Summer Training Project Report

In










Submitted Submitted
TO BY
Khizr Kamal
Internal Guide MBA II
nd
sem
Univ. Roll no. 1467885




Doddappa Appa Institute of MBA








ACKNOWLEDGEMENT

.


It is a matter of great pride for me to accept the challenge of being
associated with one of the most dynamic and required field of studies, and
this leads to the way of getting training in the networking, which is used in
telecom services. It is a great pleasure to acknowledge with sincere gratitude
to all those who helped me to make this project a success.



I would like to thank Mr. Haree {RSO] who shared his valuable
experience with me under whos guidance i completed my summer training
successfully.


At last, thanks to the Faculty of the Doddappa Appa Institute of MBA.
Baswaraj Hugar and all the faculty members and also my friends for being
so supportive.






















DECLARATION

I Mohd Khizr Kamal a student of M.B.A.-II Sem. from Doddappa Appa
Institute of MBA. here by declare that all the information has been used for
purely academic purpose.
I also declare that all information gathered by me during training at the
BHARTHI AIRTEL, will be kept strictly confidential and not be disclosed
without prior written consent of Airtel,(GULBARGA).
I anywhere else for the award of any degree or diploma have not
submitted this work. All the source of information and help have been duly
mentioned and acknowledge.




SIGNATURE OF THE STUDENT

























OBJECTIVE OF THE INDUSTRIAL TRAINING :

The Main Objective of Industrial Training was to get an Industrial
Interface, because it becomes very necessary to get an overview of working
in an Industry. It is very helpful to the Students who want to be a part of the
Industry after the MBA.

A major aspect of career counseling and guidance is knowledge of the
world of work. Ignorance of the many ways in which people earn a living has
been a great deterrent to freedom of occupational choice.

The value of work experience in education has long been recognized
and is now emphasized in the counseling of youth. Industrial Training is not
only to train the Students in a particular field but also to teach them the
value of working environment.


















CONTENTS-:


AIRTEL IN INDIAN TELECOM MARKET

COMPANY PROFILE

SUNIL BHARTI MITTAL AS A DYNAMIC LEADER

AIRTEL TELE VENTURE LTD.

SERVICES PROVIDED BY THE AIRTEL

VISION & MISSION OF AIRTEL

MOTIVE OF THE INDUSTRIAL TRAINING




















DISCRIPTION OF PROJECT SITES:-



LOW REVENUE SITES

CUNSUMER SURVEY

SAMPLE OF QUESTIONNAIRE

GRAPHICAL REPRESENTATION

LIST OF NEW APPROCHES

SOLUTION OF THE PROBLEM

OBJECTIVE OF THE TRANING
TRANING EXPERIENCE














AIRTEL IN INDIAN TLECOME MARKET

In these days a mobile has been become a fashion symbol for the
people. Today, it is a basic communication medium for all socio-economic
segments.
Today the Indian mobile market is the fastest growing and the most
competitive in the world. Today India has approximately 875 million
phones Connections as on October 2013 (Source: Cellular Operators
Association of India and Association of Basic Telecom Operators). There
are many player in telecom market. Airtel is one brand which has been
success in building up a vast subscriber base for itself. Airtel's journey to
leadership began in Delhi in 1995.
Since then, Airtel has established itself pan-India targeting the entire
population in India. In the last ten years Airtel has achieved many firsts and
unique records: it was the first to launch nationwide roaming operations, it
was the first to cross the one million and the five million customer marks. It
was also the first to launch services overseas. Bharti airtel crossed the 10
million customers in November 2004.in july 2006, it crossed 25 million
customer marks.




PROFILE OF THE COMPANY


As we spread wings to expand our capabilities and explore new
horizons, the fundamental focus remains unchanged; seek out the best
technology in the world and put it at the service of our ultimate user: our
customer.
Mr. Sunil Bharti Mittal (Chairman and MD)

Bharti Tele-Ventures Limited, a part of Bharti Enterprises, is India's
leading provider of telecommunications services. The businesses at Bharti
Tele-Ventures have been structured into two main strategic business groups
- the Mobility Leaders business group and the Infotel Leaders business
group. The Mobility business group provides GSM mobile services across
India in twenty-three telecom circles, while the Infotel business group
provides broadband & telephone services, long distance services and
enterprise services. All these services are provided under the Airtel brand.

Airtel comes to you from Bharti Cellular Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises.
Bharti Enterprises has been at the forefront of technology and has
revolutionized telecommunications with its world class products and
services.

Established in 1985, Bharti has been a pioneering force in the telecom
sector with many firsts and innovations to its credit, ranging from being the
first mobile service in Delhi, first private basic telephone service provider in
the country,

First Indian company to provide comprehensive telecom services
outside India in Seychelles and first private sector service provider to launch
national long distance services in India. As of March 31
st
2003, Bharti had
approx. 3.44 m total customers nearly 3.07 m mobile and 372,000 fixed line
customers. Bharti has many joint ventures with world leaders like Singtel
(Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian


infrastructure find, Mauritius; International Finance Corporation, USA and
NewYork Life International, USA.

In service sector business include mobile operations in Andhra
Pradesh, Chennai, Delhi, Gujarat, Haryana, Himachal Pradesh, Karnataka,
Kerala, Kolkata, Madhya Pradesh, Maharashtra, Mumbai, Punjab. In
addition, it also has fixed line operators in Madhya Pradesh and
Chattisgarh, Haryana, Delhi, Karnataka and nationwide broadband and long
distance networks.

Bharti has recently launched national long distance services by offering
data transmission services in voice transmission services for calls
originating and terminating on most of Indias mobile network.

The company is also implementing a sub-marine cable project
connecting Chennai and Singapore for providing international bandwidth.

Bharti enterprise also manufactures and exports telephone terminals
and cordless phones. Apart from being the largest manufactures of
telephone instruments it is also the first Telecom Company to export its
product to USA.















SUNIL BHARTI MITTAL- chairmen & CEO

Mr. Sunil Bharti Mittal is one of the most successful businessman
and honorable person in the present cooperate world. He started his
business in 1976 with only Rs. 80000.

Initially his business was manufacturing Hero cycle parts in
Hariyana and supplied them to Mumbai and Ludhiyana.
He is the person first who introduce Hero Honda electric
generators in India. He import these generators from Japan.
He also introduce button phone first time in India. The name of the
company is Beetal.
In 1995 he launched Bharti Airtel in Indian market which is now
known as Indias no.1 telecommunication company.
Firstly Airtel was launched in Delhi and now it is established 24
states.
First company who introduced hello tune














BHARTI TELE-VENTURES LTD.

Barti tele-ventures limited is a part of the biggest private
integrated telecome company ,Bharti Enterprises . I past 10 years ites has
been pursuited great consumer satisfaction . Airtel has redefined the
business through marketing innovations, continuous technological up
gradation of the network ,intoduction of new generation value added
services and the highest standard of customer care.

Bharti is the leading cellular service provider , with an all India
footprint covering all 23 telecom circles of the country. It has over 12
million satisfied customers.

Cellular telephony was introduced in India during the early 1990s.
At that time, there were only two major private players Bharti(Airtel) and
Essar both companies offered only post paid services . initially,the cellular
services market resistered limited growth. Although the cellular services
market in India grew during the late 1990s the growth was rather
marginal.This was because cellular service providers offered only post-paid
cellular services , which were still perceived to be very costly as compared
to landline communication. Fololing this realization , the major cellular
service providers in India, launched prepaid cellular services in the late
1990s. The main purpose of these services was to target custumers from all
sections of society.
.










Company Revenue & Profit

Revenue INR 714.5 billion (2012)
Profit INR 42.59 billion (2012)

Bharti airtel limited Organization structure




Chairman
Sunil Bharti Mittal
MD & CEO (India and South
asia)
Gopal Vittal


Director- Consumer
Business
Srinivasan Gopalan

Director & CEO, Global
Voice & Data Business
Ajay Chitkara

Director - Human
Resources
Srikanth Karra

Director- Global Supply
Chain
Moti Gyamlani

Director, Market Operations
Ajai Puri
Director - Enterprise and
Government Manish
Prakash

Director Network
Services Group
TBD
CFO
Nilanjan Roy



Director -Customer
Experience Raghunath
Mandava
CEO- DTH
Shashi Arora

Director
Legal & Regulatory
Jyoti Pawar
CIO
Harmeen Mehta






SERVICES PROVIDED BY THE AIRTEL


AIRTEL PREPAID

Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from
Bharti Enterprises, India's leading integrated telecom service provider.
Going mobile with Airtel Prepaid is a new way of life. With a host of great
features, also simple to use, Airtel Prepaid makes everything that you
dreamt and believed, possible.


AIRTEL POSTPAID

Airtel welcomes you to a vibrant world of unlimited opportunities. More
exciting, innovative yet simple new ways to communicate, just when you
want to, not just through words but ideas, emotions and feelings. To give
you the unlimited freedom to reach out to your special people in your special
way.



AIRTEL ROAMING

Airtel's Roaming service allows you to use your mobile phone to make
or receive calls from almost anywhere in India and abroad.

Airtel Roaming gives you two great options:
AIRTEL NATIONAL - Enjoy roaming in India across 42 partners networks
and over 750 cities.
AIRTEL INTERNATIONAL - Roam across international destinations, in
nearly 119 countries including USA, Canada, UK etc. with 284 partner











PAST & CURRENT DOVELOPMENT
September 2004, Bharti provided fixed-line telephony and broadband
services under the Touchtel brand. Bharti now provides all telecom
services including fixed-line services under a common brand "Airtel"
Blackberry
On 19 October 2004 Airtel announced the launch of a Blackberry
Wireless Solution in India. The launch is a result of a tie-up between Bharti
Tele-Ventures Limited and Research in Motion (RIM).
Digital TV
Main article: Airtel Digital TV
On 9 October 2008, Airtel joined the DTH bandwagon in India with
Airtel Digital TV, a Direct-to-Home Television service.
iPhone 3G


The Apple iPhone 3G rolled out in Indian Market on 22nd August 2008
via Airtel & Vodafone. Airtel & Vodafone are planning to launch the newly
released Iphone 3GS (16GB & 32GB) in August 2009 in India. Due to the
high retail price of INR 32,000 (8GB) and INR 37,000 (16GB), and
unavailability of 3G services, iPhone 3G has not seen success in India
despite the sky-touching craze among youngsters.
Airtel 3G
Airtel plans to roll out 3G services in India in the next 6 months. Airtel's
3G speeds are rumored to be around 400Kb/s. The main reason to roll out
3G is the competition from BSNL rolling out 3G in India. The other main
reason being to promote the iPhone which, otherwise, has not yet seen
success in India








PROJECT : BHARTI AIRTEL (Postpaid)

Place : Distributor H.O., AIRTEL
Asian Plaza, Timmapuri circle.
Gulbarga

Duration : 45 Days

Date : 30MAY 09 - 13 JULY 09

Zonal Manager : Mr. HAREE

RSO : Mr. SACHIN ARJARIA



RD : Mr. PRAVEN BHODELE

Areas Covered : 1/3 of Gulbarga

i.e., 1. Super Market
2. Gunj Road
3. Humnabad four lane
4. Industrial area
5. Islamabaad Colony
6. Qamar colony
7. HKBN dargah road
8. Mehboob Nagar
9. Hagarga four lane
10. National road (haft gumbaz)




OBJECTIVES OF THE TRANING:-


To make the new customers in postpaid.

To search new revenues areas.


To make aware to customers about the new Airtel products &
services.


To grab the market from other tele communications.





LIST OF NEW APPROCHES :-

SHOP NAME ADDRESS OWNER
Meera showroom Super market Arvind
Awami restaurant Hagarga road Mohd siraj
Cyber valley internet caf Hagarga road Ateeq
Maniyar traders Super market Abrar
Badshah silk house Super market Md ilyas
Parveen travels Gunj road Asad khan
Moghal automobiles Gunj road Md rehan
Navneet traders Gunj road Navneet
Royal traders Gunj road Md khaja
TVS tyres

STBT cross Md azhar

Airtel service in Gulbarga region:-















Airtel prepaid
43%
Airtel postpaid
20%
Airtel broadband
18%
Airtel live
19%
Airtel prepaid
Airtel postpaid
Airtel broadband
Airtel live









Airtel has been adopted by:-

















Which are the most important for you?














56
36
40
38
30
0
10
20
30
40
50
60
Student Shopkeepar Farmer Housewife Other
coverage
39%
Local call
plan
24%
Roming plan
8%
All
29%
coverage
Local call plan
Roming plan
All











Which celebrity you like most in Airtel advertisement?





















Customer satisfaction level-









Shahrukh
34%
Sachin
29%
A.R.Rahman
17%
R.Madhvan
10%
vidya
7%
Shahrukh
Sachin
A.R.Rahm
an
R.Madhvan
vidya
full satisfy
59%
partial satisfy
10%
Partial dissatisfy
9%
Dissatisfy
22%
full satsfy
partial satisfy
partial dissatisfy
dissatisfy
rrrttt








Which means of advertisement do you more attracts?





















Which plan of Airtel attracts you more?








0
5
10
15
20
25
30
35
STD
Pack
Local
call rate
Roming
plan
SMS
pack
Night
calling
pack
STD Pack
Local call rate
Roming plan
SMS pack
Night calling pack
Multimedia
35%
Print medi
22%
Hordings
16%
Announcement
13%
Canop
8%
Other
6%
Multimedia
Print medi
Hordings
Announcement
Canop
Other











OUR LEARNING

After the close analysis of the above data the Asia largest
private telecommunication company Airtel Ltd.

My own learning

I got a chance to get training in such a large amount of learning in this
telecom industry with the interesting topic; I could apply this absorbed
knowledge while cracking new customers in those areas where gapes were.
As have been mentioned all details of new customers in the list; are covered
that areas which had lack of full informations regarding the services. These
new customers have taken interest by accepting the proper solutions of
problems came from customers.




PREFACE



As a management student, i t i s very important to get
acquainted with the practical knowledge of related fi eld. In same
way I have completed my summer traini ng i n ai rtel gulbarga,
which has l argest market share of private telecom service
providers.

If we want to get the real knowl edge of marketing activiti es,
the tricks to i ntroduction of product, position of the product and
services to face the competiti ons, telecom i ndustry is unique
example for it. Beside all these things customer satisfacti on is
essential in each and every service sector.

Tel ecom industry uses all the marketing mi x activiti es and i n
this way marketing force of the company pl ays a vi tal role of
existence of the company.