Sdifeb11 Web

Palatinose
the longer lasting energy

Palatinose
from BENEO is the only low glycemic carbohydrate

for natural and prolonged energy. Functional products with Palatinose
:
Provide prolonged energy in the form of glucose
Support physical endurance
Taste as natural as sugar
BENEO-Palatinit GmbH Phone: +49 621 421-150 palatinose@beneo.com www.beneo.com
IFE 2011 46
Claimed to be the UKs premier food and
drink sourcing event, more than 1,100
organisations from around the world will
be on show at Londons ExCel centre
next month.
Dubai Drink Technology
Expo 48
A review of the third edition of Dubai
Drink Technology Expo, which took
place at the Dubai World Trade Centre
last December.
Pro2Pac 52
Co-located with IFE at Londons Excel
centre, Pro2Pac will provide a stage for
almost 100 leading food and drink man-
ufacturers, suppliers and technology
providers to showcase a range of new
packaging solutions.
Soft Drinks I!&e$!a&i"!al - February 2011
1
CONTENTS
Europe 4
Africa 8
Middle East 12
Asia Pacific 14
Americas 16
Ingredients 18
Juices & Juice Drinks 22
Energy & Sports 26
Waters & Water Plus Drinks 28
Carbonates 30
Teas 31
Traditional/Functional 32
Packaging 38
Environment 42
People 44
Events 45
Functional Water 34
Functional bottled water is poised for
growth reports Rob Walker, and though it
might appear to be a niche category, from
a value perspective it is worthy of atten-
tion from major soft drinks companies.
PET Wins Again 36
Richard Corbett assesses the state of play
in the global packaging mix for soft drinks.
Whilst it is likely that it was a positive
year for all main formats, he concludes
that PET continued to eat into the share of
other players. Even with soaring oil prices,
PET will probably continue to make fur-
ther gains, and the only factor that might
disrupt longer term trends is the environ-
ment.
news
regulars
Comment 2
BSDA 7&11
From The Past 53
Bubbling Up 54
Buyers Guide 55
Classified 57
features
The leading English language magazine published in Europe, devoted exclusively to the
manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.
www.softdrinksinternational.com
Soft Drinks International (1997), formerly Soft Drinks Management International (1988),
was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &
Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review,
formerly the Mineral Water & Allied Trade Review (1873).
The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written
permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is
accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those
of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such
names are not registered trademarks.
2
Soft Drinks I!&e$!a&i"!al - February 2011 COMMENT
The news that UK ambulances are having to fit larger stretchers in their vehicles
to accommodate overweight patients is further evidence of the country's
burgeoning waistlines and rise in obesity levels. The UK's obesity problem is not
unique. In Finland, for example as reported on page 5 the government has
imposed a controversial tax on soft drinks and confectionary products in a bid, it
says, to promote nutritional and health standards among the population. And in
the US there has been any number of state legislative attempts to raise income by
suggesting a tax on sodas.
Despite governments worldwide recognising the long term and financially
demanding obesity problem and introducing initiatives to combat and stem its
growth, the numbers of overweight continue to rise.
As both the British Soft Drinks Association (BSDA) and American Beverage
Association (ABA) have long maintained, obesity is a complex problem for which
non-alcoholic drinks should not be held accountable. In the austerity years which
followed the Second World War the soft drinks repertoire consisted in the main of
squashes and high-sugared drinks of the soda pop variety, viewed nowadays as
one of the culprits when it comes to childhood obesity. Yet children of the 50s
and 60s were slim. They walked to school, played outside and were encouraged in
every sporting endeavour.
The obesity problem has always been, and will continue to be, a question of
calories in versus calories out.
The ABA's recently announced 'Clear on Calories' initiative with new calorie
count labels appearing on front of the pack is certainly good news. This is a
voluntary commitment. Transparency is key in the obesity debate more so with
consumer confusion over sugar levels especially regarding juices which contain a
natural sugar element. Nothing could be more transparent than consumers seeing
for themselves the number of calories contained within the drink they are buying.
ABA's President and CEO, Susan K. Neely, said: By putting the calories on the
front of beverages, we're making it easier for consumers to make informed choices.
It's one more way that America's beverage companies are doing their part to help
people achieve a healthy weight by balancing their diet and physical activity.
The participating companies The Coca-Cola Company, PepsiCo, Dr Pepper
Snapple Group, Sunny Delight Beverages, Nestl Waters North America, Cott
Beverages and Honest Tea - expect to have the calorie label on the front of all of
their major brands and more than half their product volume by June and on all
brands and packages by early 2012 as committed.
As ABA points out The Clear on Calories initiative has required a significant
manufacturing, distribution and resource commitment by the participating
companies who are actively redesigning and converting the package labels across
their products be they carbonates, 100% juice and juice drinks, rtd teas, sports
drinks, or water and water plus beverages.
Time will tell whether other food and drink products will follow in ABA's
footsteps. For the here and now the 'Clear on Calories' initiative has to be
applauded.
Clear and transparent
Published by
ASAP Publishing Limited
Editor
Philip Tappenden
News Editor
Annette Sessions
Correspondents:
EUROPE
Gerard ODwyer
Lubomr Sedlk
Bernadette Tournay
ASIA & PACIFIC
Kelvin King
T. C. Malhotra
AMERICAS
Richard Davis
Market Analyst
Richard Corbett
Annual Subscription Rates (inc. postage)
EU Member State: 110, 150
Rest of World: 125, 170, $200
Individual copies: 15, 20, $27
Subscription Enquiries
Soft Drinks International
PO Box 4173, Wimborne BH21 1YX, UK
Tel: +44 (0)1202 842222
Fax: +44 (0)1202 848494
E-mail: subscriptions@softdrinksinternational.com
Editorial - News
A & S Editors
5 Gloucester Street,
Faringdon, Oxon. SN7 7JA, UK
Tel: +44 (0)1367 241660
E-mail: news@softdrinksinternational.com
Editorial - Features
Tel: +44 (0)1202 842222
Fax: +44 (0)1202 848494
E-mail: editorial@softdrinksinternational.com
US Representative
105 South Fifth Street
Paris, Arkansas 72855, USA
Tel: 00 1 479 963 6399
Fax: 00 1 775 406 5643
E-mail: softdrinksjournal@msn.com
Advertisement Sales
Tel: +44 (0)1202 842222
Fax: +44 (0)1202 848494
E-mail: advertising@softdrinksinternational.com
2011 ASAP Publishing Limited
ISSN - 1367 8302
Late Bulletin
Dr Pepper Snapple has said that momentum is building in
its soft drinks business, despite seeing profits in 2010 curtailed
by a one-off debt payment. Dr Pepper Snapple's net profits for
the 12 months to the end of December slipped by nearly 5% to
US$528 million.
After two years of decline, Nestl Waters has reported a
slight sales increase in 2010 thanks to renewed consumer
demand in several developed countries. Nestl said in its full-
year results that sales at its waters division reached CHF9.095
billion (US$9.5 billion) for the 12 months to the end of
December. That represents a 0.3% increase on sales of
CHF9.061 billion in 2009.
The American Beverage Association has accused the
Center for Science in the Public Interest of "scare tactics" by
asking authorities in the US to ban certain caramel colourings
used in cola drinks. The soft drinks industry body said that
there is no evidence that the colourings are linked to cancers in
humans. Its comments come after the Center for Science in the
Public Interest (CSPI) said that caramel colourings 2-methylim-
idazole and 4 methylimidazole (2-MEI and 4-MEI) have been
linked to increased cancer risk in Government-funded studies
on mice and rats.
Danone has said its waters division is entering 2011 with
"a healthy face" after reporting a rebound in sales in 2010.
Speaking on the firm's earnings call, CFO Pierre-Andre Terisse
told analysts that its full-year and fourth-quarter results were
in-line with expectations. The waters division saw sales in the
12-month period to the end of December climb by 5.3% to
2.87 billion (US$3.89 billion).
South African energy drinks maker Tiger Brands is to pur-
chase unlisted beverage manufacturer Davita Trading for
US$185 million in a bid to boost its presence in Africa. Tiger
said it expects Davita's presence in 28 countries in Africa and
the Middle East to boost its export division and allow expan-
sion into other markets on the continent.
The Coca-Cola Co has extended its contract with Jack
Nadel International (JNI) for the marketing and merchandising
of its products in the US. JNI has been granted a four-year con-
tract extension through to 2015 as well as the right to work on
national merchandising programmes for Coca-Cola's national
brand teams. The extension builds on an existing three-year
contact JNI has with the soft drinks giant.
Pokka is to become a subsidiary of Sapporo Holdings at the
end of March, with the Japanese companies saying that eventu-
al integration in 2012 will position them to compete more
effectively in an adverse business environment. As at early
February, Sapporo held 21.4% of Pokka, purchased in
September last year, but will boost this to 85.5% through pur-
chases from investment fund Advantage Partners and food
group Meiji Holdings. Pokka is a major producer of juices, iced
coffee, green tea, functional drinks, Asian beverages and other
soft drinks, with strong markets in Japan, Singapore and else-
where. More details in our March issue.
Coca-Cola Enterprises (CCE) has said that the energy drinks
sector is a "major growth opportunity" for the bottler. The Coca-
Cola bottler earned US$624 million in 2010, an 8.3% increase
on the previous year. Operating profits climbed by 0.6% to $810
million, while sales for the period rose by 3% to $6.71 billion.
Breakthrough testing technologies
24-hour results for most
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Clear, easy-to-read color change or
fluorescent change
Superior to conventional test methods
Streamlined work flow
Simple test procedures require less than
1 minute of hands-on time
Proven methods
Millions of tests sold in over 75 countries
idexx.com/bottledwatersd
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Protecting the quality and
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Wimm-Bill-Dann's Essentuki Mineral Water.
Dsseldorf, Germany
12 18 May 2011
Messe Dsseldorf GmbH
Postfach 1010 06
40001 Dsseldorf
Germany
Tel. +49(0)211/45 60-01
Fax +49(0)211/45 60-6 68
www.messe-duesseldorf.de

CONSUMER DEMANDS
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6
Soft Drinks I!&e$!a&i"!al - February 2011 INDUSTRY NEWS
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In brief
School
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Coca-Cola
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7
EUROPE
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British Soft Drinks Association
Industry Lunch 2011
Tuesday, 7 June 2011
12 noon
The Underglobe at
Shakespeares Globe Theatre
London SE1
Keynote speaker:
Andrew Neil
For further information
E: jwall@britishsoftdrinks.com
www.britishsoftdrinks.com
Sponsored by
12:21
8
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SAAFI workshop
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Soft Drinks I!&e$!a&i"!al - February 2011 AFRICA
Juice players in big
wine bid war
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April5-72011

Learnbestpracticefromthe
bestintheindustry

12
(>99A: 6HI
INDUSTRY NEWS
Nestl launches
Dubai facility
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Omar Rashed Al Falasi, B6 Group.
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13
MIDDLE EAST
Award for health
awareness
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14
AH>6 +68>;>8
Proposed code
changes
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Peter Kean and, right, Mark Cowsill.
ASEAN Tourism
Forum 2011
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15
ASIA PACIFIC
New ventures and
more in China
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16
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supplies in response to the 2009 earthquake in
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Send your news to
news@
17
AMERICAS
In brief
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San Francisco summit calls for greater
transparency
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Seth Goldman, co-founder of Honest Tea.
Food safety
support
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18
Soft Drinks I!&e$!a&i"!al - February 2011 DEVELOPMENTS
$C<G:9>:CIH
Fast microbiological
detection
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With the TransFast-System from Dhler, the first qualitative results can be seen after just 24 hours.
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Weight
management
results
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stevia
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Wilds Sunwin Stevia is Toothfriendly approved.
Send your news to
news@
20
Soft Drinks I!&e$!a&i"!al - February 2011 INGREDIENTS
In brief
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Sweet sports
recovery
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Whey protein gets
sporting approval
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22
Soft Drinks I!&e$!a&i"!al - February 2011 PRODUCTS
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23
JUICES & JUICE DRINKS
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Summer meltdown
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Muhtar Kent celebrates Minute Maid Pulpy's achievement.
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24
Bear promotion
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Tropicana Tropolis is
available in select
stores in limited
markets beginning
late January 2011. If
successful, expanded
distribution is
expected in 2012.
25
JUICES & JUICE DRINKS
Rebranding
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On the way out to become Berri Australian
Grown.
Totally Wild
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More flavours
To discuss advertising
opportunities
email: advertising@
or call +44 (0)1202 842222
26
C:G<N & .EDGIH DG>C@H
Well played
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26I:G & 26I:G +AJH
PRODUCTS
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The new sponsorship was launched by
Scotland players Mike Blair, Nick De Luca and
Ross Rennie at Murrayfield.
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10 12 May 2011
GENEVA PALEXPO | Switzerland
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30
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Sunkist's campaign celebrates the drink's Californian heritage.
31
PRODUCTS
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32
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33
PRODUCTS
34
Soft Drinks I!&e$!a&i"!al - February 2011 BEVERAGE FOCUS
F
rom a volume perspective, functional bottled
water appears to be a niche category.
However, due to a relatively high average unit
price compared to still bottled water, from a
value perspective functional bottled water is a
substantial category worthy of attention from
major soft drinks companies.
Global category situation a valuable
category commanding a price premium
Since 2005, the global volume of functional bot-
tled water has more than doubled, based on
Euromonitor International data. One issue affect-
ing future growth potential for the category is the
geographic concentration of the business. In
2005 the top three volume markets, the US,
Germany and Japan, accounted for 73% of global
volume and in 2010 these same markets account
for 80% of global volume. Additionally, 2010
was a year where growth in functional bottled
water slowed noticeably from the previous five
years; from a compound annual growth rate from
2005-2009 of over 20% to just 3.5% for 2010 over
2009.
The major cause of the slowdown in global
volume growth is the worlds dependence on the
US for growth. From 2005 to 2009 the US
accounted for almost 90% of the worlds growth.
However in 2010 the US actually contracted in
volume. Additionally, of the top five volume
markets (US, Japan, Germany, China and
Indonesia), Japan had a higher growth rate in
2010 than in previous years and for Japan 2010
reversed several years of volume decline. Growth
was positive for Germany, and Indonesia but it
was below previous years and Chinas growth in
a valuable category poised for
steady growth
Due to its high
average unit
price, functional
bottled water is
a category
worthy of
attention,
reports Rob
Walker.
Functional water
2010 was under 6%. From a volume perspective
functional bottled water appears to be destined
for a niche, accounting for just 2% of total bot-
tled water volume globally with steady, though
unspectacular, growth potential. However, this is
misleading due to the strong value-added of the
functional component.
From a value perspective, functional bottled
water is much more important to the bottled
water category. Due to an average unit price for
functional bottled water that is much higher than
total bottled water, the functional category
accounts for 9% of total bottled water value sales
in 2010.
On a price per litre basis, the average price of
functional bottled water is almost four times the
average price of the total bottled water category.
The higher average price is due to more than the
volume for functional bottled water skewing to
developed markets where consumers have more,
in general, to spend. Functional bottled water
sells for a similar price premium in both devel-
oped and developing markets, regardless of aver-
age consumer disposable income. For example,
in the US the average unit price of functional
bottled water is about 2.5 times the price per litre
of total bottled water and in Japan functional bot-
tled water is about 1.5 times the price. The rela-
tive price of functional to total bottled water is
similar in China, where the functional water is
about 2.5 times the average price per litre of the
total category, or the Czech Republic where the
average price is 1.9 times the total category.
Global brand situation
On a global basis functional bottled water brand
shares are also affected depending on whether
they are viewed from a volume or a value per-
spective. In 2010, based on Euromonitor
International data, from a volume perspective,
private label is the fifth leading brand. However,
from a value perspective based on US$, due to its
low unit price, it is not even in the top 10 brands.
The major branded players share rankings are
also affected by a volume vs. value perspective,
thought not as dramatically as private label. In
2010, Propel, from PepsiCo Inc, is the clear num-
ber two brand based on volume. However, based
on value Propel and Dakara, from Suntory
Source: Euromonitor
35
FUNCTIONAL WATER
Holdings Ltd, are in a virtual dead heat for sec-
ond position. Glaceaus Vitaminwater is the
number one brand from both a volume and value
perspective.
Rounding out the top brands are SoBe from
PepsiCo, Active O2 from Adelholzener
Alpenquellen GmbH and Mizone from Danone.
Nestl is notably missing from this category.
The charts highlight these results.
Valuable category because
not too high priced
Looking at both value and volume at a country
level also helps to provide insight on the poten-
tial opportunity for functional bottled water. The
countries where bottled water is the most popu-
lar with consumers, based on per capita volume,
are the US, Czech Republic, Japan and Germany.
All of these countries consumers have per capita
off-trade volume at least seven times the global
average in 2010. The next closest country, Israel,
has per capita consumption at less than half that
level.
In all four of these heavy consuming countries,
functional bottled water is a less costly alterna-
tive than in other countries. In the four heavy
consuming countries the off-trade average unit
price per litre of functional drinks in 2010 is
almost three times the average unit price of still
bottled water. However, in the balance of the
world, the average unit price of the functional
variety is almost five times the price of still bot-
tled water. Although functional bottled water is
less expensive in these heavy consuming coun-
tries, it is no longer a niche category from a value
perspective, comprising 22% of total bottled
water off-trade value in 2010 (compared to 9% of
total bottled water off-trade volume). This con-
trasts with the rest of the world where functional
bottled water comprises 1% of off-trade volume
sales and only 2% of value sales, despite its
heftier price premium to the heavy consuming
markets.
German case study
the value of brand image
Nowhere is the impact of a volume vs. value per-
spective demonstrated better than in Germany.
Since 2005 off-trade volume growth has out-
paced value growth; volume growth by 177%
from 2005-2010 and value growing by an almost
as impressive 136%. The reason volume grew
faster than value is that private label volume
grew by 284% over this period and branded
players in total grew by 71%.
From a volume perspective private label is the
leading brand in Germany in 2010 and Active O2
is the leading branded player. In fact, private
label is so strong (total private label off-trade vol-
ume share is almost 69% in 2010, plus almost 20
percentage points from 2005) that an individual
chains private label, Lidl from Lidl & Schwarz
Stiftung & Co KG, has almost as much volume
share as Active O2; 25.0% volume share in 2010
for Active O2 vs. 24.5% for Lidl.
Private labels impact seems to be on the sec-
ondary branded players. Active O2 has held its
own in volume share since 2005; gaining almost
five percentage points. However, all other brand-
ed players did not fare as well losing over 20 per-
centage points from 2005-2010.
It is interesting to note that private labels vol-
ume share gains did not primarily come from the
private label share leader, Lidl, but from Aldi
and Ja (from Rewe Markt GmbH). While Aldi
gained over 14 percentage points in volume
share from 2005-2010 and Ja gained seven per-
centage points, Lidl only gained about two per-
centage points over this period.
The volume strength of private label helps to
demonstrate the value of a strong brand image.
Active O2 seems to be the only branded player
thriving in the tough off-trade environment.
Although total branded player off-trade volume
grew from 2005-2010, this was entirely driven by
Active O2. All other branded players actually
suffered significant volume losses over this time
period, experiencing a 44% volume decline.
The story in Germany is quite a bit different
from a value perspective. While private label in
total is the share leader based on off-trade vol-
ume, based on value Active O2 is the clear leader
with almost half the market in 2010 and total pri-
vate label has under a 15% value share.
Demonstrating the value of a strong brand and
marketing investment, over the period from
2005-2010 Active O2 was able to grow off-trade
value share at a faster pace than volume share.
Implications
The price premium of functional bottled water
offers an attractive chance to manufacturers to
increase revenue growth in mature, more afflu-
ent markets. These markets tend to have an aging
population that could find the product benefits
of functional bottled water appealing. While the
category will likely remain a niche from a vol-
ume perspective, it can become an important
contributor to value growth. To realise the full
value potential of this category, manufacturers
will need to nurture a strong brand image to mit-
igate the effect of low-priced competition. The
heavy consuming functional bottled water mar-
kets suggest, though, there is a limit to how high
the price can go. Somewhere around two to three
times the average unit price per litre of still bot-
tled water seems to be the sweet spot. As
Germany demonstrates, a strong brand image can
be very rewarding and able to brave the
onslaught of private label. I
Rob Walker is Senior FMCG
Analyst at Euromonitor
International.
rob.walker@euromonitor.com
www.euromonitor.com
Source: Euromonitor
36
Soft Drinks I!&e$!a&i"!al - February 2011 MARKET ANALYSIS
There has been
little change to
the long term
trend, reports
Richard Corbett.
W
hile in January, we analysed the perform-
ance of the global soft drinks market, this
month attention is turned to what these soft
drinks are packaged in, focusing on the big four
formats: glass, PET, cartons and cans. According
to Canadeans Wisdom database, in 2010, 86% of
the global soft drinks output were packaged in
one of these pack types. A month into 2011, we
can already use the database to assess the latest
state of play in the global packaging mix for soft
drinks.
Glass
Glass bottles have played a pivotal role in the
development of the soft drinks industry and it
was this type of packaging that enabled the first
soft drinks to reach their audience. These were
the European natural mineral springs that many
believed had medicinal properties. The glass bot-
tle meant that consumers did not have to travel to
the springs but could enjoy the benefits from the
comfort of their own homes. The real break-
through for glass bottles though, which really
allowed soft drinks operators to reach out to the
mainstream, came in 1910 with the invention of
the first automatic bottle blowing machine
these machines could churn out more than
50,000 bottles a day.
Today glass share of the global soft drinks mar-
ket has shrunk considerably. At the turn of the
century 16% of all soft drinks were packed in
glass; today that has halved to 8%. In these diffi-
cult times of economic insecurity, glass has been
the format that has had the most to lose due to its
association with the struggling Horeca channel
and the depressed premium end of the soft drinks
market.
Before we pen the obituary of the glass bottle,
we should however take into account that con-
sumers in many if not most parts of the world
still associate soft drinks in a glass bottle with
quality. There is undoubtedly a perception that
soft drinks taste better from glass and that is why,
when you next treat yourself to a night out; the
restaurant or bar will more than likely be serving
your soft drink in a glass bottle; this justifies the
price premium. Glass remains iconic. Canadean
expect glass volumes to have registered the small-
est of rises in 2010.
PET
Glass has, howeve,r been squeezed out of the
mainstream by PET. This process began just over
30 years ago when the chemist Nathaniel Wyeth
patented the first PET bottle. PET was easier to
handle for retailers, did not break, could be
resealed and was light for the on-the-move con-
sumer. Not surprisingly, PET was more suitable;
it was instrumental in facilitating the still water
boom that has driven the soft drinks market for a
decade and more.
Advances in PET technologies continue; PET
bottles become lighter by the day, reducing costs
at a time of high oil prices. In the juice, nectars,
still drinks and iced tea categories, shelf life and
other issues have been addressed with the right
barriers, oxygen scavengers and UV blockers
increasing PETs presence in these soft drinks
categories. It is perhaps no surprise that since
2000 as glasss influence has dwindled, PETs has
jumped from 45% of global soft drinks to as much
as 61%. In terms of volume, PET use increased by
4% in 2010 according to the latest Canadean esti-
mates.
Carton
Advances in PET development have obviously
made the beverage carton vulnerable in its juice,
nectars and still drinks heartlands, but the carton
is holding up well. Cartons make up 6% of total
soft drinks volumes; but in non-carbonated soft
drinks this rises to 12%. Of course carton use in
the still water segment is limited to a few markets
and is otherwise niche, so if we just assess juice,
nectars, still drinks and iced teas, which make up
95% of carton volume, then the share increases to
more than a quarter. The impact of PET has how-
in 2010
PET wins again
Evolution of cartons, cans, glass and PET in the last decade.
Source: Canadean
37
PACKAGING REVIEW
ever affected carton use in these categories and
back in 2000, cartons were responsible for over a
third of the packaging of these drinks. PET, dur-
ing the same period, accounted for 19% in 2000
and now takes 46%.
If we scroll down further into the numbers, we
can see that carton use in iced teas has dropped
from 11% in 2000 to 7% in 2010, in juice from
52% to 50%, in still drinks from 19% to 17% but
in nectars it has actually increased from 56% to
57%. The impulse on-the-move size has con-
tributed to the erosion of cartons in iced teas, still
drinks and juices, but in nectars there is a bias
towards at home consumption and this is helping
to maintain nectar share. There is also a high traf-
fic of nectar exports around the world and here
the carton is a popular and practical vehicle for
exporters. Canadean anticipates that soft drinks
cartons will have increased by between 2% and
3% in 2010. Carton use is quite exposed to juice
concentrate prices, which in 2011 have risen
steeply.
Can
It is not just the cartons that have been hit by the
rise of PET in the impulse channels; the beverage
can has also been affected by PET, particularly in
the carbonates category. In 2010, Canadean fig-
ures show that one in 10 soft drinks was packed
in a can; 10 years ago it was 15%. As with car-
tons, it is unfair to look at soft drinks as a whole;
if we look exclusively at sparkling soft drinks,
then can use rises to 17% of beverages. The rise
of PET has had repercussions for the can, whose
share has fallen, though the share loss is partly
due to its disproportionate reliance on the mature
US market. As recently as 2009, almost half of all
can volumes came from the US market.
Inevitably, a falling US carbonates market
means that cans will lose global share to other for-
mats which are more prevalent in the developing
world where the high carbonates growth rates are
notably PET, of course. Share may be dropping,
but Canadean believes that can volumes will
have risen in 2010, albeit modestly. The buoyant
energy drinks market seems to be a key driver, as
has been the multipack, which has highlighted
some consumers preference for the single serve
format at home.
Conclusion
To conclude, in terms of volume sales, it was a
positive year, with all of the main formats expect-
ed to have increased their sales this year. There
has been little change to the long term trend and
PET continues to eat into the share of the other
three formats. It seems unlikely that this trend
will not continue and Canadeans analysts fore-
cast that by 2015, PET will have expanded to
64% of all soft drinks. It seems that even with oil
prices soaring PET will continue to make gains.
The only factor that may disrupt the longer term
trends is the environment, and we will have to
see who is able to demonstrate that their pack for-
mat is the best and has the least impact on our
green land. I
PET has facilitated the development of the global soft drinks market.
Source: Canadean
PET is on the up in juice but it is other formats that have lost out more than cartons.
Source: Canadean
Richard Corbett is a Strategic
Analyst at UK-based Canadean
Ltd, the leading global
beverage research consultants.
Email:
richard.corbett@canadean.com
In terms of
volume, PET use
increased by 4%
in 2010.
38
Soft Drinks I!&e$!a&i"!al - February 2011 DEVELOPMENTS
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Less weight means fewer raw materials are used, which is good news for the environment.
Photo: SIG Combibloc
The SureFill30 LA for aseptic products.
39
PACKAGING
Speeding up for
the Olympics
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SABIC has a dedicated team focused on the caps and closures sector and a comprehensive
sustainability department.
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Accolades
40
Soft Drinks I!&e$!a&i"!al - February 2011 PACKAGING
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In brief Single-file
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A simple, yet flexible design.
Brazil drives
stretch pallet
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Discover the latest in food
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Featuring
13-16 March 2011 ExCeL London
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42
Soft Drinks I!&e$!a&i"!al - February 2011 GREEN ISSUES
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Plastic bottle
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43
ENVIRONMENT
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In brief
Environmental
stewardship
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WWEM (Water Wastewater &
Environmental Monitoring) took place at
the UK's Telford International Centre. As the
largest event in the world to focus purely on
environmental monitoring, WWEM 2010
attracted delegates from over 39 different
countries including staff from regulators,
water companies, industrial manufacturers,
consultants, education, research
organisations, process engineering
companies and industrial companies.
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44
Soft Drinks I!&e$!a&i"!al - February 2011 PEOPLE
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APPOINTMENTS
Clockwise from top left: Barry Foley, Catherine
Martin, David Lawlor, Derek Burrows, Graham
Stirk, Jason Armao, Martin Lenz, Maryam
Nobari, Steve Critchley and Kevin P. Mahoney.
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New President
for FDF
45
FEBRUARY FEBRUARY
7<2 @ 9<2
The Packaging Conference
Aria Resort
Las Vegas
USA
www.thepackagingconference.com
16<2 @ 17<2
Packtech
NEC
Birmingham
UK
www.easyfairs.com
16<2 @ 19<2
Anfas Food Product
Antalya Expo Center
Anatalya
Turkey
www.anfas.co.tr
16<2 @ 19<2
Biofach
Nuremberg Messe
Nuremberg
Germany
www.biofach.com
19<2 @ 227/
Sapore
Rimini Fierra
Rimini
Italy
www.saporerimini.com
27<2 @ 27/ ,:
Gulfood
Dubai International Convention
and Exhibition Centre
Dubai
UAE
www.gulfood.com
27<2 @ 27/ ,:
Ingredients Middle East
Dubai International Convention
and Exhibition Centre
Dubai
UAE
www.ingredientsme.com
MARCH MARCH
1;< @ 4<2
Foodex Japan
Makuhari Messe
Tokyo
Japan
www2.jma.or.jp/foodex/en
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23:/ @ 25<2
Propak Vietnam
HIECC
Ho Chi Minh City
Vietnam
www.propakvietnam.com
23:/ @ 25<2
Food Ingredients China
Shanghai Everbright Convention and
Exhibition Center
China
www.fi-c.com
29<2 @ 30<2
MDD Expo
Paris Expo Porte de Versailles
Paris
France
www.mdd-expo.com
APRIL APRIL
3:/ @ 4<2
Natural & Organic Products Europe
Olympia
London
UK
www.naturalproducts.co.uk
11<2 @ 13<2
ISBT Bevtech
Grand Hotel & Yacht Club
Fort Lauderdale
USA
www.bevtech.org
14<2 @ 15<2
Europs
Hotel Palacio Estoril
Lisbon
Portugal
www.vending-europe.com
14<2 @ 17<2
Gulf Pack
Dubai Airport Expo
Dubai
UAE
www.gulfprintpack.com
27<2 @ 30<2
Alimentaria Lisboa
Parque das Nacoes Fairground
Lisbon
Portugal
www.alimentarialisboa.com
MAY MAY
10<2 @ 11<2
Vitafoods
Geneva Palexpo
Geneva
Switzerland
www.vitafoods.eu.com
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9<2 @ 11<2
China Drinktec
Guangzhou International Convention and
Exhibition Centre
Guangzhou
China
www.chinadrinktec.com
9<2 @ 11<2
Sino-Pack
Guangzhou International Convention and
Exhibition Centre
Guangzhou
China
www.chinasinopack.com
13<2 @ 16<2
IFE
ExCel
London
UK
www.ife.co.uk
13<2 @ 16<2
Pro2Pac
ExCel
London
UK
www.pro2pac.co.uk
14<2 @ 15<2
MEAPET
Cairo
Egypt
www.cmtevents.com
15<2 @ 17<2
CFIA
Parc des Expositions Rennes Aeroport
Rennes
France
www.cfiaexpo.com
15<2 @ 17<2
Vending Expo
Concorde hotel
Kiev
Ukraine
www.vending-europe.eu
CHI!A
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Send your trade event details to:
events@softdrinksinternational.com
46
Soft Drinks I!&e$!a&i"!al - February 2011 EVENT PREVIEW
More than 1,100
organisations
will be on show
at Londons
ExCel centre.
T
he UK grocery industry is booming. The last
10 years have witnessed steady growth in the
sector, with market value rising from 96.6 bil-
lion in 1999 to a staggering 146.3 billion last
year. Indeed, food and drink expenditure now
accounts for 52p in every 1 of retail spending.
And its not difficult to work out how this
increase has come about. There are currently
almost 100,000 grocery stores in the UK alone,
comprising convenience outlets, traditional
retail areas, hypermarkets, supermarkets and
superstores as well as online channels, all offer-
ing consumers the chance to snap up the latest
food and drink products to hit the shelves. With
consumer confidence growing again, the reces-
sionary pressures of 2009 are beginning to seem
like a distant memory.
However, thats not to say retailers can sit back
and simply wait for customers to come through
the doors and spend, spend, spend. Despite a
more positive economic outlook, British shop-
pers are as mindful as ever about where they are
spending their money. They want to be inspired
by their food and drink and are constantly on the
look out for new products and ideas to expand
their culinary repertoire.
Retailers need to ensure that they have their
fingers on the pulse when it comes to the latest
launches and newest products to market. The
outlet with the best selection of new products,
that anticipates consumers ever-changing tastes,
will ultimately win-out. An easy task, some
might think, given the number of companies
constantly bringing out new brands. However,
with the constant time and financial pressures
that retail buyers are under these days, there
the international food and
drink event
IFE 2011
simply isnt the opportunity for them to go out
hunting for the very latest products to come onto
the market.
Which is why IFE provides the perfect oppor-
tunity for buyers to see all the key players, as
well as small local producers just starting out, all
in one place and at one time. The 2011 instal-
ment of the industry-leading event will be a ver-
itable melting pot of products, ideas and
inspiration for buyers all looking to add that cru-
cial point of difference to their store aisles. Over
1,100 organisations will be on show, all keen for
their products to begin their journeys to retailers
shelves when the show kicks-off four days on
13th to 16th March 2011 at Londons ExCeL cen-
tre.
IFE is the countrys premier food and drink
sourcing event and is expected to be the talk of
the industry when it opens its doors to the trade.
Myriads of never-been-seen-before products will
be launched into the UK arena, all vying for the
attention of an audience expected to top 20,000.
But if youve been to IFE in the past and
believe youve seen it all before, think again.
This years event is returning with a renewed
and revitalised outlook.
IFE11 will play host to its best educational
programme to-date this year, with a host of brand
new features set to equip visitors with all the
inspiration, knowledge and industry insights
they require to help set their business apart from
the competition in the tough retail world.
Whats new at IFE?
A brand new feature of this year's show is New
Products Live which will comprise three areas,
where visitors can discover the latest innova-
tions from suppliers. A new product display area
will showcase a range of specially selected prod-
ucts from 12 categories, including bakery and
confectionery, cheese and dairy, organic and
seafood. During the exhibition, the annual Fresh
Ideas award will be presented to the exhibitor
with the best innovation. Judged independently,
the winner will have its product showcased in
47
IFE 2011
New Products Live. Finally, professionals can
visit the free-to-attend Future Trends seminars,
run by Mintel. The sessions, presented by lead-
ing figures in the food and drink industry, will
offer valuable insights into new product trends
and the changing tastes of consumers.
Designed to add colour and vibrancy to the
international Walk the World section, the brand
new Meet the World feature brings together dif-
ferent international groups and provides them
with a collective platform to showcase the best
food and drink their country has to offer. There
will be plenty of captivating visual performances
from each nation.
Tapping into the rising consumer interest in
food provenance, another new show feature this
year will be the English Regional Kitchen. IFE11
will be the very first trade show to host a pavil-
ion devoted entirely to English food and drink
products, representing an industry milestone.
Organised by the Regional Food Alliance, the
feature will bring together the very best regional
food that the country has to offer.
Demand for high-quality oils is riding high in
the retail industry, so a new must-visit at IFE will
be The World of Oil. Visitors will be given the
opportunity to sample some of the finest vari-
eties currently on offer from leading producers
around the globe.
For visitors keen to catch-up on the very latest
consumer and industry trends, The Hub will be
the place to be. A free-to-attend programme of
seminars, conducted by leading industry
experts, will take place on the first two days of
the event, offering delegates a unique opportuni-
ty to update their knowledge and take away key
learnings that can be applied to their own busi-
ness.
Once again, IFE will play host to a unique and
high profile Key Buyer Initiative throughout the
show. Senior buyers from the UKs leading retail-
ers have already confirmed their participation
with representatives from the likes of Morrisons,
Sainsburys and Asda set to hear pitches from
exhibitors on their latest products to be
launched.
IFE will also be joined by sister show, Pro2Pac,
which focuses on the packaging and processing
side of the food and drink industry, by showcas-
ing some of the latest innovations to streamline
manufacturing operations.
The stars of the exhibition
As always, the quality and quantity of
exhibitors is absolutely unique to IFE. No other
UK event brings together so many UK and inter-
national exhibitors with such different, added-
value offerings under one roof. All the major
players from across the different industry sectors
such as Cadbury, Marfrig Europe, Bernard
Matthews, Delifrance and Britvic will join
regional producers such as Pieminister, Paxton &
Whitfield and Simply Ice-cream. Below are just
some of the highlights at this years event:
Tulip International will be highlighting its
Aloe Vera drinks at this years IFE whilst
Possmei will be bringing its bubble milk tea mix,
which combines tapioca pearls, brewed tea and
milk, from Korea to the show. Scheckters
Organic will be delivering a world first to IFE
its natural,
organic, vegetarian, fairtrade-certified energy
drink, OrganicEnergy.
Frubob USA will be highlighting the UKs first
premium fruit float. Frubob is a 100% natural
fruit float, made with real pieces of fruit bobbing
in real fruit juice. Available in four refreshing
flavours orange, mango, pineapple and peach,
Frubob is set to be a phenomenon when it hits
the UK market at IFE11. Cool Tropics will be at
the show with its brand new Rips Slush. A
ready-to-serve 100% juice slush, the product
offers a unique, healthy and interactive snacking
experience simply freeze and squeeze!
Elsewhere, Korea-based company Savia
International will present its latest drinks inno-
vations including its new aloe vera drink made
with real aloe vera juice and pulp plus various
fruit flavours and natural fruit teas made with
fresh fruit slices and honey.
New company Streamdrinks is launching a
range of innovative and interactive beverages in
Europe at IFE 2011. The company is looking for
British and International partners to help pro-
mote its range of healthy, sugar free, additive
free, preservative free and low calorie drinks that
contain vitamin and nutraceutical mixes in their
closures.
Austrian-based company Klosterquell will be
presenting its new Fruity Fun Drink at the show.
This is a noncarbonated soft drink made from
natural fruit juice concentrate, beet sugar, citric
acid and crystal clear spring water sourced only
at the foot of the Schneeberg Mountain. The
fresh mountain spring water flows from the com-
panys own wells on the shortest, most direct
route into the production plant.
Christopher McCuin, IFE Event Director, com-
mented: The next edition of IFE is going to be
the most talked-about event in the food and
drink industry calendar. Key retail buyers from
across the world will be in attendance as well as
top buyers from the wholesale, foodservice and
manufacturing industries. We have a host of new
features that really capitalise on current con-
sumer trends and we are hoping this will make
for an even more informative show for both
exhibitors and visitors alike. I www.ife.co.uk
The next
edition of IFE is
going to be the
most talked-
about event in
the food and
drink industry
calendar, claims
IFE Event
Director,
Christopher
McUin.
48
Soft Drinks I!&e$!a&i"!al - February 2011 EVENT REVIEW
A truly
international
and focused
event, dedicated
to the non-
alcoholic
beverage
industry.
N
ow in its third year, Dubai Drink Technology
Expo (DDTE), took place towards the end of
last year, at the Dubai International Convention
and Exhibition Centre.
DDTE has successfully established itself as a
truly international and focused event, dedicated
to the non-alcoholic beverage industry. Each edi-
tion has steadily grown, and this time attracted
some 265 exhibitors and around 10,000 visitors,
over the three days from 13th to 15th December
Mr Abdul Salam Al Madani, Executive
Chairman of DDTE and the Arab Asian Beverage
Alliance, and President of Index Holding, said
the success that the exhibition accomplished
during the past two years had witnessed tremen-
dous participation from the region and the
world. He continued: The Dubai Drink Tech
Expo is a unique opportunity for businessmen
and investors of the UAE, the Middle East and
Asia to meet their peers from beverage technolo-
gy representatives, and service suppliers from
the US, Europe and Asia to explore the latest
technologies they use.
The event was opened by H. E. Sami Al
Qamzi, Director General at Dubais Department
of Economic Development.
His Excellency had a tour in the exhibition
area which was about 15% larger than last year.
He said: I am also delighted to note that this
expo has earned a name for itself within the
short span of three years. Today Dubai Drink
Technology Expo is recognised as the largest
growing year on year
Dubai Drink
Technology Expo
beverage technology exhibition in the Middle
East, and as we know the non-alcoholic bever-
ages industry is a key emerging market today,
with an expanding product portfolio and grow-
ing demand."
His Excellency continued: The Middle East
region with its high dependence on imported
and packaged food and the large proportion of
youth among its growing population provides
ideal growth opportunities for the beverage
industry. However, the regional beverage indus-
try faces various challenges too; increasing
domestic and international competition, rising
expectations, and stricter health, safety and envi-
ronment specifications, to name a few. And for
the industry to stand up to these challenges and
continue to grow, innovations in technology,
manufacturing, branding, marketing and sustain-
ability are essential.
Major players
Represented at DDTE 2010 were many of the
industrys leading players, including Krones,
Kosme, Netstal, KHS, Sacmi, Can-pack, Tech-
Long and Sidel.
Frank Hollmann, Regional Director of the
Beverage Division at Krones commented: We
are presenting a new technology at the DDTE; the
PET recycling, which is a major technique that
can cut a lot of cost at the manufacturing level.
For us, it is important to be present at every
edition of the DDTE, as it is a non-miss opportu-
nity for us to meet a big share of the major cus-
tomers, not only from UAE but also from the Gulf
region. Dubai for us is a gate to the Middle East
especially through exhibitions.
Finished products
Among the finished products on display was the
lifestyle drink, Nicotizer, from Germany. In con-
trast to most beverages, it has adopted a fairly
unique marketing strategy that at first appears to
appeal to the non-health conscious consumer.
But, despite its name and the fact that the can is
designed to look like a cigarette, it is fact nico-
teen free and is formulated from a tasty a mixture
of grape, papaya, guarana, shizandra extract,
plus a hint of mint.
Conference programme
Alongside the exhibition, a full conference pro-
gramme took place, which addressed major
issues relating to the beverage industry.
DDTE 2010 was opened by H. E. Sami Al Qamzi, Director
General, Dubai's Department of Economic Development,
together with the other prominent governmental
officials, speakers, VIPS and professionals.
49
DDTE
Following a welcome from H. E. Sami Al
Qamzi, the keynote speech was delivered by
Larry Hobbs, Executive Director of the
International Society of Beverage Technologists.
A three day programme, covering numerous sub-
jects from market trends, to processing and pack-
aging, followed.
Gala dinner
A complimentary gala dinner was held for all
exhibitors and speakers at the luxurious Al
Murooj Rotana Hotel, where the organisers
expressed their sincere appreciation to all the
enterprises, associations and other supporters.
Set beside the outdoor pool, and in the shad-
ow of the worlds tallest building the Burj
Khalifa the evening was an ideal networking
opportunity for all involved.
GWBT Dubai 2011 announced
During DTTE, it was announced that Index
Holding will organise the first Global Water and
Beverage Technology Congress (GWBT Dubai
2011) with the support of the International
Society of Beverage Technologists (ISBT), the
American Beverage Association, and several
other European and Asian Associations and
Alliances. The first GWBT will be held in con-
junction with the fourth edition of the Dubai
Drink Technology Expo, which will take place
from November 29th until December 1st 2011.
The committee announced that it is the first
time for the congress to be held in the MENA and
South Asian regions under the support of the
Arab-Asian Beverage Alliance, and the Ministry
of Economy, Economic Dep. Dubai, Ministry of
Environment and Water, and the Dubai
Convention Bureau.
Larry Hobbs said: The agreement will add
value to all members within AABA, ISBT, ABA
and IFT in terms of education, business and
commercial, technology, and networking which
in return will accredit the education programme,
continuing education programmes, workshops,
and seminars, and also add value to recruit mem-
bers for the mentioned organisations. The GWBT
will open new markets and open the gate for new
investment opportunities within members of
both parties do they can introduce themselves to
the new markets.
Dr Ahmed Al Banna, Secretary General of the
Arab Asian Beverage Alliance, said: The Global
Water and Beverage Technology Congress will be
featuring workshops, association key meetings,
Above: Many leading international players exhibited.
Continued overleaf
50
Soft Drinks I!&e$!a&i"!al - February 2011 EVENT REVIEW
education sessions, and B2B business meetings
to address challenges in the water and beverage
technology businesses.
Dr Al Banna continued: The programme is
designed for industry leaders, suppliers, deci-
sion makers, buyers, institutions, market ana-
lysts to achieve a comprehensive overview of the
latest water and beverage trends and develop-
ments across all continents. We will also include
an education session in the international bever-
age industry, where participants can obtain a cer-
tificate of attendance after the session and earn
credit hours through a continuing education pro-
gramme
Topics discussed at the GWBT will also tackle
the environmental aspect through encouraging
the recycle trends, the green initiatives, protect-
ing the environment in addition to some market-
ing techniques focusing on how to build a brand
in the market.
Helal Saeed Almarri, CEO of the Dubai World
Trade Centre, said: The Dubai World Trade
Centre is proud to have been chosen as the first
venue in the Middle East and Asia to host the
Global Water and Beverage Technology Congress
2011, and we look forward to working with our
valued partner, Index, in welcoming global
industry leaders and experts in the beverage
technology sector to Dubai. DWTC is pleased to
provide the ideal networking platform, complete
with state-of-the-art infrastructure and end-to-
end services to enhance the visitor experience
for delegates to this prestigious event.
Mr Abdul Salam Al Madani noted: we appre-
ciate the effort made by Mr Larry Hobbs and Mr
Gary Robson, the President, and the Board of
Directors of ISBT to choose Dubai as the host of
the GWBT.
Among the finished products exhibited was lifestyle
drink Nicotizer from Germany.
A full three day conference programme was delivered
alongside the exhibition. The appreciation dinner at the Al Marooj Rotana.
The Dubai Drink
Tech Expo is a
unique
opportunity for
businessmen
and investors of
the UAE, the
Middle East and
Asia to meet
their peers from
beverage
technology
representatives,
and service
suppliers from
the US, Europe
and Asia...
DUBAI DRINK
TECHNOLOGY EXPO
continued from page 49
51
DDTE
Market background
Total consumption of non-alcoholic beverages in the UAE, including packaged water, reached almost 2.6 billion litres in 2008, worth more
than US$ 1.1 billion at retail level. This corresponds to average per capita consumption of just less than 500 litres per annum, well in
excess of consumption of tea, coffee, and dairy beverages which account for perhaps a further 130 litres per capita. If dispenser water is
excluded, consumption is estimated at 1.5 billion litres, and worth around US$ 1.0 billion. Just three main product groups carbonates,
juices and water account for 92% of this market volume.
Recent growth has been driven primarily by a rapidly expanding population in addition to a strong increase in tourist and business vis-
itors. Market dynamics vary from sector to sector, with some of the key recent developments including:
In Kuwait, the total consumption of non-alcoholic beverages, including packaged water, reached more than 730 million litres in 2008,
and was worth almost US$ 560 million retail. This corresponds to average per capita consumption of just less than 215 litres per annum,
well in excess of consumption of tea, coffee, and dairy beverages which accounts for perhaps a further 140 litres per capita. If dispenser
water is excluded, consumption is estimated at 668 million litres, and is worth just under US$ 550 million.
Although Egypt has one of the largest populations in the Middle East, the non-alcoholic beverages market is relatively small and unde-
veloped, particularly when compared to neighboring GCC markets. If dispenser water is excluded, the soft drinks market was valued at
US$ 1.05 billion in 2008, compared with US$ 3.24 billion in Saudi Arabia, a country with 57 million fewer people!
However, consumption is growing strongly at rates way in excess of most GCC markets and reached almost 2.9 billion litres in 2008,
worth close to US$ 1.1 billion retail, if packaged water is included. Growth has averaged almost 14% per annum over the past five years
helped by a reduction in sales tax in 2006 and a step up in the marketing efforts of leading carbonates and juice suppliers.
KSA can justifiably be regarded as the most sophisticated Middle East market for non alcoholic beverages. Not only are per capita
amongst the highest in the region but significant competition in supply has encouraged companies to foster a climate of innovation in an
effort to achieve some degree of differentiation.
Total consumption of non-alcoholic beverages, including packaged water, exceeded 6.1 billion litres in 2008, worth almost US$ 3.4 bil-
lion at retail level. This corresponds to average per capita consumption of around 216 litres per annum, well in excess of consumption of
tea, coffee, and dairy beverages which accounts for perhaps a further 170 litres per capita. If dispenser water is excluded, consumption is
estimated at 4.1 billion litres, and worth around US$ 3.2 billion. Two categories carbonates and juice products - account for around 70%
of this by value (slightly less in volume terms).
Consumption of non-alcoholic beverages in Oman is growing steadily, averaging growth of 9-10% per annum over the past five years.
Total consumption, including packaged water, was 556 million litres in 2008, worth around US$ 290 million at retail level. This corre-
sponds to average per capita consumption of around 215 litres per annum, compared with consumption of tea, coffee, and dairy beverages
which accounts for a further 230 litres per capita.
It is not surprising that consumption of non-alcoholic beverages in Qatar, including packaged water, grew at an average rate of more than
14% per annum since 2004 to reach 424 million litres by 2008, worth more than US$ 165 million at retail level. This corresponds to average
per capita consumption of almost 355 litres per annum, well in excess of consumption of tea, coffee, and dairy beverages which account
for perhaps a further 150 litres per capita. If dispenser water is excluded, consumption is estimated at 220 million litres, worth around US$
145 million. Just three main product groups carbonates, juices and water account for more than 90% of this market volume
Source: DDTE
The launch of GWBT is announced. From left to right: Gary Robson, Paul Wilson, Abdul Salam Al Madani, H.E. Helal
Saeed Almarri, Larry Hobbs and Dr Ahmed Al Banna.
Index Conferences and Exhibitions a mem-
ber of Index Holding has played a big role since
1990 to raise the national economy of the UAE,
by organising more than 22 international exhibi-
tions and conferences, which cover all sectors
from medical to education, commercials, tech-
nologies, and entertainments. With more than 20
years of experience as a total management com-
pany it is well positioned to add value to this
strategic partnership. I
The first GWBT
will be held in
conjunction with
the fourth
edition of the
Dubai Drink
Technology
Expo, which
will take
place from
29th November
to 1st December
2011.
52
Soft Drinks I!&e$!a&i"!al - February 2011 EVENT PREVIEW
Co-located with
IFE at Londons
ExCel centre,
Pro2Pac will be
open from 13th
to 16th March.
W
ith packaging consistently a hot topic on
the news agenda over the last year, there
couldnt be a better time for the UK's processing
and packaging exhibition designed exclusively
for the food & drink industry to stage its return to
Londons ExCeL.
Promising to be the most exciting event in its
history, Pro2Pac will provide a stage for nearly
100 leading food and drink manufacturers, sup-
pliers and technology providers to showcase a
range of new packaging solutions, sustainable
materials, manufacturing equipment and first-
class processing and packaging services to help
companies innovate, operate more effectively,
increase profits, and keep up with consumer
demand.
Major industry players such as Ravenwood
Packaging, T Freemantle and Nicholl Food
Packaging, plus first-time exhibitors such as
Tinware Direct, Winkworth Machinery Ltd and
Aptar Food and Beverages will capitalise on the
fact that, with an annual turnover of 70 billion,
the food and drink industry is the UK's largest
manufacturing sector. In addition to the strong
UK presence at Pro2Pac, companies from
Australia, the Republic of Ireland, Israel, France,
Taiwan and Finland will be represented, high-
lighting the increasing international importance
of the show.
Visitors registering for Pro2Pac will also be
able to attend IFE the International Food &
Drink Exhibition located alongside Pro2Pac at
ExCeL and featuring thousands of major food
and drink suppliers from around the globe. With
businesses from across the industry able to
source the most cost-effective practices, equip-
ment and materials to improve business all
under one roof, the show is a must for anyone
in the sector.
Sustainability is high on the agenda for every
new product at the development stage as manu-
facturers look to increasingly green alternatives
for both packaging and processing methods.
Educational programme
In addition to world-class exhibitors, Pro2Pac is
set to deliver its most exciting educational pro-
gramme yet with a host of experts presenting in
the Packaging Innovation Seminar Theatre on
the latest issues affecting the industry.
Confirmed speakers for the Packaging
Innovation Seminars include representatives
from multi-retailers Tesco and Morrisons and
smoothie-maker Innocent Drinks.
Sarah Paskell, Design Manager at Tesco, will
join forces with Doug James, MD at design com-
pany Honey, to discuss how physical packaging
can change quality, mood and relationship with
the consumer. The presentation will explore spe-
cific examples where the physical pack has
delivering packagings best
Pro2Pac
changed perceptions and contributed strongly to
delivering significant increases in sales and prof-
it. Examples will include The City Kitchen, a
brand exclusive to Tesco, which has delivered
50+ million in its first year and where the phys-
ical pack played a key role in changing sector
perceptions.
Steve Jackson, Technical Manager of
Packaging at Wm Morrison Supermarkets PLC,
will explore the chains Great Taste Less Waste
Campaign, which aims to re-educate customers
into wasting less food in the home. It will focus
on shelf life extension, product quality and how
to use Morrisons unique vertical integration to
leverage the best practise and new developments
in packaging.
Louise Stevens, Sustainability Manager at
Innocent Drinks, will examine how the company
has been working to make its packaging both as
consumer-appealing and sustainable as possible
ever since it started selling smoothies back in
1999. Today the company is trying to develop
new ways of reducing the carbon intensity of its
packaging portfolio, a measure it started tracking
in 2010 in conjunction with signing up to
WRAP's Courtauld Commitment II.
Other speakers include Lord Rupert
Redesdale, who acts as Vice-Chair of the All
Party Parliamentary Climate Change Group,
Mike Dudbridge from the University of Lincoln,
Geoff Courtney from the UK Can Makers,
Benjamin Punchard, Head of Global Packaging
Research at Euromonitor, and Josh Brooks, Editor
of leading trade magazine Packaging News.
Packaging design
For the first time this year, the show will have an
entire section dedicated to the Packaging Design
Challenge - a competition presenting the most
cutting-edge packaging designs from manufac-
turers, designers and technology providers. The
competition will culminate in a presentation of
the entrants ideas at the Packaging Innovation
Hub where visitors will vote to choose their
favourite designs. I
Pro2Pac seminars.
www.pro2pac.co.uk
53
FROM THE PAST
complete analysis of intensifying competi-
tion as an aid in formulating future market-
ing and advertising policy.
The survey will take the form of a contin-
uous measurement of the entire drinks mar-
ket, its development, size and location,
based on 14,000 interviews a year with a
cross-section of the population.
It will aim to measure in the first place
total volume of the market in terms of how
much is drunk and the share of the market
held by different brands and products.it
will then analyse this total volume by such
levels of competition as place of consump-
tion and purchase, characteristics of con-
sumers, the company with whom they
drink and times and occasions when they
exercise their choice of drinks.
UK - USA link-up
Further details have been announced con-
cerning the organisation of a jointly-owned
company to be formed for the manufacture,
sale and development of paper containers
for packaging fruit juices and milk.
The new company, to be known as
Liquid Packaging Ltd, will be jointly owned
by The Metal Box Co Ltd, of London and by
another newly formed company to be joint-
ly owned by John Waddington Ltd of Leeds
and International Paper Company of New
York.
Liquid Packaging Ltd will handle the dis-
tribution and sale of packaging equipment
for forming and filling Pure-Pak paper con-
tainers.Both the Waddington-International
Company and Metal Box will manufacture
Pure-Pak containers under licences granted
by the Ex-Cell-O Corporation of Detroit,
Michigan, USA. I
sold the lot for sixpence to a marine store
dealer.
He glared at the Bench, and boldly told
them he had not had a fair trial, although
he had pleaded guilty to the charges; he
then sneered and grinned, and shouted out
as the constable was removing him after
the sentence of four weeks' imprisonment
had been pronounced.Thank you;I hope
the sun will shine on you.
The 500 dog action
What had become known in Glasgow as
the 'Five Hundred Pounds Dog Action'has
been amicably settled.It was brought by Mr
Robert Dougall, aerated water manufactur-
er, of Finlay Drive, Dennistoun, against Mr
Samuel Hackett, bootmaker,of 27, Tylefield
Street, Glasgow.Mr Dougall claimed 500
because an Irish terrior belonging to Mr
Hackett, on August 15th, sprang at him,
and caught him by the calf of the left leg. In
trying to avoid the dog, Mr Dougall stum-
bled and broke the right leg. Mr Hackett
denied that the dog was vicious.
However, the matter has, as we say, been
settled as Lord Guthrie was informed in
the Court of Session by the payment of
50 and expenses.
December: the imports and exports
Once more we have to apologise for the
fact that the belated method of the Board
of Trade and our own publication-necessi-
ties prevented us giving to our readers in
the last issue of The Journal an epitome of
our export and import trade in December.
We cannot say that in either instance the
figures are satisfactory. It may be that the
proprietors of the foreign waters selling in
this country thought it well during the
month to replenish their stock. Be the
cause what it may, the imports of foreign
waters in December 1910 exceeded the
December imports of 1909 by considerably
over 18,000 bottles. And we cannot alto-
gether as manufacturers shake one another
by the hand over the quantity of our own
beverages which we exported in the same
month. It is true that that quantity was
nearly 18,000 dozen bottles more than in
was in December of 1908. It was, however,
nearly 5,000 dozen bottles less than it was
in December of 1909. Yes, the month was
in these respects in harmony with the
melancholy year.
An incorrigible Yorkshire youth
One of the past Presidents of the Yorkshire
Association, and an ex-director of the
National Union, attended recently to give
evidence in a case of bottle smashing and
the resale of the broken glass.
The accused was only a youth of 17, and
it is a sad thing to relate that he was the
son of respectable parents.
He was also charged with stealing a
quantity of old metal.
The story told at the Bridlington Police-
court, when the youth, Samuel Stockhill,
appeared to answer the charges, was not a
pleasant one to hear.In the first place, from
the boy's appearance and demeanour, soci-
ety will have some trouble with this youth,
unless some moral force changes him.
He broke 16 Codd's bottles, mixed them
with some more broken glass, and then
Loading bans
Traders concerned with the delivery of
goods in city and town centres are con-
scious of the rapidly changing situation
brought about by the growing traffic prob-
lem.Widespread and ill-judged loading bans
can decrease the efficiency of any delivery
service and add substantially to costs.
To avoid or minimise these losses, the
Traders Road Transport Association is
doing much work, for the benefit of opera-
tors of 'C' licensed vehicles, by opposing
unreasonable bans on loading.
The TRTA was successful in stopping
wholesale bans in 223 London shopping
centres and also in securing some modifica-
tion of the Road Traffic and Roads
Improvement Bill regarding the powers of
local authorities to impose loading bans.
At the same time, many cities are propos-
ing the introduction of loading bans.Some
can be justified but others need to be modi-
fied to assist traders who have legitimate
reasons to stop and unload goods for shops
in the street.
By consultation with the authorities, the
TRTA is frequently finding it possible to
halt or modify proposed bans before they
are published.In other cases, representa-
tions have to be made on behalf of traders at
a Public Inquiry.
In view of the work being performed, the
TRTA strongly urges all 'C' licence opera-
tors to give their active support to its efforts
by becoming members.
National drinks survey
An examination of the total drinks market
is to form the basis of an extensive survey to
be conducted by Market Investigations
Ltd.Four separate sections of the market are
to be surveyed: soft drinks; wines and spir-
its; beer, cider and perry; and beverages.
The soft drinks section, which will pro-
vide comparative information on all types
of drinks, will deal separately with fruit
squashes, cola drinks, carbonated drinks,
bottled fruit juices, canned fruit juices and
any other soft drinks.Special attention will
be focused on Britain's changing drinking
habits.
The objective, says Mr Stanley Orwell,
Managing Director of Market Investigations
Ltd, is to provide top managements with a
Sourced by Stewart Farr
100 Years Ago
From the Mineral Water
Trade Journal of
February 1911
50 Years Ago
From the Soft Drinks
Trade Journal of
February 1961
54
INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED
A f oc us on equi pment and s er v i c es
Floor scale offers
METTLER-Toledo, supplier of quality
weighing and measuring solutions and the
worlds largest manufacturer of weighing
technologies for use in laboratory,
industrial and food retailing
environments, is running 3 fantastic scale
and service packages perfect for the food
industry.
Made of stainless steel, the PFA
raisable floor scales are designed to meet
the demands of hygienically sensitive
areas. These rugged scales are available in
weighing ranges from 600kg to more than
25,000kg. They are suitable for daily use
in dry and wet areas, with models
approved for operation in hazardous areas.
In addition the 2 year service contract
guarantees optimal performance and
maximised uptime. The trio of offers,
starting from just over 3,000, are
available until the end of March 2011.
For further information visit:
www.mt.com/uk-pfa-offer.
Mettler-Toledo Ltd
64 Boston Road
Leicester, LE4 1AW, UK
Tel: +44 (0)116 234 5005
email: enquire.mtuk@mt.com
www.mt.com
Palletising flexibility
LOGOPAK has supplied PepsiCo's Cork,
Ireland, plant with two Logopak 804T
labellers to identify pallets of soft drink
concentrate as they are loaded by robot.
This provides production flexibility by
allowing the pallets from different
production lines and with different
products to be directed to different
shrink-wrapping and transit labelling
lines and caters also for downtime
during maintenance or repair.
The machines operate within the
safety cage of the robot palletisers and
attach pre-printed bar code labels to the
base of the pallets, using a purpose-
built applicator that folds the label
round the two outer faces of a corner
block. Logopak also designed the
labelling material specifically for the
purpose.
Logopak International Limited
Clifton Moor Industrial Estate
York YO30 4XE, UK
Tel: +44 (0)1904 692333
email: salesonweb@logopak.net
www.logopakprintandapply.co.uk
Autoclaves at ArabLab
ON stand 340 Priorclave Ltd will be
exhibiting examples from its
comprehensive range of laboratory
autoclaves including three of the most
popular, electrically heated models: the
PS/MID/C60 a compact, 60L capacity,
Top Loading autoclave; the
PS/QCS/EH150 mid range, 150L capacity,
Front Loader model with optional direct
steam heating facility; and the latest, 95L
capacity, model PS/OPL/V95 Top Loader
unit which comes from the OPAL range.
This entry-level range has been
specifically designed to perform everyday
laboratory autoclaving functions for the
smaller laboratory. The OPAL range
feature automatic free steaming, a
thermal safety lock and are managed by a
slimmed down version of Priorclaves
tried and tested TACTROL
microprocessor control system.
Priorclave Ltd
129/131 Nathan Way
London, SE28 0AB, UK
Tel: +44 (0) 20 8316 6620
email: sales@priorclave.co.uk
www.priorclave.co.uk
Coding open days
DOMINO, global product identification
and traceability specialist, will introduce
its new range of coding and marking
technology to UK customers at a number of
nationwide open days in late March: Bar
Hill, Cambridge (March 22nd-23rd);
Liverpool (March 29th) and Stirling (March
31st). Visitors will see demonstrations of
its service-free A320i continuous ink jet
(CIJ) printer (pictured), as well as the new
V-Series thermal transfer overprint (TTO)
and D-Series laser coding ranges.
The groundbreaking A-Series
incorporates an array of i-Tech intelligent
Technology features, that completely
eliminates the need for planned servicing
an industry first. Instead of traditional
preventative maintenance activities plug
and play routine consumables
replenishment undertaken by production
staff is all that is needed, typically
resulting in less than ten minutes of
service downtime per year.
To register your interest in
attending an Open Day email:
Christopher.thorpe@domino-uk.com
Domino Printing Sciences, plc
Tel: +44 (0)1954 782551
www.domino-printing.com
Promotion opportunity
THE bubbling up section in Soft
Drinks International provides the
ideal platform to introduce your new
product or service to decision makers
in more than 100 countries.
Your entry which includes an
image, and a logo, plus at least 100
word description, together with full
address and contact details is guaran-
teed to be published for the modest
fee of just 95 (110, $150), per
insertion.
To place your order, simply email
your press release or requirements to
news@softdrinksinternational.com
PO Box 4173
Wimborne BH21 1YX, UK
Tel: +44 (0) 1202 842222
email: news@softdrinksinternational.com
Dump feeder
Flexicon (Europe) Ltd
89 Lower Herne Road
Herne Bay, Kent CT6 7PH, UK
Tel: +44 (0) 1227 374710
email: sales@flexicon.co.uk
www.flexicon.co.uk
BULK solids handling specialist,
Flexicon (Europe) Ltd has announced
an all-new TIP-TITE Drum Dump
Feeder which discharges bulk material
from drums and feeds it volumetrically
to downstream equipment.
The drum platform is raised by a
single hydraulic cylinder, creating a
dust-tight seal between the rim of a
drum and the underside of the
discharge cone. A second hydraulic
cylinder tips the platform-hood
assembly and drum, stopping at dump
angles of up to 90 with a motion-
dampening feature. Material flowing
through the discharge cone charges the
intake adapter of a cantilevered flexible
screw conveyor available in custom
lengths, oriented horizontally (shown),
or at an incline, for the purpose of
elevating, as well as metering, the
material.
Buyers Guide
55

#FLAVOURS
#ESSENCES
#AROMAS
#EMULSIONS/CLOUDS

Contact Sales
Kanegrade Ltd
Ingredients House
Caxton Way
Stevenage, Herts SG1 2DF
England
Tel: +44 (0)1438 742242
Fax: +44 (0)1438 742311
Email: info@kanegrade.com
Website: www.kanegrade.com
DHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
COLOURS
BEVERAGE INNOVATION

# NATURAL COLOURS
# EXTRACTS
# EMULSIONS
(For soft drinks)

Contact Sales
Kanegrade Ltd
Ingredients House
Caxton Way
England
Tel: +44 (0)1438 742242
Fax: +44 (0)1438 742311
Email: info
@
kanegrade.com
Contract Bottling
Closures
Claremont Ingredients Limited
Unit 2B, Aspect Court
Silverdale Enterprise Park
Newcastle-under-Lyme
ST5 6SS, UK
tel: +44 (0)1782 623883
fax: +44 (0)1782 623773
email: help@claremont-ingredients.co.uk
web: www.claremont-ingredients.co.uk
DHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
COLOURS CARAMEL
COLOURS NATURAL
ESSENCE & FLAVOURS
The SDI Buyers Guide
is also available on line
visit:
www.sofrinksinternational
Flooring
Ilaaring Prablems?
heres the
seIutien...
www.cenren.cem
Ingredients
Delivering Your Imagination.
Colouring Foodstuffs & Natural Colours
Sensient Food Colors Germany GmbH
Geesthachter Str. 101 - 105
21502 Geesthacht
Tel. +49 (0) 4152-8000 0 | Fax -5479
Sfc-eu@eu.sensient-tech.com
www.sensient-fce.com

Reach buyers around
the globe
In print and on line
email: advertising
@softdrinksinternational.com
or calll: +44 (0)1202 842222
Beverage Centre of Excellence:
Amsterdam, The Netherlands www.kerry.com

cellence: e of Ex e Centr g a erra v Be
lands The Nether dam, er Amst .com y rry er .kker www
Buyers Guide
56
The SDI Buyers Guide
- print and on-line
To reach buyers in more than 100 countries
email:
advertising@
or calll: +44 (0)1202 842222
FRUIT JUICE BLENDS

# FRUIT JUICE
CONCENTRATES
(Citrus, Tropical & Red)
# NATURAL COLOURS
& EXTRACTS
# FRUIT AROMA/ESTERS
# BOTANICAL EXTRACTS
(e.g. Kola, Guarana, etc.)
Contact Sales
Kanegrade Ltd
Ingredients House
Caxton Way
England
Tel: +44 (0)1438 742242
Fax: +44 (0)1438 742311
Email: info@kanegrade.com
DHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
DHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
FRUIT JUICE CONCENTRATES
Citrus, Tropical and Red
SPORTS DRINK INGREDIENTS
DHLERGROUP
Riedstrasse 7-9
64295 Darmstadt
Germany
Phone +49 6151 306-0
Fax +49 6151 306-278
www.doehler.com
mailbox@doehler.com
SWEETENERS ASPARTAME
FRUIT JUICE CONCENTRATE AND EXTRACTS
Email: advertising@
SWEETENERS
Chinas leading manufacturer of
ASPARTAME and SUCRALOSE
Why not come direct?
Tel: +44 (0)1952 456 460
Fax : +44 (0)1952 458 528
E-mail : sales@niutang.co.uk
Website : www.niutang.com
Niutang UK Limited, Plaza 2, 5th Floor,
Ironmasters Way, Telford, Shropshire, TF3 4NT
Quality . . . Integrity . . . Customer service
Welcome to our Business Unit
Plantextrakt, one of the worlds
leading manufacturers of:
Plantextrakt GmbH & Co. KG | Germany
Tel.: +49 9163 88-450 | welcome@plantextrakt.com
www.martin-bauer-group.com
Herbal Extracts

Tea Extracts

Tea Flavours
HERBAL EXTRACTS
BENEO-Palatinit GmbH
Phone: +49 621 421-150
palatinose@beneo.com
www.beneo.com
Palatinose

The longer
lasting energy
SWEETENERS ISOMALTULOSE
WALLART
USED EQUIPMENT FOR THE BEVERAGE INDUSTRIES
Tel. +33 320 93 66 71 Fax: +33 320 92 80 74
www.wallart.fr info@wallart.fr
USED EQUIPMENT
BUYING? SELLING? CALL US!
Process equipment (tanks, filters, premix)
Preform injection
PET Blow moulders (SIDEL, ADS, Krones)
PET bottling lines
Glass bottling lines
Harland Machine Systems
2 Michigan Avenue
Salford
Manchester M5 2GY
Tel: 0161 848 4800
Fax: 0161 848 4830
Website: WWW.harland-hms.co.uk
Email: enquiries@harland-hms.co.uk
LABELLING MACHINERY
Plant & Machinery
FILTERS
FILTER SYSTEMS
55450 Langenlonsheim, Germany
An den Naheweisen 24
E Begerow GmbH & Co
Phone (+49) 6704 204 0
Fax (+49) 6704 204 121
http://www.begerow.com
e-mail:info@begerow.com
The one !op hop for
con!ainer proceing
Bottleorks, Unit 19 Ime! Business Centre, Riple" Drive,
Normanton, West Yorkshire WF6 1QT
Tel: 01924 896975
Fa$: 01924 895373
Email: ale@bo!!le#ork.co."k
High Speed sleeving applicators, full bod!/partial
bod!/tamper evident and special promotions.
High speed pressure sensitive "no look label#
labelling applications, full rap,
front, back & neck etc.
Spra! coating, Specialist glass container finishing
Contract packing, Multi-packing, Cluster packing,
Add on promotional packing, Qualit! re-pack and
specialist developments
Together, we can
obtain maximum
performance &
quality assurance.
can we Together,
maximum obtain

maximum obtain
& e c n a m r o f r e p
assurance. quality
om .c er s@park es oc dhpr
om .c er r.c .domnickhunt www

IDEXX
Water
Microbiology
Tests for key water-quality indicators:

Proven methods

Protecting the quality and
reputation of your bottled water

countries 75 over in sold tests of Millions
methods Proven
HPC
Enterococci
coli . E coliforms/ otal TTo
indicators: -quality water key for ests TTests
water
aeruginosa
seudomonas P
bottled your of reputation
and quality the Protecting
MICROBIOLOGICAL TESTING
Recruitment
Dip your
toe in our
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pool
Processing
To Advertise your
PRODUCTS,
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AUCTIONS
or
SECONDHAND EQUIPMENT SALES
Call +44 (0)1202 842222
Where it all comes together

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Master the art of citrus
Kerry Ingredients & Flavours I citruseurope@kerry.com I www.kerry.com
From natural flavours and ingredients to extracts and emulsions the flavour and beverage
technologists at Kerry can help you to squeeze more from citrus. Sourcing from our key citrus
sites in Florida, Brazil, Mexico & Italy, Kerry develop fresh, juicy and stable citrus flavours.
Looking for high quality flavours combined with creative applications expertise? You will find it
at Kerry.
Kerry is ready to partner with you to create products that will make your customers come back
for more.
For further information please contact: citruseurope@kerry.com
13:34
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Palatinose

the longer lasting energy

from BENEO is the only low glycemic carbohydrate

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