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PRODUCTION FOR
TELEVISION


LYNX EXCITE EVEN ANGELS WILL FALL
PRODUCT IMAGE

The primary audience for lynx excite would be males from the ages of 16 and over. The product
is a deodorant. The advert, suggest that if you use there product, like the man in the advert you
will attract a lot of woman. By using Advertising's 15 Basic Appeals by Jib Fowles, I believe, even
though according to him there is only 2%, that this adverts main appeal is Need for sex. An
example of this is shown at the end of the advert It also has need for attention. It also hints that
using there product will improve your confidence.
have decide that the technique used in this advert would be number 10 beautiful woman men
AND women like looking at beautiful women, so the thinking goes: men admire them, women
admire what makes the men admire them
Stereotypes*
Religious feel throughout the advert the advert massively hints towards a religious feel and
miracles. From the start you have
Representation (angels)*
Unique product*



Advert 1
10: Beauti ful woman - men
AND women l i ke l ooki ng at
beauti ful women, so the
thi nki ng goes: men admi re
them, women admi re what
makes the men admi re them
6: Gl amorous Pl aces
3: reams and fantasy
ANALYSIS
Gillian Dyer (Advertising as Communication,
Routledge 1988) describes Lines of Appeal in
adverts:

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nScSWKSv7usn1mk99johC%2Fi6HVj0%3D&b=29
Thi s adver t i s pri mari l y ai med at the peopl e who do the shoppi ng.
The adver t i s fi l med i n a way to make i t l ook l i ke i ts been fi l med by
a handhel d camera. I t star ts l i ke a documentar y wi th the narrator
tal ki ng about how the bear s catch the best sal mon. The adver ts
mai n hi ghl i ght i s they sel l the best sal mon. I ts uses techni que
number 12 comedy and humour to sel l the product and make the
adver t memorabl e. The adver t ends wi th the product on screen to
rei nforce.
JOHN WEST- PRODUCT INFORMATION
Gi l l ian Dyer ( Advertising as Communication, Routl edge 1988)
describes Li nes of Appeal i n adverts:

ANALYSIS
Advert 2
9: Nature and natural worl d
12: Comedy and humour
An app for your phone, computer, tabl etthat hel ps you track
your phone keys and i mportant i tems. The advert wi l l i ncl ude
a man and a woman havi ng a coni sation about l osi ng thei r
keys and phone, a thi rd fri end wi l l enter expl ain the new app
they ve j ust found to hel p. A montage of cl i ps wi l l then show
them fi ndi ng there i tems. They al l meet back up and l augh
then the product i s show on the screen. The man wi l l then
state he sti l l cant fi nd hi s key, l ooks at hi s phone then the
dog
Thi s advert wi l l be usi ng the techni que comedy and humour to
sel l the product. The advert wi l l al so be show i n a way the
audience can rel ate to the characters.
MY ADVERT