BRAND SYNERGY

WE BELIEVE
THAT NO DETAIL IS IRRELEVANT.
THAT EVERYDECISION
reaffrmsordenieswhat your brand stands for.
affects your brand value.
impacts your business growth.
THAT A COMPANYS BRAND
IS ITS BIGGEST ASSET.
Its offer should enhance it.
Its culture should preserve it.
Its people should represent it.
Its customers should embrace it.
WHY YOU DO IT
PURPOSE, MISSION, CAUSE
WHAT YOU HAVE
INFRASTRUCTURE
WHAT YOU DO
PRODUCTS & SERVICES
HOW DO YOU DO IT
APPROACH & PROCESS
WHO YOU HAVE
PEOPLE
POSITIONNING
FRAMEWORK
PERCEPTION IS WHAT DEFINES THE BEGINNING OF
EVERY RELATIONSHIP. WHAT YOUR BRAND STANDS
FOR IS THE FONDATION OF YOUR BRAND SYNERGY.
YOUR BRAND CAN NEVER BE ALL THINGS TO ALL
PEOPLE, BUT IT HAS TO BE THE RIGHT THING FOR
THE RIGHT PEOPLE.
WHERE DO
YOU STAND?
TAKE A STAND.
BE STRONG, BOLD,
UNIQUE, AND MOST
OF ALL LIMPID.
BRAND SYNERGY
is about creating and adopting a common vision, which will inspire and guide behaviors and actions,
unleash competitive advantage, enhance business performance and deliver exponential growth.
It aligns and integrates all aspects of business operations to the brand promise.
CLARIFY. CREATE. COMMUNICATE.
Dene who you are. What you stand for. And what you are made of.
ORGANIZE. ENGAGE. EMBRACE.
Talk the talk. Walk the walk. Commit to a singular idea the one thing the brand can
provide and deliver at each and every interaction and opportunity.
REACH. CONNECT. PROPEL.
Create, establish and launch brand experience platforms that will give
customers a reason to buy and employees a reason to believe.
IDENTITY NEEDS
MESSAGES
I
N
T
E
R
A
C
T
I
O
N
S
CONSUMER SEDUCTION
INTEGRATION
CREATING SYNERGY
IMAGE
OFFER
AMBASSADORS
PERCEPTION
MESSAGES
ENVIRONMENT
BRAND
CREATE
Visual Identity
- Logo / Colors & Typo / Imagery
Verbal Identity
- Naming
- USP
- Message
Emotional Identity
- Values / Experiences
- Interaction
Marketing & Sales Tools
Print & Interactive Media
Advertising
Internal Communications
PR
COMMUNICATE
Brand
- Positioning
- Vision
- Promise
- Differentiation
- Personality
- Architecture
ORGANIZE
ENGAGE
Sales Force Training
Leadership Assessment
and Coaching
Ambassador Training
Partners + Opinions Leaders
Brandwashing
Training Sessions
Training Materials
EMBRACE
Sales Process Engineering
Sales Process Renement
Channel Optimization
Flow Management
Execution Plan
REACH
CONNECT
Launch
Incentive Program
Marketing Campaign
Consumer Experience
Management
Community Management
Events & Environment
Loyalty Program
Growth Strategy
New Market Penetration
Opportunity
Marketing
Business Development
PROPEL
Market Penetration
Lead Generation
CRM Strategy & Implementation
CLARIFY
IDENTITY
think plan talk
INTEGRATION
deliver
INTERACTION
grow
A BRAND
IS NOT A LOGO,
A TAGLINE
OR AN ADVERTISING CAMPAIGN.
ITS THE DNA OF YOUR BUSINESS.
THE CORNERSTONE
OF YOUR GROWTH.
THE PEACE OF MIND YOU NEED.
CREATE
CREATE
COMMUNICATE
COMMUNICATE
COMMUNICATE ORGANIZE
EMBRACE
EMBRACE
REACH
REACH
CONNECT
CONNECT
CONNECT PROPEL
CLARIFY
CLARIFY
BUILDING RELATIONSHIPS BOTTOM LINE
MXI Security needed an complete overhaul. We redened their complete brand
development which included a clear messaging platform based on security, control
and innovation. We also built their product brand architecture to simplify and clarify it.
MXI Stealth products are now perceived and considered the leader in technology,
innovation and security in portable media going head to head with their competition
with a more accurate marketing strategy than their counterparts that use way more
repower and burn more budget than what they have. Bottom line: Effectiveness
and clarity resulted in a acquisition from IMATION in 2011.
Our mandate with Desjardins was to elaborate a Canada-Wide Lead Generation
Strategy for their retail nancing solution AccordD. Adopting a B2B approach was
the rst step of many that Desjardins took to fully integrate marketing and sales:
clarifying its offer, business development initiatives, new sales channel development,
etc. As a consequence of this shift, Desjardins Payment Solutions also opted in.
Angelcare, a Quebec based company with worldwide presence, is a brand that is
ourishing in the baby product market. From packaging, to POS communications
passing by targeted ads and offensives, Angelcare is engaging with new moms to offer
them complete peace of mind with their full line-up of baby monitors. With many other
products, such a their diaper disposal system (Diaper Genie) and its new litter disposal
solution LitterLocker, Angelcare is leading the way through innovation on the Canadian
entrepreneurial scene.
4000 ST-AMBROISE :. 299
MONTRAL (QUBEC)
H4C 2C7
T+F :. 514 272 0303
WWW.EAUCUBE.COM
We are eau
3
.
We create brand synergy.
We combine the power of marketing strategy and
channel-to-market know-how with unparalleled creativity.
We dont just do branding; we manage and implement
brands from inception to customer retention, passing
through the complete sales process.