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Concreteness
By:
Safiullah Nikyar
Mohammad Abed Omerzad
Misunderstanding of words have produced tragedies
in both war and peace, in business and nonbusiness
situations.

Outline
What is Concrete Communication?
Benefits of using Concrete Language
Guidelines to achieve Concreteness
Conclusion
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What is Concrete Communication?
Concreteness is an aspect of communication that
means being specific, definite, and vivid rather than
vague and general.
It means to the point and error free.
Concrete words provides CLARITY & CONCISENESS.
Benefits of using Concrete Language
The receiver knows exactly what is required and
desired.
Your message will be interpreted the way you
intended.
The message tend to be more vivid, dynamic and
interesting.
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Guidelines to achieve Concreteness
Use Specific Facts and Figures
Put Action in Your verbs
Choose vivid image building verbs
Use Specific Facts and Figures
Whenever possible, use an exact, precise statement
instead of general word.
She is a brain.
Her grade point average in 1996 was 3.9 out of 4.
Following words may lead to uncertainty or
confusion:
Several, small, a few, very, slightly etc
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Continue
Some exceptions to Facts and Figures
Rules:
When it is not possible to be specific.
When you wish to be diplomatic.
When exact figures are unimportant.
Put Action in Your Verbs
Verbs can activate other words and help
make your sentence alive, more
vigorous.
Use Active Voice
A decision has been made.
The Dean decided.
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Exceptions
When you want to avoid personnel, blunt
or comment.
The October check was not included.
You failed to include
When the doer is not important in the
sentence.
Three announcements were made before the
meeting started.
Continue
Put Action in Verbs, not in nouns.
Professor will give consideration to the report.
The professor will consider the report.
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Choose vivid image building verbs
Among the devices you can use to make your
messages forceful, vivid, and specific are
comparisons, figurative language, concrete nouns,
and well-chosen adjectives and adverbs.
This is a long letter.
This letter is three times as long as you said it
would be.
Her work in groups was exemplary.
she could be called "the spark plug of the group."
Conclusion
The power of seven deadly Cs cannot be
underestimated as they collectively form the base of
any effective communication. It is a power packed
approach that leeds credence to BUSINESS
COMMUNICATION.
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References
Effective Business Communication (Herta A. Murphy,
7
th
Edition, 1998)
Essential of Business Communication, Marry Ellen
Guffey, 7
th
Edition, 2007)
Internet