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GOAL: Seeking a role that focuses on strategic communications planning, relationship management, or business
partnership development and where diversified discipline and industry experiences are valued.
KEY ACHIEVEMENTS
• 2008/09: Successfully developed a strategic regional corporate communications and PR program to position and
introduce GuestLogix, a new-to-Asia travel technology company, that is closely aligned to its business and sales
objectives. Results: its key messages were successfully received and covered by over 10 regional Tier 1 media.
• 2004-2006: Successfully marketed and positioned newly developed and enhanced American Express payment
technologies and solutions in the marketplace, hence achieving and exceeding key sales targets YOY (exceeded carry
over sales trade target by 23%, exceeded Business Travel Account sales trade target by 88%, won Regional Recognition
Award for highest sales achieved in Q4 2004).
• 2002-03: Successfully developed and implemented strategic local and regional PR, corporate and marketing
communications plans and rebranding strategies for Kelly Services & Levi Strauss that positively impacted internal and
external stakeholders as well as garnered substantial Tier 1 & 2 local and regional media coverage.
• 2002: Presented and successfully sold-in an integrated communications program to the Chairman of Singapore Sports
Council to promote and build the image of selected National Sports Associations and increase interest level in those
selected sports.
• 1999-2001: Exceeded sales target by 50% for FY1999-2000. Grew the portfolio base by 20% YOY, partly contributed by
the strategic organic growth of key accounts, Ericsson & Cisco Systems.
• 1994-1998: Key contributor and collaborator for enabling Visa International to leverage key relationships to drive
business results for its brand, products and services. As a result, Visa was placed firmly ahead of its competitors in terms
of card and charge volume, media coverage quality, and was recognized as the world’s leading payment system and
technology leader.
CAREER
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Updated: 11/09
Jan 2007 – Aug 2008
Sabbatical / Independent Communications Consultant
Pursued personal development and education prior to undertaking new work challenges. Obtained certification as an
English teacher from the University of Cambridge, UK. Undertaken communications projects on a freelance/contract basis.
COMMUNITY SUPPORT
• Assist professionals in repositioning themselves through their CVs.
• Volunteer member at the United Nations Development Fund for Women (UNIFEM), Singapore Chapter
• Active fundraiser for humanitarian causes around the region – eg: raised over S$30K in 2005 for the Tsunami survivors
through Project Relief; raised over S$50K in 2001 & 2003 for the Karenni Refugees
• Volunteer English teacher at the Karenni Refugee Camp, Thai Border
• Recognised as one of four women for our achievements in community development, Elle Magazine Singapore, Feb 2001
• Co-founded and managed a non-profit women's empowerment organization called Women's Initiative, Singapore
• Community development member of Pax Network, Singapore
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Meilin Wong Sandberg - CV
T: +65 9819 1532 • E: meilin.sandberg@yahoo.com