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VIRTUAL LOCAL VIRTUAL LOCAL

NUMBER
Agenda g
Introduction
Benefits
Subscriber
Operator p
Business Flow
Architecture
Call Flows Call Flows
Features
Business Proposition p
Target Segment
Cost conscious In-roamers
Refrain from using mobile services
Results in low Average Revenue Per In-roamer for the operator
In-roamers who swap Home SIM cards with Foreign SIM Cards
(Operator)
Miss Voice and SMS on the Home Number
Home S bscribers looking for temporar irt al n mbers Home Subscribers looking for temporary virtual numbers
For putting up in classified ads
For Dating/flirting
Private use Private use
Virtual Local Number
Offers a virtual number to an in-roamer in the Operator
network
Network based solution
SIM independent p
Handset independent
Prepaid number
Easy to get Easy to get
Easy to recharge
Subscriber Benefit
Substantial cost savings for calls made locally or to a third
country, with all the advantages of prepaid charging
Inbound roamers no longer need to procure new SIM (LOCAL
PREPAID)
Ability to receive incoming calls & SMS on the subscribers
home number
Present a multi - location presence p
Access to visiting operators top-up scratch card to charge
mobile originated prepaid roaming call
Operator Benefit p
Increase in the (virtual) number of prepaid subscribers
Service differentiator
Seamless and economical roaming service leads to roamers
stickiness
No need for additional SIMs (save cost)
Increased usage of telephony by the in-roamer
Compensates for the reduced calling rates Compensates for the reduced calling rates
No tie up required with any foreign operator
Business Flow
Activation via IVR,
SMS, USSD
Purchases a
local Number
Operator
Network
In Roamer
In Roamer
VLN
Prepaid
System
DB
SMSC
Dear Roamer, Your new
number is +6591123456.
Make calls and enjoy
roaming at local charges.
HI, J ohn, I am in
Singapore
DB
HLR
SMSC
Revenue Model
Cost saved of allotting a physical SIM
Increase in the calls by in-roamers
Additional rentals
Frequent in-roamers to keep their virtual number active for their Frequent in roamers to keep their virtual number active for their
subsequent visits
SWOT analysis vis--vis
i d/i t ti l i sim card/international roaming
Strength
Save cost of physical SIM cards to a temporary in-roamer
In-roamers generally do not carry additional handsets where
in they put in the local SIM y p
Phone numbers stored in the home SIM can still be accessed
for reference and to dial (though after adding a prefix) as well.
In roamers are still accessible on their home numbers In roamers are still accessible on their home numbers
Weakness
Call numbers need to be prefixed
H it d t tt if l l b d t b However, it does not matter if a local new number need to be
dialed that is not present in the home SIMs phone book (e.g., a
tourist may dial locally for a cab service, food delivery, etc.)
SWOT analysis vis--vis
i d/i t ti l i sim card/international roaming
Opportunity
Increase in in-roamers usage
Tourists get the feeling
Threat
Cannibalize high revenue generating international roaming rates
However, its proven that revenue from the growth in revenue by
offering cheaper rates outgrows the same by offering higher rates to
a few end users a few end users
Deployment Architecture p y
GT Based
Routing
(MAP)
Point Code Based
Routing (ISUP)
IP Connectivity
GT based Routing
CAP/INAP
Voice Loop Back
USSD Centre
E-Recharge
GMSC
VLN
HLR
id Prepaid
SCP
Call Flow Mobile Terminated Call
MSC/SSF
VLN
VLR HL
R
Prepaid
IAM
M2
SRI
SRI Ack T-
CSI
IDP M2
ATI M1
ATI Resp
IDP IDP
M2
Connect M2
MSRN M1
MSRN M2 PRN M1
PRN Ack (MSRN) -
M1 M1
MSRN Ack -
M1 Connect M1s MSRN
Call is connected to VLN at this point. The voice channels are patched.
Online rating is done for prepaid subscribers.
IAM
M1
RE
L
ER-BCSM
Disconnect
ER-BCSM
Release
Call
Release
C ll Call
Call Flow Mobile Originated Call g
GMSC/SSF
VLN
VLR HL
R
Prepaid
IAM IAM
(M1,xyzD)
SRI
SRI Ack O-CSI M1
IDP (M1, xyzD)
IDP (M1,
D)
Connect (M1,
D)
INAP_Connect M2 D
Call is connected to Virtual MSISDN at this point. The voice channels are patched.
Online rating is done for prepaid subscribers.
IAM D
RE
L
ER-BCSM
O_Disconnect ER-BCSM
Release Call
l ll Release Call
SMS Support pp
Mobile Terminated SMS
VLN will be acting as current as MSC/VLR for the Local Numbers
The MT SMS will get delivered to VLN system which will further
deliver on Mobile
Mobile Originated SMS
Network should have SMS-Routers which can route the SMS
based on destination numbers
Life Cycle of the number y
Activation
Welcome SMS
USSD
IVR
Visiting a Retailer
Recharging
Using Scratch Cards or Electronic Top Up g p p
Deactivation
After the validity gets over
Requirements From Operator q p
For all the MT calls to M2, VLN should be triggered on INAP
CS-1/CS-2/CAP
MO calls with a prefixed number, VLN should be triggered
using INAP CS-1/CS-2/CAP
SCP should have the rating configured with the prefixed
numbers for rating MO and MT calls with M2
HLR should be programmed M2 with dummy IMSI and as a p g y
CAMEL subscriber
The SCP address of the M2 configured as VLN
Features
Temporary Local Number
Online Charging with prepaid SCP
Inbuilt Rating Engine
SMS Notification SMS Notification
Top-Up Notification
SMS/USSD/IVR/WEB Interface
Bl k Li ti Black Listing
SNMP Support
Extensive Activity Reporting
Customer Care Interface
High Availability g y
Alarms
Hardware Failures
Link Failures
Application Shutdown
Database Failure Database Failure
Disk Size
Critical Errors
Alert Mechanisms
SNMP
SMS
E-Mail
Beep Sound Beep Sound
Thank you