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Tourism Investment Opportunities

in Iloilo and Guimaras


Narzalina Z. Lim
President, Asia Pacific Projects, Inc.
Tourism and Hospitality Consultants
Central location is an asset
Map photo courtesy of : DOT Region 6 Brochure
Proximity to Asian markets where 56.6% of
foreign visitors to the Philippines come from
Map photo courtesy of : DOT Region 6 Brochure
Excellent air access to domestic markets
Manila
Davao*
Cebu
Airlines Route
(Iloilo - __ v.v)
Frequency
Philippine
Airlines +
PAL Express
Manila 5x daily
Cebu 2x daily
Air Philippines Manila 1x daily
1x Fr/Su
Cebu 1x daily
Davao (via Cebu) 2x daily
Cebu Pacific Manila 6x daily
Cebu 2x daily
1x Mo/Tu/Th/Sa
Davao 1x Tu/Th/Sa/Su
Zest Air Manila 1x daily
Airline Flight Frequencies as of Sep 2009
Source: Airline Schedules September 2009
New Iloilo Airport in Cabatuan/Sta. Barbara is
of international standard
Photos courtesy of : Lopez Group Foundation, Inc.
Excellent land access from several points in
the Philippines via the Nautical Highway
Map photos courtesy of: DOT
Iloilo City is blessed with a natural harbor.
Sea access is excellent
Photo courtesy of : Lopez Group Foundation, Inc.
Tourism Assets of Iloilo
A beautiful river running through the city
The 102-year old golf course in Sta. Barbara
Photos courtesy of : Lopez Group Foundation, Inc.
Festivals
Photos courtesy of : Lopez Group Foundation, Inc.
Natural Attractions
Photos courtesy of : Lopez Group Foundation, Inc.
Heritage Assets
Photos courtesy of : Lopez Group Foundation, Inc.
Miag-ao Church UNESCO World Heritage Structure
Weaving,Textiles, & Embroidery
Photos courtesy of : Lopez Group Foundation, Inc.
FOOD
La Paz Batchoy
Pancit Molo
Salt Beds & Salt Making
Photos courtesy of : Lopez Group Foundation, Inc.
Tourism Assets of Guimaras
Orchards, Churches, & Islands
Photos courtesy of : DOT Region 6 Brochure
Beaches and Rich Marine Life
Photos courtesy of : Lopez Group Foundation, Inc.
Festivals
Photos courtesy of : Lopez Group Foundation, Inc.
Pagtaltal sa
Guimaras
Visitor Arrivals to Iloilo and Guimaras in 2008
Arrivals Receipts
(PhP)
Iloilo 396,134 7.3 B
Guimaras 39,391 724 M
Tourist Arrivals 2008
Source: DOT Region 6
Tourism Markets 2008
Domestic
Foreign
Iloilo 306,621 57,627
Guimaras 37,372 2,019
Tourist Arrivals 2008
Source: DOT Region 6
Average Spending Per Person Per Day (2007)
0
1000
2000
3000
4000
5000
6000
Hotel Food Transport Shopping Others Average
2290
1690
1572
1532
1071
5003
(
i
n

P
h
P
)
Source: 2007 MIG Exit Survey
Supply of Accommodations
Area No. Accredited Non-
Accredited
Metro-Iloilo 52 25 27
Guimaras 28 5 23
Area No. Accredited Non-
Accredited
Metro-Iloilo 1,620 1,130 490
Guimaras 315 122 193
Supply of Rooms in
Accommodation Establishments
Source: DOT Regional and Provincial Offices
Supply of Accommodations in Guimaras
35 rooms
71 rooms
116 rooms
93 rooms
35 rooms
71 rooms
116 rooms
93 rooms
Occupancy Rates
Accommodations 2007 2008 Partial
2009
First Class 51% 59% 71%
Standard Class 59% 53% 42%
Economy Class 58% 50% 67%
Pensions,Inns, etc. 11% na na
Resorts 3% 21% na
Occupancy Rates in Iloilo (accredited)
Source: DOT Region 6
Tourism Strategy for Iloilo and Guimaras
Overview of the Strategy & Policy
Iloilo and Guimaras as complementary destinations
making up the primary gateway to Panay Island.
Strategy 1
Overview of the Strategy & Policy
Sustainable development approach to tourism
Strategy 2
Overview of the Strategy & Policy
Partnership-based, stakeholder-driven approach to
the development and marketing of Iloilo and Guimaras
as an integrated tourism destination.
Strategy 3
Metro Iloilo Heritage Circuit
Product Development Strategy
1 - Develop Priority Tourism Circuits
Metro Iloilo Linking Town Plaza and Church Circuit
Product Development Strategy
1 - Develop Priority Tourism Circuits
Tourism Circuit Guimaras Agritourism and Marine Circuit
Product Development Strategy
1 - Develop Priority Tourism Circuits
Photos Courtesy of Lopez Group Foundation Inc.
Product Development Strategy
2 - Diversification of urban tourism products
Photos courtesy of : Lopez Group Foundation, Inc.
Product Development Strategy
3 - Develop pilot community-based tourism and livelihood programs
Investment Opportunities in Iloilo
Business Hotels
Photo courtesy of: Palafox & Associates
Multi-Purpose Meetings and Events Facility
Possible Investment Locations
Kapideco Estate, Mandurriao Iloilo
Map Photos: Google Maps
Kapideco Estate
shall contain areas within it for
commercial, residential, recreational, civic, educational, and even light industry.
It will be a place where people can enjoy residence, workplace and entertainment.
Photo courtesy of: Kapideco & CONCEP
Kapideco Estate
Photo courtesy of: Kapideco & CONCEP
SM Iloilo City Site opportunities for
hotels, retail, F&B,& BPO buildings
Map Photos: Google Maps
SM Iloilo City Site, Mandurriao, Iloilo
Plazuela de Iloilo, Mandurriao, Iloilo
Map Photos: Google Maps
Plazuela de Iloilo Opportunities to invest in
F & B, entertainment, retail, and BPO Offices
Photos courtesy of: Florete Land Inc. and Palafox & Associates
Plazuela de Iloilo
Photos courtesy of: Florete Land Inc. and Palafox & Associates
Plazuela de Iloilo
Photos courtesy of: Florete Land Inc. and Palafox & Associates
Central Business District of Iloilo is a Heritage
District
Photos courtesy of: CONCEP & MIGEDC
Central Business District of Iloilo is a Heritage
District
Photos courtesy of: CONCEP & MIGEDC
Central Business District of Iloilo is a Heritage
District
Photos courtesy of: CONCEP & MIGEDC
Central Business District of Iloilo is a Heritage
District
LIST OF HERITAGE BUILDINGS
1. Villanueva Building
2. Cacho Building
3. S. Villanueva Building
4. S. Villanueva Building
5. CelsoLedesma Building
6. Dominican Sisters
7. Pilar Building
8. Javellana Building
9. Ledesma Building
10. Iloilo Lucky Auto Supply
11. S. Javellana Building
12. S. Javellana Building
13. Cantonese Club
14. Tayengco Building
15. Tiampo Building
16. Hoskins Compound
17. J. Melliza Building
18. Villanueva Building
Photos courtesy of: CONCEP & MIGEDC
CBD Revitalization Project
Public-Private Sector Partnership
REDEVELOPMENT
PILOT PROJECTS
1. The pedestrianization of
Calle Real ( Ledesma St. to
Aldeguer St.)
2. The appointment of
Aldeguer St. (Iznart St. to
Calle Real) into a street
market.
3. The redevelopment of
the Iloilo City Central
Market site into a mixed
use complex.
Photos courtesy of: CONCEP & MIGEDC
CBD Revitalization Project
The pedestrianization of Calle Real ( Ledesma St. to Aldeguer St.)
Photos courtesy of: CONCEP & MIGEDC
CBD Revitalization Project
The conversion of Aldeguer St. (Iznart St. to Calle Real) into a street market.
Photos courtesy of: CONCEP & MIGEDC
CBD Revitalization Project
The redevelopment of the Iloilo City Central Market site into a mixed use complex.
Wet Market
& Ground
level Parking
(under the
podium)
Office and Parking
Building
Mixed use Buildings
Podium
Promenade
Arcade and Shops
Street Parking
Heritage
Building
Access Road
Aerial Perspective
Photos courtesy of: CONCEP & MIGEDC
The New Iloilo City Hall (under construction) is
in the Heritage District of Iloilo
Photo courtesy of: WVC Architects
More Investment Opportunities in the
Rest of the Province
Beach Resorts and Resort Communities
Anhawan Resort & Royal Pines Anhawan, Oton, Iloilo
Iloilos Premiere Resort Residence
Beach Resorts
Photos courtesy of : Lopez Group Foundation, Inc.
Pan de Azucar
Concepcion, Iloilo
Investment in Allied Tourist Services
Tourist transport (buses, vans, cars for hire)
Local Tour Operations
Aqua Sports Equipment Rentals
Adventure Tour Equipment Rentals
Spa and Wellness Clinics
Investment Opportunities in Guimaras
Beach Resort Development
Photos courtesy of: Palafox & Associates
Beach Resort Development
Upgrading of Sea Access Between
Iloilo City and Guimaras
Upgrading of Sea Access Between
Iloilo City and Guimaras
PAROLA STATION - OPTION 1
Image of the Ferry Terminal & Restaurant
PIER 2 & WAITING
AREA
PIER &
WAITING
AREA
MARKET AREA
ECOPARK
DENR &
COAST GUARD
SITE
PARKING
Photos courtesy of: CONCEP & MIGEDC
Upgrading of Sea Access between Iloilo City
and Guimaras
Aerial Perspective Jordan Station
FERRY
TERMINAL
RESTAURANT
PARKING
PIER &
PASSENGER
WAITING AREA
PRIVATE
BUILDINGS
Photos courtesy of: CONCEP & MIGEDC
Upgrading of Sea Access between Iloilo City
and Guimaras
Aerial Perspective - Buenavista
FERRY TERMINAL/
RESTAURANT
PIER & PASSENGER
WAITING AREA
EXISTING CARGO
TERMINAL
PARKING
Photos courtesy of: CONCEP & MIGEDC
Outcomes
Enhanced quality of life in the Iloilo-Guimaras
Region
Iloilo and Guimaras an attractive place to visit
Increased visitor arrivals and receipts
2010 2012
595,000 718,000
Tourism Arrivals
2010 2012
18.24 B 25.18 B
Tourism Receipts
Thank You!
Narzalina Z. Lim
#8 Saint Peter Street, Cubao, Quezon City 1109
Tel. Nos. +63 2 725-3209; +63 2 725-4372
Email: appi@asiapacificprojects.com
Website: www.asiapacificprojects.com