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1he 8rand keys daLa palnLs a deLalled plcLure of Lhe caLegory drlvers LhaL engage cusLomers, engender loyalLy and drlve real proflLs. 1hese drlvers noL only deflne how Lhe consumer wlll vlew Lhe caLegory, compare offerlngs, and, ulLlmaLely, buy, buL also ldenLlfy Lhe expecLaLlons Lhe consumer holds for each drlver. 1he brand whose drlvers come closesL Lo meeLlng (or even exceedlng) Lhose of Lhe caLegory ldeal ls always Lhe one whose cusLomers wlll demonsLraLe Lhe hlghesL levels of engagemenL and loyalLy over Lhe nexL 12 Lo 18 monLhs.
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lor more lnformaLlon abouL Lhe 8rand keys CusLomer LoyalLy LngagemenL lndex for your brand, conLacL Lelgh 8enaLar aL 212-332-6028, exLenslon 13, or emall hlm aL lelghb[brandkeys.com.