Product Name:

Listerine
Target Group:
For special oral hygiene needs of well-to-do families in Urban and
Semi Urban areas.
Brief History:
Listerines parent company is Johnson & Johnson, which was incor-
porated in the State of New Jersey in 1887. Out of the many consumer
segments, the Oral Care franchise sales grew by 6.4% to $1.6 billion in
2011, primarily due to increased sales of LISTERINE products.
Redesign Idea:
Since this company makes pretty good money from this product, we
dont want to make the production process of the container, but their
target market is geared towards the lower middle class and up. Tere
are tons of of products at the store that people get because they are
cheaper. So the idea for this new packaging system to create something
is still geared toward their market, but make it more eye catching. To
increase sales for this product, it needs to look like the price it is selling
for. By making it more appealing on the store shelf, and in your bath-
room, customers will be more willing to purchase it.
Te shape of the bottle will be altered and have a more appealing lay-
out to their labels and information.
!"#$%
'($")*" +,$- ./01#2
+,$-
3+'456789:;<=>?@ABC!DEFGHI
()J-%KLM"NO$PQ,1R*S#TUVWXY
Z[\0]/^_`Za
!"#$%&'
()*+,-./012345678!9:;<=>?@
&ABC"D#EFGH%IJKLM'NO$PQRST
UVWXYZ[\]U^
Body
Minion Pro(18pt)
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
12345678910
CMYK (77, 0, 27, 0)
RGB (12, 185, 192)
Pantone (319 C)
HEX (#0bc9c0)
Light Blue Ultra Light Blue
CMYK (34, 0, 7, 0)
RGB (149, 231, 243)
Pantone (318 C)
HEX (#95e7f3)
Black
CMYK (66, 65, 72, 77)
RGB (26, 23, 18)
Pantone (Black 3 C)
HEX (#1a1712)
Yello
CMYK (0, 9, 84, 0)
RGB (255, 219, 34)
Pantone (114 C)
HEX (#fdb22)
STYLE GUIDE
LOGO:
Te orginal logo is pure text, however to create
more brand recognition, a more unique typeface
and shape where added to it. Also considering the
target audience and price position of prodcut, the
logo is refnded to deliver a more elegant and high-
class feel.
Te black and white nature of this logo allow for
fexbility across the product line. Tis will allow use
on every forms of print.
Te minimum margin between the outer points of
the shape to the edges of the window should be no
less then 10% of the width of the logo shape.
STYLE GUIDE
Logo Redesign
LOGO:
1) Front Label for the
tranditional plastic bottle.
2) Back Label, with all the
required information, for the
traditional plastic bottle.
3) Glass Bottle label.
Purposefully minimulistic,
and will wrap around the
entire container.
PACKAGE DESIGN
COOL MINT
A N T I S E P T I C
KILLS GERMS THAT CAUSE BAD BREATH, PLAQUE, & GINGIVITIS
CLENICALLY PROVEN!
USE TWICE DAILY TO HELP
Prevent & reduce plaque | Prevent and Reduce Gingivitis | Freshen Breath | Kill germs between teeth
Dist: Johnson & Johnson
Healthcare Products
Division of McNEIL-PPC, Inc.
Skillman, NJ 08558-9418 USA
www.listerine.com
THIS FORMULA IS NOT
SOLD TO ANY RETAILER
AS A STORE BRAND.
Tis listerine bottle design
is a registered trademark of
Johnson & Johnson.
DRUG FACTS
ACTIVE INGREDIENTS
Eucalyptol 0.092%
Menthol 0.042%
Methyl salicylate 0.060%
Tymol 0.064%
USES
helps prevent and reduce: plaque & gingivitis
WARNINGS
DO NOT USE in children under 12 years of age
KEEP OUT OF REACH OF CHILDREN. If more than used
for rinsing is accidentally swallowed, get medical help or
contact a Poison Control Center right away.
DIRECTIONS
rinse full strength for 30 seconds with 20 ml (2/3 fuid ounce
or 4 teaspoonfuls) morning and night | do not swallow
OTHER INFORMATION
store at roomtemperature | cold weather may cloud this
product. Its antiseptic properties are not afected.
INACTIVE INGREDIENTS
water, alcohol (21.6%), sorbitol solution, favoring,
poloxamer 407, benzoic acid, sodiumsaccharin, sodium
benzoate, FD&C green no. 3
QUESTIONS?
1.888.222.0182 | 215.237.8755
PURPOSES
Antiplaque/Antigingivitis
!
"
#
$
%
&
$
"
'
(
)
1
3
2