SKILL GAME MACAU: 8WIN

22nd May 2014

Ogilvy & Mather Group, Hong Kong
Thursday, 22 May, 14
DELIVERABLES

Logo and Branding

Website and Mobile app

Booth design and technology

Video production

Advertising for launch

Advertising for ongoing promotions

Thursday, 22 May, 14
AGENCY FEE
Department / Job role Cost (USD $)
Logo and Branding Development:
Strategic Development:
- Head of Planning
Account Servicing:
- Head of Digital
- Business Director
- Associate Account Director
Creative Development:
- Chief Creative Ofcer
- Creative Director
- Associate Creative Director
Social Media Strategy:
- Regional Digital Strategist
$162,500
Ongoing promotions (monthly retainer):
Account Servicing:
- Head of Digital
- Business Director
- Associate Account Director
Creative Development:
- Chief Creative Ofcer
- Creative Director
- Associate Creative Director
12,800
TOTAL 175,300
Thursday, 22 May, 14
WEBSITE AND MOBILE APP
Requirement Cost (USD $)
Project management:
Creative / Production management to plan, develop, deliver and
follow up
25,000
Creative & Scoping:
User Story Workshop
UX Wireframe Prototype
Key Design Prototype
25,000
Production:
Web Content Promotions Engine customisation
Game engine customisation
HTML5 web production (responsive)
Creation of APIs for Mobile (SSL)
Architecting and CDN conguration
Payment Gateway integration
Penetration and Load Testing
Mobile (iOS/Android)
96,000
TOTAL
146,000
Based on all 3 languages (English, Simplied and Traditional Chinese)
External CMS training: Additional USD $5,000 approx.
Ongoing site maintenance retainer (a PM / Developer) @ 2 days / month: Additional USD $2000 / month
Thursday, 22 May, 14
BOOTH DESIGN & TECH
Requirement Cost (USD $)
Project management:
Account servicing
Creative management to plan, develop, deliver and follow up
15,400
Creative development:
Key visual adaptation
Design creative assets and QC (2D design)
Booth design 3D rendering
5,000 minimum
($1,000 / sqm)
Production (based on 1.8 x 1.8mm space):
Tech, drawing QC
Production QC
Installation
(Digital integration / mobile support not included)
3,000
($1,500 sqm)
TOTAL
23,400
On-ground support, visitor database input and trafc analysis is optional and can be costed in addition to the above.
Thursday, 22 May, 14
VIDEO PRODUCTION
1) Promotional video - ballpark cost
Requirement Cost (USD $)
Production:
1 x 60 - 90 sec video. 1 day shoot in HK
1 x language only
Agency producer (pre-prod, shoot, post-prod)
Director (pre-prod, shoot, post-prod)
1 x Camera shooting in HD + production
Sound recording
Local travel, meals, misc
32,000
Post-production:
1 x library music track
Ofine editing (with 3 rounds revisions)
Colour grading
Motion graphics for 2D supers / graphics
Sound mix
Digital le output
19,200
TOTAL*
51,200
*Global online and corporate usage, in perpetuity. OOH usage in China, HK and Macau for 1 year
Excludes concept, storyboard, script writing, location permits, wardrobe, hair and make up, talent and VO fee
Thursday, 22 May, 14
VIDEO PRODUCTION
2) How to play video - ballpark cost
Requirement Cost (USD $)
Production:
1 x 60 - 90 sec video. 1 day shoot in HK (live computer screen
capture - no camera shooting)
1 x language only
Agency producer (pre-prod, shoot, post-prod)
Director (pre-prod, shoot, post-prod)
1 x Camera shooting in HD + production
Sound recording
Local travel, meals, misc
9,000
Post-production:
1 x library music track
Ofine editing (with 3 rounds revisions)
Colour grading
Motion graphics for 2D supers / animation / graphics
Sound mix
Digital le output
10,300
TOTAL*
19,300
*Global online and corporate usage, in perpetuity. OOH usage in China, HK and Macau for 1 year
Excludes concept, storyboard, script writing, camera shooting in HD and production crew / equipment, location permits, wardrobe, hair and make up, talent and VO fee
Thursday, 22 May, 14
LAUNCH ADVERTISING
Requirement Cost (USD $)
Online banners:
Online banner production (standard ash, HTML programming,
click-tags)
Estimate based on 2 x creative executions, 6 adaptations in English
and 8 adaptations in Simplied Chinese
7,200
Other Creative / Studio:
Stock images x 2
Re-touching of images x 2
Language translation
900
TOTAL
8,100
Thursday, 22 May, 14
ADVERTISING
Requirement Cost (USD $)
Online banners:
Online banner production (standard ash, HTML programming,
click-tags)
Estimate based on 1 x creative executions, 4 adaptations in English
and 5 adaptations in Simplied Chinese
4,400
Other Creative / Studio:
Stock images x 1
Re-touching of images x 1
Language translation
600
TOTAL
5,000
For ongoing promotions
Thursday, 22 May, 14
TOTAL LAUNCH CAMPAIGN BUDGET
Requirement Cost (USD $)
Agency Fee:
Account servicing, Strategic and Creative development (launch only)
175,300
Production:
Website and mobile app development 146,000
Booth design and technology 23,400
Video production 70,500
Launch advertising 8,100
Advertising for ongoing promotions 5,100
TOTAL
428,400
Thursday, 22 May, 14
CAMPAIGN TIMELINE
MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Establish scope of work and cost approval
Logo and branding development
Website re-design and production
Mobile app design and production
Booth design and production
Video production - Promotional and How to Play
Launch advertising
Ongoing advertising for promotions
Thursday, 22 May, 14