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Food and design have established a Foster presents “byFood Design”, the
relationship that has now become a slang new definition of the relationship between
and then action, research and identity, materials, forms and colours that give
so much so that people usually talk life to a unique experience that involves
about food-design. the five senses and where food do finally
influence design.
Foster reverses the trend, carrying out
researches on the origins of design;
focusing on the study on culture and
spirituality and just afterwards defining
the functionality of the instruments ena-
bling to prepare food.
THE EXPERIENCE PROJECT
The Foster Experience project, presented manufacturer of custom-made stainless To European people, the Vegetarian,
during the Fuori Salone del Mobile event steel tops and embedded household Sushi and Thai culture are three food
from April 16 to 21 in C.so Colombo 15 appliances for decades. trends that are followed not just out of
– Zona Tortona in Milan, expresses the The search for new interpretations of the need of eating. They go beyond this
great attention the Foster brand pays the kitchen - and we focus on tops and primary need. They enable to discover a
to its own clients, developing in fact cooktops in particular – led to the study new emotion, a new world based on
new ideas and solutions for the on technical solutions in terms of design, gestures and spirituality.
kitchen, where Foster has been top functionality and philosophy.
Foster involved in the Foster Experience even
three architecture firms that were already
successful in different kitchen sectors to
provide an absolutely new interpretation of the
gourmet style of great Italian chefs, famous for
their experiences and interpretations of these
three cultures.
[ prototype MANGROVE KITCHEN ]
[ prototype HIGHWAY ]
Architects and chefs are the actors Foster byFood Design: the exhibition Fashion Gourmet: every evening
chosen by Foster. During the six-day byFood design devoted on the physical from 16 to 21 April from 7 pm to 10 pm
event they will alternate, being the protag- connection between “kitchen” and (until midnight on Friday 18 during the
onists of the stage in C.so Colombo 15. gourmet will be held from 16 to 21 April, Design Night). Foster’s guests can carry
Every evening will be devoted to a from 10 am to 22 pm (until midnight on on their Experience on Taste.
gourmet theme, welcoming guests to an Friday 18 during the Design Night).
exclusive party. It is an original sensorial experiment,
It will be surely an unforgettable event where taste crosses every creation, Party on invitation. Guests are kindly
thanks to the presence of six great chefs. stressing its peculiar aspects. asked to confirm their reservation.
LOCATION
a
er
gh
vo
via
LENZA
+39 0522.687425
TRAM and BUS LINES N. 2, 14, 47 P.TA
GENOVA M
VIA VA
via vigeva
no
Stop: C.so Colombo From 15 April you can call even: L2
BY CAR: 100 metres from the car park of +39 02 83 72 153
the P.ta GENOVA railway station.
EXHIBIT DESIGN