2008

FINAL REPORT (2007-2009)

AKHILESH KUMAR
UNDER GUIDANCE- MISHRA

• PROF NEERAJ BHARTI AXA Life

GUPTA Insurance
• MR. Ashesh 25/06/2008
Bhattacharya
 TABLE OF CONTENTS

• Acknowledgement
• Opportunity In Insurance Sector
• Training In Bharti AXA Life Insurance
• Target/ task set.
• Strategy adopted.
• Analysis of performance v\s target.
• Reason for variance.
• Problems/constraints\Limitation
• Conclusion

Bharti AXA Life Insurance Company Ltd.

 Acknowledge
ment

I am thankful to my SIP centre for given

me an opportunity to do this live project on
insurance sector, I like to thank my faculty
guide Prof. Neeraj Gupta & company Guide Ashish
Bhattacharya for given me necessary guidance,
assistance and support to prepare this
report.
I also like to thank my father, mother,
brother ,& friends & Specially to Kiran
Mathur for their motivation .

Bharti AXA Life Insurance Company Ltd.

 Opportunity

About 2/3rd of the Indian population is

‘insurable’!

Bharti AXA Life Insurance Company Ltd.

 Training at Bharti AXA Life
Insurance

Corporate Profile
Bharti AXA Life Insurance is a joint venture
between Bharti, one of India’s leading business
groups with interests in telecom, agri business and
retail, and AXA, world leader in financial protection
and wealth management. The joint venture company
has a 74% stake from Bharti and 26% stake of AXA
Asia Pacific Holdings Ltd (APH).

The company launched national operations in

December 2006. Today, we have over 3000
employees across over 12 states in the country. Our
business philosophy is built around the promise of
making people "Life Confident".

As we expand our presence across the country to

cater to your insurance and wealth management
needs with our product and service offerings, we
continue to bring 'life confidence' to customers
spread across India. Whatever your plans in life, you
can be confident that Bharti AXA Life will offer the
right financial solutions to help you achieve them.

Bharti AXA Life Insurance Company Ltd.

PLANS OF THE COMPANY

Individual Plans :
A Dream Life Pension
Unit Linked Pension Product
Dream Life Pension, Bhatia AXA Life Insurance’s unique pension
product ensures that your retirement life is your Dream Life’s
Live your Dreams! Be Life Confident.

Aspire Life
Unit Linked Endowment Product.
Adequate Aspire Life helps you create a pool of
wealth to meet your long-term needs, while also
providing you protection in case the need arises.

Invest Confident
Unit Linked Single Premium Product.
You have always strived hard to achieve the best for you and your
loved ones, so when it comes to making an investment decision, we
know that you would expect the best from it too.

Bharti AXA Life Insurance Company Ltd.

Wealth Confident
A unit-linked investment cum protection policy.
Your wealth, your status ensures that you get
preferential status wherever you go. So why shouldn't
your money get the same?

Future Confident
A unit- linked policy which offers comprehensive protection along
with wealth creation in the long term.
A unit-linked product which offers enhanced protection along with
wealth creation in the long term.

Save Confident
Traditional money back insurance product for long term savings.
Your changing life stages decide your financial milestone planning.
When you foresee intermittent financial requirements in the years
to come, like regular expenses related to your child’s education,
liquidity becomes a key aspect of your planning along with long
term savings, and protection for your family.

Secure Confident

Bharti AXA Life Insurance Company Ltd.

 A Long Term Life Insurance.All of us desire to maximize the
happiness for our family at all times, irrespective of the
circumstances. The thought of unfortunate events befalling us may
cause us anxiety about providing a secured happiness to our loved
ones.

Target/ task set.

When we talk about target then it is two type first is

measure in monetary terms and other is measure in non
monetary terms.
Monetary Terms- To recruit 8 advisor or a policy of Rs
80 000 in four month.
Non Monetary Terms- To understand corporate
environment and make good relation with customer and
corporate person.

Bharti AXA Life Insurance Company Ltd.

 Strategy

To Achieve the target I have decided to target

Defense area because 40 % of Kanpur market is
covered by defense. First of all I decided to check
the awareness level of people in that area. We
were done a survey for 5 days and find that only
15% people are aware about Bharti AXA. So we
done advertisement in that area for a weak.
We find out four people who have lot of links
Mr.Ramesh , Mr. –Narendra Kumar shau, miss-
Laxmi Gautam and Mr. Alok kumar . They has deal
with public in his daily life . They all are local and
out of four people two of them join my team and
become life advisor.
They have lot of links. It is near about 20% of
kanpur market.

Bharti AXA Life Insurance Company Ltd.

 Achievements

It is very difficult to measure the achievements

During SIP period. Here we understand the
difference between theoretical concept and
Practical life. We understand the corporate
environment. We also make a good Relationship
with customer and corporate Person. We recruit
2 advisors from Kanpur market and create some
leads. Actually we make a team in Kanpur
market and that team represent me in future in
Bharti AXA
Life Insurance.

Bharti AXA Life Insurance Company Ltd.

 Variance in Target

We achieve non monetary target above then

our Expectation .But only 30 % Monetary
target was achieve Because there is lack of
leadership in Bharti AXA . Alteration rate of
employee is very high. Lack of motivation,
and resign of company guide also effect
company performance.

Limitation
We done hard work during 4 month of SIP. Here we face lot
of problems. The problem is only our perception.
1- New Market
2- Lack of advertisement
3- Lack of time
4- Lack of fund

Bharti AXA Life Insurance Company Ltd.

 KAIZEN for the day

The Japanese word "KAIZEN" means

improvement, improvements without spending
much money, involving everyone, and using
much common sense. The Japanese way
encourages small improvements day after day,
continuously. The key aspect of KAIZEN is that it
is an on-going, never-ending improvement
process.

Bharti AXA Life Insurance Company Ltd.