yStats.com GmbH & Co.

KG Behringstrasse 28a D-22765 Hamburg Phone +49 (0) 40 39 90 68 50 Fax +49 (0) 40 39 90 68 51
press@ystats.com www.ystats.com www.twitter.com/ystats www.linkedin.com/company/ystats www.facebook.com/ystats

WE DELIVER THE FACTS YOU MAKE THE DECISIONS
RESEARCH ON INTERNATIONAL MARKETS
Press Release
Hamburg, May 21st, 2014

Diverse online payment methods in B2C E-Commerce in Europe
A newly released report by Hamburg-based secondary research organization yStats.com: Europe Online
Payment Methods: First Half 2014, reveals that alternate payment methods are growing at a fast pace,
but credit cards still dominate the payments landscape in online shopping. In keeping with the diversity
of the continent, there is wide variance in preferred payment methods across the region.

Security remains a major issue on the global online payments market. Surveys show that more than a third of
Internet users globally who do not shop online cite distrust to online payments as their reason for not making
purchases, though this consumer concern varies greatly by country and region.

Moreover, an important trend is integration of payments across various channels. Banks, payment processers,
card companies and multi-channel merchants globally are working toward integration of online payments with
mobile and POS payment, while mobile wallets start to offer services beyond mobile payments, and merchants
increasingly opt for a single payment provider across channels.


Cards account for the largest share of B2C E-Commerce transactions in Europe, while digital wallets are in
second place. European Union legislators are working on improving the electronic payments regulations
considering such issues as security. In Germany, invoice remains the leading payment method in online
shopping, perceived as both the most secure and most convenient method. But other methods, such as credit
card and digital wallets, are on the rise. In Austria, the leading method both in M-Commerce and B2C E-
Commerce was credit card, while online shoppers in Switzerland most used invoice in online shopping and credit
card in mobile shopping.




yStats.com GmbH & Co. KG Behringstrasse 28a D-22765 Hamburg Phone +49 (0) 40 39 90 68 50 Fax +49 (0) 40 39 90 68 51
press@ystats.com www.ystats.com www.twitter.com/ystats www.linkedin.com/company/ystats www.facebook.com/ystats

WE DELIVER THE FACTS YOU MAKE THE DECISIONS
RESEARCH ON INTERNATIONAL MARKETS




Online payment is the largest contributor to card payment growth in the UK, with annual growth of over 10%.
The use of contactless cards in on the rise: in early 2014, the monthly value of payments by contactless cards in
the UK exceeded a hundred GBP 100 million for the first time. In France, credit card remains the most preferred
payment method in B2C E-Commerce, followed by PayPal and similar services. The year-on-year growth of
online credit card payments in France slowed to a single-digit percentage in early 2014. Online card spending in
Italy was growing year-on-year in every
month of 2013, while in Spain, the two
payment methods most used in online
shopping in 2013 were Bank Credit Card
and PayPal.

Credit card was the most preferred payment
method in both B2C E-Commerce and M-
Commerce in Sweden, though the share of
online shoppers that prefer credit card
decreased between 2012 and 2013. Card
use dominated payments in Denmark and
Norway also in both B2C E-Commerce and
M-Commerce, while in Finland online bank
transfer was ahead of cards.

Cash on delivery remains the dominant
payment method in online shopping in
Russia, though use of credit cards and
alternative payment is on the rise there. More than half of online shoppers prefer to pay on delivery with cash, but
a growing number now reaching nearly a quarter of shoppers prefers to pay with card either online or upon
delivery. Cash on delivery is also the most use method of payment in the Czech Republic. Online shoppers in
Turkey predominately use a credit card for purchases. E-Commerce transaction with cards in Turkey reached a
value of over EUR 10 billion. Also in Estonia B2C E-Commerce transactions with bank cards are significant, with
cross-border transactions by far outweighing the domestic ones.

For further information, see:
http://ystats.com/en/reports/preview.php?reportId=103


Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com

Twitter: www.twitter.com/ystats
LinkedIn: www.linkedin.com/company/ystats
Facebook: www.facebook.com/ystats

About yStats.com
yStats.com has been committed to researching up-to-date, objective and demand-based data on markets and
competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm
has a strong international focus and is specialized in secondary market research. In addition to offering reports on
markets and competitors, yStats.com also carries out client-specific research. Clients include leading global
enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and
direct marketing, logistics, as well as banking and consulting.