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Banking Survey
Enhancing customer value
to sustain profitable growth
www.pwc.com/gh
September
2012
1
Introduction
2012 Ghana Banking Survey 3
After successfully raising the required regulatory capital, the next critical action for banks is
to optimise the allocation of capital across the business value chain, from service delivery to
lending. In order to deliver value to their customers, banks must transform their operations,
including people, products, networks and channels, processes and technology for greater
efficiency.
Going forward, banks must re-visit their customer operating models and re-define or identify
the next drivers of growth in terms of products, sectors and geography and allocate adequate
risk capital and people to serve the customer. This has become necessary as consumer behav-
iour is changing towards a more advanced lifestyle where technology driven products and
services are becoming standard requirements. The more banks respond to growing consumer
expectations the more they will be required to develop risk profiles around the new business
direction which will be driven largely by technology.
With 25 universal banks and over 120 other financial institutions, the customer has a choice
and hence banks must demonstrate that they are meeting customer expectations in their bid
to drive growth and expansion in deposits, loans, commissions and fees and improved prof-
itability in the medium to long term.
Transforming service offerings to customers is essential for sustainable growth and must be
driven by both the Regulator and banks. The Regulator must provide the institutional frame-
work and banks must see their customers as partners with mutual and complementary inter-
ests. In so doing, banks will achieve their optimal value for all stakeholders while balancing
risks and maintaining profitability in the medium to long term.
A message from our CSP
PwC
Felix Addo
Country Senior Partner
2012 Ghana Banking Survey 4
The capital landscape has improved tremendously and consequently improved the resource
capacity of the industry as a whole. To me, the key to sustaining this fine landscape in terms
of continuous service delivery is Trust.
Within a trust dominated banking environment, competition and economic growth works.
You either have banking based on trust or banking based on risk; with trust, you can rely on
banks to act with due regard to interest of those they serve. With risk dominated banking, the
financial services structure depends instead on the structure of laws, regulations, Banking
Supervision Departments interventions, Contracts, Commercial Courts, Punishments and
penalties to drive banking and service to those they serve. This adds on to costs. Thus
target-oriented banks will find ways of outwitting regulations. After several years of practice,
I can conjecture that without trust, self-interest defeats regulations, undermines institutions
and causes system failures.
If we are to sustain our present gains and serve our clientele to the best of our abilities, we
need, as participants in the financial services industry, to build Trust so that we can
maximise the returns on the resources emanating from our present healthy capital levels.
A message from the Executive Secretary of the
Ghana Association of Bankers
PwC
D. K. Mensah
Executive Secretary of the
Ghana Association of Bankers
2
Enhancing customer
value to sustain
profitable growth
Introduction
As part of this years survey, we interacted with senior executives of banks to get their perspectives on the direction of the industry over
the next five years. Our interactions were around matters of change in the industry, the likely bases for competing in the future and key
constraints to growth. Our discussions with these bank executives were on the following matters:
What in your view will be the main drivers of change in the banking industry over the next five years and why?
Historically, banking in Ghana has been profitable; where do you think the next wave of high incomes and profits will be coming
from?
On what basis will banks compete over the next five years?
What do you see as the greatest hindrance to growth over the next five years?
After capitalisation, what is the immediate next step?
We point up that the graphs represent the perspectives of key industry executives. In the commentary, we have added our own thoughts
following our discussions with these executives.
5
Quartile analysis
Operating assets (in billions of Cedis)
Industry Operating assets grew by GH16.4b in 2010 to GH19.9b in 2011
For a reasonable comparison
and analysis of the industry,
we group participating banks
into quartiles, based on the
value of their operating
assets. We consider banks
operating assets to be a key
business performance
indicator as well as the basis
for which stakeholder value is
derived, hence our choice of
this metric. All participating
banks have been ranked
based on the carrying
amounts of their operating
assets held as at 31 December
2011.
2012 Ghana Banking Survey 20 PwC
-
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
2011
2010 2009 2008
Cash Assets
Liquid Assets
Net Loans and Advances
Other Operating Assets
Growth in operating
assets is funded by the
improvement in deposit
mobilisation and capital
injection
Cash assets contributed 28% (2010: 27%) of
the total industry operating assets. The
increase was mainly a result of growth in
customer deposits by approximately 28%
which had a positive impact on the banks
reserves with the Central Bank. Some banks
including ADB, Stanbic and Baroda also
recapitalised during the period . The capital
injection improved the cash asset position.
We have presented in the next few pages
changes in quartile arrangements and
industry operating assets rankings.
PwC 2012 Ghana Banking Survey 21
Liquid assets is gaining prominence from being 16% (2008) to 29% (2011)
of total industry operating assets
Total operating assets grew from GH16.4
billion in 2010 to GH19.9 billion in 2011.
However, the mix of operating assets in the
industry for the year compared to 2010 did
not change.
Loans and advances continue to be the most
significant component of the industrys
earning asset as it contributes approximately
63% of total income of banks despite the
decline in the average lending rates from
27.3% in December 2010 to 25.9% in
December 2011. The contribution of net
loans and advances to total operating assets
declined marginally from 43% in 2010 to
41% in 2011.
In 2008, when most global economies were
experiencing financial crisis, net loans and
advances contributed 57% of the operating
asset portfolio in Ghanas banking industry.
The composition has steadily declined
because banks continue to exercise
constrains in lending as they purse various
actions to recover from non performing
debts. The risk free government securities
appear as an attractive investment option. Its
composition of operating assets grew from
16% in 2008 to 29% in 2010. The
composition of liquid assets to total
operating assets of the industry however
remained relatively unchanged in 2011.
2012 Ghana Banking Survey 21 PwC
28%
29%
41%
1%
27%
29%
43%
1%
28%
23%
47%
2%
26%
16%
57%
2%
0%
10%
20%
30%
40%
50%
60%
Cash Assets Other Liquid Assets Net Loans and Advances Other Operating Assets
2011 2010 2009 2008
Composition of industry operating assets
(Source: Bank of Ghana Statistical Bulletin )
2012 Ghana Banking Survey 22
The rapid growth experienced between 2008 and 2010 in operating asset is
slowing down
PwC
First Quartile
Group (Q1)
Second Quartile
Group (Q2)
Third Quartile
Group (Q3)
Fourth Quartile
Group (Q4)
Total operating assets for the six banks in the quartile increased by 88% from GH5.5billion (2008) to GH10.3billion
(2011).
GCB continued to be dominant in the operating assets of this quartile. The Banks operating assets increased from
GH 1.6 billion in 2008 to GH2.6 billion in 2011.
EBG now holds the second largest operating assets in the quartile with total operating assets of GH1.4 billion in 2010
to GH2 billion in 2011.
The group is the fastest growing as operating assets more than doubled from GH1.9billion (2008) to GH4.6billion
(2011).
Fidelity has the largest operating assets within the group. The Banks operating assets increased from GH631 million
in 2010 to GH1.1 billion in 2011.
CAL and NIB moved up three places in 2011 to occupy the tenth and eighth places respectively.
Total operating assets in Q3 increased threefold from GH1 billion (2008) to GH3.1billion (2011).
BOA moved out of this group to the fourth quartile, however the banks operating assets reduced from GH386 million
in 2010 to GH367 million in 2011.
UGL moved to join the group with a total operating assets of GH505 million (2010: GH341 million).
The operating assets of this group increased by 65% from GH1.1billion (2008) to GH1.8billion (2010).
HFC holds the largest operating assets in the quartile. The Banks operating assets increased from GH338 million in
2010 to GH407 million in 2011.
Energy Bank commenced operations during the year and joined this quartile. At the end of 2011 its operating assets of
GH193 million was ahead of existing players; FAMBL, BARODA and BSIC.
Dan Mensah
Executive Secretary
4th Floor, SSNIT Tower Block
(Near Pension House) Accra
P.O.Box 41, Accra Ghana
Phone: +233 (0302) 670629
Telefax: +233 (0302) 667138
Email: assbankers@ighmail.com
Ghana Association of Bankers
Wyczynsky Ashiagbor
Partner, Advisory
0302 761465
vish.ashiagbor@gh.pwc.com
Darcy White
Partner, Tax
0302 761576
darcy.white@gh.pwc.com
George Kwatia
Partner, Tax
0302 761459
george.kwatia@gh.pwc.com
Felix Addo
Country Senior Partner
0302 761614
felix.addo@gh.pwc.com
Maxwell Darkwa
Partner, Assurance
0302 761471
maxwell.darkwa@gh.pwc.com
Oseini Amui
Partner, Assurance
0302 761449
oseini.x.amui@gh.pwc.com
Michael Asiedu-Antwi
Partner, Assurance
0302 761533
michael.asiedu-antwi@gh.pwc.com
Our leadership team
2012 Ghana Banking Survey 51 PwC
12
Glossary
Glossary of key financial terms, equations and ratios
2012 Ghana Banking Survey 53 PwC
Capital adequacy ratio is the ratio of adjusted equity base to risk adjusted asset base as required by the Bank of Ghana (BoG)
Cash assets includes cash on hand, balances with the central bank, money at call or short notice, and cheques in course of collection and
clearing
Cash ratio = (Total cash assets + Total liquid assets) / (Total assets - Net book value of fixed assets - Investments in subsidiaries and
associated companies)
Cash tax rate = Actual tax paid / Net operating income
Cost income ratio = Non-interest operating expenses / Operating income
Current ratio = (Total assets - Net book value of fixed assets Investments in subsidiaries and associated companies) / (Total liabilities -
Long term borrowings)
Dividend payout ratio = Proposed dividends / Net profit
Dividend per share = Proposed dividends / Number of ordinary shares outstanding
Earnings per share = After tax profits before proposed profits / Number of ordinary shares outstanding
Financial leverage ratio = Total assets / common equity
Liquid assets includes cash assets and assets that are relatively easier to convert to cash, e.g., investments in government securities, quoted
and unquoted debt and equity investments, equity investments in subsidiaries and associated companies
Loan loss provisions = (General and specific provisions for bad debts + Interest in suspense) / Gross loans and advances
Loan portfolio profitability = (Interest income attributable to advances - Provisions for bad and doubtful loans) / Net loans and
advances
Loan loss rate = Bad debt provisions / Average operating assets
Net book value per share = Total shareholder's funds / Number of ordinary shares outstanding
Net interest income = Total interest income - Total interest expense
Net interest margin = Net interest income / Average operating assets
Net operating income = Total operating income - Total non-interest operating expenses + Depreciation and amortisation - Loan loss
adjustment + Exceptional credits
Net operating (or intermediation) margin = [(Total interest income + Total non-interest operating revenue) / Total operating assets] -
[Total interest expense / Total interest-bearing liabilities]
Net profit = Profit before tax - Income tax expense
Net spread = (Interest income from advances / Net loans and advances) - (Interest expense on deposits / Total deposits)
Non-interest operating expenses include employee related expenses, occupancy charges or rent, depreciation and amortisation,
directors emoluments, fees for professional advice and services, publicity and marketing expenses
Non-interest operating revenue includes commissions and fees, profit on exchange, dividends from investments and other non-interest
investment income, and bank and service charges
Non-operating assets comprises net book value of fixed assets (e.g., landed property, information technology infrastructure, furniture
and equipment, vehicles) and other assets, including prepayments, sundry debtors and accounts receivable
Operating assets include cash and liquid assets, loans and advances, and any other asset that directly generates interest or fee income
Glossary of key financial terms, equations and ratios
Profit after tax margin = Profit after tax / Total operating income
Profit before tax margin = Profit after extraordinary items but before tax / Total operating income
Quick (acid test) ratio = (Total cash assets + Total liquid assets) / (Total liabilities - Long term borrowings)
Return on assets = Profit after tax / Average total assets
Return on equity = Profit after tax / Average total shareholders' funds
Shareholders' funds comprise paid-up stated capital, income surplus, statutory reserves, capital surplus or revaluation reserves
Total assets = Total operating assets + Total non-operating assets
Total debt ratio = Total liabilities / Total assets
2012 Ghana Banking Survey 54 PwC
List of abbreviations
2012 Ghana Banking Survey 55 PwC
ABG
ADB
Baroda
BBGL
BOA
BOG
BSIC
CAL
DPS
EBG
EGL
EPS
FAMBL
FBL
GCB
GDP
GTB
HFC
IBG
ICB
Access Bank (Ghana) Limited
Agricultural Development Bank Limited
Bank of Baroda Limited
Barclays Bank of Ghana Limited
Bank of Africa
Bank of Ghana
Sahel -Sahara Bank Limited
CAL Bank Limited
Dividend per share
Ecobank Ghana Limited
Energy Bank (Ghana) Limited
Earnings per share
First Atlantic Merchant Bank Limited
Fidelity Bank Limited
Ghana Commercial Bank Limited
Gross Domestic Product
Guaranty Trust Bank (Ghana) Limited
HFC Bank (Ghana) Limited
Intercontinental Bank Ghana Limited
International Commercial Bank Limited
IFRS
MBG
NIB
PAT
PBL
PBT
PwC
ROA
ROCE
ROE
SCB
SG-SSB
Stanbic
TTB
UBA
UGL
UTB
ZBL
International Financial Reporting Standards
Merchant Bank Ghana Limited
National Investment Bank Limited
Profit after tax
Prudential Bank Limited
Profit before tax
PricewaterhouseCoopers (Ghana) Limited
Return on assets
Return on capital employed
Return on equity
Standard Chartered Bank Ghana Limited
SG-SSB Bank Limited
Stanbic Bank Ghana Limited
The Trust Bank Limited
United Bank for Africa (Ghana) Limited
UniBank Ghana Limited
UT Bank Limited
Zenith Bank (Ghana) Limited
Participating banks
2012 Ghana Banking Survey 56 PwC
Name of bank
Access Bank (Ghana) Limited
Agricultural Development Bank Limited
Bank for Africa
Bank of Baroda (Ghana) Limited
Barclays Bank of Ghana Limited
BSIC (Ghana) Limited
CAL Bank Limited
Ecobank Ghana Limited
Energy Bank (Ghana) Limited
Fidelity Bank Limited
First Atlantic Merchant Bank Limited
Ghana Commercial Bank Limited
Guaranty Trust Bank (Ghana) Limited
HFC Bank Ghana Limited
International Commercial Bank Limited
Merchant Bank Ghana Limited
National Investment Bank Limited
Prudential Bank Limited
SG-SSB Bank Limited
Stanbic Bank Ghana Limited
Standard Chartered Bank Ghana Limited
UniBank (Ghana) Limited
United Bank for Africa (Ghana) Limited
UT Bank Limited
Zenith Bank (Ghana) Limited
Year of
incorporation
2008
1965
1997
2007
1917
2008
1990
1990
2010
2006
1994
1953
2004
1990
1996
1971
1963
1993
1975
1999
1896
1997
2004
1995
2005
Majority
ownership
Foreign
Local
Foreign
Foreign
Foreign
Foreign
Local
Foreign
Foreign
Local
Local
Local
Foreign
Local
Foreign
Local
Local
Local
Foreign
Foreign
Foreign
Local
Foreign
Local
Foreign
Number of
branches
31
91
20
1
92
11
18
78
3
31
7
157
22
24
17
22
27
32
45
23
35
19
32
24
26
Chief Executive Officer
(As at July 2012)
Dolapo Ogundimu
Stephen Kpordzih
Kobby Andah
Arvind Kumar
Benjamin Dabrah
Robert Kow Bentil
Frank Adu Jr.
Samuel Ashitey Adjei
Mr. Sam Ayininuola
Edward Effah
Martin Ofori
Simon Dornoo
Lekan Sanusi
Asare Akuffo
Sanjeev Anand
Joseph Tetteh
P.A. Kuranchie
Stephen Sekyere Abankwa
Gilbert Hie
Alhassan Andani
Kweku Bedu-Addo
Felix Nyarko-Pong
Oliver Alawuba
Prince K. Amoabeng
Daniel Asiedu
24 out of the 25 banks currently operating in the country participated in this years survey as listed in the table below.
pwc.com/gh
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professional advice. You should not act upon the information contained in this publication without obtaining specific
professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness
of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers
(Ghana) Ltd, its members, employees and agents do not accept or assume any liability, responsibility or duty of care
for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in
this publication or for any decision based on it.
2012 PricewaterhouseCoopers (Ghana) Ltd. All rights reserved. In this document, PwC refers to
PricewaterhouseCoopers (Ghana) Ltd, which is a member firm of PricewaterhouseCoopers International Limited,
each of which is a separate legal entity.