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Working With The Media, Workshop Session 3

East Auditorium

12 Tips for Writing Press Releases


1. Make sure the information is newsworthy.
2. Tell the audience that the information is intended for them
and why they should continue to read it.
3. Start with a brief description of the news, then distinguish
who announced it, and not the other way around.
4. Ask yourself, “How are people going to relate to this and will
they be able to connect?”
5. Make sure the first 10 words of your release are effective, as
they are the most important.
6. Avoid excessive use of adjectives and fancy language.
7. Deal with the facts.
8. Provide as much Contact information as possible: Individual
to Contact, address, phone, fax, email, Web site address.
9. Make sure you wait until you have something with enough
substance to issue a release.
10. Make it as easy as possible for media representatives to
do their jobs.
11. The lead paragraph should include the who, what,
when, where and how of the story. If the reporter were only
to read the lead of a good press release, he/she would have
everything he/she needed to get started.
12. Quotes and pictures can be helpful ways to creating a more personable release without
straying from the facts.

Working With The Media, Workshop Session 3


East Auditorium
Working With The Media, Workshop Session 3
East Auditorium
Event Planning Timeline:
5-8 weeks in advance:
- Determine what your event is and figure out the who/what/where/why/ etc
- Decide who is going to advertise your events and what avenues you can use (school newspaper, local
newspaper, TV, radio, etc)

2-4 weeks in advance:


- Begin designing posters, flyers – hang up ½
- Write press release, newspaper stories, event calendar descriptions, etc
- Submit articles and press releases
-Make initial contact with news reporters

1-2 weeks in advance:


-Follow up with papers, TV stations, radios (make sure they know dates, times, etc)
- Hang up additional flyers and posters

Day of the event:


-Be clear on your message
-Take time to speak to any reporters
-Take pictures – lots of pictures! (Make sure you have a photo release form though!)

Following the event:


-Create and send out a press release no later than 5 days after the event
-Make sure to thank anyone that provided special time and effort to make sure the word got out about
your project
-Save a copy of all press-related materials!
Working With The Media, Workshop Session 3
East Auditorium
Nov 3, 2009

USD students ‘make a difference’ during nationwide


project day
VERMILLION, S.D. -- Students from The University of South Dakota spent a
Saturday working on local projects during the 19th annual “Make A
Difference Day” on Saturday, Oct. 24. Sponsored by USA WEEKEND, “Make
A Difference Day” promotes civic engagement annually during the fourth
Saturday of October. Students from The U painted walls and shelving at Sharing
the Dream, located at 10 W Main St., in Vermillion, while another group of USD
students served at the Vermillion Community Garden where they helped construct a
tool shed. These students also spent time inside the Washington Street Art Center
assisting in the building’s major renovation project.

Students participating in “Make A Difference Day” projects included Andi VanHove of Marion,
S.D., Timothy Rust of Luverne, Minn., Kayla Fiscus of Sioux City, Iowa, Cati Peterson of
Omaha, Neb., Emily Brockett of Morris, Ill., Jessica Colburn of Aurora, Neb., and Toni Barrera
of Fremont, Neb.

“It was a good experience overall,” added Fiscus. “I learned the importance of getting involved
in the community. We worked a little and helped a lot.”

In addition to “Make A Difference Day” projects, USD’s Center for Academic Engagement
promoted the national day to help others by sponsoring a table at the Munster University Center.
Quick projects were available at this table as more than 50 students stopped by to paint mini-
pumpkins or create a card for items that were eventually donated to the Sioux Falls Children’s
Inn. Also, in recognition of Domestic Violence Awareness Month, the CAE’s “Make A
Difference Day” table distributed dark purple ribbons to raise domestic violence awareness and
provided visitors with information on donating supplies to the local Domestic Violence Safe
Option Services.

About The Center for Academic Engagement

The U’s Center for Academic Engagement was created as a central point of contact
for students to find experiential learning information, including information about
service-learning, undergraduate research, study abroad and off-campus academic
experiences. The office is also a place where faculty can receive support for
integrating service-learning and other experiential activities into their courses.
Finally, the Office acts as a general volunteer clearinghouse for Vermillion and the
surrounding area. The CAE is supported by the University and a grant from Learn
and Serve America through the Midwest Consortium for Service-Learning in Higher
Education and the Corporation for National & Community Service. For information
on upcoming events, e-mail the CAE at engage@usd.edu or visit
www.usd.edu/engage. About The University of South Dakota Founded in 1862,
The University of South Dakota is designated as the only public liberal arts
university in the state and is home to a comprehensive College of Arts and
Sciences, School of Education, School of Health Sciences, the state's only School of
Law, School of Medicine, the accredited Beacom School of Business and the College
of Fine Arts. It has an enrollment of more than 9,600 students taught by 400 faculty
members. More information is available at www.usd.edu/press/news.

News: Portland State University will host special screening of Portland: Quest
for the Livable City, October 14
Author: Posted:
Scott Gallagher October 13, 2009

(Portland, Ore.) Oct.13, 2009 – Portland State University will host the screening of Portland: Quest for
the Livable City, a documentary film that chronicles the city's attempts to reduce its carbon footprint and
grow more densely within the urban growth boundary.

The event will take place on Oct. 14, starting at 7 p.m. at Portland State University, Columbia Falls
Ballroom at 310 SW Lincoln St., Portland OR, 97201.

Following a welcome by Portland State University President Wim Wiewel and the showing of the film, a
panel discussion will include Armando Carbonell, senior fellow and chair, Department of Planning and
Urban Form, Lincoln Institute of Land Policy; Tim Lay, Northern Light Productions; and Ethan Seltzer,
professor, Nohad A. Toulan School of Urban Studies and Planning, Portland State University. This event
is free and open to the public and light refreshments will be served.

"We were impressed from the very beginning at the incredible story that had unfolded in Portland, and we
think we captured both the drama and tension, and the essence of the city as a place to live," said Bestor
Cram, president of Northern Light Productions.

"Portland has been a notable experiment in land use planning, and the film shows how challenging that
can be," said Gregory K. Ingram, president of the Lincoln Institute of Land Policy. "The issues that come
to life in the film - property rights, the value of land, density and transportation, planning and citizen
participation - include many that we think cities all over the U.S. will need to confront."

Incorporating historic footage of Portland and interviews with city leaders and neighborhood residents
during the battles over ballot measures on the land-use planning system, Portland: Quest for the Livable
City is a cautionary tale for planning in the 21st century. As cities across the country today attempt to
reduce greenhouse gas emissions, invest in transit, and focus on infill redevelopment as an alternative to
car-dependent sprawl, the experience of Portland underscores a complex web of issues including
economic development and jobs, gentrification, local food and farming, property rights, and civic
participation.

View the Trailer: www.makingsenseofplacefilms.com/portland.html

The first films in the Making Sense of Place documentary series were Phoenix: The Urban Desert, which
examined the sprawling growth and associated issues of that metropolitan area, and Cleveland:
Confronting Decline in an American City, a look at a shrinking industrial city and its efforts to reinvent
itself. All the films have aired on public television stations across the country.

Documentary series link: www.lincolninst.edu/pubs/film_series.asp


About the Lincoln Institute of Land Policy

A leading resource for key issues concerning the concerning the use, taxation and regulation of land, the
Lincoln Institute of Land Policy provides high-quality education and research, and strives to improve
public dialogue and decisions about land policy.

Want to get in touch with us?


Julie French
Frenchju@sou.edu
VISTA Civic Engagement & Leadership Coordinator at Southern Oregon
University
541-552-6454
http://www.sou.edu/Su/ce/

Christina (Tina) Shantz


cshantz@cu-portland.edu
Coordinator for Service-Learning at Concordia University
503-280-8679
http://www.cu-portland.edu/campuslife/volunteer_opportunities/index.cfm
Twitter: www.twitter.com/cuservespdx (Office of Service Leadership Twitter)
www.twitter.com/limegreenpeach (Personal Twitter)

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