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Instructor:
Office/hours:
Contact info:
CHAGANTI@TEMPLE.EDU
215 204 5675
Course prerequisites
Provide you with the critical thinking skills necessary to function as a strategic manager or to
perform the tasks comprising the strategic management process this is the primary objective
of the course
Integrate and apply the knowledge accumulated in functional areas, such as marketing, human
resource management, operations, accounting and finance
Prepare you for management careers by providing in-class opportunities for you to communicate
orally and in written formats, to lead and to work with others in realistic work settings
Expose you to the ethical and societal issues raised in operating an enterprise
To provide you with experience in dealing with real strategic decision issues facing managers in
all types of organizations: business and not-for-profit; large and small; and domestic and
multinational, primarily through the use of the case method
Prepare you for the real world of work in all its settings
DESIRED OUTCOMES
By the end of the semester, you can answer the following questions concerning a firm:
1. Based on the facts presented in a case and independent research, how well is the firm doing over
time and relative to its peers?
2. Describe the firms strategy
3. Based on the analysis of the firm and its industry, is the strategy appropriate? Explain the answer
in detail.
4. Recommend changes to the strategy to enhance, maintain or turnaround the performance of the
firm
5. Based on the analysis of the firms organizational structure, culture, systems and processes,
examine in detail the way the strategy is implemented.
6. Recommend changes to the implementation of the strategy to enhance, maintain or turnaround the
performance of the firm
Prepare clear and concise written business reports with appropriate content, substance and
documentation;
Articulate, discuss and defend your ideas and proposals in a professional manner;
Develop teamwork, leadership and diversity skills through group projects and class discussions.
[HBSP] Cases and some specific readings are available online at a discount from Harvard
Business School Publishing: https://cb.hbsp.harvard.edu/cbmp/access/20709528
[BB] Black Board Readings: Any other readings assigned by your instructor will be posted at the
Blackboard of the section in which you are enrolled.
Useful online resources: quickmba.com, netmba.com, and investopedia.com.
Suggested Readings:
It is strongly recommended, but not required, that you read and subscribe to at least one business
publication. The following business publications are available at the Temple libraries or via
short-term subscription (see your instructor):
The Wall Street Journal
Business Week
Fortune
Forbes
The New York Times
The Economist
GRADING
A students grade in the course will be based on performance in several activities and efforts. The weight
for each is given in below:
Attendance, preparation, class participation, attitude:
Assignment and event participation on EMC Case
In-class finance test:
Individual conceptual tests and/or case-related assignments (in class or hw):
One memo to management (individual written memo):
Team presentations:
Final memo (TBA) to management (individual written memo):
ALL
25%
5%
5%
5%
20%
20%
20%
100%
Aug 26
Week 2
Sept 2
Week 3
Sept 9
Organization Performance
Read:
An Overview of financial statement analysis Darden Allen and Simko [HBSP]
The Balanced Scorecard: Measures that Drive Performance Kaplan and Norton
[BB]
How to Read a Financial Report Merrill Lynch [BB]
Read: Airborne Express [HBSP]
Assignment:
Answer as many questions on page 8 as possible and appropriate in this case
Read:
Creating competitive advantage Ghemawat and Rivkin [HBSP]
Core competence of the corporation Prahalad and Hamel [BB]
Competing on Resources Collis and Montgomery [BB]
Week 4
Sept 16
This schedule is subject to change. Your instructor will inform you of any changes.
Week 5
Sept 23
Week 6
Sept 30
Week 7
Oct 7
Week 8
Oct 14
Week 9
Oct 21
Week 10
Oct 28
Week 11
Nov 4
Week 12
Nov 11
Week 13
Nov 18
Strategy Implementation
Read: Renault-Nissan [HBSP]
Assignment:
Answer as many questions on page 8 as possible and appropriate in this case
Presentations by Teams 3, 4 & 5
Week 14
Nov 25
Dec 2
Strategy Implementation
Read: Dansko, Inc. [HBSP]
Assignment: Answer as many questions on page 8 as possible and appropriate in this
case
Presentations by Teams 6, 7 & 8
ALL TEAM EVALUATIONS ARE DUE IN CLASS see Attachment C
Dec 4
(Wed)
Semester Calendar
Mon, August 26
Mon, September 2
Mon, September 9
Tues, October 22
Wed, October 23
Thurs, November 28 Sun, December 1
Tues, November 26 Weds, November 27
Weds, December 4
Thurs, December 5 Fri, December 6
Mon, December 9 Sat, December 14
Sat, December 14 at
10:00PM
Classes begin
Labor Day holiday
Last Day to Drop a Course
Last Day to Withdraw from a Course
Priority Registration Begins (Spring session)
Thanksgiving holiday break
**Calendar Adjustment for Thanksgiving break
Weekday Classes End
Study Days
Final Examinations
Winter recess begins
GRADING
There is a deadline for course withdrawal to which the Deans Office strictly adheres (See calendar
above). Absolutely, no "makeup" work will be permitted. It is unfair to classmates who meet their
responsibilities on time.
A students grade in the course will be based on performance in several activities and efforts. The
approximate weight for each is given in below. However, these weight ranges are only guidelines; your
instructor may want to deviate somewhat from them, depending upon class circumstances:
1. Class attendance, participation and attitude [20 percent]. Class attendance, class preparation,
and class participation are essential, just as in your future jobs and work careers. You will be
called on in class occasionally to assure that everyone is given an opportunity to participate.
Come prepared to discuss your assignments. Treat attendance at class as a professional
responsibility: be prompt, prepared, attentive, and positive in attitude! As on the job, attendance
is mandatory! Missing ten percent of class sessions is considered excessive; so if your section
meets once a week, this translates into two absences, the number sufficient for you to be dropped.
Remember, your instructor has the final authority to drop you from the course if you do not fulfill
her/his course attendance requirements.
Excessive lateness may be counted as absences, at the instructors discretion.
After giving due notice, your instructor will begin grading class participation from about the third
week. During each class session, you can earn a maximum of 10 class participation points. You
may also earn bonus points for highly original or pertinent contribution (at the discretion of the
instructor). The total points you earn during the term, relative to the highest points total in class,
will determine your final class participation grade/score. Both the quality and frequency of your
participation will count towards your grade. Note, however, that high-quality or relevant
contribution will earn you a higher participation grade than frequent but insignificant
contribution. It is your responsibility to check periodically with your instructor on how you
are conducting yourself with regard to class participation.
Reading the popular business press, specifically the WSJ, is encouraged and can help your class
participation grade if it helps you contribute something relevant to the issues and cases at hand.
Not participating in class will affect your class participation grade (and thereby, your final grade)
significantly, even if your performance is exceptional otherwise. Not wanting or not liking
to participate during class is a deliberate choice that you make, being fully aware of its
effect on your grade. Also, you will not get class participation points for just being present
in class.
Note that class participation is likely to be a highly competitive exercise. It is up to you to attract
the attention of the instructor without, of course, disturbing/distracting the class session. If you
feel that you are being passed over despite making attempts to participate, please bring this issue
to the instructors notice at the end of that class session. Also, if you have any other problem on
this count, discuss the issue with your instructor immediately instead of waiting till the end of the
term.
Your instructor may ask you to write the answer to questions of the case to be collected
(randomly) for participation points
2. One memo on a case [15 percent]. Each of you, individually, is required to write analyses of a
case and answer a few specific questions for the case. The paper is due on the date the case is due
for discussion in class.
The page limit for this paper is 6-8 double-spaced pages (not including the cover page and
exhibits) for this submission is seven double-spaced using Times New Roman 12 point font. Do
not add another double space between paragraphs. In addition to your answers to the questions
your paper will be evaluated generally for writing competence (i.e., format, English Usage,
logical structure, etc.). Your instructor may downgrade your memo due to ineffective writing
skill. If that is the case, once your paper is graded and returned, you will have the opportunity to
rewrite it for a better grade.
The instructor can require you to have your written assignments evaluated by a Writing Center
consultant before and/or after you submit your work. Your final grade for a rewritten assignment
may be adjusted upward at the discretion of the instructor.
Please note that the rewritten assignment is primarily for writing problems in your paper and not
intended to make-up for wrong answers in the first place. As such you should not introduce new
material or analyses not present in the original submission, such as that obtained from class
discussion of the case or instructors comments. Any increase in grade will derive from
improvement in the organization, structure, format, clarity of the written work, and English
usage. It is recommended that you refer to the book Effective Business Writing, by Maryann
Piotrowski, TU Writing Center material or any of the many other books on the subject of writing
style.
This is an individual assignment and not a team assignment. Your instructor will assign the case.
This written submission will be due on the day the case is scheduled for presentation by other
groups and for discussion in the class. A word data file copy of all individual memos must be
filed in the SafeAssign folder of the Blackboard of your class section one hour before class
(no exceptions!). You will not be allowed to submit more than one document on Safe Assign.
Please make sure that your entire memo including the cover page, body, and appendices are
included in one document. Please see Temple Universitys plagiarism policies that apply to the
submission. You may be given additional instructions in this regard.
3. Two case presentations by teams of 4 students [20 percent]. Teams of students will be formed
by the instructor with the objective of achieving diversity among team members in disciplines,
race, gender, and ethnicity, as might be expected in the workplace. Broad guidelines for case
presentations are presented on the community Blackboard site in the form of an evaluation sheet.
Your instructor will provide further guidelines in this regard.
Each team will analyze two cases (on different dates) and present the analyses in class
presentations on the days when the cases are scheduled for discussion. It is important to note
that it is assumed that these presentations are to be given to the case companys top
management, not to a college class. Each presentation will be approximately 18-20 minutes,
followed by a question and answer period, with the class playing the role of the companys top
management. No written reports are required of the teams making the presentation.
Your instructor will assign the cases to your team.
Good teamwork is essential if your team is to perform effectively. Since it is inevitable that
sooner or later you will have to participate in a team project while on the job, this is a great
opportunity to practice your interpersonal skills before the consequences of your actions can
affect you professionally.
4. In-class finance test [5 percent].
5. In-class conceptual test [5 percent].
6. Assignment and event participation on EMC case [5 percent].
7. Final examination [20 percent]. There will be a final written memo for the course and details
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Blackboard Sites:
It is your responsibility to visit often the Blackboard site of your section and follow the guidelines and
policies. Additional resources will be available at the BA4101 Community Blackboard site.
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ATTACHMENT B:
Guidelines for Presentation of the Case Situation in a Professional Manner
The group should make the assumption that it is a strategic analysis team that has been assembled by the
case companys top management to confront the situation presented in the case. When youve
completed your strategic assessment, you will present your results to the companys top management
(in effect, the class listening to your presentation or the reader of your report) is the company top
management. Think of the case as material/data given to you by the top management to kick off
your assignment.
Students therefore should assume that the audience, the listeners or reader, is thoroughly familiar with
the case organization in question and the specific data presented in the case (remember, it is the
company management that provided you with the case material). As such, do not simply rehash case
material; only cite or repeat such material in support of an argument or position.
Interpret the facts according to the theoretical framework covered in class, and take a position on
whether the company's actions will lead to positive results or not; vague generalizations that no one
would disagree with are worthless. You have been exposed to a series of strategic analysis tools and
techniques. Use these in your analysis!!!
Even if the firm is performing well and there is general agreement with management's strategy, you
must evaluate this in relation of alternative courses of action (there always are alternatives, some of
which likely are being followed by the companys competitors). There are few business strategies that
do not present some risks or obstacles for management. Remember, this presentation (or report) is
going to the organization's top management, not to the course instructor.
Unless otherwise indicated, students are encouraged to do outside research on the case situation, but
within certain parameters: (1) you should not investigate any aspect of the case company subsequent
to the date at which the case takes place (this date should be evident from a reading of the case); (2)
any changes in the case companys external environment a new competitive situation, technological
advances, government regulations, upturn or downturn in the economy, etc. that occurred between
the date of the case and the current date (that is, the date during this semester when you are
conducting your analysis) may be considered as part of your external environmental
assessment/forecasts. Instructors will provide additional guidance on the sources and approaches that
might be used in data collection. The analyses should be treated as a major strategic document for the
organization in question.
Specifically, instructors will be looking at the following factors in evaluating both the presentations and
written assignments:
o Depth and soundness of the analysis, including financial analysis;
o Proper grammar, sentence structure and overall usage of English;
o Conciseness and clarity;
o Use of strategic management tools and techniques of analysis;
o Creativity and originality; and
o Professional use of visual aids
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Every member of the group must take part in the presentation. Presenters are required to use visual aids
(i.e., Power Point or a similar package) for the in-class presentations.
The class, acting as a company executive committee, will question the group immediately after the
presentation. One or more groups from the class may be assigned the primary responsibility for
leading the questioning of each presentation; their effectiveness in critically questioning the
presenters will also be evaluated [and constitute a significant proportion of their class work grade].
Your instructor may organize the discussion differently.
The presenting group's ability to respond to questions is an important part of the presentation
experience. It provides students with an opportunity to develop skills in "thinking-on-your-feet," to
defend ideas and to articulate ones position extemporaneously -- skills necessary in any management
situation! The rest of the class, therefore, must come prepared to question critically the presenting
groups.
Students should be able to discern the logic and responsiveness of the presented material to the issues
raised by the case -- and the weaknesses as well. The questions that the students raise will form the basis
of the ensuing discussion.
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YOUR INSTRUCTOR WILL COLLECT THIS ATTESTATION BY THE THIRD CLASS SESSION.
HOWEVER, DO NOT SUBMIT THIS SIGNED FORM UNLESS YOU ARE FULLY IN ACCORD
WITH THE STATEMENTS BELOW. IF YOU NEED MORE TIME BEFORE YOU CAN HONESTLY
SIGN THE FORM, YOUR INSTRUCTOR WILL GLADLY PROVIDE IT.
I acknowledge that I have read and fully comprehend the foregoing course description. I understand the
course requirements, my obligations and work responsibilities for the course and towards my project
team. Any questions that I have had concerning the Business Policies course objectives, course
administration, required attendance, student performance expectations, TUs plagiarism policy and
grading policies either have been fully answered by the material provided to me or by my instructor.
__________________________ (Signature)
__________________________ (Date)
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