of Everton FC
Kirkby along the M57 from either direction, or under Junction 6 or along the East supporters using their car to travel to Goodison Park, 84% of car users indicated that they
Lancs Road. would be willing to walk up to a mile or for 20 minutes for a car parking space and this
included 30% who would be willing to walk over a mile if necessary. The remaining 16%
In order to meet the scheduled number of journeys from the Park & Ride sites would only walk up to half a mile.
Merseytravel have indicated a requirement for buses to have priority at junctions
to avoid supporters being delayed in traffic. Vehicles would be fitted with ‘Selective And this regarding the mode of transport analysis;
Vehicle Detection’ which would automatically turn traffic lights green as the bus

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7.58 Liverpool FC Spectator Travel Behaviour months and 1 year after opening.
Surveys undertaken for Liverpool FC also assist in understanding football spectator
behaviour and provide a good comparison. 2.8 EFC will meet the reasonable costs of establishing and operating an Event Day
Parking Scheme, in consultation with the Council and Merseyside Police.
7.59 The mode split for Liverpool matchday travel on a weekend and weekday evening
match is presented in Table 7.4 below. The mode split information was based on As yet the cost to the club is an unknown factor but given the monumental size of
telephone interviews with UK based season-ticket, day-ticket holding home fans and the transport strategy, it seems for once Keith Wyness was spot on when he was
face to face interviews with away fans. recently quoted in the Echo regarding the time and money that would be spent;

“We will be spending an enormous amount of time and money addressing this
Other modes of transport question.”

Just to make it clear, these are the words spoken by the CEO of Everton Football
SDG estimate that; Club, back in August last year;
3000 Evertonians will use Park & Walk sites that “are within a 30 minute walk of
the stadium.” “This stadium will be the best served transportation wise of any stadium in the
2,090 other Evertonians will also walk to Kirkby Stadium. north west if not the UK. There will be a new rail link at Kirkby and a new station is
2,090 Evertonians will arrive in Kirkby by Taxi; being planned right now and built. It is right on the M57 motorway and we think
Mersey Tram might come into the picture.”
13.3 It is estimated that 4% of spectators will travel to the new stadium by local taxi Keith Wyness, 09 August 2007.
services. This equates to 2,090 people traveling to the stadium on a matchday. Assuming
3 spectators per vehicle approximately 700 vehicle trips are expected to be made in All the above information, facts and figures are taken from the submitted Tesco
the local area. If we assume that each taxi makes 3 trips an hour there is likely to be a planning application.
demand for approximately 180 taxis on matchdays.
This is the vision of the future matchday experience for every Evertonian if the
What SDG omit to calculate is the post match situation. Liverpool hackneys cannot proposed Kirkby Stadium and Tesco developed retail park on the edge of Kirkby
pick up in Knowsley, and Private Hire’s must be pre-booked. There is also no holding town centre is, to coin a phrase “delivered.”
area for any pre-booked Private Hire cars, and it’s fair to assume that, in the whole of
Knowsley, some of the 240 available cabs are being used elsewhere, or not on the The CEO of Tesco Stores Limited called it a “win, win, win situation.”
road.
Knowsley Council “a once in a lifetime opportunity.”
1,045 Evertonians will cycle to Kirkby Stadium. Although SDG are quick to point out
that this number could significantly rise; Everton shareholder Robert Earl “Manna from heaven.”

14.20 The predicted mode share of spectators cycling to the new stadium is forecast to The CEO of Everton Football Club “The deal of the century.”
be 2% or 1,045 spectators. For a 55,000 seat stadium approximately 10,000 Everton
spectators could cycle to the stadium. Having seen exactly what they and SDG would have in ‘store’ for future generations
of Evertonians, it seems it is only the genuine supporters of the worlds greatest team
14.21 100 secure cycle stands will be provided within the Town Centre to provide who are the only ones not to be invited to the party.
parking for 200 cycles which can be used on non matchdays. Parking for 240 cycles

NIL SATIS
will also be provided for the retail units and some of these stands could be used on
matchdays.

The calculation of the initial 1,000 cycling Evertonians vying for only 200 cycle
stands in the town centre, plus some of the proposed 240 at the retail units means

NISI OPTIMUM?
that at least around 2/3 of the cyclists will have nowhere to park their bikes.

Cost
Not unexpectedly, an actual figure regarding the costs to Everton Football Club on
the implementation of the transport strategy is not given within the Tesco planning
application. There is though an indication to the scale of cost to the club within the
Draft Proposed Heads Of Terms S106 Agreements, Document 16 of the Tesco
planning application;

2.4 EFC will provide the following in connection with the use of the football stadium:
(a) Coach/bus parking facilities, including access arrangements;
(b) Park and walk sites, including access improvements and signage;
(c) Park and ride sites, including access improvements, traffic direction signing, and
agreement to ensure an appropriate level of bus provision is available on match days to
adequately serve these facilities. These will be provided within an appropriate distance
of the stadium, and the stadium will be restricted to a capacity of [x] until these
facilities are in place.

2.5 EFC will meet all reasonable costs associated with establishing match day residents
parking schemes across areas of Kirkby identified by the Council as requiring such
provision, up to a capped figure. EFC will also meet the reasonable costs of any future
extension to the areas covered by such scheme, if it becomes apparent within 1 year of
opening of the stadium that this is necessary to regulate parking or encourage greater
use of Park and walk/Park and Ride facilities.

2.6 The Applicant will meet the reasonable costs of any other Traffic Regulation Orders
required as a consequence of the Development.

2.7 The Applicant will procure the carrying out of traffic studies into the impact on the
highway network of the stadium and the retail/commercial uses proposed at 6

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