RESEARCH DESIGN

Problem Formulation:
It has normally been observed that most of the marketers are spectacle about consumers in
India. Each company tries to provide more information about their products for consumers. Very
few companies are really able to provide information according to the requirement of consumers
or able to make their customers aware of their brands. They lack of proper advertisement about
products.
Thus being a BBA student I felt, I should study whether the information provided by the
companies about their brand are effective, and if the consumers are well aware of the brand and
how does it affect them to purchase it. Another side of coin is that Italian food market in India
is growing rapidly and enormous untapped potential lies there. This motivated me for selecting
my topic of study as

Nature of the project:
The project assigned to me was the The consumers survey was conducted in Ghazipur City.
This is a descriptive type of research as it is a fact-finding investigation with adequate
interpretation.



SAMPLE DESIGN
SAMPLING PLAN:
Sampling Technique: Convenience Non- Probability Sampling
Expected population : Ten Thousend
Sample Unit : Adult
Sample Size : 100
SURVEY METHODOLOGY
a) Collection of Data:
This is the first step of the process. It forms the foundation for the whole of statistical
analysis. Faulty data can lead to unreliable conclusions so most care is required while collecting the
data.
Nature of data collection:
Primary Sources of data : Interview and Questionnaire
Secondary sources of data : Internet and Magazines
Area Covered : Ghazipur City
Instrumental Survey : Questionnaire

Types of Question : Close Ended/Open Ended
b) Organizing the data:
Collected data are meaningless unless presented in a proper manner to make them useful in
decision making. The data obtained is edited, classified and put in as tabulated form to make it
understandable.
c) Presentation:
After collecting and analyzing the data, it is ready for presentation. There
are different modes of presentation including charts, diagrams and graphs
etc. The main purpose of presentation is to put the collected data into an easy readable form. In
the present project report data has been graphically presented by pie diagrams.
d) Analysis of data:
Having gathered the data, the researcher has to proceed towards drawing conclusion by logical
inference. At this stage, the data is in a tabulated form and requires to be interpreted. Thus,
analysis involves the refinement and manipulation of data. It basically involves.
Bringing the raw data in to measured data.
Summarizing the data.
Applying analytical methods to manipulated the data so that their interrelations and
quantitative meaning become evident.
Tools of Analysis : Tables and Pie and Column Diagrams.


e) Interpretation:
Interpretation means to bring out the meaning of data or convert into information. The
climax of the research process is approached as one prepares to draw conclusion for the
data analyzed. The whole investigation culminates reaches in drawing inference that
leads to conclusion. This phase calls for a high degree of interpretative skill both quantitative
and logical.