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DOI: 10.1177/0276146713477523
2013 33: 91 Journal of Macromarketing
Journal of Macromarketing Guide for Submission of Manuscripts:

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Guide for Submission of Manuscripts
Guide for Submission of Manuscripts:
Journal of Macromarketing
http://jmk.sagepub.com/
The Journal of Macromarketing is a scholarly publication that
examines the interactions among markets, marketing, and soci-
ety. Though primarily a marketing journal, it is also multidisci-
plinary and accepts submissions from a wide range of social
science and business fields including management, economics,
sociology, public and health policy, environmental studies, and
history. The Journal features articles on competition and mar-
kets, marketing and development, ethics and distributive jus-
tice, sustainability, quality of life, the history of marketing,
marketing and public policy, marketing and society, and mar-
keting systems and phenomena in the aggregate. Submissions
may consist of conceptual papers, empirical studies, or public
policy analyses. Submissions whose primary purpose is to
advance management practice or refine statistical methodolo-
gies are generally not considered suitable for review.
Manuscripts are reviewed with the understanding that they:
are substantially new;
have not been previously published, unless as part of pro-
ceedings, without copyrights, distributed by a conference
sponsored by the Journal of Macromarketing;
have not been previously accepted for publication;
are not under consideration by any other publisher;
will not be submitted elsewhere until a decision is
reached regarding their publication in the Journal of
Macromarketing.
Different kinds of articles are published in the Journal of
Macromarketing. Peer reviewed articles present empirical find-
ings and conceptual models. Introductions to special issues
position the subject matter and introduce the peer reviewed
articles. Invited commentaries confirm or challenge viewpoints
expressed in peer reviewed articles, while other invited com-
munications provide compelling insights germane to macro-
marketing. Book reviews evaluate new contributions to the
literature. Seminar abstracts summarize papers presented at the
annual Macromarketing Conference.
Peer reviewed articles published in the Journal of Macro-
marketing undergo an evaluation process consisting of input
from the Editor-in-Chief, an Associate Editor (if applicable),
and at least two and usually three outside reviewers who are
experts in their respective fields and who are often members
of the Editorial Policy or Manuscript Review Boards. Author
names and affiliations are removed prior to forwarding a manu-
script to reviewers in order to maximize objectivity and to
ensure that manuscripts are judged solely on the basis of con-
tent, clarity, and contribution to the field. Articles should be
written in an interesting, readable manner, and technical terms
should be defined. In some circumstances, the Journal will pub-
lish an invited manuscript from a noted scholar on a topic
deemed of particular interest to the development of the field
of macromarketing.
Manuscript Preparation and Submission
1. General Considerations
Manuscripts must be submitted electronically to the Journal of
Macromarketing electronic review system: http://mc.manu-
scriptcentral.com/jmk. This system requires submitting authors
to divide their manuscripts into different components, which
are then reassembled as a pdf file available to the editors and
reviewers. Manuscripts that reveal author names or are other-
wise inappropriately formatted will be returned.
Manuscripts should be double-spaced, including references
and formatted for letter size (8.5" x 11") paper with 1 inch mar-
gins on all four sides. Do not use single spacing anywhere
except on tables and figures. Place page numbers in the upper
right-hand corner of every page. A .5 inch tab indent should
begin each paragraph except those immediately following a
heading. Manuscripts ordinarily should be between 8,000 and
12,000 words (inclusive of references and all other items) using
Times New Roman 12-point type. Articles of shorter length are
also acceptable and encouraged. Please refrain from using first
person singular in the text of the manuscript unless it is an
invited article or book review. Also, avoid using inefficient
there is (are) and it is phrasing in sentences.
For details of manuscript preparation not covered herein,
please examine recent issues of the Journal.
2. Submission Process
User Account The Manuscript Central program asks authors
to generate an author/reviewer account if one has not been cre-
ated already. Authors are required to supply their first and last
names, email addresses, and macromarketing keywords chosen
from a list of those used previously in the Journal.
Journal of Macromarketing
33(1) 91-93
The Author(s) 2013
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Title, Abstract, and Keywords Authors first supply the
manuscript title and an abstract. The title should be reasonably
short and communicate the main idea of the research. The
abstract should not be longer than 150 words and should sub-
stantively summarize the article. Five keywords to facilitate
electronic access to this manuscript should be listed after the
abstract. Given that researchers increasingly rely upon Google
Scholar and other search engines, choice of appropriate key-
words is imperative to encourage downloads and citations.
Body and References The body of the text and reference
list are submitted next. The text should left-justify all headings.
Major headings should be in bold with upper- and lowercase
letters. Subheadings should be in italics with upper- and lower-
case letters. Do not use footnotes in the body of the manuscript.
If notes are used, place endnotes in a numbered list after the
body of the text and before the reference list. However, please
avoid endnotes wherever possible because they interrupt the
flow of the manuscript. Acronyms, abbreviations, and jargon
are defined unless they are well-known (such as FBI) or they
can be found in a dictionary. Quotes should include page
numbers from the original source. All citations in the text (see
below) must have a reference and every reference should be
cited.
Tables and Figures Each table and figure should be pre-
pared on a separate page. The data in tables should be
arranged so that columns of like materials read down, not
across. Non-significant decimal places in tabular data should
be omitted. The tables and figures should be numbered in Ara-
bic numerals, followed by brief descriptive titles. Additional
details should be footnoted under the table, not in the title.
In the text, all illustrations and charts should be referred to
as figures. Figures must be clean and crisp and visually
appealing. Please be sure captions are included. Within the
body of the text, please indicate where tables and figures
should appear by inserting something like the following:
[Insert Table 1 about here].
Because readers increasingly will be accessing Journal of
Macromarketing articles online, authors are encouraged to use
high resolution color images wherever appropriate.
3. Reference Citations within Text
Citations in the text should include the authors last name and
year of publication enclosed in parentheses without punctua-
tion (Smith 2011). If practical, the citation should be placed
immediately before a punctuation mark. Otherwise, insert it
in a logical sentence break. If a particular page, section, or
equation is cited, it should be placed within the parentheses
(Smith 2011, p. 350). For multiple authors, use the full citation
for up to three authors, for example, (Smith and DuPont 2011)
or (Smith, DuPont, and Meier 2011). For more than three
authors, use the first authors name with et al. (Smith
et al. 2011). When two or more citations are within the same
parentheses, they should be in alphabetical order by lead author
surnames.
4. Reference List Style
List references alphabetically, principal authors surname first,
followed by publication date. The reference list should be
double-spaced with a .5 inch hanging indent. Do not number
references. Please see the reference examples below as well
as reference lists in recent issues. Be sure that all titles cited
in the text appear in the reference list and vice versa. Please
provide translations for non-English titles in references, page
ranges for articles and for book chapters, and all author/editor
names unless they appears as et al. in the publication.
Books:
Smith, Jane R. and John Q. Public (2012), Reference List
Style Guidelines. Thousand Oaks, CA: Sage.
Edited books:
DuPont, Jean, ed. (2012), Handbook of Reference List Style
Guidelines. Thousand Oaks, CA: Sage.
Periodicals:
Horval, Ivan (2012), An Analysis of Reference Style
Guidelines, Journal of Guidelines, 31 (2), 2-7 [or 31
(June), 2-7].
Excerpts from books or proceedings:
Normalverbraucher, Otto (2012), Be Sure You Proofread
Your Submission, in Reference Style Guidelines, Jean
P. DuPont, ed. Thousand Oaks, CA: Sage, 155-62.
Unpublished works, such as dissertations, presented papers,
research reports, and working papers:
Doe, John S. (2012), A History of Reference Style Guide-
lines, doctoral dissertation, Royal Holloway University
of London.
Kowalski, Jan V. (2012), A Citation for Every Reference,
and a Reference for Every Citation, paper presented at
the 2011 meeting of the Reference Guidelines Associa-
tion, London, UK (January 6-9).
Meier, Hans (2012), Toward the Standardization of Refer-
ence Style Guidelines, research report, Austrian Refer-
ence Guidelines Association (March 4).
Perez, Juan C. (2012), Reference Style Guidelines in Latin
America, Working Paper No. 9, Office of the Americas,
Reference Guidelines Association.
Online:
Witkowski, Terrence H. (2012), Guide for Submission of
Manuscripts, (accessed June 1, 2012, [available at
http://jmk.sagepub.com].
Other Reference List Guidelines:
If an authors name appears consecutively in the reference
list, substitute three em dashes () for each name (do
not underline).
92 Journal of Macromarketing 33(1)
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If two or more works by the same author(s) have the same
publication date, letters should differentiate them after the
date (e.g. 2011a, 2011b).
5. Mathematical Notation
Mathematical notation must be clear within the text. Equations
should be centered on the page. If equations are numbered, type
the number in parentheses flush with the right margin. For
equations that may be too wide to fit in a single column, indi-
cate appropriate breaks. Unusual symbols and Greek letters
should be identified by a marginal note.
6. Permission Guidelines
Authors are solely responsible for obtaining all necessary per-
missions and for paying any associated fees. Permission must
be granted in writing by the copyright holder and must accom-
pany the submitted manuscript. Authors are responsible for
the accuracy of facts, opinions, and interpretations expressed
in the article.
Permission is required to reprint, paraphrase, or adapt the
following in a work of scholarship or research:
Any piece of writing or other work that is used in its
entirety (e.g., poems, tables, figures, charts, graphs, photo-
graphs, drawings, illustrations, book chapters, journal arti-
cles, newspaper or magazine articles, radio/television
broadcasts).
Portions of articles or chapters of books or of any of the
items in the preceding paragraph, if the portion used is a siz-
able amount in relation to the item as a whole, regardless of
size, or it captures the essence or the heart of the work.
Any portion of a fictional, creative, or other nonfactual
work (e.g., opinion, editorial, essay, lyrics, commentary,
plays, novels, short stories).
Any portion of an unpublished work.
All published materials are copyrighted by Sage Publica-
tions, Inc. Every lead author must sign an electronic contract
before an article can be published.
Inquiries may be directed to:
Terrence H. Witkowski, Ph.D.
Professor of Marketing & Director of International Business
Programs
Editor, Journal of Macromarketing
California State University, Long Beach
Long Beach, CA 90840
562-985-4766
witko@csulb.edu
Submissions should be sent to: http://mc.manuscriptcen-
tral.com/jmk.
Guide for Submission of Manuscripts 93
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