Preface

Learning Categories you, and practicing on that learning specialize you

The importance of any academic courses would gain advantage and the acceptance of the
true form, only through practical experiences. Hence it is quite necessary to put theories
as into task.
Someone has greatly said that practical knowledge is far better than classroom teaching.
During this proect ! fully reali"ed this and come to know about the present real world
.The present report entitled as Consumer Preference for premium sport shoes
brands in Ghazipur City #a fruitful outcome of my survey done during the course of
my fourth semester of BBA programmed. This survey report forms an integral part of
my $$% course at Technical Education Research Institute P!G! College Ghazipur.
% shoes is an item of footwear intended to protect and comfort the human foot while
doing various activities. Shoes are also used as an item of decoration. The design of shoes
has varied enormously through time and from culture to culture, with appearance
originally being tied to function. %dditionally fashion has often dictated many design
elements, such as whether shoes have very high heels or flat ones. &ontemporary
footwear varies widely in style, complexity and cost. $asic sandals may consist of only a
thin sole and simple strap. High fashion shoes may be made of very expensive materials
in complex construction and sell for thousands of dollars a pair. 'ther shoes are for very
specific purposes, such as boots specially designed for mountaineering or skiing. Shoes
have traditionally been made from leather, wood or canvas, but are increasingly made
from rubber, plastics, and other petrochemical(derived materials. )ntil recent years, shoes
were not worn by most of the world*s population+largely because they could not afford
,
them. 'nly with the advent of mass production, making shoes available very cheaply, has
shoe(wearing become predominant. The foot contains more bones than any other single
part of the body. Though it has evolved over hundreds of thousands of years in relation to
vastly varied terrain and climate conditions, the foot is still vulnerable to environmental
ha"ards such as sharp rocks and hot ground, which shoes can protect against.
The first chapter is dedicated to the history of the Sports $ike, introduction of Sports
$ike, companies of Sports $ike. !t also deals the factors affecting $rand !mage of Sports
$ike. This chapter gives detail about the Sports $ike preference with reference to !ndian
industries.
The second chapter deals with the 'bective of the study and !mportance of the study-
also included the Scope of the study.
The third chapter is a summary of the various .esearch /ethodology used for the
development of the proect. The methodology used for the implementation of the assigned
proect is based on secondary data. The whole study is based on secondary data.
The fourth chapter deals the data analysis and interpretation
&hapter five deals with the findings and recommendations related to the survey report.
The conclusion- 0imitation of the proect is provided in. chapter six and this chapter also
1uestionaires deals with the $ibliography - .eference of this proect.
Pa"an #umar
2
AC#$%&'E(GE)E$T
$efore ! thank anybody for the compilation of this work ! would like to thank %lmighty
for providing guidance and me all the necessary help. !t is grace only that ! have
completed this work.
%n understanding of the study like this is never the outcome of the efforts of an
individual3 rather it bears the imprint of a number of individuals who directly helped me
in completing the present study.
4irst - foremost, ! would like to express my regard to )r! Rahul Anand *ingh +,!%!(!
of B!B!A!-.
! would also like to express immense gratitude towards supervisor, )rs! .ati *hafaat
for providing the knowledge, guidance and cooperation in survey report.
! am also sincerely thankful to all my friends for giving me opportunity and resource to
work on the survey report and giving me support whenever necessary.
Pa"an #umar

5
I$TR%(/CTI%$
The !ndian scooty market over the years has managed to get quite a number of women
users. Designed mostly to suit to the trendy !ndian woman scooty*s introduced by the top
automobile companies in !ndia have carved a niche for themselves in the world of two
wheelers. /ostly metrosexual in their appearance these scooty*s are powerful yet sleek
and light weight.The popularity of /opeds in !ndia as one of the most convenient
personal transport vehicle has taken shape since its introduction. 4irst manufactured
mopeds in !ndia were by the T6S &ompany, at Hosur in Tamil 7adu.
The mopeds and the scooters combined constitute nearly ,89th of the total market share
of the two(wheelers in !ndia. Honda started selling gearless scooter in !ndia in the year
2::, with Honda %ctiva and Honda Dio! Honda grabbed lion*s share of gearless scooter
market rapidly with these scooters and threw conventional scooters away from the market
which was dominated by $aa %uto only at that time. 7ow only gearless scooters are in
production and each and every company has at least one product in the segment.
,onda )otor Company

Honda &ompany came to the !ndian shores in 2::9 with the launch of the sleek Honda
)nicorn. Honda followed up its success with motorbikes by ground breaking scooties like
the Honda %ctiva, which has owners all over the country beaming with pride and
pleasure. Hero Honda undoubtedly among the Top Scooty $rands in !ndia has recently
created waves with its various scooty models. The scooty a hot favorite among the
college goers is known for its fuel efficient four stroke engine and highest ground
clearance levels. Honda has been updating their scooter range frequently to maintain
9
consumer interest in their products. The company is also working on enhancing their
production capacities to meet the growing demand in the !ndian market.
,onda *cooty )odels0 Brands


The scooter is also known as a family two(wheeler for its higher load carrying capacity.
The vehicle has the option of kick( and self(starts. %ctiva incorporates better rider
comfort and includes the puncture(resistant #tuff(up; tire and tube combination. !t has
low riding height and low noise 9(cycle engine. !t gives the mileage of about 9< km per
liter in the long run. =unch line fit the new %ctiva is #>oy '7 - '7?. Honda %ctiva can
be owned in various shades vi". pearl sunbeam white, metallic, black, lucid red, force
silver metallic, wild purple metallic and geny grey.
<
,onda Acti1a
Honda %ctiva is the incorporation of innovative
design for better riding posture3 ease of driving
for great stability on the road3 and convenient
body line for easier and faster maintenance.
%ctiva provides @ bhp of maximum power
through its ,:A cc engine. Bith all these features
Honda %ctiva takes a strong lead in the ungeared
scooter market.
,onda A1iator
Honda /otorcycles launched the new ,,:cc Honda %viator with new features like
&ombo($rake where front and rear brakes get activated ointly when the left lever is
applied, telescopic front suspension to achieve smoother handling, lower vibration and
more stable high(speed control. The ,,:cc %viator also has features like viscous air filter
which needs less maintenance. % maintenance free battery is also part of the package
along with the patented Tuff )p Tube tires. The %viator was introduced in the market as
the third offering from Honda in the scooter segment. Since this scooter is powered by the
same engine that runs in the %ctiva or the Dio, there is nothing exceptionally different in
its performance. However, completely new looks with some added features make the
%viator stand apart from the competition.
%n unusual and futuristic design philosophy, which Honda has adapted from the
latest version of the 4ire blade, adds a touch of muscle to the scooter and targets the adult
male buyers. This comes as the most important change in the %viator as compared to the
%ctiva, which is targeted more towards the female population and the Dio which is more
of a youth friendly vehicle. The new Honda %viator scooter has been launched with a
brand new punch line C0ive Dour StyleE. The 7ew Honda %viator is available in
following five shadesF
G
H 7eo 'range /etallic
H =earl $lue
H /onsoon Irey /etallic
H .ebel .ed /etallic
H =earl $lack
,onda Pleasure
The Hero Honda =leasure has made its name in the scooter*s market, being fitted with
features meant specifically for the modern woman. $esides its established appeal and
glamour, the Hero Honda =leasure comes with attributes that makes it one of the most
convenient and reliable scooters in the market. 0aunched in early 2::G, Hero Honda
=leasure has achieved more than J.<K market share in its category within a year and has
become the fastest growing phenomenon in the J<(,2< cc gearless scooter market in
!ndia. Bith a marketing message of ;Bhy should boys have all the funL; this gearless
scooter is going places. The company wanted to target the young lady riders who want
more fun. Hero ,onda Pleasure is launched with nine stunning shades. The colors areF
dream orange, candy bla"ing red, aqua green, sports red, monotone black, dual tone
black, envoy grey, light purple and force silver.
J
,onda Eterno
Honda Mterno can be compared with Su"uki %ccess, Ninetic 4ly and Honda %ctiva. The
looking of the scooter is classical. 4ront shape of the scooter is improved. The face is
broad and side indicators attracts as well. The body color is bright. The dashboard is wide
and having analogue format. 4uel gauge and speedometer is fitted on the console. )nder
the handlebars, there is wide storage space for your stuffs. 'ne can put lunch box,
documents, bottles and bag in it. Mnough space is there under seat to store a full si"e
helmet, enough room even to store two normal large(si"e lunch boxes. Honda
Mterno comes with a neutral lock that prevents the scooter from accidental umping while
starting. Honda Mterno comes in vibrant black, silver beige metallic, plasma silver
metallic, geny grey metallic colors. $ody color dominates the scooter.
,onda dio
@
% slimmer footboard with more legroom lets the rider touch the ground with greater ease.
This makes the new Dio a comfort filled ride for both guys and girls.The 7ew Honda Dio
is available in following five shadesF
H $lack
H 0eblon 6iolet /etallic
H &andy =alm Ireen
H Sports .ed
H 6ibrant $lue /etallic
T2* )otor Company
T6S /otor &ompany is the third largest two(wheeler manufacturer in !ndia and is among
the world*s top ten. !t is the flagship company of the parent T6S Iroup employing over
9:,::: people with an estimated ,< million customers. !t manufactures motorcycles,
scooters, mopeds and auto rickshaws. !t is !ndia*s only two(wheeler company to have won
the Deming =ri"e awarded for commitment to quality control, received in 2::2. T6S
Scooty has come up with all the salient features which are really essential for good
scooterettes. !t is available with several features which are truly required to make the
riding safer and secured.
T6S Scooty is marketed in different variants likeF
o T6S Scooty Streak
o T6S Scooty =ep
o T6S Scooty =ep O
A
T2* *cooty Pep
!ts J9.G cc 9 stroke single cylinder air(cooled engine produces maximum power of 5.: kw
P G<:: rpm. T6S Scooty =ep is spreading its success wings all over the market due to its
sleek dual tone body with complementary colored mirrors, appealing body lining and <
different types of metallic colors. !ts better mileage is the result of auto(choke for instant
start, auto reserve fuel tap and power8economy mode. &omfort of the passenger is
determined by the excellent arrangement for wider and relaxing seats. =resence of
hydraulic shock absorber is the key factor for smoother riding. !t is also equipped with
various features for the safety and security of the passenger like side reflectors, multi
reflector headlamp, puncture resistant tyre, side stand alarm etc. !t is found in different
colorsF $lack, $lue, .ed, and Ireen.
T2* *cooty Pep 3
,:
T6S Scooty =epO for its stylish design and better performance is
the choice of many trendy youngsters. !ts A:: cc engine is now
available with .oller 4ollower /echanism. !tEs easy mobile
charging socket has the option for charging the mobile by avoiding
the inconvenience caused while mobile gets switched off. !ts easy
center stand makes the parking facility more comfortable. !ts key
ring with glow surrounding makes it more eye(catching even at
night. !t is found in different colorsF 'range trap, Mlectric .ed,
=urple /ischief, 7ight $lack.
T2* scooty *trea4
*cooty strea4
!n keeping with its intention to lead innovation in the scooter segment for young girls and in
an effort to take the very popular Scooty brand to the next level, T6S /otor &ompany has
launched the all new Stylish and 4uturistic T6S Scooty Streak. The Scooty Streak will be a no
compromise option for young girls, providing the right mix of performance, style, convenience.
T6S Scooty Streak comes with a smart and sleek unisex styling. The sharp head lamps, 0MD
tail(lamps and contemporary styling takes the Scooty Streak into a different league making it
the most stylish scooter for young girls. The 0iTech engine makes the Scooty Streak light,
"ippy and the most fuel efficient bike in its class.
)ahindra )otor Company
%fter starting off as a four wheeler utility vehicle manufacturer, /ahindra recently
forayed into the two wheeler segment buying the ailing Ninetic /otors in %ugust 2::@.
The first product from their stables was the ,2<cc 4lyte which essentially is the same
Ninetic Sym 4lyte with /ahindra QSymR budging. The scooter won accolades from
everywhere for being a fantastic product but sadly, these accolades did not transform into
sales maorly because of the concerns of the future of the company and lack of sales and
service support. Soon after, in true /ahindra style, the company launched two brand new
,,
scooters albeit with same engines and christened them .odeo and Duro. The very look
and design of the products were attractive .
)ahindra Rodeo
)ahindra (uro
Duro
,2
The .odeo draws maority of its cues from its sibling, the 4lyte.
Bhile 4lyte looked a little feminine, .odeo has been given a meatier
feel to cater to both the sexes. .ight from the front the scooter oo"es a
lot of style. !t has a well crafted mudguard Qwhich was not present in
4lyteR, bigger oval eye shaped clear lens front indicators, and small
chrome plated designing element right at the chest of the scooter, a
/ahindra badge and number plate on the front with a lot of design
curves running around and glit"y decals to give that flamboyant look.
/ahindra .odeo is available in attractive seven colors.
Duro, the scooter again finds inspiration from its bigger sibling,
the Ninetic 7ova. The overall design makes the scooter look a
little big especially from the rear with a sweet looking front.
Duro has been made basic but the amount of detailing which
has gone into the designing is praiseworthy. $oth the scooters
look fantastic but .odeo steals the show for us. $uild quality
seems to be very good especially on the Duro. The power
scooter, /ahindra Duro has various color options such as
Iolden $eige, =earl Bhite, 4iery $lack, /ystique Irey,
&appuccino $rown and /aestic /aroon
)ahindra #ine

,5
The new avatar of Nine is fitted with a 2 strokes, single
cylinder, and air cooled engine along with J,.<cc of
displacement. This compact power plant of the )ahindra #ine
56cc pumps out 5.@ bhp of peak power at <,<:: rpm and
develops <.: 7m of top torque at 9<:: rpm.)ahindra #ine
56cc is provided with a 9 liter of fuel tank. %s per the engine
and other specifications of the scooter, it might deliver around
<< kmpl of fuel economy in city. 0ess weight and small tires
would be responsible for more fuel efficiency. The all
new )ahindra #ine 56cc has been introduced in four colour
options. These colours are black, sporty red, fresh green and
pink.
%b7ecti1es
The follo"ing are the ob7ecti1es of the report
To know the different sport shoes brand available in Iha"ipur city.
To identify how the brand building helps in meeting the customersE expectations
to meet their satisfaction and investment obectives.
To study the influence of various factors on buying behavior.
To identify the factors affecting the choice of Q!ndian youthR consumers for sport
shoes.
,9
Importance
The importance of a pro7ect report is follo"ing!
The study will help to know that what additional features - what facilities should
be increase.
&ustomer is satisfied with the product and services provided by companies or he
is dissatisfied.
!t helps in identify reason behind dissatisfactions.
The importance of study is that it is helpful to make future policy of the company.
!t is important to create a new plan for products - services in future with unique
quality - facilities that will be preferred by the customers.
To know the factor behind purchase of sport shoes.
To know the recent technologies and growth rate of sport shoes brands in !ndia.
,<
*cope
The scope of this proect is the study the product quality and growth of the company. !t
covers a wide range analysis of the company that what kind of product quality services
has been provided by the company, what are the qualities of products, what are the
satisfaction level of the customer by the of the company, working and promotional
process of the company, How the company satisfy the customer by its product.
This study also shed light on the relationship of company with customers. The study also
covers the behavioral pattern of company employees with the customer at the time of
complains for any product and how they provide service to them and satisfaction
according to choice of sport shoes in !ndia.
The response of the centre towards the customer also covered in this study. %fter analysis
the researcher comes to know that the customer response centre gives good response to
each and every complaint and do its best of satisfy the customers by its service and
products provided by the water purifier industries in !ndia. %fter analysis the researcher
comes to know that the recent technologies and growth rate of sport shoes industries in
!ndia.
,G
Research )ethodology
.esearch is a common language refers to a search of knowledge. .esearch is scientific -
systematic search for pertinent information on a specific topic, infect research is an art of
scientific investigation. .esearch /ethodology is a scientific way to solve research
problem. !t may be understood as a science of studying how research is donEt
scientifically. !n it we study various steps that are generally adopted by researchers in
studying their research problem. !t is necessary for researchers to know not only know
research method techniques but also technology. The scope of .esearch /ethodology is
wider than that of research methods. The research problem consists of series of closely
related activities. %t times, the first step determines the native of the last step to be
undertaken. Bhy a research has been defined, what data has been collected and what a
particular methods have been adopted and a host of similar other questions are usually
answered when we talk of research methodology concerning a research problem or study.
The proect is a study where focus is on the following pointsF
Research (esign89
% research design is defined, as the specification of methods and procedures for acquiring
the !nformation needed. !t is a plant or organi"ing framework for doing the study and
collecting the data. Designing a research plan requires decisions all the data sources,
research approaches, .esearch instruments, sampling plan and contact methods.
The study "as descripti1e 4ind of research!
.esearch design is mainly of following typesF
,. Mxploratory research.
,J
2. Descriptive studies
5. &ausal studies8Mxperimental studies
:! E;ploratory research89
The maor purposes of exploratory studies are the identification of problems, the more
precise 4ormulation of problems and the formulations of new alternative courses of
action. The design of exploratory studies is characteri"ed by a great amount of flexibility
and ad(hoc veracity.
<! (escripti1e research89
Descriptive research in contrast to exploratory research is marked by the prior
formulation of specific research 1uestions. The investigator already knows a substantial
amount about the research problem. =erhaps as a .esult of an exploratory study, before
the proect is initiated. Descriptive research is also characteri"ed by a =replanned and
structured design.
=! Causal studies0E;perimental studies
% casual design investigates the cause and effect relationships between two or more
variables. The hypothesis is tested and the experiment is done. There are following types
of casual designs
a. %fter only with control design
b. $efore after with control design
c. $efore after without control design
d. &onsumer panel design
e. Mx(post facto design
.esearch Design has been classified into four subsections they areF
,. Sample selection and si"e3
,@
2. Sampling procedure3
5. Data collection3 and
9. %nalytical tools
*ampling Procedure
There are basically two methods of samplingF(
Probability sampling
!t is also known as random sampling. )nder this sampling design every item of the
universe has an equal chance of inclusion in the sample. !t is, so to say, a lottery method
in which individual units are picked from the whole group not deliberately but by some
mechanical process. Here it blind chance alone that determines whether one item or the
other is selected. The results obtained from probability sampling can be assured in terms
of probability.
Con1enience *ampling9
Con1enience sampling is also 4no" as accidental sampling it is a type of non
probability sampling "hich in1ol1es the sampling being dro"n formthat part of the
population "hich is close to hand that is a population is selected because it is readily
a 1ailable and con1enients

$on Probability sampling
7on =robability sampling is that sampling procedure which does not afford any basis for
estimating the probability that each item in the population has been included in the
sample. !n this type of sampling, items for the sample selected deliberately by the
researcher3 his choice concerning the items remains supreme.
,A
I ha1e selected the probability sampling for this sur1ey
(ata Collection method
(ata Collection )ethod
Primary *econdary
Direct personal !nterview
!ndirect personal !nterview Iovt. publication
!nformation from correspondents .eport &ommittees
/ailed questionnaire - &ommissions =rivate =ublication
1uestion filled by enumerators .esearch !nstitute
The task data collection begins after research problem has been defined. There are two
methods for data collection.
*econdary data
Secondary data are those data which have been already collected and analy"ed by some
earlier agency for its own use3 and later the same data are used by a different agency.4or
the present study, the survey method was used for collecting primary data. % structured
questionnaire was used for the purpose.
Analytical (ata
2:
=ublished Sources )npublished Sources
The data thus collected, was tabulated, interpreted and analy"ed with a view to make the
study meaningful. !n the present study, hypothesis testing, percentage, frequency and
cross tabulation methods have been used for analy"e.
11: Bhich types of shoes do you preferL
QaR $randed
(b) 7on $randed

Table9:
=articular 7o of respondent =ercentage
$randed A: A:
7on $randed ,: ,:
Chart9:
2,
Analysis
%fter the survey the researcher found the 90 % respondents use Branded shoes, :6%
Non Branded shoes.
Interpretation
4rom the above analysis the researcher came to know that most of the persons use
Branded shoes.
22
12: !f branded, which brand do you preferL
QaR %ddidas QbR .eebok QcR .ed chief QdR 7ike QeR =uma
Table9 <
=articular 7o of respondent =ercentage
%ddidas 2J 50
.eebok ,: ,,.,,
.ed chief 2: 22.22
7ike ,@ 2:
=uma ,< ,G.GG
Total A: ,::
Chart9<
25
Analysis
%fter the survey the researcher found the 90% respondents of Branded shoes, in this
30% respondents use ddidas, ::!::> respondents use !ee"o#, <<!<<>
respondents use !ed chief, <6> respondents use $i4e and :?!??> respondents
use $u%a.
Interpretation
4rom the above analysis the researcher came to know that most of the respondents use
ddidas.
29
13: Bhich type of footwear does you like mostL
QaR 0eather QbR 7on(0eather

Table9 =
=articular 7o of respondent =ercentage
0eather 9: 9:
7on(0eather G: G:
Total ,:: 100
2<
Chart9=
Analysis
%fter the survey the researcher found the 9:K of respondents use 0eather shoes and
G:K of respondents use 7on( 0eather shoes.
Interpretation
4rom the above analysis the researcher came to know that most of respondents use
0eather shoes.
2G
14: Bhich brand does provide more varietyL
QaR %ddidas QbR .eebok QcR 7ike QdR =uma QeR .ed chief
Table9@
=articular 7o of respondent =ercentage
%ddidas 5: 5:
.eebok ,< ,<
7ike 2: 2:
.ed chief ,@ ,@
=uma ,J ,J
Total ,:0 ,::
Chart9@
2J
Analysis
%fter the survey the researcher found that 5:K %ddias brand provide more variety, ,<K
.eebok brand provide more variety, 2:K .ed chief brand provide more variety, ,@K
7ike brand provide more variety and ,JK =uma brand provide more variety.
Interpretation
4rom the above analysis the researcher came to know that %ddias brand provide more
variety.
2@
15: Bhat factor dose influences you to prefer particular brand give your preference on
the following criteria please rate , for most preferred factor and so onSS.
Table9A
&.!TM.!% .%T!7I
$rand 7ame ,
=rice 5
Durability ,
&omfort 2
0ooks 2
6erity 9
=roduct 5
=romotion 9
Chart9A
2A
Analysis
%fter the survey the researcher found that the gives rating which factor influences him to
purchase shoes , rate to brand name, 5 rates to price of shoes, , rate to durability of
shoes, 2rates to comfort of shoes, 2 rates to looks of shoes, 9 rates to variety of shoes, 5
rates to product of shoes, 9 rates to promotion of shoes.
Interpretation
4rom the above analysis the researcher came to know that most of respondents give rating
which factor influences him to purchase shoes is brand name.
5:
16: Bhich brand do you prefer for durability and comfort abilityL
QaR %ddidas QbR .eebok QcR .ed chief QdR 7ike QeR =uma
Table9?
=articular 7o of respondent =ercentage
%ddidas 5: 53.33
.eebok ,< ,G.GG
.ed chief 2: 22.22
7ike ,< ,G.GG
=uma ,: ,,.,,
Total A: 100
Chart9?
5,
Analysis
%fter the survey the researcher found that the 53 % of respondents choose Addidas for
durability - comfort, 16.66 % respondents choose Reebok for durability - comfort,
22.22% respondents choose Red chief for durability - comfort, ,J % respondents
choose Nike for durability - comfort and ,,.,,% respondents choose !"a for
durability - comfort.
Interpretation
4rom the above analysis the researcher came to know that most of the persons choose
ddidas for durability - comfort!
52
1#: Bhat is your source of information regarding the purchaseL
QaR %dvertising (b) .etail 'utlets (c) 4amily and 4riends (d) 'thers
Table9B
=articular 7o of respondent =ercentage
%dvertising 9: 9:
.etail 'utlets 2< 2<
4amily and 4riends ,: ,:
'thers 2< 2<
Total ,:: ,::
Chart9 B
55
Analy sis After the s!r$e% the researcher fo!nd that the 40% respondent sa% the% &et
infor"ation fro" ad$ertise"ent' 25% respondent sa% the% &et infor"ation fro" Retai(
)!t(et' 10% respondent sa% that the% &et infor"ation thro!&h 4amily and 4riends and
2<% respondent sa% that the% &et infor"ation thro!&h others.
Interpretation
4rom the above analysis the researcher came to know that opinion towards source of
information is most of respondent get infor%ation through ad&ertise%ent.
59
1*: %re you satisfied with you chosen brandL
QaR Strongly satisfied (b) Satisfied QcR 7either satisfied nor dissatisfied QdR Dissatisfied
QeR Strongly Dissatisfied
Table9 5
=articular 7o of respondent =ercentage
Strongly satisfied 9< <:
Satisfied 5: 55.55
7either satisfied nor
dissatisfied
< <.<<
Dissatisfied J J.JJ
Strongly Dissatisfied 5 5.55
Total A: 100
Chart9 5
5<
Analysis
After the sur1ey the researcher found that <:K of respondents strongly satisfied with
their brand of shoes, 55.55K respondents satisfied with their brand of shoes, <.<<K
respondents 7either satisfied nor dissatisfied with their brand of shoes,J.JJK respondents
Dissatisfied with their brand of shoes, and J.JJK respondents Strongly Dissatisfied with
their brand of shoes.
Interpretation
4rom the above analysis the researcher came to know that mostly respondents strongly
satisfied with their brand of shoes.
5G
1+: Bhich company advertisement( do you like mostL
QaR %ddidas QbR .eebok QcR .ed chief QdR 7ike QeR =uma
Table9C
=articular 7o of respondent =ercentage
%ddidas 5: 55
.eebok ,< ,G.GG
.ed chief 2: 22.22
7ike ,< ,J
=uma ,: ,,.,,
Total A: 100
Chart9 C
5J
Analysis
%fter the survey the researcher found that the 33 % of respondents (ike Addidas
advertisement, ,G.GG % respondents (ike Reebok advertisement, 22.22% respondents (ike
Red chief advertisement, ,J % respondents (ike Nike advertisement and ,,.,,%
respondents like =uma advertisement.
Interpretation
4rom the above analysis the researcher came to know that most of the respondent like
%ddidas advertisement.
5@
1,0F Bhat does influence you to purchase premium sports shoeL
(a) =rice (b) &olor QcR 0ook QdR &omfort
Table9:6
=articular 7o of respondent =ercentage
=rice 5: 5:
&olor ,< ,<
0ook 5: 5:
&omfort 2< 2<
Total ,:: 100
Chart9 :6
5A
Analysis
%fter the survey the researcher found that the 30% of respondent sa%s rice inf(!ence at
the ti"e of p!rchase pre"i!" sport shoes' 15% respondent sa%s ,o(or inf(!ence at the
ti"e of p!rchase pre"i!" sport shoes' 30% respondent sa%s -ook inf(!ence at the ti"e of
p!rchase pre"i!" sport shoes' and 25% respondent sa%s ,o"fort inf(!ence at the ti"e of
p!rchase pre"i!" sport shoes.
Interpretation
4rom the above analysis it can be interpreted that the maximum respondent are saying
=rice - 0ook influence at the time of purchase premium sport shoes.
9:
.I$(I$G*
The above report on the basis of !se of shoes sho.s that +0 % respondents !se
/randed shoes' ,:K 7on $randed shoes.
The above report on the basis of +0% respondents of /randed shoes' in this 30%
respondents !se Addidas' ,,.,,K respondents !se Reebok' 22.22K
respondents !se Red chief' 2:K respondents use 7ike and ,G.GGK respondents
!se !"a.
%fter the survey the findings of 9:K of respondents uses 0eather shoes and G:K
of respondents use 7on( 0eather shoes.
%fter the suvey the findings of 5:K %ddias brand provide more variety, ,<K
.eebok brand provide more variety, 2:K .ed chief brand provide more variety,
,@K 7ike brand provide more variety and ,JK =uma brand provide more variety.
The above report on the basis of respondents gives rating which factor influences
him to purchase shoes , rate to brand name, 5 rates to price of shoes, , rate to
9,
durability of shoes, 2rates to comfort of shoes, 2 rates to looks of shoes, 9 rates to
variety of shoes, 5 rates to product of shoes, 9 rates to promotion of shoes.
The above report on the basis of 33 % respondents choose Addidas for durability
- comfort, ,G.GG K customers choose .eebok for durability - comfort, 22.22K
respondents choose Red chief for durability - comfort, ,J K respondents
choose Nike for durability - comfort and ,,.,,K customers choose =uma for
durability - comfort.
The above report on the basis of 40% respondent sa% the% &et infor"ation fro"
ad$ertise"ent' 25% respondent sa% the% &et infor"ation fro" Retai( )!t(et' 10%
respondent sa% that the% &et infor"ation thro!&h 4amily and 4riends and 2<K
respondent say that they get information through others.
The above report on the basis of <:K customer strongly satisfied with their brand
of shoes, 55.55K customer satisfied with their brand of shoes, <.<<K customer
neither satisfied nor dissatisfied with their brand of shoes, J.JJK customer
Dissatisfied with their brand of shoes, and J.JJK customer Strongly Dissatisfied
with their brand of shoes.
The above report on the basis of like to suggest sports bike to your friends shows
that <G.2<K respondent to say yes - 95.J< K says no.
The above report on the basis of 33 % c!sto"ers (ike Addidas advertisement,
,G.GG K customers like .eebok advertisement, 22.22K customers like .ed chief
92
advertisement, ,J K customers like 7ike advertisement and ,,.,,K customers
like =uma advertisement.
The above report on the basis of 30% respondent sa%s rice inf(!ence at the ti"e
of p!rchase pre"i!" sport shoes' 15% respondent sa%s ,o(or inf(!ence at the
ti"e of p!rchase pre"i!" sport shoes' 30% respondent sa%s -ook inf(!ence at the
ti"e of p!rchase pre"i!" sport shoes' and 25% respondent sa%s ,o"fort
inf(!ence at the ti"e of p!rchase pre"i!" sport shoes.
Recommendations
.ecommendation refers to the outcome of the research work done and the suggestions for
implementation i.e. findings.
The &ompanyEs clothing and shoe designs typically feature three parallel bars, and the
same motif is incorporated into %didas*s current official logo. .eebok !nternational
0imited, a subsidiary of the Ierman sportswear company adidas, is a producer of %thletic
shoes, apparel, and accessories.
,. !t is suggested that manufacturer should make all efforts to control cost.
2. 7ew technology should be applied according to the requirement of the customer.
5. =rovide various schemes which attract the customers.
9. &olor and Design of the shoes should be easily available in the market.
<. Shoes should be comfort to wear.
95
G. Shoes should be available in different colors so as to attract college going
students.
J. Shoes should be given sportier look.
Conclusion
This study was conducts in Iha"ipur city with a broad obective of consumer preference
of premium shoes. ,:: customers were selected and obtained the various responses based
on the questionnaire method. The data was collected and consolidated using simple
percentage method, and chi(square analysis, Iraphic and charts, tables were used for
representation to achieve the obective of the study. High fashion shoes may be made of
very expensive materials in complex construction and sell for thousands of dollars a pair.
'ther shoes are for very specific purposes, such as boots specially designed for
mountaineering or skiing. Shoes have traditionally been made from leather, wood or
canvas, but are increasingly made from rubber, plastics, and other petrochemical(derived
materials. )ntil recent years, shoes were not worn by most of the world*s population+
largely because they could not afford them. 'nly with the advent of mass production,
making shoes available very cheaply, has shoe(wearing become predominant. The foot
contains more bones than any other single part of the body. Though it has evolved over
99
hundreds of thousands of years in relation to vastly varied terrain and climate conditions,
the foot is still vulnerable to environmental ha"ards such as sharp rocks and hot ground,
which shoes can protect against.
4rom above analysis and survey we can conclude as follows
/ost of the persons use $randed shoes.
/ost of the persons use %ddidas.
/ost of customers use 0eather shoes.
%ddias brand provide more variety.
/ost of customers give rating which factor influences him to purchase shoes is
brand name.
/ost of the persons choose %ddidas for durability - comfort.
'pinion towards source of information is most of respondent get information
through advertisement.
/ostly respondents strongly satisfied with their brand of shoes.
/ost of the respondent likes %ddidas advertisement.
The maximum respondent is saying =rice - 0ook influence at the time of
purchase premium sport shoes.
9<
'imitations of the Research
,. This report covers whole !ndia growth of soap industries in !ndia, which is very
difficult to get.
2. !n a rapidly changing industry, analysis on one day or in one segment can change
very quickly. The environmental changes are vital to be considered in order to
assimilate the findings.
5. Sometime the gap of communication was come in between the interaction.
9G
9. The time available to conduct the study is little3 it being a wide topic has a limited
time.
<. 0imited resources are available to collect the information about the sport shoes
industries in !ndia
G. Sport shoes industries in !ndia are so much volatile and it is difficult to forecast
anything about it.
J. Some of the aspects may not be covered in my study, its gives knowledge about
trading of soap industries in !ndia in small prospects and its challenges.
@. .eforms allowed increased integration between domestic and international
markets, and created a need to manage risk.
D/E*TI%$$AIRE
(EAR RE*P%$(E$T
/yself Pa"an #umar =ursuing $.$.% at T.M...!. =.I. IH%T!=).. ! seek your
responses and kind co(operation for the purpose of successful of my survey proect report.
T,A$# E%/
Pa"an #umar
$.$.%.9
th
Sem.
T.M...!. =. I. &ollege Iha"ipur
$ame8 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
9J
Age8FFFFFFFFFFFFFFFFFFGender8FFF!FFFFFFFFF!
Address8 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
Education8 FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
%ccupation8 FFFFFFFFFFFFFFFFFIncomeFFFFFFFFFF!
1(,( Bhich types of shoe do you preferL
%. $randed
$. 7on $randed
1(2( !f branded, which brand do you preferL
%. %ddidas
$. .eebok
&. .ed&hief
D. 7ike
M. =uma
1(5( Bhich type of footwear does you like mostL
%. 0eather
$. 7on(0eather
1(9( Bhich brand does provide more varietyL
%. %ddidas
$. .eebok
&. .edchief
D. 7ike
M. =uma
1(<Bhat factor dose influences you to prefer particular brand give your preference on the
following criteria please rate , for most preferred factor and so onSS.
CRITERIA RATI$G
$rand 7ame
=rice
Durability
&omfort
0ooks
6erity
=roduct
=romotional
1(G( Bhich brand do you prefer for durability and comfort abilityL
%. %ddidas
$. .eebok
9@
&. 7ike
D. .edchief
M. =uma
1(J( Bhat is your source of information regarding the purchaseL
%. %dvertising
$. .etail 'utlets
&. 4amily and 4riends
D. 'thers
1(@( %re you satisfied with you chosen brandL
%. Highlysatisfied
$.Satisfied
&.7either neither satisfied nor dissatisfied
D. Dissatisfied
M. Highly Dissatisfied
1(A( Bhich company advertisement( do you like mostL
%. %ddidas
$. .eebok
&. 7ike
D. .edchief
M. =uma
1,:( Bhat does influence you to purchase premium sports shoeL
%. =rice
$. &olor
&. 0ook
D. &omfort
1(,,( Tagline of your brandL
((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((
((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((
((((((((((((((((((
1(,2( =lease give your Suggestion for further improvementL
((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((
((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((
((((((((((((((((((
9A
Bibliography
Boo4s0)agazines Referred89
#otler Philip G Armstrong Gra"9 Principle of )ar4etingH
=earson Mducation, 7ew Delhi 2::J. =ublisher( Dorling
Nindersley Q!ndiaR =vt. 0td.
#otler Philip9 #)ar4eting )anagementH8 Analysis planning
Implementations G control =earson Mducation, 7ew Delhi
2::5, ,,
t h
Mdition!
#othari C! R! I Research )ethodologyH 2
nd
revised edition
2::9 published by 7ew %ge !nternational 0td.
Beri9 #)ar4eting ResearchH +Tata )c Gra"9,ill- ,AA5 2
nd
Mdition.
)ar4eting *trategy and )anagementH9 )r! )ichael J!
Ba4er!
Gupta CB9An Introduction to *tatistical )ethod Q6ikasRH
,AA<, A
t h
Mdition!
E1eready In9house $e"sletters!
B/*I$E** )AGAKI$E G $E&* PAPER8
The Times of !ndia
The Mconomic Ti mes
9=s, =itch, $usiness - Mconomy
$usiness Bord- $usiness Standard
$usiness Today
$usiness
<:
Internet8
"""!google!com
"""!shoesbrand!com
"""!search!com
<,