Tools For Twitter

Andrew is the Aussie bloke living in the U.S.
, Heather is the American gal living in

Australia; together they travel the world sharing strategies on how to put your
business on Autopilot. Doing business online is no longer about having a website. To
get more clients and take care o the ones you have, you!ll need a map. They!ve got
it. So, sit back and rela", and welcome aboard. This light is bound to Autopilot #our
$usiness.
Andrew McCauley: Today!s podcast, we are talking about that wonderul platorm
called Twitter.
MC: Have you picked up our online survival guide yet% &et prepped or the uture o
online marketing by going to www.aybguide.com.
Andrew McCauley: Hey everybody' This is Andrew (c)auley. *elcome to the
podcast or this week. *e are tweeting, tweeting, tweeting today. *e are on the
platorm o Twitter. *e thought we would share some love around Twitter + how
we!re using it, what we!re doing, and how you can use it or your business, i you
want to at all.
, know someone else who!s an e"tremely massive an o Twitter + , hope + Heather
-orter'
Heather Porter: Hello and, yes, , am. Hello everybody. *elcome back to the show
and , do use Twitter. , went rom ull automation with Twitter to more being hands.on
with it, actually, in the last month which ,!m really en/oying because ,!m having some
cool conversations. $ut we!ll talk more about that.
Andrew McCauley: *e will, indeed. , know that Twitter is one o those things that
people say, 0, don!t get it' , don!t understand it' , don!t like it' , don!t want to use it'1
and then you!ve got, on the other hand, people who are evangelists about Twitter.
They /ust love it, they can!t get enough, and they are connected 2345, virtually. And,
somewhere in the middle, , think we both lie.
Heather Porter: #ou know what% A lot o people say that Twitter is sort o an
academic space. ,t!s going into that direction. A lot o people go there to learn things,
read newseeds o what!s happening around the world. The people that ,!ve been
connecting with are deinitely not using it rom a space o 6acebook where you /ust
kind o paste photos + it!s more riendly in that way. ,t!s kind o, , don!t know, it!s
/ust a bit o a dierent environment and ,!m 7uite liking it. And, or a business owner,
, think every single business owner should be really listening to what we!re about to
say and take it into consideration to use this as a platorm.
Andrew McCauley: 8ight, yeah, yeah. , think, you know, ,!d like to ind out what
you think about Twitter and how you use it, too, coming up.
Heather Porter: Same.
Andrew McCauley: $ut here!s a 7uestion , do want to ask you.
Heather Porter: #es.
Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/
Get a copy of our Online Survival Guide here: http://aybuide.com
www.autopilotyourbusiness.com
Andrew McCauley: #es, yes, yes, and , think you know what it is. ,t!s the + drum
roll + what did you learn this week%
Heather Porter: 9kay. So, it is a Twitter.related thing and a lot o people were on
the whole space o Twitter conusion. They go in there and they see the 0at1 symbol
and they see, you know, hashtags and they get really conused.
So, there!s been some speculation going on in the last week that Twitter is changing
itsel + well, they always change, don!t they% $ut changing to the perspective o
trying to be more user.riendly or newbies. So, those that go in there and don!t stare
at it and think, 0, have no idea what tweets are all about with these weird hashtags
and all this and that. ,!m out o here.1
So, you know, the ):9 has said that they!re looking at ways o making it more user.
riendly rom that perspective but also some speculation has been said that they!re
looking at getting rid o hashtags and the 0at1 symbol in replies which is kind o more
advanced Twitter terminology but, look, , don!t know i that!s going to happen or not,
but , think here!s the thing to keep in mind; i Twitter is looking at ways to attract
new people and make it more user.riendly, that!s /ust something to watch, isn!t it%
Andrew McCauley: There was a bit o a cat amongst the pigeons when someone
wrote about that recently and , know people are saying, 0How can they get rid o
some o the stu that!s built Twitter%1 #ou know, they really can!t because it!s the
stu + it!s the glue that holds it together. $ut , really don!t think they!re going to get
rid o it. They may change the way we see it. , think it!ll still be there in the
background, at least, i they do decide to do a bit o a change.
Heather Porter: They were saying in some o these articles , was reading that
suggestions are, instead o getting rid o sort o the 0at1 symbol and the reply way o
doing things that they actually start a new column. <ike, when you go on twitter.com
right now, you see notiications and you can do search and all the dierent things in
the top menu, and they were saying that maybe we might see another thing pop up
that!s replies or conversation.based. #ou know, we!re big believers in creating
marketing that!s conversational so that would make sense.
$ut, Andrew, what did you learn%
Andrew McCauley: *ell, ,!ll tell you, , learned two things.
,!m /ust going to mention this /ust super 7uickly because this is not really what ,
learned but it!s a un act on the side here. Thirty years ago, did you know% Thirty
years ago this week, the irst mobile phone was purchased.
Heather Porter: Do you know who purchased it%
Andrew McCauley: , don!t know who it was but somebody in )hicago paid =3,>>>
or it.
Heather Porter: ,t was one o those big bricks, right%
Andrew McCauley: #es, yes, the big bricks, the big bricks.
Heather Porter: Thirty years.
Andrew McCauley: Thirty years ago. So, you know, think back ?> years ago, where
were you ?> years ago% And that!s what!s happened rom cellphones + rom a big
brick to retina scan devices that sit behind your ears. ,t!s /ust cra@y what!s going on.
Anyway, what , learned this week, actually, was that &oogle + the big daddy +
launched new add.ons or their documents and their sheets. So, &oogle Drive, they
have a lot o add.ons now that are using third.party apps that can add eatures to the
programs that you can use in the &oogle documents.
So, what does that mean% *ell, there!s a whole bunch o add.ons. Things like label
manager so you can create address labels and name badges. , you!re running an
event, you can create a name badge. There!s secure electronic signatures that you
can add to your documents i you want to send them o to somebody. #ou know, i
you need to sign something, you!ve got a signature. #ou can review and approve
changes made to documents as well as add.ons to do that. There!s Supermetrics
which is basically putting analytics together and social media and online marketing
and seeing what happens. There!s diagram ones. There!s all sorts o cool add.ons that
you should start having a look at i you use &oogle Docs and Sheets and it!s going to
be a pretty cool thing.
Aow, the other thing that they did mention was that they are drastically reducing
their cloud storage rates. So, right now, , think they!re one o the cheapest cloud
storage servers or services around + even cheaper than good old Dropbo" which you
and , live by. ,t!s a game.changer. , think we!re only going to see storage get
cheaper and cheaper as we go.
So, that!s what , learned this week. ,t!s all about &oogle.
Heather Porter: So, , have a 7uestion. &oogle Drive, o course, is the storage area
+ kind o like Dropbo". $ut, &oogle Docs, how is that dierent%
Andrew McCauley: *ell, &oogle Docs, it used to be all called &oogle Docs and they
changed it to &oogle Drive. And, inside &oogle Drive now, you can have :"cel
spreadsheets, you can have -ower-oints, you can have all that sort o stu and it!s
basically letting you have add.ons that are connected to all o that sort o stu.
Heather Porter: #ou know what% ,!m a little slow behind the ball with &oogle + ,
have to be honest + and the &oogle Drive. $ut here!s why , like this sort o cloud
stu. ,!m getting more used to bringing it into my day.to.day lie and here!s how ,
use it because , think some people need an e"ample.
*ith the cloud, or e"ample, , still use Dropbo", , will store (-?s in my Dropbo" and
then , have an app on my i-ad + and you can do that on your tablet, it!s /ust a
Dropbo" app + and then ,!ll go out and hang out in my hammock at the end o the
day and , pull up my Dropbo" app and then , can access a ile in there and listen to
it, watch it, do whatever , want with it. There!s even add.ons where you can edit
iles.
So, here!s what , might be doing. Sitting at my computer, , have some cool things ,
want to learn, ,!ll chuck them in my Dropbo" older and then they!ll pop up straight
away in my i-ad and , can go listen to them anywhere.
So, it!s or learning, it!s or sharing iles, it!s or bringing iles on the go, and it!s
e"traordinarily easy + all this sort o stu. So, i you!re not using it yet, now!s the
time to kind o check it out.
Andrew McCauley: ,!ll tell you how , use it. Similar sort o way, you know, we!ve all
got our phones. , take a lot o photos. ,!m synched. (y photos are also synched to
my wie!s phone so we!re on a connected server so she takes a photo on her phone, it
comes straight over to my phone. That!s iTunes cloud connecting to each other.
$ut what , also have is a backup o all my photos that gets sent to Dropbo". So, what
, can do is, when my phone says, 0Hey, ,!m ull,1 , can /ust delete them knowing that
they!ve all been backed up to Dropbo" as well. And , can access the same app that
you use, , go and look at my photos on Dropbo". ,n act, , can share my photos + i ,
want to go and share them with my parents or my amily or riends + , /ust drag
them rom one Dropbo" older to the other and they can go and see them rom there.
Heather Porter: #eah, it!s great.
Andrew McCauley: So, it!s a great tool. )loud storage is happening everywhere.
And, you know, there!s even, you know how you get the backup discs that have one
or two or three or our terrabytes that you plug into your computer to back up your
computer% *ell, now, you can even get them to plug into *i.6i + your *i.6i router +
and, i you!ve got, you know, photos on your i-hone, photos on your computer,
photos on your i-ad, you can send them all to this *i.6i backup so your computer is
backed up to this *i.6i storage which is basically your own cloud that!s not connected
to your computer physically and, that way, i your computer ever gets pinched or
broken or someone spills something and it ruins it, you!ve still got all the data on
your *i.6i backup.
Heather Porter: #eah, very good tools, very easy to use as well.
Andrew McCauley: #eah, storage is /ust, , mean, the *i.6i and cloud stu, the
cloud stu is /ust changing how we do business. #ou know, we don!t need to buy + as
you said + (-? players or i-ods with ?>> gig o memory because we /ust have to
access the ,nternet and use it rom our storage device.
So, , think part o the reason why a lot o these applications on these phones, these
physical products are getting smaller and smaller, is because they don!t need to have
the memory that they used to have because it!s now being stored electronically.
Heather Porter: #eah, e"actly.
So, Twitter, huh%
Andrew McCauley: Twitter' <et!s talk about Twitter' Twitter' Twitter'
Heather Porter: , have an idea because this is a chance or us to learn about each
other as well and have everybody else be a ly on the wall. How about i we both talk
about the tools that we use or Twitter%
Andrew McCauley: 9kay.
Heather Porter: And how we!re using them and how we!re inding that they actually
are working well or us individually.
Andrew McCauley: #es. 9kay. &ood. <et!s do that. <et!s kick it o.
Do you want me to kick o% ,!ll kick o with one o mine.
Heather Porter: #eah, kick o. So, list out what you currently are using or
automation, whatever + whatever devices or tools you use or Twitter.
Andrew McCauley: 9kay. *ell, ,!ve got a number o dierent tools that , like to
use or various things.
9ne tool that , know we both use, and you spoke about it earlier beore our call so ,!ll
let you talk about that one, but some o the tools that , like to do, i ,!m looking or
somebody, , want to ind an e"pert in my area or , want to ind an e"pert in a speciic
area, ,!ll use a tool called Twellow + like 0yellow1 but 0twellow.1 ,t!s the Twellow
pages o Twitter. :ssentially, what it does is it lets me ind people who have certain
keywords in their bio or who live in a certain area + there!s a number o dierent
ilters that you can do. So, , may want to look or all o the doctors in a certain area
that are on Twitter. So, i doctors were my target market, or instance, , could go and
do a narrowed down search and then basically it gives me results o how many
ollowers they!ve got and how active they are.
So, why would , want to do this% *ell, sometimes , may want to create lists on
Twitter and ,!ll talk about list s in /ust a moment but maybe ,!ll want to go and create
a section where ,!m /ust concentrating on the inormation that those speciic people
are paying out because, you know, as we go on, Twitter!s now ive or si" years old +
oh, no, eight years old or something. How old is it% Si" or seven, eight years old% #ou
know, there!s more and more noise coming on Twitter. #ou know, , look at my eed,
my Twitter eed, and every minute , have over 2>> tweets + brand new tweets. So,
how do , keep up with that sort o stu% *ell, , don!t, but , do use lists.
So, , use Twellow to go and ind those people that , want to add to my lists.
Heather Porter: &reat. 9kay.
Andrew McCauley: So, that!s my irst tool. Aow, actually, ,!ll combine the second
tool because they both do a similar thing. The other one is called *eollow and
*eollow lets you search people by their speciied industry or their speciied ield. So,
or instance, i , wanted to go and ind realtors or real estate agents, , would type in
0real estate agents1 it would give me a result and it!s a result based on how active
those people are. So, it!s out o B>>. So, i you have someone with a score o B>>,
that generally means they are active on Twitter + they!re posting, they!re tweeting,
they!re retweeting, they!re answering 7uestions so they!re very active on Twitter and
it gives you a score or that sort o thing.
And , like to use both o those tools i ,!m doing some research or the right person.
Sometimes, the other thing that , use it or is checking out who my competition are
/ust to ind out who!s the competition in my area or i there!s even a client area. ,!ll
go and ind out who my clients! competition are because then , can tell our clients
more about their competition than they even have a clue about.
-eople will go, 0*ow' How do you know so much about competition% #ou must have
studied hard.1 09h, yes, , did. , know what tools to use. ,t took me ive minutes and
here!s the inormation ,!ve got,1 and they!re, like, blown away with the amount o
inormation that these public social sites + not /ust Twitter + give us about anybody
and everybody.
Heather Porter: ,t!s great.
Andrew McCauley: So, you know, that!s my irst tool4tools. *hat!s your tool%
*hat!s one o your tools o choice%
Heather Porter: 9kay, and this is probably one you said that you use as well, we
were talking about HootSuite.
Andrew McCauley: #es.
Heather Porter: So, , do combination o manual tweets where , actually go into
twitter.com or use the Twitter app on my phone and ,!ll also use HootSuite and how ,
use both. So, HootSuite!s or scheduling and , use that one i ,!m suring around the
web and , ind something that , eel my ollowers would like. ,!ll use the little Hootlet
app that comes with it and schedule it in rom there and do my own comment
because Hootlet or HootSuite pulls in the title o the page so, otentimes, ,!ll actually
/ust put my own comment with the little U8<.
Aow, , only use that sort o part o the time, and then, the rest o the time, ,!ll
actually go into twitter.com. And the reason why , do that is because, i you load
photos in Twitter or videos in Twitter, it!ll put it inside the time stream, actually, so
you can see it rather than embed it in a link. , you use HootSuite, it!s a link.
So, it!s a good idea, , have ound, to alternate that. HootSuite, , use or educational
materials that are not necessarily mine. And then, or my stu, , generally will take
the e"tra time to upload it directly via Twitter.
Andrew McCauley: Hey, , want to /ust e"pand on that a little second there.
Heather Porter: #eah'
Andrew McCauley: A year ago, automation was all the rage, okay% :veryone
wanted to automate. #ou had tools like HootSuite, you had TweetDeck, you had
Social 9omph, you have a whole bunch o other ones that are out there. And, you
know, C>>;BD;25 unclearE 6acebook came along and said, 0Hey, we don!t like you
using these tools because; aE you!re not spending time on our platorm, and i you!re
not spending time on our platorm, you don!t see our ads, and i you don!t see our
ads, you!re not going to click on them, and i you don!t click on them, we don!t make
money. So, as a result, what we!re going to do is, we!re going to give you a bit o a
slap and we!re going to say, F#ou post stu to our platorm,!1 + this is 6acebook
speciically, 0$ut i you post stu to our platorm rom a third.party, we!re not going
to show it in people!s newseeds.1 So, they really said, you know, this sort o posting,
this third.party posting, is obsolete.
Aow, we haven!t heard this sort o thing rom Twitter oicially. $ut, as you /ust said,
your ability now to put images + and images are all the rage right now + but the
ability to put images and video inside a Twitter eed and show up in the Twitter eed
is a result o actually doing it rom its native platorm versus a third.party and , think
you!re not going to get the response to engagement that you!re looking or i you use
a third.party or that.
So, ,!m glad you sort o clariied that because , think we!re going ull circle. -eople
are now reali@ing, to get the best results, not /ust people but the platorms, the
owners o the platorm reali@e that, 0-eople aren!t spending time on our platorm. *e
need to make sure they do.1 So, they!re giving us bonuses or actually partaking in
uploading stu on the platorm rom the platorm.
Heather Porter: :"actly. So, mi" it up. And, again, , ind it easiest, i it!s
educational, , use HootSuite, and, i it!s my own stu , really want to be seen, ,!ll
take that e"tra time to load it straight via the Twitter platorm.
So, now, what is another tool that you use%
Andrew McCauley: *ell, ,!m going to dig into Twitter itsel and talk about
something that actually Twitter has given us and that!s the ability to reduce the noise
and , /ust mentioned it beore and that!s lists. Using Twitter lists is one o my avorite
things to do because two reasons. 9ne is that , can create a list o competitors and ,
can /ust click on that list and , only see tweets rom those people in that list. , can
click on a list o e"perts that , want to ollow, and you can have as many lists as you
like, by the way. So, , can ollow as many lists.
Aow, here!s a cool thing that not a lot o people know about is that, i you have some
semi.savvy people out there who have created lists o people that they like to ollow,
or they!re e"perts, or even their competitors, or even we!re still their own clients and
it made it public and they!re a competitor o yours, you can actually subscribe to that
list and you can watch that list and see who!s in that list. So, you can actually hi./ack
someone!s list + not hi./ack it because they still have control, but you get to see their
list. They!ve done all the hard work, they!ve gone and ound the right people, they!ve
gone and ound the e"perts in that industry, and all you!re doing is /ust borrowing
their hard work so you can watch what goes on there, too.
So, , really like lists or narrowing it down. #ou know, we can create a list or our
customers and we get to know what our customers are doing all the time by /ust
going into that list and reading and watching what they do. So, you can certainly do
that with your customers, too. 6ind out, ollow what they do, and then, ne"t time you
speak to them, you know e"actly what they!ve been doing and how their business is
going because o their Twitter lists have been popping up in your stream.
Heather Porter: , think that!s a really good point, actually. , think everyone should
create two lists + one o competitors and one o customers + and then you can keep
an eye on what!s going on in your industry.
Andrew McCauley: Here!s a tip. Here!s a word o warning + word o warning, word
o warning, warning, warning, warning'
Heather Porter: #es.
Andrew McCauley: The lists can be public or private. #our own clients! lists, please,
make sure it!s private. #ou don!t want your customers! list to go out to your
competitors. 9therwise, your competitors go, 0Hey, that!s their customers' <et!s go
and see i we can take their work.1 So, make sure your list is marked as private so no
one else can see your customers! lists.
Heather Porter: 9ne more thing on lists as well , ind 7uite interesting is , think
that some people are using it as also a tool to get noticed. ,!m saying that because,
when you!re added to a list, in your notiications in Twitter, you can actually see when
people are adding you to lists. And then, o course + this is /ust me being curious, o
course + that , want to check out the person who!s added me to the list. And , bet a
lot o people would want to do that as well. So, it!s almost an e"tension, like it uses a
networking tool so then you can go and you!re seeing who this person is and you!re
looking into what they do as well.
Andrew McCauley: #es. #es, it!s a good little tool. They used to tell you how many
lists you!re a part o but , think they took that away a little while ago and haven!t
been able to ind that out since. , know you can count, scroll down and count how
many lists you!re a member o, i you want to. $ut , haven!t been able to ind it on
my site anymore, but , know , was up to a couple o hundred lists, , think , was.
Heather Porter: That!s pretty cool.
Andrew McCauley: So, yeah, C>>;2>;?2 unclearE my other tool. *hat about you%
*hat other tool have you got%
Heather Porter: 9kay. ,!m curious to see i you actually still use this one. So, it!s
Twilert and , like it because it!s kind o like the &oogle Alerts o Twitter and it allows
you to go in and, via keywords + , use it or the keyword and the keyword phrases +
and you can even search by radius. , you!re like a local business, you can search by
anybody within a certain radius o where your business is located using certain
keywords and this tool will basically deliver into your inbo" the tweets that have that
inormation in them rom the people in the radius o where you want them to be. ,t!s
incredibly powerul. <ike, , know the other platorms like 6acebook and stu are
getting better with, , guess, their market research. $ut Twitter, or this type o stu,
it!s really cool and it!s very, very timely as well because you can set it so, the second
a tweet goes o, it!s delivered into your inbo" so you can go and engage with that
person.
Do you use it still%
Andrew McCauley: #ep, yep, yep, yep. , still use it. , teach about it, too, in my
workshops and show people how they can use it. $ut , set a load up or webinar
marketing last year and ,!ve had D>,>>> incidences o people tweeting about that
particular word. Aow, , don!t use it to go and contact those people. , had set it up as
a test a year ago + actually, probably two years ago + and it!s an awesome tool. #ou
can set it up so that your tweets + sorry, it emails you whether it!s a daily email as it
happens or a summary o the week. So, it!s great or keeping abreast. -ut your own
name in there, put your own handle on there because it!s also good /ust to be noted
that you!ve been mentioned although Twitter does tell you that, too.
Heather Porter: #eah, , think, like, two cool things you could do or your business
or your brand is to set up a Twilert and also set up a &oogle Alert so you!re seeing
what!s going on around the ,nternet and you!re able to respond really ast when
things are being said about you that are maybe not very nice.
Andrew McCauley: #eah, really.
Heather Porter: 9r nice'
Andrew McCauley: 8eally.
Heather Porter: And what else do you use%
Andrew McCauley: ,!ll give you one more because , know this is ine through here.
$ut one that , use is a tool called Untweeps. Untweeps is a tool that lets you unollow
people sort o on mass.
Aow, why would you want to unollow people% *ell, here!s the thing. , you!ve got
dead Twitter ollowers + you!re ollowing people + oh, sorry + people that are
ollowing you that are dead, also you!re ollowing people that are dead, you don!t
want to be ollowing people that don!t do anything. So, you really want to reduce that
number. So, Untweeps goes out and says, 09kay. <et!s go and ind out anyone that!s
inactive, hasn!t used Twitter or G> days or H> days.1 There!s a air chance they!re not
using it much at all. *hy do you want them in your list% So, , go and get rid o those
people. Untweeps lets me do that. , could do ?>> or 3>> at a time i ,!ve got that
many in my list. , go through that once a month.
Heather Porter: That!s cool.
Andrew McCauley: )heck it out.
Heather Porter: )ool tool. And that /ust eeds into my last one. , don!t use that one
but , use another tool that does the same thing + and more + and that!s called Social
$ro and , /ust started using this tool a month ago. ,t is a paid tool but, man, it!s cool.
So, what it allows you to do is, yes, you can ind all the people that are inactive. ,t
allows you to really go into analysis o your tweets and really ind out how ar they
spread and who are your most active retweeters. So, in this platorm, you can see
your ans + your biggest ans + and, o course, that!s valuable because you can
engage with them, you can give them discounts, and give them kudos or that. $ut
it!s also really cool because it helps you ind, in your ollowers, your inluencers. So,
you can see all your inluencers and, o course, now this is how , would handle it, ,
would go in and say, 08ight. So, these are my inluencers. They have big circles o
people loving what they say. , am going to spend my time connecting with them on
top o everybody else, or obvious reasons.1 6amous riends, it shows you who your
amous riends are, you know, and it shows you very 7uickly who ollows back.
There!s so much more in this tool and we could do a whole conversation about it. $ut
it!s cool i you!re actually really serious about using Twitter in your business and
starting to think more strategically about it. ,t!s a cool tool to check out.
Andrew McCauley: #eah, wow. #ou know, ,!ve looked at their stu but , haven!t
really had a good play. So, it!d be interesting to see.
Heather Porter: ,t!s comple". ,t!s complicated. And, to be honest, , mean, ,!ve only
gone into the tip o the iceberg and , still haven!t learned the potential o this
platorm yet.
Andrew McCauley: ,s that a ree tool%
Heather Porter: ,t!s not, no.
Andrew McCauley: *hat!s the sort o money that people would be paying or that%
Heather Porter: ,t!s charged based completely on your base + your ollower base.
Andrew McCauley: 8eally%
Heather Porter: #eah. So, how many people are ollowing you, how many people
you ollow, and it!s charged on that. And it does synching with your account sort o,
like, 7uite a ew times a day and you!ll get emails rom them saying, 0Ah' #ou know,
you!ve decreased, you!ve increased,1 and it gives you some really interesting stats on
those emails as well. #ou can do comparisons with other accounts. , you!re a
manager, actually, i you!re a social media manager, you!ve got to go check this tool
out because you can bring in multiple accounts and use it as more o a strategic
analytical dashboard or what you!re doing.
Andrew McCauley: ,nteresting, interesting. *ell, that!s some cool little tools. ,
thought we might struggle or Twitter inormation but, no, not even close.
Heather Porter: ,!m already thinking, you know, 0(y gosh' *e have so much more
to talk about'1
Andrew McCauley: , know, , know. *hen , said to you, 0<et!s talk about Twitter,1
you!re like, 0UmmI1
Heather Porter: ,!m e"cited about it.
Andrew McCauley: There we go.
Heather Porter: Juick one on that because , know we!re wrapping up. *hat ,!m
also really e"cited about is, guys, Andrew came to me /ust this morning and was
putting orward a new sort o publishing schedule or Autopilot #our $usiness and
other ways that we can reach out to you, and one o those is actually doing a tweet
chat. So, what ,!m thinking, Andrew, we do is we do the irst tweet chat and then we
do a podcast maybe ater the chat with our indings around doing a tweet chat.
Andrew McCauley: Awesome. , think it!s great. #ou know, , was listening to some
inormation about tweet chats and , know we!ve got a good riend + hello, shout.out
to Keith Keller + hey, Keith' + who!s so into Twitter. *e /ust love his enthusiasm
about Twitter and he!s really big into tweet chats and some o those other tools that
are around that. :ssentially, give us a 7uick rundown o what a tweet chat is /ust so
people can say, 09h, now , get what you!re talking about.1
Heather Porter: 0Aow , get it. Aow , want to see what!s going on.1
Andrew McCauley: #eah.
Heather Porter: ,t!s basically based on a hashtag and you have a hashtag that you
choose or that you kind o /oin into and all o your tweets will use that hashtag. And,
what happens is, you schedule a particular time where you!re live on Twitter doing
sort o a JLA or a discussion and you can have co.hosts or guests or interviews that
are happening at that time and every single person!s instructed to use that hashtag.
And then, there!s tools and platorms you can go into that automatically actually put
the hashtag in your tweet or you so it saves time and give you better analytics, and
it /ust uses the tool or urther reaching connection to /ust a whole other community,
and it!s something that compounds and grows over time i you!re consistent with it.
Andrew McCauley: 9kay. )ool. *ell, , think that!ll be un. That!ll be a cool way to
do it. And then, you know, i you!re not on Twitter much or you want to sort o ind
out, dip your toe in the water, come and we!ll tell you what the tweet chat hashtag is
going to be and we!d love you to be /umping on and having a play with us. And, you
know, we!re happy to answer 7uestions about tweet chat as we go throughout them
posted. $ut , think it!s going to be a un way to connect with some o our audience on
a dierent platorm.
Heather Porter: , think so, too. And, i you guys are interested in that and you!d
want the updates, all you need to do is go to aybguide.com and we send out a cool
little thing called the *eekly Tactics and we!ll be putting in our upcoming chats in
there and hashtag inormation so you can /ump on and actually see what the uss is
all about.
Andrew McCauley: #es, awesome. All right.
Heather Porter: Juickly, Andrew, beore we go.
Andrew McCauley: #es.
Heather Porter: , people want to check you out on Twitter, what!s your handle%
*hat!s your username%
Andrew McCauley: ,!ve got two Twitter accounts. (y personal one that , use most
o the time is MtheNsmNbloke. *hat!s your one%
Heather Porter: Mbusinesshostess + don!t ask. #ou know, , was one o those early
adopters o Twitter and , was kind o weird about my username. So,
Mbusinesshostess + all one word. And, i you want to /oin us or A#$, it!s
Mautopiloturbi@.
Andrew McCauley: #es, there you go. , think that!s almost a wrap. , you want to
ind out more about us, where can they do that and how can they do reviews or us,
too%
Heather Porter: *e!d love or you to come on by
Autopilot#our$usiness.com4podcast + that!s our podcast website and we have all o
our past episodes and show notes and interesting inormation there. And we would
love to see you on iTunes as well. So, i you want to hop on over to iTunes and leave
us a review, tell us your thoughts, click on the stars + you know, ive!s great i you
eel like ive, that!s be great, too, because we!re always in there, checking out what
you guys are saying. And, gosh, Andrew, we!re in over 5> countries.
Andrew McCauley: , know, , know. , love it.
Heather Porter: Iwhich is great. So, thanks or your support or that as well. ,t!s
obviously possible only because you guys all over the world right now are supporting
it and making it happen.
Andrew McCauley: And , think we!re breaking the records every month. *e get
more and more listeners. Thank you or all those new listeners that are listening this
month or the irst time and thank you, especially, to the ones that have been with us
or a while. *e really appreciate you being with us.
Heather Porter: Thanks, guys'
Andrew McCauley: All right, everyone. Take care. *e!ll talk to you ne"t time'
MC: (ake sure to grab out ree business automation guide now and get access to
other special bonuses. Head on over to aybpodcast.com.
All passengers and cabin crew should now be seated with their seatbelt securely
astened. <adies and gentlemen, this is the irst oicer speaking. 9n behal o your
captains, Andrew (c)auley and Heather -orter, we would like to thank you or taking
the /ourney with us to Autopilot #our $usiness. #ou are now closer to putting your
own business on autopilot using the ,nternet.
9 course, i you would like to rack up some re7uent lyer points, visit our website
www.Autopilot#our$usiness.com or check us out on 6acebook at
6acebook.com4Autopilot#our$usiness. These re7uent lyer points are totally useless
but the inormation is gold.
Until we ly again, happy travels'

Tools For Twitter

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Andrew is the Aussie bloke living in the U.S.

, Heather is the American gal living in

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