Vixlim CRT Quality/Service

Training Material
Samsung Electronics
Co., Ltd
April 30, 2006.
2/32
Table of Order
1. Comparison between displays
2. Development background of Slim CRT
3. CRT Structure
4. Operation principle of CRT product
5. Market defect status of SlimFit
6. Improvement of market defect of SlimFit
7. SlimFit CRT Service material
8. Performance of Slim TV in the overseas market
3/32
1. Comparison between different display method
1) General
With drastically increased income, customers need for displaying gadget has become
diverse since the generalization of color TV, following black and white TV.

Especially, the success of PDP, LCD and DLP which solved TVs limitation, hugeness, has
brought Renaissance of display product.
Each display method has its strong and weak points and many efforts are aimed at
improving weak points.
Unlike the time when there were only CRT TVs, customers now have broader choice and
have higher expectation. Sometimes various options can be even confusing. For this
reason, comparing different type of display can help general understanding before looking
into CRT TV.

4/32
2) Comparison between display product
The quality of CRT TV, PDP and LCD products has become dramatically higher since their
launching. The comparison will be made based on the present condition, not considering
different time of release.
Braun TVs are distinct from others by their inexpensive price. However, Braun TVs are
heavy. Also purity and image can be easily affected by geomagnetic field.
LCD TVs are thin and leave more space. However they are expensive and imperfect in the
aspects of gradation stain, response property and viewing angle.
PDPs hugeness can be appealing to the customers but high power consumption and price
are the limitations. DLP is relatively inexpensive for its size, but still have the problem of lamp
life.
Many companies are putting enormous effort in reducing these limitations and make products
more satisfactory to the customers.
Every display product is under the continuous progress to meet higher expectation of
customers.
5/32
CRT LCD PDP DLP
Perceived
picture
quality
Contrast
(Dark
room)
Almost infinite 5,000:1 3,200:1 1,500:1
Viewing
angle
Free 170 Free 160
Power
consumpti
on
160W
(32)
285W
(40)
330W
(42)
230W
(50)
Response
speed
20 8~25 ms 20 20
Strength
Medium in
size/low price
Thin Thin Large and low price
Weakness
- Heavy
- Limited size
- Geomagnetic
field
-Expensive
-Viewing angle
- Afterimage
-Expensive
-Reflection from
the surface
-False image
-Power
consumption
-Lamp life
-Thickness
-Viewing angle
Analysis Display Device
6/32
2. Birth of Slim CRT
Response to the trend for
slimmer display
vixlim
2004
1931




1950
1997



Dynaflat
Flat
Slim
Color
Black
and
white
Evolution of Braun Tube
Satisfying Customers Needs
2%
7%
22%
22%
47%
Price
Design
Quality
After Service
Feature/Others
What the customers consider when
purchasing a TV
Low price, huge, Wide TV
Design
Picture Quality
Slim
Price
CRT
LCD
PJT
7/32
Space Effectiveness
SET depth reduced 34% compared to existing CRT, gaining the
same space efficiency as LCD
600mm
CRT Vixlim LCD
396mm 330mm
8/32
Victory + Slim
What is Vixlim?
9/32
Braun Tube (Cathode Ray Tube:CRT) : A vacuum tube which transforms electric signals
into optical images such as shape and letter by electric beams. Braun tube was named
after the inventor Karl F. Braun and generally called CRT (Cathode Ray Tube)

Excellent in luminance, viewing angle, cost and contrast
3. CRT Composition
* PCM (PURITY CONVERGENCE
MAGNET)
- Magnet for adjusting the dynamic
performance of CRT
* PANEL
(Front glass)
* FUNNEL (Rear glass)
* Electron Gun
* SHADOW
MASK
* Phosphor
(R/G/B)
* BANDING
(Fixatopm)
* DY (DEFLECTION YOKE)
* Electron Beam
Shadow Mask guides a beam to reach an object
(phosphor) correctly
There are several types of Shadow Mask and
phosphor applied. Each of them have different
property.
10/32
* Electron Gun : Creates and emits electron
* D.Y(Deflection Yoke) : Deflects the electron beams.
* Funnel Glass : Rear glass
* Band : Anti-detonation band
* Panel Glass : Front glass
* Shadow Mask : Sort the electric beams of three different colors to make them
reach the right place on the panel
Phosphor : Material which emits visible rays. For color CRT, three
phosphors of red, green and blue are used.
11/32
1) Electron gun produces image. It varies the amount of electron beam according
to the electric signal of three primary colors, red, green and blue
2) Light will come out when the electrons pass through the shadow mask.
Shadow mask is an iron plate with thickness of 0.15mm, placed in front of the phosphor about
10mm ahead. This plate has holes with the diameter of around 0.3. Electron beams from an
electron gun pass through this hole and collides onto the dots on the phosphoric surface and
radiate red, green and blue.
4. Operation Principle of CRT products
12/32
3) The light on the phosphoric surface is visible
R,G,B dots arranged on the glass surface in a Braun tube.

R
.
G
.
B

.
electron gun
electron beam
pixel
scan line
1TV-field
4) Image is made by scanning
13/32
As the surface of general Braun tube is bulged out,
Display is distorted
Total flat Braun tube completely flat surface without curve and causes less eyestrain.
5) Comparison between general Braun tube and total flat Braun tube
14/32
Flatter surface cause less
distortion.
Formula : Flatness (R) = Radius of curvature Size of screen
1.76(coefficient)
Ultra Flat : 2.5R = 2,992 680 1.76
Existing Super Flat : 2.0R = 2,450 680 1.76
Total Flat : Infinite R (Infinite flatness, complete flat)
Calculating the flatness of Braun tub
15/32
6) Deflection Principle
There are several ways of deflecting electron beam and the one uses magnetic field is called
electric deflection. In this method, coil is placed where the electron beams pass through, to form a
uniform magnetic field. This magnetic field lead the electrons to different route as in Flemings left
hand rule.
This is the basic principle of Braun CRT deflection.

Electron Deflection
Principle
Fiemings Left hand rule
16/32
* One of the problems in deflection is G/D property
- Geometrical Distortion (Item : NS distortion, EW distortion)
- Cause
As the screens (inside of the panel) become flatter and slimmer, the curvature center of the
screen does not coincide with the deflection center of DY
Due to this, the three electron beams which focused to the center are diverted and crossed.
NS distortion
EW distortion
17/32
Strength
High visibility (High contrast, high luminance)
Full color displays
High response speed
High definition
High reliability
Low price

Weakness
Inconvenient to handle due to large volume and heavy weight
Convergence defect (Unbalance between R. G. B)
Deterioration of resolution around the center, different dot size in and around the center.
Doming : Color change (when the route of beam is changed due to the heat expansion of
shadow mask).
Purity (Color stain)
Moire (Interruption between scan line and mask pitch)
Distortion around the center
Flicker
Operation in high voltage(30kV)
7) Property of CRT
18/32
5. SlimFit Market Defect Status
S62A CR compared to the previous chassis (CR %from introduction of chassis)
0.00
0.47
1.22
2.72
4.16
4.76
6.23
7.16
8.34
9.55
10.37
0.00
0.13
0.34
0.83
1.02
0.92
0.82
0.96
1.28
1.78
2.19
0.00
2.00
4.00
6.00
8.00
10.00
12.00
I+0 I+1 I+2 I+3 I+4 I+5 I+6 I+7 I+8 I+9 I+10
%
S62A CR
S61A CR
1. Example) Market defect status of OZ (S62A) 32 in Europe
Appropriate action must be taken against the market
defect [10.37%] Immediately.
( Not only in Europe, but in every subsidiary)
19/32
Detailed Analysis
20/32
Ra
nk
Defect
No. of
Defect
Defect
Rate
Note
1

CRT
(58.1%)
EW 379 25.8%
2 NS 246 16.8%
3 Cg,WU 202 13.8%
4 Noise 26 0.02%
5 Electrical
(24.7%)
Resistance 275 18.7%
6
Semiconductor
87 0.06%
7
Component Remocon
122 0.08%
8
Workmanship Soldering
60 0.04%
9
Others
71 0.05% Total 1468 units
<< OZ (S62A) 32 Detailed Defect Status >>
Detailed Analysis
- CRT dominates 58.1% of defects
21/32
NON PF NEW PF
Horizontal
Coil
Vertical
Coil
6-1) G/D (NS,E/W) Improvement
NS Pin Free CRT Development ----- Implemented in every subsidiary
from September 2005 to April 2006
Description : Shape of horizontal coil (1) and length of neck area (2),
Shape of vertical coil (3)
1
2
3
6. Improvement status of
Each SlimFit Defect Case
22/32
<<. NON Pin Free >>
<< NEW Pin Free >>
4.5mm(NS)
6.0mm(1/2NS)
- Corrected circuit to NS 4.5mm, 1/2NS 6.0mm in DY
(Over NS 2.4mm)

High dispersion of DY and circuit correction
low quality
Under 2.0mm(1/2NS)
- 1/2NS 1.7mm without correcting
NS circuit in chassis
Improved quality by improving absolute
quantity of NS and reducing dispersion
G/D Improvement result (1/2NS) : 2.4 1.7mm (NEW PIN FREE)
23/32
Coil
Corrective action to prevent DY from hanging down -----
Applied in every subsidiary by April 2006
Effect
High NS reliability during aging or long
display in high temperature
Action detail
- Placed an inlay an the neck to support
the weight of DY
- A wedge on the top supports DY coil
24/32
Dynamic Lens Design
Optimum triode property
NEW PF
Electron beam
Cg-drift improvement
Dynamic performance improvement
Optimum aspect ratio/ improved Cg-drift
Cg Drift Improvement 2.5mm 0.7mm Improved Cg and picture quality
Aspects NON PF NEW PF Note
Xh
difference
(mm)
Center
0.41 0.19 0.22mm improve
Outer
side
1.05 0.45 0.6mm improve
2-2) Cg Improvement ----- Applied in every subsidiary by April 2006
CXO G6 Big calibration
CXO G5 Big calibration
25/32
Aspect NON PF NEW PF
3D shpae
Plan figure
Change in shape and opening width Improved the amount of
geomagnetic field movement
Opening width
E/W move N/S move
Before I/S 34um 35um
After I/S 28um 5um
Improvement
- E/W move : 6um ( 18 %)
- N/S move : 30um ( 86 %)
2-3) Purity Improvement ---- Applied to every subsidiary by April 2006
26/32
Countermeasure against DY drooping -----
Applied to every subsidiary by April 2006

Improved Landing change ( 16um ~ 20um )

Change of DY tightening tension 15Kg/ 25Kg/

Reduced Landing change by preventing DY from slipping

Improved landing by re-designing of new CatchMe
Around the Ball Point considering stability in
high temperature

Adjusted the lens from13um 26.3


10 4 - 13
3 14 - 7 0
2 16 - 10 - 1
8 19 - 7 0
24 4 - 10
27/32
2-4) Noise
Symptom : zing sound when turing on the power

Cause : The electricity flow during the initial D-Coil operation causes vibration
of D-coil and the friction between D-coil and cabinet produces the noise

Measure : Enough mechanical distance by changing top D-Coil Clamp
type

Before After

Top
clamp
28/32
CRT Noise Improvement

- Measured in 20cms distance from DY Core, at 45 degree
Overall noise : New Pin Free 5.56dB improvement team --
Applied to every subsidiary by April 20066.04
( Non Pin Free 37.51dB / New Pin Free 31.95dB )


- Fundamental Improvement Plan
Promote new DY when developing Vixlim 2 CRT -- June. 2006.
Description : Removed PCS Coil
Improvement goal : 32 Normal Falt level
29/32
7.Performance of Slim TV in the overseas market
Change of status in the market( Flat )
30/32

SlimFit ranked no. 1 in Sales

Continuous increase of API
in the developed market
0
2
4
6
8
10
12
Apr May Jun Jul Aug
05.4 05.5 05.6 05.7 05.8
(%)

32PW8620

WS32Z308P
[GfK / Sales Amounts]
0
5
10
15
20
25
30
35
Apr May Jun Jul Aug
[NPD / 30W Flat Market]
(%)

TX-R3079

30HS420
32 Digital Flat M/S 1
CRT 32 groups ranked M/S no. 1
91
123
118
115
92
100
115
175
2003 2004 2005 2006
Slim introduction
Flat 32 API outgrew SONY
Expected to achieve the same API as
SONY DTV (06)
Slim spread
86
99
107
102
102
95
101
112
119 117
Developed the worlds first Slim CPT (32&29) and early spread
Curved
EOL
Change of Stuats ( Flat )
31/32
The U.S : Samsungs product was sold the most among Flat D-TV products
(Outsold long time winner Sony]
Became no. 1 in June and remained no. 1 for 4 consecutive months until September
-
2,000
4,000
6,000
8,000
10,000
12,000
1 2 3 4 5 6
Sony
Samsung
Philips
Toshiba
Panasonic
JVC
LG
[ 32WF Sales status (Source : NPD Intelect June) ]
Change of Status ( Flat )
32/32
Sales dramatically rise in European market
- Expected to go up over 250% from last year
in the U.K, Germany and France
32WF CRT M/S ranked no. 1 in sales within just 2 month of debut in
Germany (January 2005 : no. 10)
- Shortage in Eastern Europe (eg, Hungary) due to soaring demand
Sold all over the world including South America/Russia/China/
South America
[Road show in
South East Asia]
[Road Show in
South America)
[Russia]
Change of Status in developed country ( Flat )