International Marketing and Sales

1. What characterizes the mentioned growth strategies?

Intensive
growth
Integration Diversification
This group of growth strategies is considered
the most risky

This group of growth strategies is considered to
cause the fastest growth

This group of growth strategies is considered
the least risky


2. Which statements are correct?
True False
When a company selects international markets it can go for either country
concentration or country diversification

Country diversification is favourable for risk averse companies
Country concentration is, among others, to archive a well establish position
with a high market share in a country

A simultaneous approach means that a company enters only one country at a
time

A graduated approach means that a company enters several countries at the
same time.


3. Which of the following data are known as Secondary data?
Data obtained via internet based interviews
Information based on personal interviews
Information obtained from Statistics Denmark
Data collected for a particular purpose
4. Which of the following conditions can be described as external macro, respectively micro
terms?
External macro conditions External micro conditions
Technology
Culture
Competitors
Suppliers
Customers

5. Which of the following overall business objectives suggest that the company is marketing
oriented?
A quest to meet customers needs
Maximizing production efficiency
Ensuring strict rules for market analysis
Rely on price and performance as the key to success.
6. Which of the following statements can be classified as macro-environmental factors?
The introduction of a new EU treaty
A 70% increase in earnings
The appointment of a new Marketing Manager
Consumer Behaviour for a new audience
7. Which growth strategy is the correct one?
Intensive
growth
Integration Diversification
A company develops a new product for
existing customers

A company acquires a competitor
A company acquires a supplier
A company begins to export products to
China, where it has not sold products
before

A company tries to sell more products to
its customers at existing markets

A company develops a new product,
which is to be sold to a new group of
customers at the B2B market


8. Which model is used to analyse the macro environment on corporate environment?
The PEST Model
Porters Five Forces
Porters generic strategies
Ansoffs Growth Matriz
9. Market Analysis
Your boss has asked you to identify the basic information needs, and propose the kind of
research you think will suit the situation best.
The company wants to explore opportunities to engage in one or more European markets, To a
start it demands information about the market potential for each of the countries it is
considering
Internet-based interviews through your network
Depth interviews with one or more of your colleagues
Desk research of macroeconomics and industry conditions on the most relevant
markets
10. When to use a SWOT analysis?
Before performing other analysis
To provide answers to business problems
After strategic analysis (the market audit) for summary
After preparation of corporate strategy
11. Purchasing and downloading software products via a website is a relatively new form of
which marketing mix element?
Positioning
Place
Price
Promotion
12. Using a focus marketing strategy means:
The company uses the same marketing mix on all target groups
The marketing mix is developed and adjusted to the different target groups
The company uses a number of different marketing mixes for a single target group
The marketing mix is developed and adjusted to every single customer
13. Which of the following models can be used for visualization of the companys positioning in
relation to the nearest competitor?
Boston model
Perceptual map/spidergram model
AIDA model
Product Life Cycle model
14. The Value Chain
In each sentence chose the most relevant Value Chain function.
A company purchase raw material in order to manufacture its products. This concerns
(inbound logistics, outbound logistics, support activities) in the Value Chain.
Lately the company has hired a number of engineers to strengthen the manufacturing of its
products. This concerns (human resources (HRM), outbound logistics, procurement) in the
Value Chain
Finally the company has tried to lower its times of delivery towards the end-users and has
succeeded. This concerns (outbound logistics, procurement, service) in the Value Chain.

15. Objectives and strategies
What characterises a good objective?
The objective must be operational
The objective should include a growth strategy
The objective should not be timed
An objective is equivalent to the companys vision

Statistics
16. Parameters
Mark which parameters express the following concepts
Middle Spread Relative number
Variance
Proportion
Mean
Standard deviation

17. Some of the customers have complained that their cable rolls contain less than the
promised 100m. In order to investigate the complaint NKT takes out a sample of 20 rolls for
control. Measuring the cable length of the 20 rolls give the following results:

On the basis of the sample, you shall test if the customer complaints are justified or not.
Calculate the p-value for the test and state this:


18. The test gives the following results:
Ho: 2x=2x
H1: 2x 2x
5% level
Test statistic (T)= 3.43605
Decision rule: Ho, if T> F nz-1, ny-1, a/2= 2.615799 Ni idea como escribirlo
p-value: 0.012978
What would the appropriate conclusion be?
1. First state the conclusion regarding rejection/ no rejection of the hypothesis
Ho cannot be rejected
Neither Ho nor H1 can be rejected
H1 can be rejected
Ho can be rejected
H1 cannot be rejected
Both Ho and H1 can be rejected
2. Secondly choose the appropriate interpretation of the conclusion
Which shows that the variance in usage is likely to be bigger among men than
among women.
Which shows that the variance in usage is likely to be different among men and
women.
Which shows that the usage is likely to be the same among men and women
Which shows that the variance in usage is likely to be higger among men than
among women.

19.

What is the appropriate conclusion?
1. First state the conclusion regarding rejection/ no rejection of the hypothesis
Ho cannot be rejected
Neither Ho nor H1 can be rejected
H1 can be rejected
Ho can be rejected
H1 cannot be rejected
Both Ho and H1 can be rejected
2. Secondly choose the appropriate interpretation of the conclusion
Yes, they are equally popular
No, the respondents prefer soft drinks
No, the respondents prefer beer
No, the respondents prefer spirits

20. Confidence intervals for a proportion.

Please choose the correct interpretation of the confidence interval.
With 95% confidence, the true proportion is outside the interval 0.373902-0.47904
With 95% confidence, the true proportion is within the interval 373.902-479.040
With 95% confidence, the true proportion is within the interval 0.373902-0.47904
With 95% confidence, the true proportion in the population is less than 37.39% and
higher than 47.90%.

Economy

21. Questions concerning investment
True or false
True False
The internal rate of return is the interest that a company uses in its
investment analysis

An investment is profitable if the net present value is positive
The value-in-use means that you discount all future expected payments
received and made at time 0

If the internal rate of return is lower than the calculated interest the
investment is profitable


22. Financial analysis
Return on equity after taxes= (Profit/ loss of the year * 100)/equity
What does the return on equity after taxes reflect?
The return on equity after taxes shows the companys ability to adapt the size of the
capital to the companys activities
The return on equity after taxes shows the companys ability to provide returns to the
investors
The return on equity after taxes shows the companys ability to provide returns to the
owners of the capital invested after deduction of tax on the profit of the year
The return on equity after taxes shows the companys ability to provide returns to the
owners of the capital invested before taxes
The return on equity after taxes shows the companys current relationship between
income/expenditure, i.e. the companys ability to make money

23. The company Fresh Fish A/S wants to borrow DKK 1.800.000 with a 5-years term, at 10%
interest
What is the annual repayment? (only whole figures)

24. The payback method
The company Fresh Fish A/S has invested in a machine worth DKK 2.000.000 at 10% interest,
net payments year 1 and 2 total DKK 600.000, for 3 and 4 DKK 800.000
When will this investment be profitable if interest adjustment is not applied?

Correct answer? (State year, whole figures)

25. Financial analysis
Below a number of financial ratios are calculated for GEA Niro A/S:

What is the correct comment on the earnings capacity?
The earnings capacity decreased by 1 percentage point or relatively by 2.17 % over the
period.
The earnings capacity decreased by 1 percentage point or relatively by 3.17 % over the
period.
The earnings capacity decreased by 1 percentage point or relatively by 4.17 % over the
period.
The earnings capacity decreased by 1.4 percentage point or relatively by 3.17 % over
the period.
The earnings capacity decreased by 1.6 percentage point or relatively by 2.17 % over
the period.

26. The internal rate of return
The company Fresh Fish needs to expand its capacity. The company needs to buy a new
packaging machine at DKK 5.000.000 year 0, with a net payment over the following 5 years of
DKK 1.350.000. The scrap value after the 5
th
year is DKK 1.500.000.
What is the internal rate of return (in %)) (state with 2 decimals)

27. Gross Domestic product
You need a number of factors to draw up the gross domestic product
GDP= Gross domestic product
X= Exports
IM= Imports
I= Private investments
C= Private consumption
G= Public consumption and investments
Which of the following is correct?
GDP= C+I+G+X+IM
GDP=C+I+G+IM-X
GDP=C+I+G+X-IM
GDP=C+I+G+X

28. Financial analysis
Below a number of financial ratios are calculated for GEA Niro A/S:

Match the financial ratios with the correct answer:
Return on investment Decreased by 2.5 percentage points or
relatively by 4.1%
Earnings capacity (or profit margin) Decreased relatively by 4.17% over the
period
Return of loan capital Increased by 1.14 percentage point or
relatively by 25.97% over the period
Return on equity after-taxes Increased relatively by 18.89% over the perid

29. Demand elasticity
Select the correct answer from the following statements
When a given product has a demand elasticity of-1.3, its means that when the price drops by
1%, then (the demand drops by 1%, the demand drops by 1.3%, the demand increase by 1.3%).

30.