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Introduction:

The Global Positioning System (GPS), which originated in the United
States in the late 1970s, is widely recognized as the worlds most accurate
method of navigation. The GPS is also well known for precision time signals
that synchronize global information network systems utilizing fiber optics,
satellites, radio, coaxial cable, and copper wire. Being an embedded
technology, the GPS is not generally visible in personal computers,
automobiles, surveying equipment, weather tracking systems, military
munitions, electronic receivers, and other products incorporating the
technology.

Since its creation by the U.S. Department of Defense almost 25 years ago
(at a cost of about $12 billion) and its emergence into broader public
awareness subsequent to becoming available for civilian use in 1984, the GPS
has evolved into a wide range of technologies that have provided an enormous
range of benefits for consumers. For example, numerous police, fire, and
emergency medical services have incorporated the GPS into vehicles to
ensure the quickest possible response in life-or-death situations. Automobile
manufacturers offer GPS-aided map displays that give directions to drivers on
display screens and through synthesized voice instruction. The GPS has
proven to be invaluable to hikers, golfers, cyclists, and other recreational users
by providing precise directions. The system is likely to be incorporated into
cellular phones to pinpoint location in emergency situations. Aviation, mining,
construction, and other commercial and industrial activities have been
enhanced by the precise positioning provided by the GPS. Although privacy
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concerns could present a significant barrier regarding the monitoring of
individual activities, the GPS can be used to determine shopping patterns and
customer profiles to improve sales and inventory management. Expanding
use and popularity have caused the GPS to become an information technology
that is part of the emerging global information infrastructure.

How GPS works:

The operation of the GPS relies on signals received from the 24
NAVSTAR satellites, each of which orbit in space about 11,000 miles above
the earths surface. The satellites are positioned so that at least four satellites
are always above the earths horizon from every point on earth. GPS
satellites revolve around the earth twice a day (or once every 12 hours) and
transmit signa1s to GPS receivers positioned on or above the earths surface.
GPS receivers, which process data emitted from GPS satellites, compare the
time the satellite signal was transmitted with the time the signal reaches the
receiver. The receiver is then able to determine its precise distance from the
satellite. By determining the distances from three satellites (a method known
as triangulation), the GPS receiver determines the users position and reveals
it on a display screen. A GPS receiver must use signals from at least three
satellites to calculate two dimension positions (latitude and longitude) and
track movement. By using signals of four or more satellites, a receiver can
determine the users three dimension position (latitude, longitude, and altitude).
Once the users two or three dimension position has been determined, other
information such as speed, bearing, tracking, distance to destinations, and
time of sunrise or sunset can be determined.
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The GPS provides two levels of service: (1) Precise Positioning Service
(PPS) and (2) Standard Positioning Service (SPS). The PPS is a restricted
highly accurate positioning, velocity, and timing service designed primarily for
the U.S. military/government and foreign allies. The SPS was originally
designed to provide civil users with a less accurate positioning capability than
PPS through the use of a technique known as Selective Availability (SA).

Thailand GPS Industry:

The current GPS market industry in Thailand is considered to be in the
growth stage. There are currently many companies ranging in different sizes,
from small operations specializing in a single or few GPS products to large
vertically integrated multinational corporations producing a diverse line of
products. The industry is generally comprised of commercial electronics
firms; aviation suppliers and manufacturers; military suppliers; automotive
electronics suppliers; and various consumer product manufacturers.
Thailand producers of GPS products generally supply domestic and
international markets through retail outlets, distributors, affiliated international
sales, and service network systems. A producers competitiveness is
generally influenced by the ease at which products can be used, physical
characteristics (including size, weight and power consumption), product
reliability, price, vendor reputation and other factors.
According to a recent report by National Science and Technology
Development Agency (NSTDA), the countrys Global Positioning System is
growing, with its overall value expected to reach 4 billion Baht this year.
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Company Profile:
Global5 is a small medium enterprise company that sells global
positioning satellite products such as GPS tracking systems, GPS navigation
and GPS Handhelds for surveillance or for recreation use. Global5 is founded
from a group of experienced management team since 2006 that provides the
state-of-the-art GPS and GIS related technologies. They are an international
team with local connections and global links, looking to serve customers
through hardware, software, servers, equipment installation and service.
Global5 is the exclusive agent authorized product distribution center in
Thailand of GlobalSat Technology Corp in Taiwan. Global5 is the only GPS
distribution center in Thailand that meets both FCC (Federal Communications
Commissions) and CE (European Conformity) quality regulations standards;
therefore are the only center that provides a 3 year warranty.

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Global5 is located at 132/15, 16 Soi Ramkhamheang 24 Yak 34, Huamark,
Bangkapi, Bangkok, 10240 Thailand.
.
Home page: www.global5thailand.com
Email: info@global5thailand.com
Facebook: https://www.facebook.com/global5thailand
Tel: +662 719 0505, +668 6612 5252
Fax: +662 719 0504


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Power of Attorney:

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Company Registry Document:



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Vision:
Global5 aims to generate business by filling the real needs from the
individual users to large scale businesses with reliable Geographic Information
System (GIS) and Global Positioning System (GPS) technology. Global5
positions ourselves as a convergence of products and services at high-quality
and high value-added for benefit to customers and stakeholders.

Objectives:
Reach target goal of 1.5 million sales per month.
Become the Top 5 brands in the market and obtain more than 10%
market share.
Expand market towards neighborhood countries such as Laos,
Cambodia, Myanmar and Vietnam.

Business Activity:
The main products of Global5 are GlobalSat branded GPS fleet tracking
and management systems devices. There are also other products such as
GPS navigation devices and handheld GPS, and GPS accessories from
various other well-known brands such as from Garmin, Kamaz. Global5 sells
products for both B2C and B2B purposes throughout all of areas Thailand, but
focuses primarily in Bangkok. The target market segmentation for Global5
products are for mid-high level income customers.

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Marketing Approach:
There are 3 approaches to sell the products to customers as below:

1. Sell through in-store
Customers can come to Global5 head office to view and select products
through window displays.

2. Sell to direct customers
Global5 has been doing businesses with many local logistics and shipment
companies; when there is an inquiry for a certain product, the sale team
would be responsible for contacting customers and give presentations and
negotiate deals.

3. Sell through sales team and sales agent / dealers.
Global5 personal sales team would be responsible for finding direct sales
with potential customers and are also responsible for e-retailing web sales.
Other sales agent and dealers outside the company are also an option for
selling products from Global5.

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Organizational Chart:



Products:

GPS Tracker



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TR-600 is a multi-functional and cost-efficient GPS with communication
platform ideal for all Automatic Vehicle Locating (AVL) applications. It is
integrated high sensitivity GPS chipset and quad-band (850/900/1800/1900)
GSM communication module with powerful microcontroller into a compact /
lightweight size.
TR-600 is secured in a high grade material solid enclosure for durability
and simple installation. It provides real time GPS location, accurate vehicle
status and ability to command vehicle remotely by one-click on computer.
TR-600 accomplishes advanced implementation of convenient fleet
management, enhanced vehicle safety, simultaneous emergency response,
and much more. This product provides a total of 3 year warranty and meets
the international standards (FCC: USA, CE: Europe, PTCRB) for safety and
reliability.



TR-151 is durable and water resistant GPS/GSM tracker. Allow a user to
track his vehicle and assets from anywhere through SMS or GPRS. TR-151
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is designed with high capacity Li-ion battery for long operation time. There is
the SOS button on the TR-151 for emergency help. The stunning motion
sensor will call back to the owner when there is an intruder or a movement of
the vehicle or any assets. It is very easy to install or hide TR-151 in the car to
perform tracking. TR-151 is ideal application for vehicle tracking,
equipment/assets monitoring and theft alert. This product provides a 3 year
warranty.

GPS Navigator












The ultra-thin Garmin nuvi 3790V is a full-featured navigator that offers
lane assist with junction view. Nuvi 3790V announces streets by name and
has hands-free calling compatibility. It also has eco-Route feature to
calculate a more fuel-efficient route. The 3790V includes many travel tools
including multimedia player, world travel clock with time zones, currency
converter, measurement converter, calculator and more. With photo navigation,
you can download pictures from Garmin Connect Photos and navigate to them.
With its "Where Am I?" emergency locator, you always know your location.
Simply tap the screen to get your exact latitude and longitude coordinates, the
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nearest address and intersection, and the closest hospitals, police stations and
fuel stations. The 3790V features Garmin Lock, an anti-theft feature, and is
compatible with our free Garmin Garage where you can download custom
voices and vehicles. Enhance your travel experience with optional plug-in
micro SD cards. This product provides a 1 year warranty.




The Kamaz ZUN 500 GPS Navigator offers a 5 inch TFT LCD Display with
Touch Screen, Highly sensitive GPS receiver SiRF Atlas-V, ARM11 Dual-Core
CPU, 533 MHz, 64MB RAM, 4 GB Flash Memory, Micro SD card slot,
Bluetooth Hand-free, Multimedia Function: Music, Movie, Photo Viewer and
E-Book, Powered by SPEEDNAVI NOSTRA Digital Map, Gold Plus Privilege:
2-Year Warranty.


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Direct Competitors:

Direct competitors are companies that provide same kind of product and
services within the GPS industry. To qualify as a direct competitor within this
market, the company needs to be able to provide not just hardware and
software installation, but also after-sale service and able to provide server
systems for mid-high level income customers as well.

1. DTC (http://dtc.bangkoksync.com)

DTC Enterprise Co. Ltd is the first, largest and oldest company to have
entered the GPS tracking and navigator market in Thailand. It was
established in 1996 under the name Drivers Testing Center. The company
has then expanded its business through design and production of electronic
equipment, especially targeting the fleet tracking and management system.
DTC also offers services to the whole country with 10 branches located all over
Thailand. The main strengths of DTC come from their experience and they
are also a direct competitor who manufactures their own brands of goods as
well. As of present, DTC now has more than 300 staffs and employees and
have already sold and provided services based on their own researches and
developed products to more than 7,000 Governmental and Private
Organizations and companies throughout Thailand. Moreover, DTC also
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export tracking products and systems to more than 10 countries around
ASIA-Pacific area.

2. i-Tracking (http://www.i-trackingthailand.com)

Tracking (Thailand) Co., Ltd is a company whose purpose is to marketing a
unique line of wireless products and innovative software. The products have
been developed to provide wireless communication for vehicles and personal
use. The products operate with our unique innovative software for the
purpose of providing a variety of comprehensive solutions and services for
administrative and business applications, as well as safety and security
services for the individual user. i-Tracking is considered as a well-known new
company within this industry, as they have only been established since 2010.
Unlike Global5 they do not offer any GPS navigator related products, instead
they focus only on a limited selection of GPS and GPRS tracking systems for
logistic businesses.


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3. GPS Tracker Thailand (http://www.gpstrackerthailand.com)


GPS Tracker Thailand Co., Ltd. Was founded in the year 2010, starting
from doing businesses of importing GPS navigation systems and equipment,
vehicle tracking devices, and also provides services related GPS technologies .
They also distribute their own branded goods throughout all of Thailand, and
when compared with other direct competitors GPS Tracker Thailand offers a
relatively lower quality and cheaper prices.

Indirect Competitors:

Indirect competitors within this industry are those who sell cheap generic
branded GPS related products only, and do not provide any software, service
or server systems. These goods are sold to mostly low-mid level income
customers, thus targeting a different market segment compared to direct
competitors.

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Positioning Map:


Overall, because DTC is the first company to begin selling in the Thai
market thus they have the biggest market share compared to other brands.
Due to the above reasons, this enables DTC to set their prices to be the
highest, even though the quality they offer is not as high as Global5 because
their products have not met both FCC and CE standards.



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SWOT Analysis:

Strengths
Provides efficient after-sale services and superior customer support in
areas like repairs, technical support, and warranty services.
Global5 has a good brand name and reputation currently in the market.
Low operating costs
Strong financial background (own office floor, no debt).
Hard working management team and employees.
Main products are high quality GPS tracking devices from GlobalSat, that
are certified and approved by FCC and CE regulation standards.
The only GPS retail provider in Thailand that offers a 3 year warranty full
coverage.

Weaknesses
Endures low sales cycle at certain quarters in the year.
Some employees lack English language communications skills, potentially
limiting sales opportunities to only English speaking customers.
Sales team currently only have 3 sales person
Insufficient product and business development function.
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Opportunities:
The use of GPS technology within varying age groups is rising and there
are increased opportunities to provide cutting-edge applications of the
technology.
The need for all-in-one devices and shifting towards consolidated
products and applications provides continued opportunity.
Growing opportunities in e-retailing.
Achieve brand awareness and increase visibility towards neighborhood
countries
Invest in developing mobile applications that can be integrated with
existing systems to increase added-value and making it more convenient
for customers to receive GPS related reports.
Increase business activities with the B2B market which includes logistics
companies and automotive manufacturers.

Threats:
Increase of new entrants that offers personal navigation devices
consolidated into mobile devices like iPhone and Android phones.
There is a risk of market saturation of GPS devices because of their long
life cycles and usability, hence reducing non-recurring sales/revenues
coming to the company.
Political issues and instability may affect sales, since Global5 main office
is located at areas close to political activities such as protests
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Five Force Model:

(Measurement scale: Very Weak, Weak, Medium, Strong and Very Strong)



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Analysis of Problems and Solutions:

During the three month period of internship within Global5 company, I
have learned a multitude of valuable experiences and knowledge. Going into
this internship, I was initially introduced to what the company does and how it
operates by given detailed explanations from my supervisor. Initially for the
first few weeks, my first assignment was to understand the features of how
each GPS trackers and navigators operate. By studying the product line, I
would therefore be able to have sufficient knowledge in operating each device
when dealing with future assigned jobs such as being part of the sales team,
technician and in-store salesperson.

Sales Team

When the company receives inquiries and orders from customers or B2B,
the sales team is then required to contact with customers to discuss their
needs, and prepare a presentation of the products and services. Next the
sales person would then have to negotiate the prices and terms of sales and
service agreements. In addition, the sales person would need to be
responsible by staying in contact with the customers for any follow up services.
Because the sales person would require experience in negotiating (mostly in
Thai language), thus as an internship student I did not have the ability to do so,
therefore I have only taken the role as an observer to learn. The main problem
I have encountered for this particular job was in understanding process of
negotiation. However, as the frequency of following the sales team increased, I
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gradually spotted some key points and factors which affect the decision
process in negotiation.

Technician

The job of a technician is to help customers setup the products internal
settings for both hardware and software based on their personal requirements.
Next, is to be able to install the product either being a tracking device or a
navigator onto the customers vehicle. Being a technician would also require
to do periodic maintenances from customers that have encountered problems
as well. The main problems I have encountered were making errors in the
setup and installation processes which caused the product to work
unexpectedly. For example, customers couldnt receive feedback reports
from the tracking device, due to an incorrect setting within the software.
Other problem that I had encountered was during installment, in which the
product didnt operate properly caused by incorrectly connecting different
colored wires. However, I was lucky to have a senior technician by my side,
constantly giving me help and solutions for the technical problems I have
encountered.

In-store Salesperson

The in-store salesperson is responsible for selling products directly to
customers that come to the head office, by helping customers identify their
needs, help customers in comparing different products to help them make
decision, and teach customers how to operate them. In addition, while being
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assigned to be as an in-store salesperson I was also given the task to help
set-up and maintain merchandise displays. Problems that I have
encountered were mainly due to language skills. Sometimes I have trouble in
pronouncing certain words and technical terms in Thai, thus I occasionally
would require help from my supervisor or other employees.

Conclusion:

Overall, I have achieved my goal as an internship trainee by learning how
the company Global5 operates in different departments. Not only did I learn
the marketing process and what is required of the marketing department, but I
was able to learn about several other areas of how business operates as well.
For example, learning technical knowledge and experience with GPS related
technologies and products. In addition, I have also gained some valuable
experience and skills as a sales person, by developing crucial communication
skills and learned how to improve my time management skills as well as
self-motivation. I have been able to meet and network with so many people
that I am sure will be able to help me with opportunities in the future and have
got insight into what really goes on in professional practice. The internship
overall has broaden my business scope of vision and helped identified my
strengths and weaknesses. As of now, I am still not yet decided what kind of
job I would pursue after graduation, but working as an internship in Global5
definitely gave me some insights as to what type of businesses I would like to
be in for the near future.