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Chapters INDEX Page no.

Executive Summary

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Chapter I Introduction
Introduction about the topic
Objectives of the study
Limitations of the study

Chapter II Organization/company profile
Chapter III Theoretical Part
Chapter IV Methodology
Study area
Type of research
Sampling Methods
Types of data used in study (Detailed
with sources)
Sample size
Statistical tools used to analyze the
data

Chapter V Analysis and Interpretation
Chapter VI Findings and suggestion of the study
Findings of the study
Suggestions/Recommendations of the
study
Conclusion

Chapter VI Annexure Bibliography


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EXECUTIVE
SUMMARY

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EXECUTIVE SUMMERY:
As we have observed from past two decades the ladder of success day by day of insurance
business when FDI came in to existence. and insurer should be innovative in their approach to
establish their achievements and goal. So this report will explore trends in penetration level in
corporate market and their implication.
Title of the study
The penetration level of corporate market into tarihal and gokul road industrial estate Hubli
with specific reference to Bajaj Allianz general insurance company limited. Branch hubli.
Introduction to topic:
It is my immense pleasure to introduce my topic called The penetration level into Gokul road
and Tarihal industrial area with specific reference to Bajaj Allianz general insurance. Branch
Hubli
This being selected after a depth discussion with the manager in view to know the penetration
level in corporate market whether they are trying to overcome or not.
Meaning of the penetration;
THE EXTENT TO WHICH A PRODUCT IS RECOGNISED AND BOUGHT BY CUSTOMER IN A
PARTICULAR MARKET




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Company Profile:
Bajaj Allianz General Insurance Company Limited;

Bajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv Limited
(recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a reputation of expertise,
stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority (IRDA)
certificate of Registration on 2nd May, 2001 to conduct General Insurance business (including Health
Insurance business) in India. The Company has an authorized and paid up capital of Rs 110 crores. Bajaj
Finserv Limited holds 74% and the remaining 26% is held by Allianz, SE.

As on 31st March 2010, Bajaj Allianz General Insurance maintained its premier position in the industry
by achieving growth as well as profitability. Bajaj Allianz has made a profit before tax of Rs. 180 crores
and has become the only private insurer to cross the Rs.100 crore mark in profit before tax in the last four
years. The profit after tax Bajaj Allianz today has a countrywide network connected through the latest
technology for quick communication and response in over 200 towns spread across the length and breadth
of the country. From Surat to Siliguri and Jammu to Thiruvananthapuram, all the offices are
interconnected with the Head Office at Pune.





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Objectives;
1. To check the awareness level and acceptance level of Bajaj Allianz with specific to
Hubli-Dharwar industrial area.
2. To check what various measures to taken by industries to cater insurance demand in
industrial area.
3. To know the preferential mode for the insurance to generate the business.
4. To study and understand the difference factor insurance consider before selecting a
company and product.
5. To know the deciding authority while taking insurance.
6. To know the various factors which influencing in taking decision for insurance.
Limitations:
1. The penetration level into corporate market includes various types of detail studies for
different areas of analysis, but due to time constraint, our analysis was of limited areas
only.
2. 2 months period for research was not enough to conduct the study in depth.
Need of the study:
1. To create awareness level of BAGICL.
2. To create penetration level of BAGICL.
3. Unable to capture industrial area to sell the insurance product. What measures to be taken
to create the business.
4. For creating the awareness of branding of Bajaj Allianz.
5. To identify the promotional tools to capture the market and space in industrial area.
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Findings & suggestions:
It found that almost all customer have insured their company`s asset some of them have not
insured because whenever loss or machine break down occur easily they can overcome
themselves. And some are not interested due to the not having proper knowledge about company
and product. And for been catering the insurance many of have been catered by corporate agent,
agent, broker and their own employee. And also found that the almost all are insured with PSU`s
and with ESI. And by seeing their service ,claim, settlement, renewing year by year, and due to
the relationship. It been observed that the manager, CEO,finance manager and insurance advisors
who generally takes the decision with respect to these all formalities. Then when it comes to
product service all customer mainly prefer for low premium, quick service, easy payment, fastest
claim and settlement and less document.
When it comes to BAJAJ ALLIANZ all customer are well known about BAGICL and its product
attributes.
Suggestion:
As I have that during the survey which is been conducted during our project time Some them
have insured their assets remaining are not due to not having proper knowledge toward product
and service. so I suggest to representative of BAGICL Approach them to present product and
service.
And I suggest that keep maintain relationship with manager, CEO, finance manager, employees,
and insurance advisors these people takes care with these activity. And try to approach to those
who not insured their assets.
And I observed that most of prefer for low premium, easy payment, fastest claim and settlement,
less document and paper work. so I suggest such types of it can helps to them meet their needs
And want must and should focus marketing mix, product and services. And should come with
new strategy which can create awareness among customer.




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Organization/company profile







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Bajaj Allianz General Insurance Company Limited

Bajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv
Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a reputation
of expertise, stability and strength.

Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority
(IRDA) certificate of Registration on 2nd May, 2001 to conduct General Insurance business
(including Health Insurance business) in India. The Company has an authorized and paid up
capital of Rs 110 crores. Bajaj Finserv Limited holds 74% and the remaining 26% is held by
Allianz, SE.

As on 31st March 2010, Bajaj Allianz General Insurance maintained its premier position in the
industry by achieving growth as well as profitability. Bajaj Allianz has made a profit before tax
of Rs. 180 crores and has become the only private insurer to cross the Rs.100 crore mark in profit
before tax in the last four years. The profit after tax Bajaj Allianz today has a countrywide
network connected through the latest technology for quick communication and response in over
200 towns spread across the length and breadth of the country. From Surat to Siliguri and Jammu
to Thiruvananthapuram, all the offices are interconnected with the Head Office at Pune.
VISION:
To be the first choice insurer for customers.
To be the preferred employer for staff in the insurance industry.
To be the number one insurer for creating shareholder value .
MISSION:
As a responsible, customer focused market leader, we will strive to understand the insurance
needs of the consumers and translate it into affordable products that deliver value for money.

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A Partnership Based on Synergy:
Bajaj Allianz General Insurance offers technical excellence in all areas of General and Health
Insurance as well as Risk Management. This partnership successfully combines Bajaj Finserv's
in-depth understanding of the local market and extensive distribution network with the global
experience and technical expertise of the Allianz Group. As a registered Indian Insurance
Company and a capital base of Rs. 110 crores, the company is fully licensed to underwrite all
lines of general insurance business including health insurance.
Our Achievements:
Bajaj Allianz has received iAAA rating, from ICRA Limited, an associate of Moody's
Investors Service, for Claims Paying ability. This rating indicates highest claims paying
ability and a fundamentally strong position.

Bajaj Allianz General Insurance has received the prestigious "Business Leader in General
Insurance", award by NDTV Profit Business Leadership Awards 2008. The company was
one of the top three finalists for the year 2007 and 2008 in the General Insurance
Company of the Year award by Asia Insurance Review.
IRDA Certificate was Rs. 121 crores, 27% higher than the previous year. Bajaj Allianz General
Insurance

Shareholders & Promoters:
1. Bajaj Finserv Limited:
Bajaj Finserv Limited has been recently demerged from Bajaj Auto Limited which is
the largest manufacturer of two and three-wheelers in India. As a promoter of Bajaj Allianz
General Insurance Company Ltd.
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Bajaj Finserv Ltd; has the following to offer:
Vast distribution network through its group companies.
Knowledge of Indian consumers.
Financial strength and stability to support the insurance business.
Visit Bajaj Allianz gen Insurance: Website www.bajajallianz.com
Visit Bajaj Finserv: Website: http://www.bajajauto.com/BFL_V2/index.html
2. Allianz SE, Germany:
Allianz SE is in the business of General (Property & Casualty) Insurance; Life & Health
Insurance and Asset Management and has been in operation for over 110 years. Allianz is one of
the largest global composite insurers with operations in over 70 countries. Further, the Group
provides Risk Management and Loss Prevention Services. Allianz has insured most of the
world's largest infrastructure projects (including Hong Kong Airport and Channel Tunnel
between UK and France), further Allianz insures majority of the fortune 500 companies. Besides
being a large industrial insurer, Allianz has a substantial portfolio in the commercial and
personal lines sector, using a wide variety of innovative distribution channels.
Allianz SE has the following to offer Bajaj Allianz General Insurance Company Ltd:
Set up and running of General insurance operations.
New and improved international products .
One of the world's leading insurance companies.
More than 700 subsidiaries and 2 lac employees in over 70 countries worldwide.
Provides insurance to almost half the Fortune 500 companies.
Technology.
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Other similar businesses
The promoters have also incorporated a Life insurance Company in India, called Bajaj
Allianz Life Insurance Company Limited to provide life insurance solutions.
Bajaj Allianz General Insurance Products
1) Personal Accident
2) Hospital Cash Daily Allowance Policy
3) Health Guard
4) Critical Illness
5) Burglary Insurance
6) Householders Insurance
7) Travel Companion
8) Fidelity Guarantee Policy
9) Office package
10) Money Insurance
11) Public Liability
12) Plate Glass Insurance
13) Consequential Loss (Fire) Insurance

ABOUT US:
Board of Directors.
Management Profile.
Company Structure.

Board of Director:
Of The financial services and wind energy businesses were transferred to Bajaj FinServ
Limited (BFS) as part of the recently concluded demerger of Bajaj Auto Limited,
approved by the Hon. High Court of Judicature at Bombay by its order dated December
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18, 2007. The demerger is effective from the Appointed Date i.e. closing hours of
business on March 31, 2007.

Bajaj FinServ will strive to be one of the top financial services businesses in India
focused on delivering superior customer experience through competitive products and
class leading services while providing consistent and superior returns to our shareholders
and maintaining the high levels of integrity of Bajaj.

The company is currently engaged in life insurance; general insurance and consumer
finance businesses and has plans to expand its business by offering a wide array of
financial products and services in India. Apart from financial services, BFS is also active
in wind-energy generation.

Bajaj Auto Finance Limited, a group NBFC, offers various consumer finance products to
the customers such as auto loans, personal loans, loans for consumer durables and
computers and SME finance.

BFS is engaged in life and general insurance businesses through its joint ventures with
Allianz SE namely Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz

General Insurance Limited. Both these companies have established themselves asindustry
leaders by being number two among the private players in their respective businesses.

A) Directors
Shri Rahul Bajaj : Chairman
Shri Nanoo Pamnani : Vice Chairman
Shri Sanjiv Bajaj : Managing Director
Shri Madhur Bajaj : Director
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Shri Rajiv Bajaj : Director
Shri D J Balaji Rao : Director

Shri S H Khan : Director
Shri Naresh Chandra : Director

B) Committee of Board

a) Audit Committee
Shri Nanoo Pamnani : Chairman
Shri S H Khan : Member
Shri D J Balaji Rao : Member
Shri Naresh Chandra : Member

b) Shareholders & Investors Grievance Committee
Shri Nanoo Pamnani : Chairman
Shri Sanjiv Bajaj : Member
Shri Rajiv Bajaj : Member


c) Remuneration & Nomination Committee
Shri S H Khan : Chairman
Shri D J Balaji Rao : Member
Shri Nanoo Pamnani : Member
Shri Naresh Chandra : Member
Shri Rahul Bajaj : Member




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Management profile
Sanjiv Bajaj : Managing Director
Kevin P D'Sa : CFO & President (Business Development)
Mr. Ranjit Gupta : President (Insurance)
Sonal R Tiwari : Company Secretary
























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Company structure




















Company structure
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Theoretical part

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General Insurance

Every asset has a value and the business of general insurance is related to the protection of
economic value of assets. Assets would have been created through the efforts of owner, which
can be in the form of building, vehicles, machinery and other tangible properties. Since tangible
property has a physical shape and consistency, it is subject to many risks ranging from fire, allied
perils to theft and robbery.

Concepts of insurance have been extended beyond the coverage of tangible asset. Now
the risk of losses due to sudden changes in currency exchange rates, political disturbance,
negligence and liability for the damages can also be covered.

But if a person judiciously invests in insurance for his property prior to any unexpected
contingency then he will be suitably compensated for his loss as soon as the extent of damage is
ascertained.

Few of the General Insurance policies are:

Property Insurance:
The home is most valued possession. The policy is designed to cover the various risks under a
single policy. It provides protection for property and interest of the insured and family.

Health Insurance:
It provides cover, which takes care of medical expenses following hospitalization from sudden
illness or accident.




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Personal Accident Insurance:
This insurance policy provides compensation for loss of life or injury (partial or permanent)
caused by an accident. This includes reimbursement of cost of treatment and the use of hospital
facilities for the treatment.

Travel Insurance:
The policy covers the insured against various eventualities while traveling abroad. It covers the
insured against personal accident, medical expenses and repatriation, loss of checked baggage,
passport etc.

Liability Insurance:
This policy indemnifies the Directors or Officers or other professionals against loss arising from
claims made against them by reason of any wrongful Act in their Official capacity.

Motor Insurance:
Motor Vehicles Act states that every motor vehicle plying on the road has to be insured, with at
least Liability only policy. There are two types of policy one covering the act of liability, while
other covers insurers all liability and damage caused to one's vehicles.

Since a single policy cannot meet all the insurance objectives, one should have a portfolio of
policies covering all the needs

General Insurance Industry In India
The general insurance industry took roots in India way back in 1850, with the establishment of
Triton Insurance Company Ltd. in Calcutta. The central government nationalised the general
insurance industry in India and set up General Insurance Corporation of India (GIC) in
November 72. 107 Indian and foreign insurers which were operating in the country prior to
nationalisation were grouped into four operating subsidiaries of GIC, namely, (i) National
Insurance Company Limited; (ii) New India Assurance Company Limited; (iii) Oriental
Insurance Company Limited; and (iv) United India Insurance Company Limited. All these four
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subsidiaries of GIC competed with one another and underwrote various classes of general
insurance business except aviation insurance of national airlines and crop insurance, which was
handled by the GIC.


Key Market Indicators
Size of Market, Life and Non-Life $16 billion

Total global insurance premium (as on 2001)

$2408.25 billion (-1.5% as against 2000)
Rate of Annual Growth year 2002-03

Life 11.27%
Non-life 23% (Premium underwritten in India and
abroad)


Geographical Restriction for new players None. Players can operate all over the country

Registration Restriction

Composite Registration not available.

Equity restriction in a new Indian insurance
company
Foreign promoter can hold upto 26% of the
equity#



Number of Registered Companies
Types of business Public private total
Life 1 12 13
General 6 8 14
Reinsurance 1 0 1
Total 8 20 28
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New players
1. Bajaj Allianz General Insurance Company Limited
2. ICICI Lombard General Insurance Co. Ltd.
3. IFFCO-Tokio General Insurance Company Limited
4. Reliance General Insurance Company Limited
5. Royal Sundaram Alliance Insurance Co. Ltd.
6. TATA-AIG General Insurance Company Limited
7. Cholamandalam MS General Insurance Co. Ltd.
8. HDFC Chubb General Insurance Co. Ltd.
9. Export Credit & Guarantee Corporation
10. Agriculture Insurance Company of India Limited

Re-insurer
General Insurance Corporation of India

Public Sector
1. The New India Assurance Co. Ltd.
2. National Insurance Co. Ltd.
3. The Oriental Insurance Co. Ltd.
4. United India Insurance Co. Ltd.








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Health Insurance Plans
1) Individual Health Guard : Health Guard policy takes care of your hospitalization expenses
& offers a wide coverage of pre & post hospitalization expenses.
2) Health Ensure : It takes care of medical treatment costs incurred during hospitalization due
to serious accident or illness.
3) Extra Care : It is a unique health insurance plan that allows you to extend your existing
health insurance cover.
4) Family Floater Health Guard: The policy covers pre and post hospitalization expenses and
also ambulance charges in case of an emergency (subject to a limit of Rs. 1000/-)

5) Critical illness : A health insurance plan that covers critical illness means you can insure
yourself against the risk of serious illness in much the same way as you insure your car and your
house.
6) Star Package: It provides a range of covers for various health risks, household contents,
education grant, travel baggage and public liability all under a single policy.
7) Personal Guard: Personal Guard is a policy that covers the insured against bodily injury or
death caused due to accidents
8) Tax Gain: It is a Family floater health policy which covers out patient (OPD) expenses &
hospitalization expenses under a single policy and helps you in your tax management also.
9) Life Health Insurance: It is a unique hospitalization-cum-insurance plan that takes care of
your hospitalization bills and also provides crucial financial support to your dependents in case
of your unfortunate death.
10) Hospital Cash: Hospital Cash Policy guards you and your family against the trauma that
you face because of increased financial burden during hospitalization.
11) Silver Health: An insurance policy designed exclusively for senior citizens that covers
medical expenses incurred during hospitalization.
12) Insta Insure: It takes care of the medical treatment costs incurred during hospitalization due
to serious accident or illness.
13) Sankat Mochan: It covers Death, Permanent disability, Temporary disability, Accidental
Hospital cash and Accidental hospitalization expenses.
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Research Methodology
Study area
Types of research
Sampling Methods
Types of data used to in study
Sample size
Statistical tools used to analyze the data


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Research Methodology:
Study area: the study been conducted on basis of interaction with manager, staff, industries
people etc.
Primary data:
1.interaction with the manager and staff
2.Questionnaire
3.Observation/survey
Secondary data
1. Manual
2. Internet
3. Books
Sample size: 50
Sampling unit: tarihal and gokul road industries.
Sampling method: convenience sampling
Statistical tools used to analyze the data: MS-excel, bars and pie charts.
Need of the study:
1. To create awareness level of BAGIC.
2. To create penetration level of BAGIC.
3. Unable to capture industrial area to sell the insurance product. What measures to be taken
to create the business.
4. For creating the awareness of branding of Bajaj Allianz.
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Analysis and interpretation











Analysis and interpretation
The above table 1. Reveals the 62% of respondent have insured their assets and remaining are
not insured. Because some of them are not interested the reason is they did not invest that
much whenever any problem occur they can overcome themselves and some them interested
but any representative not yet approach to them to represent their company and product.

1. Insured your Company assets
Yes 31
No 19

62%
38%
1. Insured company's asset
Yes No
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2.Various product
Property insurance 26
Machine break down 19
Workmen compensation 17
Health insurance 6
5. Motor insurance 6
Group medical 3


Analysis and interpretation
The above table no.2 reveals that 34% of respondent have taken property insurance 24% taken
insurance for their machine 22% are workmen compensation 8% are health insurance 8% are
motor and remaining 4% are insured with group medical.

34%
24%
22%
8%
8%
4%
2.Various Product
Property insurance Machine break down Workmen compensation
Health insurance 5. Motor insurance Group medical
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3.Annual Premium
<1 lac 19
>= 1 lac 6
< 2 lac 1
2 to 5 1
5 lac and above 3


Analysis and interpretation
The above table no.3 reveals that 64% of respondents pays less one lac,20% are pays less than
or equal to 1 lac, 3% pays less than 2lac and 2-5lac also and 10% pays 5lac and above annual
premium to an insurance company. The more than a half opted for less than 1lac premium
because almost all prefer for low. So I suggest to BAGICL to design a product with low premium
so they can easily meets demands requirements.


64%
20%
3%
3%
10%
3.Annual Premium
<1 lac >= 1 lac < 2 lac 2 to 5 5 lac and above
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4.Channel
Corporate Agent 8
Agent 10
Broker 1
Own Employee 5
Direct to the Insurance Co 7


Analysis and interpretation
The above table no.4 reveals that 26% of insurance is been catered through corporate agents
32% through agents 3% through broker 16% through company`s employees and remaining 23%
is been catered through direct to the insurance company. As we have observed that maximum
of customer been catered agent and corporate agent and through their own employee so I
suggest BAGICL to come up with some various solution so they captured the corporate market.


26%
32%
3%
16%
23%
4.Channel
Corporate Agent Agent Broker Own Employee Direct to the Insurance Co
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Analysis and interpretationTable above table no.5 is reveals that 67% of respondent is been
insured with PSU`s because more than a half believes on public sector unit, due to the some past
performance. 9% wi
reliance and Bajaj Allianz 6% with other (ESI) and remaining 3% are insured with
cholamandalam, HDFC ergo and future genereli company to cater to insurance demand of their
companys.
67%
9%
9%
0%
6%
3%
0%
3%
3%
5.Insurance Company
PSUs Reliance gen Bajaj Allianz Bharti axa Others
cholamandalam royal sundaram HDFC ergo future genereli
5.Insurance Company
PSUs 23
Reliance gen 3
Bajaj Allianz 3
Bharti axa 0
Others 2
Cholamandalam 1
royal sundaram 0
HDFC ergo 1
future genereli 1

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Analysis and interpretation
The above table no.6 reveals that 45% of respondent expect better service 18% are interesting on
claims on the time, nobody have opted to commission option because the commission is mostly
45%
18%
0%
4%
21%
12%
6.Purpose of Selection of Company
Service Claim Commission others Renewing continuously year by year Relation
6.Purpose of selecting Company
Service 23
Claim 9
Commission 0
Others 2
Renewing continuously year by year 11
Relation 6
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7. Decision in Organization
Manger 13
CEO 14
Fin Manager 1
Insurance Adviser 1
Others 2



Analysis and interpretation
The above table no. 7 reveals that the 45% of respondent have opted for manager,45% are opted
CEO,3% are opted for fin manager and insurance advisors remaining to 7% who generally takes
the decision regarding insurance and other legal formalities.

42%
45%
3%
3%
7%
7.Decision in organisation
Manger CEO Fin Manager Insurance Adviser Others
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8. Product and service
Low premium 21
Quick service 20
Easy payment 20
Fastest claim and settlement 18
Less document and paper work 6


Analysis and interpretation
The above tables reveal that 25% of respondent expects low premium, 23% expects quick service,24%
towards easy payment ,21% and 7% expects fastest claim, settlement and less document and paper
work respectively. As we have observed that almost all customer expects these all product and sales
from general insurance company.


25%
23%
24%
21%
7%
8.Product ans Service
Low premium Quick service Easy payment
Fastest claim and settlement Less document and paper work
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Analysis and interpretation
The above table reveals that the 88% respondent are aware about Bajaj Allianz by the different
ways like word of mouth, magazine, advertisement and by media television. And the are not
about BAGICL.

88%
12%
9.Awareness about BAGICL
Yes No
9.Awareness about
BAGICL
Yes 44
No 6
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10.BAGICL Products
Property insurance 40
Machine break down 25
Workmen compensation 14
Health insurance 26
Motor insurance 11
Group medical 4


Analysis and interpretation
The above reveals that 33% of respondents are aware about property insurance 21% are aware
about machine break down 12% of them are aware about workmen compensation but these
33%
21%
12%
22%
9%
3%
10.BAGICL Products
Property insurance Machine break down Workmen compensation
Health insurance Motor insurance Group medical
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industry must and should know but the reason is very are aware about (WC) because they have
insured with ESI with respective such insurance and remaining 22%, 9%, 3% are aware about
health, motor and group medical insurance with respective.





Analysis and interpretation
The above table reveals that 37% of respondents are interested to switch to some other company
if provide better service and left are not interested to switch some other company they are
satisfied with existing company and due to the relationship renewing year by year, service claim
and settlement etc.

37%
63%
11.Switch to other company
Yes No
11.Switch to other company
Yes 18
No 31
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12.Attributes of BAGCIL
PVT player 37
Cashless 10
Own Panel 1
Local Claim 1
Fastest Claim 3
Less Documents 2


Analysis and interpretation
The above table reveals that the 68% of respondent usually feels whenever they hear about
BAGICL it is private player and 18%,2%,2%,6%,49% are feels it is cashless with more than 10
68%
18%
2%
2%
6%
4%
12.Attributes of BAGCIL
PVT Cashless Own Panel Local Claim Fastest Claim Less Documents
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mfrs, they have own panel of doctor to decided claim, local settlement ,fastest claim and
settlement and less document and paper work with respectively.







Findings and suggestion
of the study




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Findings and suggestion:
Findings & suggestions:
It found that almost all customer have insured their company`s asset some of them have not
insured because whenever loss or machine break down occur easily they can overcome
themselves. And some are not interested due to the not having proper knowledge about company
and product. And for been catering the insurance many of have been catered by corporate agent,
agent, broker and their own employee. And also found that the almost all are insured with PSU`s
and with ESI. And by seeing their service ,claim, settlement, renewing year by year, and due to
the relationship. It been observed that the manager, CEO,finance manager and insurance advisors
who generally takes the decision with respect to these all formalities. Then when it comes to
product service all customer mainly prefer for low premium, quick service, easy payment, fastest
claim and settlement and less document.
When it comes to BAJAJ ALLIANZ all customer are well known about BAGICL and its product
attributes.








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Suggestion:
As I have that during the survey which is been conducted during our project time Some them
have insured their assets remaining are not due to not having proper knowledge toward product
and service. so I suggest to representative of BAGICL Approach them to present product and
service.
And I suggest that keep maintain relationship with manager, CEO, finance manager, employees,
and insurance advisors these people takes care with these activity. And try to approach to those
who not insured their assets.
And I observed that most of prefer for low premium, easy payment, fastest claim and settlement,
less document and paper work. so I suggest such types of it can helps to them meet their needs
And want must and should focus marketing mix, product and services. And should come with
new strategy which can create awareness among customer.






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CONCLUSION










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CONCLUSION

In conclusion it can be seen that the Bajaj Allianz general insurance company is one of the
largest and number one in the country has been rendering service to their customer to meet
insurance need and demand. The fair manner in which the general insurance company encourage
the entrepreneurs makes latter takes up the task with seriousness, pride and over all difficulties.
They tend to get motivated by the positive action reflected by the Bajaj Allianz general insurance
company.
To conclude, BAGICL has been doing good job in the matter of lending service to all
customer have been benefited to a great extent and are about the service received.
And also would link to that BAGICL doing good for the Hubli city cutomers.










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Annexure bibliography




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Annexure
Bibliography
Questionnaire
Progress report









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Bibliography :
Website:
www.bajajfinserve.com
www.bajajallianz .com

Books:
Insurance management in India by agarwal
Manual and broacher of BAGICL

QUESTIONNARE
Dear sir/madam;
I Irfan Baig Belgaum student of IEMS B-school studying in MBA 4
th
sem as a part of academic
requirement we are undergoing project to gauge our professional approach towards a specific market. I
assure you the valuable information provided by you will be used for academic purpose only.
Name of the organization: _____________________________
Nature of the work: Manufacture Service Others
Size of the industry: Cottage Small Medium Large
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Contact no:
Address: __________________________________

1) Have you insured your companys assets.
a) Yes b) No
If No go to Quest no.9
2) Which are the various product which you taken for your organization till now.
Sl no. Product Premium (rs)
1. Property insurance (fire insurance )
2. Machine break down(MBD)
3. Workmen compensation(WC)
4. Health insurance
5. Motor insurance
6. Group medical(GMC&GP)

3) What is annual premium to an insurance company?
a) < 1lac d) 2 to 5lac
b) >=1lac e) 5lac and above
c) <2lac

4) What is your channel through which insurance is been catered?
a) Corporate agent d)Your own employee
b) Agent e) Direct to the insurance company
c) Broker



5) Which company are you insured with or preferential insurance company to cater to
insurance demand of your company?
a) PSUs _______ f) cholamandalam
b) Reliance gen g) royal sundaram
c) Bajaj Allianz h) HDFC ergo
d) Bharti axa i) future genereli
e) Others __________________________________ (please mention)

6) Purpose of selecting the above company.
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a) Service e) Renewing continuously year by year
b) Claim f) Relation
c) Commission
d) Others _________________________________ (please mention)

7) Who generally takes the decision in your organization regarding insurance/ stragetic
decisions?
a) Manager b) CEO c) Finance manager
b) d) Insurance advisor e) Others

8) Which kind of product & service do you expect from general insurance company?
a. Low premium b. Quick service c. Easy payment
d. Fastest claim and settlement e. Less document and paper work.
9) Are you aware about Bajaj Allianz general insurance company?
a) Yes b) No

10) Do you know that Bajaj Allianz general insurance company provides
a) Property insurance (fire insurance)
b) Machine break down(MBD)
c) Workmen compensation (WC)
d) Health insurance
e) Motor insurance
f) Group medical (MC &GP)

11) Will you switch to some other insurance company if provided better services?
a. Yes b. No





12) Which of the following attributes do you know about Bajaj Allianz general insurance
company
a) Only private player for underwriting profit.
b) It has cashless with more than 10 manufacturers.
c) It has own panel of doctor to decide claim.
d) Local claim settlement and a branch in Hubli which cater to rest of
Karnataka.
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e) Fastest claim and settlement
f) Less document and paper work.

13) Will it be fine if a representative of Bajaj Allianz visit to your premises to represent it.
a) Yes b) No
If yes; mode of communication.
a) Mobile
b) Visiting to company
c) Email
IEMS B-SCHOOL HUBLI________________________________________ _

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Progress report