boxpark

shoreditch
08/2011

not some run-ofthe-mall shopping

centre. It's a living,
fertile community
packed with talent,
innovation and
attitude that puts
creativity and
fashion back
where they belong:
on the street.

Destined to be
home to more than
fifty carefully
chosen fashion,
arts and lifestyle
brands. BOXPARK is
a retail revolution
the world's first
pop-up mall.

the concept
BOXPARK is a fresh retail revolution from Roger Wade,
creator of Boxfresh and fashion brand consultancy Brands
Incorporated, in partnership with real estate developers
Hammerson and Ballymore.
BOXPARK strips and refits shipping containers to create
unique, low cost, low risk, box shops. Put them together with
a unique mix of international fashion, arts and lifestyle
brands, galleries and cafs and youve got the worlds first
pop-up mall so named because its basic building blocks
are inherently movable: they can, and will, literally pop up
anywhere in the world!
BOXPARK is radical stuff. Its not some run-of-the-mall
shopping centre. It's a living, fertile community of brands
packed with talent, innovation and attitude that puts
creativity and fashion back where they belong: on the street.
BOXPARK isnt just where you shop. Its an inspiring and
enjoyable place to drop in and hang out. Its what a real brand
experience should be all about.

dray walk

hoxton square

BOXPARK isnt
intrusive or
invasive. Wherever
it pops up, it fits
in, joins in and
contributes to the
community. BOXPARK
aims to become part
of the fabric of
local life by adding
colour, creativity
and life of its own.

Low-cost, low-risk ethos

for a revolutionary product mix
BOXPARK is a home that nurtures the smaller brands, the edgy
and innovative round pegs that cant afford and wont fit in
to the high streets square holes.
No high street retailers Just selected, ground-breaking
brands by invitation only to create a revolutionary mix
and simply great products that you wont find anywhere
else in the world. Thats only possible because the BOXPARK
philosophy is to give those innovative retailers space
at affordable rates and on unbeatably flexible terms.
And its as local as its global some box-shops will be
offered to local creative industries and organisations at
preferential rates to ensure BOXPARK always involves and
enhances every community it joins.

brick lane

spitalfields

Why London?
The lifeblood of the worlds creative industries - art,
music, fashion and more - flows out of London, the true
capital of street style. Its a city with a tradition of taking
radicalism to its heart: the home of ID magazine, of Vivienne
Westwood, Alexander McQueen and some of the best music in
the world.
And why Shoreditch?
If Londons the source of the worlds creative lifeblood,
Shoreditch is the creative heart of London a breeding
ground for ideas, where the outsiders, the renegades and
the radicals are making stuff interesting by making
interesting stuff.
The first Boxpark is right where it should be. Nowhere in
the world could be more fitting than directly opposite
Shoreditch House and the new Shoreditch High Street Station
and within walking distance of Brick Lane, Spitalfields,
Hoxton, and Old Street.
Once home to the textile industry, Shoreditch is now the
setting for the silicon roundabout, galleries, fashion
showrooms, bars, clubs and hip hotels. Its where new media
businesses rub shoulders with Brick Lane, Petticoat Lane,
Columbia Road and Spitalfields markets and the old rag
trades remnants.
THE Goodsyard
Boxpark is located at The Goodsyard, a 4.7 hectares site and
former railway goodsyard, which has been unused for over 40
years and lies between the neighbourhoods of Shoreditch,
Spitalfields, and to the North of the City of London.
The site will be developed in partnership between Hammerson
and The Ballymore Group and the regeneration has the
potential to deliver up to 2000 new homes, office space for
both large organisations and start up enterprises, retail
and leisure facilities, and up to 1.7 hectares of new public
open space.

HOXTON STUDIOS
ey

n
ck

WHITE CUBE

BAR MUSIC HALL

CARGO
THE DINNER
SCP

OLD Street

THE GRIFFIN

EA

LOTTE Rd

EA
T

CANTALOUPE

STER

THE DRAGON BAR

t
high s
ditch
shore

CHAR

THE HOXTON
PONY

THE HOXTON

GR

ha

St

the REDCHURCH
bar
ALBION

CITY Rd

THE OWL & THE PUSSYCAT

LOUNGE LOVERS

SHOREDITCH
HOUSE
BETHNAL GREEN rd

h h
igh

st

TEA
BUILDING

BOUNDARY

Les Trois Garons

Sclater st

red

itc

SHOREDITCH
HIGH St

THE LIGHT BAR

sho

OLD

St

THE BRICKLAYERS
ARMS
RIVINGTON St
RIVINGTON
GRILL

Columbia
road

rd

AL
R CI

COMME

VIBE BAR
Truman
brewery

St

psg

ate

DRAYS W
ALK
BIG CHILL
BAR

bish
LIVERPOOL Street

SPITALFIELDS

BRICK LANE

HOXTON
SQUARE

THE AREA

columbia road

Well-connected
Shoreditch is incredibly accessible - wherever youre
coming from.
tube
shoreditch high street [1min]
liverpool street [10min]
old street [10min]
Nationally
Right next to the new Shoreditch High Street tube station,
and 10 mins walk to Liverpool Street and Old Street station.
trains
liverpool street [10 min]
london bridge [21min]
victoria [34min]
euston [26min]
paddington [39min]
Internationally
its a stones throw from Liverpool Street station with
overground and underground links to all London airports
with London City Airport just a few stops away.
airports
London city [32min]
gatwick [58min]
stansted [60min]
heathrow [70min]
luton [70min]

travel Times have been calculated on the TFL journey

planner based on a travel time of 1pm

boxpark
shoreditch
details

View from
shoreditch high street

View from
bethnal green road

plans
ground level

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high
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bethnal green rd

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deck level

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high
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bethnal green rd

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box
dimensions

THE Team
Roger Wade
Director

40' Hi-Cube Steel Dry Cargo Container

Exterior
Length
40'0"
12.192 m

Width
8'0"
2.438 m

Height
9'6"
2.896 m

Interior
Length
39'5 45/64"
12.032 m

Width
7'8 19/32"
2.352 m

Height
8'9 15/16"
2.69 m

store
fitting
room

Suggested layout for

clothes retailer

co-branding
the relationship between boxpark and the partner brands
is significant. Boxpark is the sum of its parts and we want
each company to co-exist alongside our brand. Though the
destination is boxpark, each brand will retain its own dna.

The principal of Boxpark Roger Wade is

the founder and ex-owner of the British
Streetwear brand, Boxfresh. Roger started
Boxfresh in 1989. He grew the brand from
a market stall, to an international brand
selling in over 12 different countries.
Boxfresh were renowned pioneers of the
British street scene and were the first to
import labels like Carhartt, Gapstar (now
G-star) and Penfield into the UK. In 2005
Roger sold Boxfresh to Pentland Brands and
formed his own Brand consultancy, Brands
Incorporated (www.brandsinc.Eu). Roger
is a regular columnist for Drapers
(www.drapersonline.com), a guest speaker
at Manchester and London fashion network,
an Associate Lecturer at London College of
Fashion, and is a member of the Cool Brands
Council (www.superbrands.uk.com).

Anthony Thistleton
architect
Anthony is a founding Director of Waugh
Thistleton and is closely involved in
the design, resourcing, programming and
contract of all projects. Anthony has
been instrumental in gearing the practice
towards facing the new challenges of how
to design truly sustainable buildings and
lectures regularly on these issues. Anthony
is involved in a number of local community
bodies and chairs the South Shoreditch
Conservation Area Advisory Committee.

Charles Moran
Planning consultant
Charles Moran worked in enforcement
and development control departments in
an inner London Borough, giving him an
excellent planning and legal background
and first-hand experience of urban
development issues. Over the years he has
built up excellent contacts with a number of
planning authorities as well as property
professionals in all fields. His business
drive and client focus lead to establish CMA
planning in 2006. Charles is an excellent
negotiator of planning matters and Section
106 provisions and can add commercial value
to planning strategies as well as being
responsible for bringing forward a number
of innovative regeneration schemes in
East London.

joe Mc Nulty
project manager
Joe McNulty is a project manager with over
28 years of experience in the construction
Industry . Joe was managing director of a
building and development company based in
Brighton called Integra. The company has
worked on many prestigious commercial
projects. Joe has been involved in managing
a wide range of projects such as the uks
first beach volleyball centre in Brighton, A
new church in Haywards Heath and many large
scale top end residential developments
including a major retirement village in
Bath. Joe has an honors degree in project
management and is a member of the Chartered
institute of Building. Joe is a board member
of Secbe (South-East centre for the built
environment). Joe is responsible for the
sustainability agenda.

Donna Lambert
sales and marketing
Donna worked at Shaftesbury PLC; landlords
of Carnaby, Seven Dials - Covent Garden,
Chinatown, Opera Quarter. As Head of
Communications, Donna specialised in a
combined range of Marketing, Digitalised
Strategy, Creative Content, PR and Events
skills aimed at developing the retail areas
whilst promoting the portfolio to a UK and
overseas market. Sourcing independent
retailers, Donna successfully created a
separate and unique identity for each of
the key shopping districts. Donnas expert
understanding of consumer trends combined
with her effortless grasp of brands
ultimately lead to her being appointed a
judge on the Coolbrands Council 2010/11.

Agee Johnston
Sales and Marketing
Assistant
Agee has over 5 years' experience in
fashion, media and events. After graduating
from Sussex University she started her
career as a freelance fashion assistant and
stylist. In 2008 she moved into media and
events and was responsible for the planning
and successful launch of Brighton's first
Beachdown Festival. Agee joined Brands
Incorporated in 2010 to support all fashion
brand licensing projects. Agee's skills
include marketing, advertising, PR and
sponsorship and in her current role at
Boxpark she will be coordinating all PR,
sales and marketing activities.

come
join
the
revolution
08/2011

timing

copyright

boxpark shoreditch will be opening

in august 2011

ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND

INTELLECTUAL PROPERTY RIGHTS EXISTING IN
OUR DESIGNS AND PRODUCTS AND IN THE IMAGES,
TEXT AND DESIGN OF OUR WEBSITE / MARKETING
MATERIAL ARE AND WILL REMAIN THE PROPERTY OF
BOXPARK LTD and brands incorporated ltd.

terms
boxes are available on flexible lease terms
with further details on request.

contact
DONNA LAMBERT
SALES AND MARKETING
T +44 (0)208 133 0137
M +44 (0)7772 394765
donna@boxpark.co.uk
SKYPE: BOXPARK02
AGEE JOHNSTON
SALES AND MARKETING ASSISTANT
T +44 (0)208 133 0182
M +44 (0)7899 861021
agee@boxpark.co.uk
SKYPE: BOXPARK03

WWW.BOXPARK.CO.UK
AGENT
Briant Champion Long
David Carlsson
T +44 (0)20 7434 7130
M +44 (0)7904 949 275
dcarlsson@bclretail.co.uk
Aron Samra
T +44 (0)20 7434 7105
M +44 (0)7850 601737
ASamra@bclretail.co.uk

photography on pages 5,6,9,10,11 by fabio venni

Designed by studiomakgill

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