Global Alternative Payment Methods 2014

GLOBAL ALTERNATIVE PAYMENT METHODS
2014
May 2014

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General Information

Product Details
Language: English
Format: PDF & Power Point
Number of Pages/Charts: 141
Covered Countries/Regions: Global, North America, Latin America, Europe, Asia-Pacific, Middle East,
Africa, USA, Canada, Brazil, Argentina, Chile, Colombia, Dominican
Republic, Mexico, Peru, Germany, Austria, Switzerland, UK, France,
Belgium, Italy, Netherlands, Spain, Russia, Czech Republic, Ukraine, Poland,
Turkey, Sweden, Denmark, Finland, Norway, Japan, South Korea, China,
Australia, India, Indonesia, South Africa, Saudi Arabia, Kenya, Nigeria,
Uganda

Prices
Single User License: 2,950 (excl. VAT)
Site License: 5,900 (excl. VAT)
Global Site License: 8,850 (excl. VAT)

Questions Answered in This Report
How are alternative payment methods evolving in online shopping?
What is the relation between card payments and alternative methods in B2C E-Commerce?
Which alternative payment methods are important in different countries across the world?
Global Alternative Payment Methods 2014

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Alternative payment methods expand in B2C E-Commerce worldwide
In North America, cards accounted for almost three quarters of B2C E-Commerce transactions, with digital wallets
being the largest alternative payment. In the USA, alternative payment methods expand to rival cards in both online
and offline retail, while a digital currency trend also evolves. In Canada, PayPal was the most preferred payment
method of all alternative methods, but it was only in distant second to credit card.
Over half of B2C E-Commerce transactions in Latin America were split between various methods alternative to cards.
Alternative methods are still more important in Latin America, as the share of population owing a bank product such
as a credit card in 2013 surpassed 80% only in Brazil, yet both banked and unbanked individuals shop online. In
Brazil, Boleto Bancario was the second most used method after bank credit card. In Argentina last year cash
payments upon receipt or collection and via the systems such as Pago Facil or Rapi Pago were second to online card
payments. In 2013, two thirds of B2C E-Commerce sales in Mexico were generated through credit card payment, with
cash on delivery in second place.
In Europe, the share of alternative payments, including mobile and e-wallets, is forecasted to reach up to 20% of the
total payments market by 2020, while the revenues of the alternative payment industry are projected to grow by half.
While cards account for more than half of B2C E-Commerce in Europe, legislators in the EU are working on new e-
payments regulations which will encourage the growth of third-party payment providers.
Looking at alternative payment practice by county, invoice accounted for the largest share of interactive retail sales in
Germany in 2013, followed by direct debit, while credit card accounted for less than 20%. In 2013, alternative
payment methods were preferred by a significant double-digit share of online shoppers in the UK, though less than
the share of those preferring to pay with cards. In France, card remains the most preferred payment method in B2C
E-Commerce, followed by PayPal and similar services. In the Netherlands, the local online banking method iDeal
accounted for more than half of B2C E-Commerce transactions, while credit card was used in a single-digit percentage
of transactions.
In Russia, use of cards and alternative online payments is on the rise, though cash still remains the dominant
payment method in online shopping. In the Czech Republic, among online payment methods in B2C E-Commerce,
bank transfer was used twice as much as card, while the most used method was cash on delivery. In Poland,
alternative payment methods, led by bank transfer, were used by online shoppers more than credit cards.
In the diverse Asia-Pacific region, digital wallets had a substantial share of total B2C E-Commerce payments, though
still behind cards. In Japan, B2C E-Commerce has a number of unique alternative payment ways, such as Konbini,
payment at convenience store. In China, the B2C E-Commerce landscape is dominated by online and mobile third-
party payments, with 2013 being a boom year for mobile payments. The gross merchandise volume of third-party
mobile payment in China had peak growth of between 7 and 8 times last year compared to 2012. Third-party online
payment grew by half in 2013. The share of cash on delivery on B2C E-Commerce payments in India is forecasted to
decrease in the coming years, though it will still remain the leading payment method accounting for around half of the
market, far ahead of credit cards.
Cash on delivery remains the major payment method in growing B2C E-Commerce in the Middle East and Africa. This
method accounted for almost 50% of E-Commerce transactions in the region, while payment by cards accounted for a
third. Mobile payment growth is the trend to watch in the Middle East and Africa, where banking services penetration
is low, with Kenya showing one of the highest potentials. In South Africa, the most significant alternative payment
methods were bank transfer and PayPal, though usage rate of these methods trail credit card use. In B2C E-
Commerce in Saudi Arabia, local auto-debit payment system Sadad accounted for a small double-digit percentage of
payments, while cash on delivery accounted for over two thirds.

Key Findings

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1. MANAGEMENT SUMMARY

2. GLOBAL
Alternative Online Payment Overview and Trends, H1 2014
Alternative Payment News about Players, H1 2014
Breakdown of B2C E-Commerce Payment Transactions, by Cards and Alternative, in %, 2012 & 2017f
Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 &
2017f
Breakdown of B2C E-Commerce Payment Transactions, by Methods, in %, by Regions, 2012
Cross-Border B2C E-Commerce Payment Overview and Trends, H1 2014

3. NORTH AMERICA

3.1 NORTH AMERICA (Regional)
Breakdown of B2C E-Commerce Transactions by Payment Method, in %, 2012

3.2 USA (Top Country)
Alternative Payment Trends and News about Players, H1 2014
Breakdown of B2C E-Commerce Payments, by Method, in %, 2013
Breakdown of Preferred Payment Methods in B2C E-Commerce, in %, by Desktop Buyers, Tablet
Buyers and Mobile Buyers, Q2 2013
Most Important Online Shopping Benefits, Incl. Payment Options, in % of Online Shoppers Using
Multiple Devices, January 2014
Methods Used in Mobile Payments, in % of Mobile Payment Users, 2013
Usage of Mobile Payments, by Service Provider, in % of Individuals, 2013
Usage of Digital Currencies, in % of Internet Users, Q2 2013 & Q4 2013, Ranked by Q4 2013
Companies Most Trusted to Provide Mobile Digital Wallet, in % of Consumers, 2013
Table of Contents (1 of 9)

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3.3 CANADA
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, February
2014
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 & 2012
Online Storage of Cards with Merchants, by Merchant, in % of Consumers, February 2014

4. LATIN AMERICA

4.1 LATIN AMERICA (Regional)
Online Shopper Penetration on Banked and Unbanked Population with Internet Access, in %, and
Banking Penetration, in %, 2013

4.2 BRAZIL (Top Country)
Breakdown of the Most Used Payment Methods in B2C E-Commerce, in % Online Shoppers Who Own a
Credit Card, 2013
Breakdown of Online Payment Market, by Methods, in %, 2012
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
Payment Methods Used in B2C E-Commerce, by Income and Age Groups, in % of Online Shoppers in
Each Group, 2012
Payment Methods Used in B2C E-Commerce, by Gender, in % of Male and Female Online Shoppers,
2012

4.3 ARGENTINA
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
Payment Methods Offered in B2C E-Commerce, in % of Online Shops, 2013

4.4 CHILE

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4.5 COLOMBIA
Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013

4.6 DOMINICAN REPUBLIC

4.7 MEXICO
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2013

4.8 PERU

5. EUROPE (Regional)
Breakdown of Payment Transactions, Including Alternative Payment Methods, in %, 2010, 2015f,
2020f
Breakdown of Payment Industry Revenues, Including Alternative Payment Methods, in %, 2010,
2015f, 2020f
Breakdown of Payment Methods Most Preferred in B2C E-Commerce, in % of Online Shoppers, by
Selected Countries and Sub-Regions, 2013
Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of
Online Shoppers Who Buy Less than Once a Month, by Selected Countries, September 2013
Global Online Payment Methods: First Half 2014


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6. CENTRAL EUROPE

6.1 CENTRAL EUROPE (Sub-Regional)
Breakdown of the Latest Online Purchase, by Payment Method, in % of Online Shoppers, by Physical
Goods, Digital Goods and Services, 2013
Top 3 Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, by Country, 2013

6.2 GERMANY (Top Country)
Breakdown of Interactive Retail Sales by Payment Methods, in EUR million and in %, 2012 & 2013
Breakdown of Payment Methods Used to Buy Digital Goods, in %, by Age Groups and Total, 2013
Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2013
Most Secure Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013

6.3 AUSTRIA

6.4 SWITZERLAND

7. WESTERN EUROPE

7.1 UK (Top Country)
Breakdown of Payment Methods Most Preferred in B2C E-Commerce, in % of Online Shoppers, 2013


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7.2 FRANCE (Top Country)
Breakdown of Payment Methods Most Preferred in B2C E-Commerce, in % of Online Shoppers, 2013
Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, H1 2013

7.3 BELGIUM
Payment Methods Offered in B2C E-Commerce, in % of Online Merchants, 2012 & 2013
Payment Methods Offered in M-Commerce via Smartphones, in % of M-Commerce Merchants, 2013

7.4 ITALY
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2011, 2012 & 2013e
Breakdown of Payment Methods in B2C E-Commerce Other Than Credit Card and PayPal, in % of B2C
E-Commerce Sales, 2011, 2012 & 2013e
Top Payments and M-Commerce Website and App Categories Visited on Smartphone, by in % of
Smartphone Owners and in % Year-on-Year Growth, 3 Months to November 2013

7.5 NETHERLANDS
Breakdown of B2C E-Commerce Transactions by Payment Methods, in %, 2012/2013

7.6 SPAIN
Payment Systems in B2C E-Commerce, in % of Online Merchants, February 2014


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8. EASTERN EUROPE

8.1 RUSSIA (Top Country)
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, September 2013
Breakdown of the Last B2C E-Commerce Purchase, in % of Online Shoppers, September 2013
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 - 2013

8.2 CZECH REPUBLIC
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Age Group, Q2
2013

8.3 POLAND
Breakdown of Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2011 &
2012

8.4 TURKEY
Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012

8.5 UKRAINE


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9. SCANDINAVIA

9.1 SWEDEN (Top Country)
Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013
Breakdown of the Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
& Q4 2013

9.2 DENMARK
Breakdown of the Last B2C E-Commerce Purchase by Payment Methods, in % of Online Shoppers,
2013

9.3 FINLAND

9.4 NORWAY

10. ASIA-PACIFIC

10.1 ASIA-PACIFIC (Regional)
Breakdown of Preferred Payment Methods, incl. Electronic Payment, in % of Consumers, by Selected
Countries, September 2013


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10.2 JAPAN (Top Country)
Payment Methods Used in Domestic B2C E-Commerce, in % of Online Shoppers, 2012
Payment Methods Used in Cross-Border B2C E-Commerce, in % of Online Shoppers, 2012

10.3 SOUTH KOREA (Top Country)
Breakdown of E-Commerce Sales by Payment Method, in %, 2012 & 2013

10.4 CHINA (Top Country)
GMV of Third-Party Online Payment, in CNY trillion, and Growth in %, 2010-2017f
Breakdown of Third-Party Online Payment GMV, by Segment, in %, 2009 - 2013e
Breakdown of Third-Party Online Payment Market, by Players, in %, 2013
Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, in % of Online Shoppers,
2013
GMV of Third-Party Mobile Payment, in CNY billion, and Growth in %, 2010-2017f
Breakdown of Third-Party Mobile Payment GMV, by Segment, in %, 2009-2016f
Mobile Payment Transaction Value, in CNY billion, 2012 & 2013
Breakdown of Third-Party Mobile Payment Market, by Providers, in %, 2013

10.5 AUSTRALIA
Breakdown of Number of Online Payment Transactions, by Method, in %, 2012/2013
Breakdown of Value of Online Payment Transactions, by Method, in %, 2012/2013
Growth in Number of Online Payment Transactions, by Payment Method and Total, in %, 2012/2013
Growth in Value of Online Payment Transactions, by Payment Method and Total, in %, 2012/2013

10.6 INDIA
Breakdown of B2C E-Commerce Payments, by Method, in %, 2013 & 2016f

10.7 INDONESIA
Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2013


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11. MIDDLE EAST & AFRICA

11.1 MIDDLE EAST & AFRICA (Regional)

11.2 MIDDLE EAST (Sub-Regional)
Most Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2012 & 2013

11.3 SOUTH AFRICA (Top Country)
Online Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, December 2013
Breakdown of Online Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers,
December 2013

11.4 SAUDI ARABIA (Top Country)
Breakdown of Payment Methods Used in Domestic B2C E-Commerce, in %, 2012
Breakdown of Payment Methods Used in Cross-Border B2C E-Commerce, in %, 2012

11.5 KENYA
Payment Methods Used in B2C E-Commerce*, in % of Online Shoppers, July 2013

11.6 NIGERIA

11.7 UGANDA


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Samples

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General Methodology of our Market Reports:

This report includes the results of secondary market research: By using various sources we ensure
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Cross referencing of data was conducted in order to ensure validity and reliability.
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This report includes mainly data from the last 12 months. The exact publication dates are mentioned
in every chart.

Methodology for our Global Alternative Payment Methods report:

This report covers the global B2C E-Commerce payment market, with a focus on alternative methods.
It takes into account a wide definition of alternative methods, including all methods apart from credit
card, used in B2C E-Commerce and M-Commerce.
All major global regions are covered, while data availability varied across the markets.
Selected key markets in each region are covered fist, with other countries following in the
alphabetical order.
Besides country data, global, regional and sub-regional data is also included.
Cross referencing of data was conducted in order to ensure validity and reliability.
Depending on data availability, the following types of market information are presented: the place of
alternative methods among the most used, most offered and most preferred payment methods in
B2C E-Commerce and M-Commerce, trends, past developments and forecasts, relevant news about
players, such as banks, payment providers, merchants, telecommunications companies, new
regulations of online and mobile payments, which is likely to affect the development of alternative
methods, and information about online payment users.
The report includes data mostly published within the previous 12 months. The exact date of
publication of the source is stated on each chart. The time period which the data refers to differs by
source.
Methodology

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Selected References

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Report Publication Date Price (excl. VAT)*

Global Online Payment Methods: First Half 2014 May 2014 3,450
Europe Online Payment Methods: First Half 2014 May 2014 2,450
Asia-Pacific Online Payment Methods: First Half 2014 May 2014 750

Global B2C E-Commerce Delivery 2014 May 2014 3,950
Global Cross-Border B2C E-Commerce 2014 April 2014 3,450
Global M-Commerce 2014: Smartphones & Tablets March 2014 3,450
Global Clothing B2C E-Commerce Report 2013 July 2013 3,950

Global Online Gaming Market 2014 February 2014 2,950
Global Mobile Gaming Market 2014 February 2014 1,950

MENA B2C E-Commerce Report 2014 January 2014 2,950
Africa B2C E-Commerce Report 2013 December 2013 2,450
Latin America B2C E-Commerce Report 2013 November 2013 2,450
Europe B2C E-Commerce Report 2013 September 2013 3,950
Asia B2C E-Commerce Report 2013 February 2013 4,450

*Single User License
Report Planned Date Price (excl. VAT)

China B2C E-Commerce 2014 First Half 2014 To be announced

Asia B2C E-Commerce 2014 Second Half 2014 To be announced
Global Online Payment: Second Half 2014 Second Half 2014 To be announced
Global B2C E-Commerce 2014: Emerging Markets Second Half 2014 To be announced
Global B2C E-Commerce 2014: Mature Markets Second Half 2014 To be announced
Global Clothing B2C E-Commerce Market 2014 Second Half 2014 To be announced
Selected Published Reports
Future Reports

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