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To begin this article about how the Logistics Strategy and influence, in a
competitive, private market in the era of globalization, we will first offer some
concepts and theories spread.
“The strategy is the set of plans, policies, programs and actions developed by a
company or business unit to expand or maintain, in a sustainable, competitive
advantages against competitors.” (Alves Filho, 99)
“Without competitors there would be no need for strategy, for the sole purpose
of strategic planning is to become able to gain, as efficiently as possible, a
sustainable advantage over their competitors." (Ohmae, 1983)
“ It is through the strategy that the company will position itself in the decision-
making regarding enterprise and competitiveness, that is, how will the direction
of the organization to act in the face of competitive threats.” (Mintzberg, 2000)
(Mintzberg, 2000)
The questions that many people make is: As logistics show is a timely and
effective choice with the new requirements of the market? As the logistics can
be seen as a strategy? Some of the answers can be found by analyzing the
following aspects:
• increasing its scope: over time, logistics has to worry about a growing
number of activities and no longer seen as operating to become
strategic. Thus, should be considered in important decisions and receive
the attention of the highest echelons of the company;
• concern with the management of flows. The first is the flow of materials,
which starts at the supplier and ends at the final consumer. The second
is the information, which has an opposite direction as before. Then, by
synchronizing and streamlining of these flows, we seek to simultaneously
reduce inventories, which are consumers of resources, and increased
product availability. This synergy helps, too, the company's cash flow.
Organizations need to find out what are the components of value that
customers appreciate and seek to carry out actions that will result in adding
values to their customers. Thus, you can know where the problems of logistics
systems and develop a set of performance indicators that will serve as logistics
for the implementation of benchmarking between sectors and between
companies themselves. The solution of the difficulties of logistics will help
create greater competitiveness of the Brazilian economy.
Using the concepts exposed and the global context, we can conclude with
certainty that the Logistics presents itself today as a formidable tool for creating
competitive advantage in organizations. The global environments require
efficient and effective exchange of products and goods that flow through
international and regional channels and tuned. It is no accident that the United
States, the costs of logistics reach the figure of over 1 trillion dollars, which
means about 10% of the GDP of that huge country.
* Logistics Specialist at the University Of Miami - USA and Director of the Institute of Logistics
Sagres.