>> Broadband: By the end of 2010, mobile broadband

subscribers worldwide will number 450 million, which will

represent a 45 per cent share of the global broadband market. In
2011, though, the mobile broadband market will overtake the
fixed segment, growing to near 670 million subscribers and a
51.8 per cent market share. Despite a healthy CAGR of 12 per
cent between 2008 and 2013, Informa says, the fixed markets
share of global broadband subscribers will drop by half over the
forecast period from 70 per cent to 35 per cent.
>> Broadband: today, the average mobile broadband connection
generates 1.3 gigabytes of traffic per month while consumers
using mobile broadband via a data card pay around $60 a month
for a 5 GB-chunk of access. By 2014, the average mobile
broadband connection will generate 7 GB of traffic per month
>> Devices: Wireless World Research Forum (WWRF) forecasts
7 trillion wireless devices serving 7 billion people by 2017 which
translates into 1000 radios per person.
>> Smartphones: load because of traffic and even more so -
signalling (for every bit it sends, the smartphone is pumping out
eight times more signalling traffic).
>> Smartphones: Today, smartphones are only 10 percent of all
handsets in use, but generate over 50 percent of global mobile
data handset traffic.
> Content categories: Cisco estimates that mobile video will
comprise 66 percent of wireless data traffic by 2014 (Watching an
hour of YouTube clips is equivalent to sending a million text
messages, )
>> Consequences: Carriers expect to see a 10,000 percent
increase in per-capita data usage over a five-year period.
>> Consequences: Global mobile data traffic has increased by
160 percent over the past year to 90 petabytes per month the
equivalent of 23 million DVDs.
>> Consequences: Global mobile data traffic today is growing
today 2.4 times faster than global fixed broadband data traffic.
>> Consequences: Smartphones and laptop air cards will
drive more than 90 percent of global mobile traffic by 2014.
>> Consequences: Vodafone CEO Vittorio Colao expressed his
concerns that the rapidly surging growth of smartphones could
soon lead to the outstripping of network operators' capacity and
their ability to ensure the smooth flow of data across their
networks.
>> Margins: The profitability gap is compounded by traffic growth
predictions, with data already outstripping voice by a factor of 2.5
to 1 and growing exponentially, whereas voice growth in
developed markets has reached a plateau as market penetration
has become saturated.
>> Margins: Its not so much a spectral efficiency issue. its more
about the cost per megabyte increasing. The cost to deliver a
megabyte to somebody is no longer defined just by how many
megabytes youre sending. Its no longer a common number, its
now influenced by the mix of your traffic.
>> No single method of addressing capacity issues provides a
complete solution
>> It is inevitable to look at ways to better use the capacity
available. However, the options for managing and shaping traffic
are not straightforward and it is necessary to realise that
efficient is not the same as cheap - efficiency is also about
service improvements.
>> O2 UK, which until recently had exclusive rights to sell the
iPhone, said that data traffic was 18 times higher this year than
last, and has just invested another 500 million to ensure their
3G network can cope with the increasing demand.
At the end of 2009, O2 UK promised to build out 1,500 new
network sites in 2010, with 200 planned for London, where the
iPhone (along with critics from the press and analyst
communities) is present in the greatest concentration. The firm
said its investment would run to hundreds of millions of pounds,
and followed a 500m payout over the previous two years in
order to meet increased demand for data.
>> spray and pray just isnt going to be adequate
>> up to 50% of capacity consumed by as little as 2% of users