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We help Board members, venture capitalists and senior management teams. We work with a variety of companies in the telecommunications / high technology market. We view cloud computing as an evolutionary step to a scalable online delivery model.
We help Board members, venture capitalists and senior management teams. We work with a variety of companies in the telecommunications / high technology market. We view cloud computing as an evolutionary step to a scalable online delivery model.
We help Board members, venture capitalists and senior management teams. We work with a variety of companies in the telecommunications / high technology market. We view cloud computing as an evolutionary step to a scalable online delivery model.
skills and practical experience in the development and implementation of corporate breakthrough strategies and programs for companies that are realigning for growth. We help Board members, venture capitalists and senior management teams by using alternative strategies and creative program approaches to overcome todays most challenging business development issues. We work with a variety of companies in the telecommunications/high technology market on individualised growth strategies and have supported many companies recently as they change business models and plans to make them more competitive in the evolving cloud computing market. Alinea Partners views cloud computing as an evolutionary step to a scalable online delivery model for software applications and other IT resources that uses a shared resource model to support a cost- effective pricing structure. Cloud services can be provisioned quickly without requiring excessive administrative intervention for business. May include: Software-as-a-Service: Hosted vendor applications delivered by a provider over an IP network. Alinea Partners develops strategies and recommendations through a body of work that helps to discover how to best defne and position your companys sustainable differentiators. These differentiators are used to overcome competitive and market inhibitors for commercial growth; particularly as markets and business objectives change. Alinea Partners Consulting G.m.b.H. Ziegelofengasse 29/3GL, 1050 Vienna, Austria leahanne.hobson@alinea-partners.com +43 (0) 699 1180 1433 www.alinea-partners.com About Alinea Partners Consulting Methodology Computing-as-a-Service: IT resources such as processing, storage or bandwidth delivered as needed. Platform-as-a-Service: Provider offers the facilities, hardware, and other resources to support the delivery of customer-developed applications through the cloud. In addition, as a certifed Microsoft Business Consultant for Software as a Service/Software + Services (SaaS/S+S), we support Microsoft and its partners with a variety of initiatives to drive growth in the cloud computing ecosystem, including sales training, business content and plan development, partnership development, etc. Rather than trying to solve unique problems with standard answers, we use alternative strategies and creative program approaches to overcome todays most challenging business development issues. Once developed, the strategies are operationalised through programs for market and/or channel expansion, portfolio enhancements, customer retention and/or acquisition. Innovative companies differentiate themselves and are obsessed with business development. Continually setting the right direction is crucial when launching any corporate initiative. The wrong direction can waste time, money and effort - leaving the door wide open for the competition. Alinea Partners is an alternative to business- as-usual. We help senior management teams with some of todays most challenging business issues as the communications and technology markets merge, creating new solutions, channels and market opportunities. Alinea Partners is backed by a European- wide virtual agency network of senior business executives for programs and initiatives. Alinea Partners` Owner/Managing Director Leahanne Hobson has 15+ years business, management, consultancy, marketing and channel experience, primarily in the high technology, communications and B2B industries. She has held European management positions for Avaya, IBM and Lucent Technologies. She holds several advisory and board positions and is a frequent guest speaker: Why Alinea Partners? Certifed Microsoft Business Consultant for Software as a Service/Software + Services (SaaS/S+S) 2008+ Advisor to the Management Board, BASE (A KPN subsidiary) Advisor to the Management Board, Telekom Slovenije Advisor to the European Alliance Teams for Sun Microsystems Advisor International Engineering Consortium 2007, 2008 Speaker at Channel Focus Co-host of Telecommunications for Central and Eastern Europe Advisor to Investors and Management Board, Inclarity, UK-based, global provider of communications solutions Advisor to Investors and Management Board, Trovus disruptive solutions for online advertising and sales lead generation development International Whos Who of European Leaders Former Advisor to the Management Board, United Nations, UNIDO Some Results Avaya Communications, Europe 4.8 billion USD Communications services and solution provider. Built marketing and channel development organization to support multimillion Euro pipeline, channel strategy and Brand identity of start-up. Zero to 1 in 10 months; Avaya EMEA #1 in VOIP. Fully integrated marketing, product and channel program for new company. Repositioned for solution selling, defned opportunities. Revitalized Europe, Middle East and African Business Partner Program with value versus volume drivers. Developed +$25M in new revenue opportunities; $7M from competition. Reached Leadership status in Gartners Magic Quadrant in less than 10 months. Launched CXO-level selling seminars; The Avaya Forum. Programs may include merger, partnership or acquisition research, market/competitive analysis, targeting and planning, product/ service business proposition development and rationalization, competitive positioning and tactics, channel and partnership development, organizational redesign and staffng, sales initiatives and marketing programs. Measurement is aligned to each program and may include sales pipeline development or recruitment and/or contract signings, traditional sales and marketing targets and/or other to be defned program-specifc targets.
BASE, Belgium (a subsidiary of the Netherlands Koninklijke KPN) Ongoing development of a new go-to-market strategy, structure and operational guidelines for Bases next generation Marketing organisation channel development (Google, Motorola, Clearwire, etc.). Developed strategies and program initiatives for targeting and infuencing new user communities in Belgium. Interim Management position.
IBM, Central and Eastern Europe IBM and eBusiness in Austria/CEE/CIS. Integrated, multi-channel eBusiness launch; awareness increased 20% on average. Repositioned company from product supplier to full solution provider Created One Voice integrated approach to market. Developed frst co-operative channel program for regional PC business. Microsoft As a certifed Microsoft Business Consultant for Software as a Service/Software + Services (SaaS/S+S), we support Microsoft and its partners with a variety of initiatives to drive growth in the cloud computing ecosystem, including sales training, business content and plan development, partnership development, interim management support, organizational redesign, etc. Microsoft Hero Academy: Solutions Sales Training 3-day solutions selling seminar with 3 of the top Communications Sector sales leaders for BT, Deutsche Telecom and Vodafone (global). Microsoft SaaS/Hosting Solutions SaaS training seminars (awareness and recruitment). Advise/Project manage relationship building between Microsoft and various partners within the cloud computing ecosystem: Some Results cont. SaaS partner business planning sessions and plan development (Telefonica/O2, CzR, Orange, Poland, Softline, Ukraine, etc.). Microsoft Unifed Communications Developed European operator-focused recommendations for global UC strategy development. Microsoft SaaS/Hosting Solutions Advise/Project manage relationship building between Microsoft and various partners within the cloud computing ecosystem: SaaS partner business planning sessions and plan development (Telefonica/O2, CzR, Orange, Poland, Softline, Ukraine, etc.). Microsoft Central and Eastern Europe Communications Sector Development of multimillion Euro opportunity pipeline within Service Provider community for network productivity and services delivery. Microsoft Vienna Calling! Program for telecommunications provider business model change. Strategic repositioning from the desktop to business consultation. NEC, UK Due diligence on various potential acquisitions. Marketing centralization and turn-around, corporate repositioning and Brand breakthrough. Business proposition development for 1 billion GBP Digital Signage opportunities. Analysis and recommendation for acquisition strategy. Interim Management position. Telekom Slovenija, Ljubliana Slovenia 750 million Euro Service Provider. New business strategy development, channel realignment and marketing turn- around. Drove 90% ADSL adoption in +4 months. Developed and launched positioning strategy and program for the frst Internet Service Provider Partner Program in Slovenia. Repositioned Telekom Slovenije as a connectivity provider for the countrys Internet Service Providers and opened the opportunity for 30% additional marketshare. Growing market share to nearly 98%. First European-wide Broadband Debate on 21CN in CEE. Hosted by Telekom Slovenije with European Executives from BT, Cisco, Fastweb, Microsoft and T-Systems. Interim Management position. Some Results cont. October 2009