Asher Benjamin Feldman

http://asherfeldman.wordpress.com/
Phone: 516-808-2702 ! E-Mail: asherbfeldman@gmail.com
ABF

Education
University of Southern California, Los Angeles, Calif.
B.A. Economics, B.A. Communication, 2012; Cardinal and Gold University Commendation for Leadership
Relevant Experience
General Sentiment, Brookville, N.Y. (http://www.generalsentiment.com)
Director, Strategic Analytics & Communications; April 2014 current
Research Analyst: November 2013 April 2014
Solely responsible for creating client-specific sales pitch strategy and solutions for high-profile media companies
using big data social media analytics and knowledge of new media landscape despite small company scale
Responsible for all PR, marketing, news media requests and implementing social media platform management
and strategy; monthly guest blog at The Social Media Monthly, oversaw launch of company mini-sites for PR

New York Yankees, Bronx, N.Y.
Editorial Assistant: May 2013 November 2013
Publications Intern: May 2012 May 2013
Editorial for the in-season monthly Yankees Magazine, Official Team Yearbook and Spring Training program
Reported on and wrote news briefs, profile features and expansive minor league reports for publications

Ora TV, New York, N.Y. (http://www.ora.tv)
Social Media and Communication Intern: January 2013 November 2013
Coordinated and implemented social media and communication strategy for new media start-up trying to make
an impact with unusual marquee name for social media Larry King and his unique social media audience
Utilized best practices and used data analytics to create media distribution strategy

Daily Trojan, University of Southern California, Los Angeles, Calif.
Editor in Chief: May 2011 December 2011 (67 issues)
Final editorial control and oversight of student-run, Monday-Friday daily newspaper of record for the USC
community, 12-to-24 page issues; circulation: 10,000
Managed a 17-member editorial board and editorial staff of more than 250; spearheaded papers first social
media maturation effort
Managing Editor: January 2011 May 2011 (67 issues)
First point of contact and management for editorial board and staff; co-coordinated revamp of editorial process
News Editor (Summer, 2011, 7 issues), Sports Editor (Spring 2010, 67 issues), 100+ bylines (Spring 2009 Spring 2012)

BCS Know How, New York, N.Y. (http://www.bcsknowhow.com)
Founder, Writer, Editor: September 2003 January 2014
Built, produced, designed college football-centric, nationally recognized BCS analysis website that emerged in
crowded CFB blog landscape; more than 4,200 followers on social media and up to 95,000 weekly readers
FOX Sports blog network member; cited by national sports writers and outlets (ESPN, SportsNation Site We
Like, Deadspin, Grantland, The Huffington Post, CBS Sports, The Big Lead, Rivals.com, etc.)
Other Experience
- News Desk Writer, SB Nation (http://www.sbnation.com) August 2012 February 2013
- Business Development and Media Relations Intern, Pindone, Inc. May 2011 August 2011
- Junior Intern, Legal Division, Federal Reserve Bank of New York June 2010 August 2010
- HTML, PHP and CSS coding, major blogging platforms and Adobe and Office suites proficiency