PROJECT PROPOSAL PROFORMA

Name

Prachi Mathur

Programme Code

BTS

Course Code

PTS-6

Enrollment No

994944177

Study Centre Code

0706

Regional Centre

52 Tughlakabad Institutional Area

New Delhi 110062

Title Of The Project

Tourism in Rajasthan

CERTIFICATE OF APPROVAL

I HEREBY CERTIFY THAT THE PROPOSAL FOR THE PROJECT ENTITLED

Tourism in Rajasthan SUBMITTED BY Prachi Mathur HAS BEEN PREPARED
AFTER DUE CONSULTANCE WITH ME. THE PROPOSAL HAS MY APPROVAL
AND HAS TO MY KNOWLEDGE, THE POTENTIAL OF DEVELOPING INTO A
COMPREHENSIVE PROJECT WORK. I ALSO AGREE TO SUPERVISE THE
ABOVE-MENTIONED PROJECT TILL ITS COMPLETION.
SIGNATURE OF SUPERVISOR:
NAME:
DESIGNATION:
INSTITUTIONAL ADDRESS, IF ANY __________________
________________________________________
________________________________________
YEAR: ___________________________________

INTRODUCTION

Rajasthan, a barren desert land, becomes resplendent with the colours of joyous
celebration and gay abandon of its fairs and festivals. There is a fair for every religious
occasion, every change of season and every harvest, all invariably a reflection of the
genius of their arts and crafts and their ascetic refinement.
Rajasthan has all the usual Hindu and Muslim festivals, some celebrated with special
local fervour as well as a number of festivals of its own. The exact dates, determined by
the lunar calender have specific religious significance.
The year unfolds with the Camel Festival at Bikaner in January. The enchanting desert
city comes to life with joyous music, lilting rhythms and gay festivities. There are camel
races and camel dances, and onlookers are fascinated by the languid charms and grace of
the decorated ships of the desert.
The famous Nagaur Fair

essentially an animal fair is held annually between late

January and early February. Situated half way between Bikaner and Jodhpur, Nagaur
awakens with the thronging of cattle, horses and camels accompanied by their colourfully
turbaned owners. There is earnest bargaining between owners and buyers, and plenty of
fun and festivity. Games, tug-of-war contests, camel races and strains of ballads create a
joyful atmosphere with the setting sun in the background.
One of the most popular of the festivals, the Desert Festival of Jaisalmer coincides with
the full moon in February. A three day journey into the heart of the Thar Desert and the
golden city of Jaisalmer it is a true show on the sands. The desert pulsates with a myriad
of Rajasthani dances: Ghoomer, Gangaur, Gair Dhap, Moria, Chari and Tehratal. The
famous Gair dancers and the Fire dances are the special highlights of the festival. Folk
performers like musicians, ballad singers, snake charmers, and puppeteers all exhibit their
traditional skills.
The Rajasthan Tourism Development Corporation specially sets up a Tourist Village
and organizes regular bus services during the festival from Jodhpur, Bikaner and Barmer.

Here also in March around Holi (festival of colours) is the Elephant Festival of the
capital Jaipur, a tourists delight. The mighty mammals claim centre stage and stride
majestically parading their decorated trunks and tusks. The festival begins with a
procession of elephants, camels and horses followed by folk dancers at their entertaining
best.The god worshiped on the occasion, Ganesh or Ganapati, is the elephant son of
Shiva and Parvati.
One of Rajasthans most important local festivals is the spring festival is the spring
festival of Gangaur celebrated in March-April. Dedicated to Gauri, a manifestation of
goddess Parvati and the consort of Lord Shiva, it symbolizes conjugal bliss and marital
happiness. A festival of maidens and married women, it begins on the day following
Holi, and is celebrated for 18 days. While married women pray for the well being of their
husbands, young girls pray for a groom of their choice.
The Mewar Festival of Udaipur welcomes spring, offering the best overview of
Rajasthani culture through songs, dances, processions, devotional music and firework
displays.
Held according to the lunar calendar, in memory of the saint Khwaja Moinuddin Chisti,
helper of the poor, Urs Ajmer Sharif celebrated at Ajmer is one of the biggest
Muslim fairs in India. The six days that the saint is said to have gone into seclusion, to
shed his mortal coil off and fee his soul, are dedicated to his memory and pilgrims
converge here from within India and al over the world.
Teej, the festival of swings celebrated mainly in Jaipur, marks the advent of the
monsoons. Celebrated on the third day of the bright lunar half of the month of Shravan
(August) it is, like Gangaur, dedicated to the goddess Parvati, commemorating the day
when she was united with Lord Shiva after an agonizing separation.
Organized by the Department of Tourism, Government of Rajasthan, the Marwar
Festival was originally known as the Maand Festival. Maand is a classical style of folk
music centred on the romantic life style of Rajasthans rulers, and Maand Raag recreates
the old world charm and graceful dances of the desert. Held for two days during the full
moon, Sharad Purnima, in October it is celebrated mainly in Jodhpur. Folk artists bring

to life the inspiring mythologies, folk stories, tales and legends of battles, war victories
and valour.
Pushkar, separated from Ajmer by Nag Pahar, the Snake Mountain is right on the edge
of the desert. The town clings to the small but beautiful Pushkar lake with its many
bathing ghats and temples.
An important pilgrimage centre for Hindus, it is internationally famed for its huge Camel
and Cattle Fair. During the fair, Rajasthani tribals, Indian pilgrims, film makers and
tourists from all over the world converge here. If you are anywhere near striking distance
at the time its an event not to be missed.
The Rajasthan Tourist Office has promoted the fair as an international attraction by
adding Rajasthani dance programmes and other cultural events. A huge tented city is put
up for the Indian and foreign visitors and can accommodate almost 1600 people. A bed in
the tented colony, however, has to be booked six months in advance.
There is an endless process of Rajasthans fairs and festivals on the Indian calender; the
Chandrabhaga Fair in Jhalawar, Summer Festival at Mount Abu, Kapil Muni Fair
along the Kolayat lake, Sri Mahavirji Fair of the Jains, Shitala Ashtami held at Chaksu
near Jaipur, Ramdeoji Fair near Pokhran in Jaisalmer; al these in addition to the major
Hindu festivals of Holi, Dussehra, Diwali and Raksha Bandhan.
Objectives of the study:
1. To study the various Firs and Festivals of rRjasthan.
2. To study the marketing efforts of Rajasthan Tourism Development Corporation in
promoting these fairs and Festivals to attract tourists.

Research Methodology:
The study being undertaken is exploratory research. Where in all these approaches of
exploratory research like the literature survey will be undertaken.

DATA COLLECTION APPROACH

The base on which a study rests is the information that is embedded in it. The data for
this study will be obtained as a blend of both Secondary and Primary sources.
Secondary Data
Already published data will form the starting point for the study. It includes:

Website of various Tourism Marketing Issues.

Official Reports on Tourism in various states in India.

Literature from various Tour Operators in Rajasthan and Reports from RTDC,
New Delhi.

Books on Tourism Marketing.

Primary Data
Data will be collected specifically for the study at hand. All the data collected will be
presented in the final Report.