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Does development shape peoples’ realities? Is it a tool for Western hegemony, a means
by which Western ideals are foisted on to the non-Western world? There are no simple
answers to these questions. That the West has dominated development discourses is
expected given the historical evolution of the world order since the post-war era.
between development theories, strategies and thinking. We argue that culture remains the
progressive process (Esteva, 1992). It has been linked to disparate ideas, including raising
(1995), suggests that the term development comprises three elements: development
development, how it has been implemented, the lessons learnt and implications for future
economic, political, cultural, ethical, moral and even religious influences” (p. 62) which
inform all three. To encompass these three aspects, the term “development thinking” as
employed by Potter (2002), will be utilised. The purpose of making these distinctions
and ultimately, potential destinies, without first acknowledging that the term development
carries different connotations depending on the context for discussion. For example, it is
policies pursued and imposed by the West in the aftermath of the Second World War
(Esteva, 1992; Dodds, 2002). This view is certainly accurate, if one is examining the
to development policy have been distilled from… European and North American
advanced capitalist nations” (Frank, 1995, p. 27). On the other hand, to suggest that
neither had the inclination nor the capacity to develop autonomously. To do so would be
an error for as Escobar (1995b) reminds us, non-Western peoples have “rich traditions,
different values and lifestyles, and long historical achievements” (Escobar, 1995b, p. 69).
We can use the case of Meiji Japan to illustrate. Between 1868 and 1911, industrial
growth was characterised by structural changes that would be familiar to the modern
To reiterate and clarify, the reason for providing the above illustrations is to
development ideologies which inform that culture. That is, how we conceptualise and
religious or social group; and the ability to transmit the above to succeeding
Hofstede (2001) has suggested that the way people think, feel and act cannot be
changed by the mere importation of foreign institutions. At the core of culture are values,
norms and belief systems that are unique to a particular collective’s historical
experiences. Rather than a wholesale assimilation and displacement of local culture, there
2005). Instead, there is evidence to support the adaptation of foreign influence in a way
that results in selective acculturation (Hall, 1976). In the following section, we will
That the West has led in institutionalising development cannot be denied. That the West
has also had a head start in utilising development as a strategic intervention tool cannot
be refuted either. One can trace the origins of many of the themes central to post-war
2002). This period was characterised by the Industrial Revolution that swept Europe in
the late 18th and early 19th centuries. Ideas equating social progress to technical prowess
and scientific advancement have its roots in this period (Sachs, 2005). Contrasting views
of what conceptualised modern and civilised, as opposed to traditional and savage, also
Further, the West has had a history of practising interventions. Colonial welfare
initiatives, for example, were the forebears of national planning strategies (Midgley,
2003). As far back as 1835, the British had enacted the Government of India Act;
science (Caldwell, 1998). However, it must be emphasised here that such initiatives in the
colonies did not necessarily spring from benevolence. Rassool (2007) reminds us that
education was often a means to create an elite and literate class of workers for the
political and economic possibilities of societal self-definition” (p. 61). Instead, she asserts
From the Enlightenment to the post-war era, what can be inferred from the
Western development thinking of the time? That the uncivilised were different from
Western societies as they did not display the type of rational logic thinking prized in the
West (Goody and Watt, 1963). Further, the uncivilised would have to be inducted with
the knowledge and expertise of rational, science-based methods; akin to “a child in need
of adult guidance” (Escobar, 1995a, p. 30). Achebe (1995) elaborated on this eloquently
simpletons who, in the course of reconstructing reality on their own terms, were regarded
as misguided and “modern myth-makers” (p. 59). So, when President Truman
presented his inaugural address in 1949, pledging the United States to a global program
of deliberate intervention whereby “the benefits of our scientific advances and industrial
progress” was to be made “available for the improvement and growth of underdeveloped
progressive, prosperous, free from the afflictions of poverty and where citizens would be
able to avail of decent standards of living, he was not proclaiming a new division of the
world into two halves. He was simply re-labelling them as developed and
underdeveloped. As Escobar (1995a) put it: “representations of… (the) Third World and
those parts of the world” (p.7). However, what is unique about Truman’s address is that
development to the rest of the World. We can argue that the echoes of such similar
sentiments still reverberate today. In his book The End of Poverty, economist Sachs
(2005) exhorts that we take up the challenge to promote the vision of the Enlightenment –
To review the development initiatives that have been undertaken since the 1950s,
from the ambitious Marshall Plan to revive a war-torn Europe to the Poverty Reduction
Strategy Planning initiatives in use today, is to confirm that Western efforts dominate the
development landscape. Multilateral organisations such as the World Bank and the
United Nations are constant reminders of how the West has leveraged its wealth and
influence through development aid into political dominance. The development world is a
reflection of the real world. The real world in turn is representative of the global order
that has been collectively established by a handful of powerful core countries (Klak,
2002). These powerful nations have dictated the shape and form of development
strategies for the simple reason that they had the wealth, the means and the opportunity to
implement their will (or good will). In so doing, they have also been able to frame the
ideologies behind the theories, that is they docilely accepted the label of underdeveloped
the root of development thinking, we must recognise that power relations are at play. For
expressive of some nefarious ‘Western’ imperialist plot to hold down the Oriental
world;” instead, he reminds us that discourse “is produced and exists in an uneven
Therefore, to simply assert that the development process has been dominated
solely by Western conceptions and perceptions of the world is to ignore the dialectics
how development theories have been transformed over the last five decades. The
development ideals of the 1950s to 1960s were predicated on the assumption that
economic growth was the panacea for the ills of the underdeveloped; it was believed that
the underdeveloped could lift themselves out of poverty by following a common path to
development modelled after the experience of the more advanced nations (Esteva, 1992;
Escobar, 1995a; Power, 2002). However, uneven growth and the continued widening of
the gap in income disparities imploded the myth of linear development (Corbridge, 1995;
Willis, 2002). From the 1960s to the 1970s, mainstream development thinking were
development based on upon local capacity and context rather than merely borrowing
foreign ideas (Esteva, 1992). The 1980s can be characterised as backlash to hitherto
formulaic, top-down development strategies. This period heralded the ascendancy of neo-
economic growth and redistributing resources (Arce, 2003; Midgley, 2003). The 1990s
onwards to the present can be characterised by the growing awareness of the need for
and resources, and the challenges of climate change have highlighted the necessity of
“meet(ing) the needs of the present without compromising the ability of future
generations to meet their own needs” (Soubbotina, 2004). Sustainable growth and post-
favour of local national and grassroots solutions have taken centre-stage and co-exist
theories, what can we infer about the conceptions and perceptions of Western and non-
are spaces for “to represent different ways of seeing, knowing and representing the
world” (Power, 2002, p. 124). Hence, despite Escobar’s assertion that “reality… had been
219). Finally, if we strip away development rhetoric and put aside the counter-arguments
about what constitutes development and what does not, we may return to the
life; to live long and healthy, and while alive, to live well. This is a universal aspiration,
not a Western ideal; it is “strongly valued and desired by nearly all of us” (Sen, 1999, p.
14).
peoples’ perceptions. This is because globalisation is the most prominent result of the
“the most general concept to define contemporary international reality” (Valdés and
Rassool (2007) for example suggests that cultural hegemony is promoted through the
mass consumption of globalised mass media (in particular the American variety),
(1964) on mass society in America would suggest otherwise: “the media are not
omnipotent, they are absorbed into local cultures… this absorption involves a self-
selection of exposure” (p. 175). Nevertheless, the view that the effects of globalisation
erode local culture remain prevalent. For example, President Jiang Zemin, voiced his
concerns at the 2000 Asia-Pacific Economic Cooperation meeting that there would be
countries… would force their own values, economic regime and social systems on other
countries…” (Barrett, 2001, p. 409). However, as the following artwork named “Thinker”
and accompanying text by the artist Wang Qing Song attests, the effects of development
are not adopted wholesale by individuals but filtered through personal cultural and social
lens: “On the surface, this phenomenon of going after what is western style represents an
ideal for Euro-American materialistic life. But in such an era of globalization, does this
ideal also represent worship that can create a lot of ridiculous contradictions?” (Wang,
Q.S., 2004). Therefore, rather than perceive a borderless world of convergence and
emerge, reinforcing the interconnectedness of the local and the global” (p. 292). His
views are similar to those of Guillen (2001), who suggests that globalisation “creates
mutual awareness as opposed to mindless conformity” (p. 7). Further, he encourages that
best policy for development” (p.232), suggesting that globalisation provides the
opportunity to review unique strengths and value diversity. In similar fashion, we must
acknowledge the multiple complexities of cultural, social, political and economic forces
at work when reflecting on the impact of development. Just as globalisation does not
been revealed to be just as reflexive and dynamic. In summary, it would be apt to quote
Pieterse (1998, p. 370): “As long as there is development, there will be room for critical
development and for ground-up, street views of development” (p. 370). This will
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