The Transmedia Artist Guide To Making Artist Submissions

The
Transmedia Artist
Guide
to
Making Artist Submissions
with cover letters to adapt to your own use

Written by Marie Kazalia
owner of Transmedia Artist Marketing
http://Transmediartistmarketing.org/wordpress

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Copyright 2011 Marie Kazalia, Transmedia Artist, Transmedia Artist Marketing
ISBN 978-0-615-47557-8
Cover image 2011 by S Silver. Image from Bigstock.com." Cover layout by Joleene Naylor

First Smashwords Edition, 2011
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given
away to other people. If you would like to share this book with another person, please purchase
an additional copy for each person you share it with. If youre reading this book and did not
purchase it, or it was not purchased for your use only, then you should return to
Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this
author.

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The Transmedia Artist Guide to Making Artist Submissions

The purpose of this book is to assist artists in initiating their own DIY marketing and
promotion campaigns. I developed this book for artists not yet ready to use paid services or hire
agents. The materials in this book are based on hundreds of submissions I have made on behalf
of visual artists. I know that each artist has many considerations when making art submissions,
and that each artist has their own unique needs and goals.
Most beginner and emerging artists know that they need to make more effort, yet are
uncertain how to begin, where to start, or how much effort to make to move their careers
forward. Most artists have heard plenty of conflicting advice and perhaps even fear selling out,
without knowing what that really means. Successful artists sell their work to fund their art studio
practice. Making sales is selling, not selling out. Obtaining various types of contracts is another
way to sell art images and create income streams to fund an art studio practice.
Artists may use the information in Section One of this book as a guide to get their
presentation materials in order. With properly labeled image files and an appropriate cover letter,
an artist is ready to begin to address their fears and questions as they work on making
submissions to find markets for their art.
To reach new markets, an artist must make new contacts and let others know that they are a
practicing artist with available artwork. An artist must make others aware of their desire to take
the next step up in their art career, by contacting those who are in positions to assist them, in
order to find where their art will show and sell. In most cases, the best way to begin that process
is for an artist to submit jpeg image files attached to an e-mail, and to submit their art on a CD or
DVD with a cover letter. Artists may use the cover letters provided in Sections 2-9 in this book,
and adapt the letters to make submissions and test out a variety of markets.
The sample letters in this book are based on actual letters I have written and used to obtain
lucrative art licensing contracts, solo exhibitions, and gallery representation for my artist-clients.
Other letters in this ebook I wrote to connect artists with museum curators and to gain
representation with top artist agencies and art consultants for corporate art and hospitality
industry consultants (hospitality industry = hotels, spas, resorts, and restaurants), art sales, and
Gicle print sales internationally.
Note: The names of artists, companies and other identifiers have been removed from the
letters and specific details altered for reasons of confidentiality.

Artists with an interest in personalized assistance, or a custom contact list of art industry
professionals, may contact Transmedia Artist Marketing at: info@Transmediartistmarketing.org
or Marie Kazalia at: MarieKazalia@gmail.com

Also included in this ebook are sample art licensing contracts, Gicle print contracts and
submission guidelines, CD submission guidelines, image labeling requirements from top art
organizations and professionals in their industry.

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CONTENTS:

Section one: Prepare to Submit Make it Easy: Label Your Images: Name_Title.jpeg

Section two: Art Consultants Making Submissions for Corporate, Hospitality, Health Care and
Other Industries.

Section three: Research Galleries Making Submissions to Art Galleries

Section four: Art Museums
How to Contact and Connect with Curators

Section five: Interior Designers Connecting with Interior Designers for Art Sales

Section six: Art Licensing Income Streams There is a Lot to Know About Making
Submissions to Art Licensing Companies

Section seven: Art Poster Companies How and What to Submit

Section eight: Gicle print markets Submission Letters for Obtaining Contracts

Section nine: Book Jacket Publishers, Music CD Art, Letters to Sponsors, Percent for Arts, and
Other Ops: Links and Listings

Section ten: Self-Promotion: A Cross-Section of Opportunities /Artist Issues

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Section one: Prepare to Submit

Make it Easy on Everyone. Label Your Images: Name_Title.jpeg

Art professionals may receive hundreds of jpeg image files by email each day. If the image
files you send are consistently labeled with your name on each image, then your images will
appear together (alphabetically) in the art professional's download file folder. If you, and dozens
of other artists, submit jpeg files labeled with long number and letter strings, there is no unique
identifier (such as your name) on the image files, as the files intermix in the download folder.

Examples from hundreds of numbered image files that I have received from artists:

IMG_7821_edited-2.jpeg, Image002rendered.jpeg, IMG_0008_JPG.jpg,
IMG_0010_JPEG.jpg, IMG_0012_JPG.jpg, IMG_0042_JPG.jpg, IMG_0044_JPG.jpg,
IMG_0051_JPG.jpg, 059.jpg , IMG_4212.jpg, IMG_0130_JPGcopy.jpg, IMG_0999_CR2.jpg,
IMG_2776_2.jpg, new.jpg, new2.jpg, new6.jpg, IMG_4208.jpg, IMG_5573.jpg, IMG_5568.jpg,
P1010003.jpg, 480_338_csupload_1687920.jpeg, 20100120_5812XS.jpeg, P1010004.jpg,
P1010008.jpg, E_5241.jpg.crdownload, P1010203.JPG, 6.jpg, 7.jpg, 8.jpg, Art1.005.jpg,
Art1.006.jpg, Art1.008.jpg. Art1.009.jpg, Art1.010.jpg,
l_1de41f6c5470569de22017c75e42c023.jpg, l_8b71f178880286e576a112770d0cb9c1.jpg,
l_72dd7a63483ead54302cd3f0de259fef4.jpg, n797359465_2010900_8638.jpg,
l_a35f878467ebe8bbcdf63818bb7107(2).jpg, etc.

Submitting images labeled as above, and expecting a busy professional to take the time to
locate your submission list in an e-mail, go back and forth between programs and files to match
up titles with long number sequences jpegs, is expecting too much. Busy art professionals are
likely to delete your submission and you may never know why you have not received a response.

DO NOT submit numbered jpegs.

Open your jpeg art image file in Photoshop and save it with your name and the title of the
work as the file name. For example: BillyArtist_Abstract1.jpeg. Open the next jpeg and save as,
BillyArtist_BlueAbstract.jpeg, etc. Label each jpeg image with your name and title of artwork. If
a jpeg is a detail shot, side, or back view of an artwork, such as is often the case with
three-dimensional sculpture, then label the jpeg accordingly:

RSmith_Eternity(view1).jpg, RSmith_Eternity(detail).jpg, RSmith_Eternity(View2).jpg

Tip: For artists who do not have access to the Adobe Photoshop program ($700), they may
download a 30-day free trial. The lesser version of Photoshop is Photoshop Elements, priced at
about $100. I have not used free photo-editing software, such as: Picasa, Photoscape, GIMP, or
Paint.net.

Tip:Another standard way to make submissions of images is with a unique image URL, for
each image. On your website, go to a full image of an artwork. The URL that you see in the top
address bar will contain your web site link, plus an additional identifier, such as a title or
number. That is the unique URL for that image. When copied and pasted into an e-mail, then
sent, the recipient who clicks on the link will be taken directly to the image, without clicking thru
the site.

If a unique image URL is extremely long, shorten it. Google the term *shorten URL* to find
several options, such as Tiny URL and bit.ly. Copy and paste the long link into one and it will
generate a short URL. If you sign-up for an account at bit.ly, you will be able to customize the
shortened link with your name and the title of the artwork.

Image lists: Do Not Submit lists like these:

1. JPEG 1020345 2. JPEG 1020497 3. JPEG 1020510 4. JPEG 1020512 5. JPEG
1020529 6. JPEG 1020549 7. JPEG 1020558 8. JPEG 1020559 9. JPEG 1020609 10.
JPEG 1020610

And

Rocks In Ocean 2010 Acrylic on linen 23.5 x46.5 Unframed IMG_5598.jpg
Trees, Hills And Water 2010 Acrylic on linen 24 x 30.6 Unframed IMG_5608.jpg
Infinity Is Alive And Well 2010 Acrylic on linen 24.5 x 32.7 Unframed IMG_5606.jpg

Above are examples of two lists I have received from artists by e-mail, along with attached
jpeg image files. Both lists expect the recipient to play a matching game or ignore and trash the
submission. Lists like these send the message, beginner, unprofessional, or even, lacking in
self-confidence, inconsiderate, or unconcerned. Image files labeled with your name and title of
the artwork send the message that you are proud of your work and that you are confident as an
artist.

When you submit jpeg image files, be sure to include a list of relevant details
Send image lists that correspond to the labeled attached jpeg image files. By that I mean,
attach the jpegs in the same order as listed in the image detail list included in your e-mail. In
the details for each attached image, list your dimensions in whole numbers. Image details that
contain fractions are seldom necessary for submissions: not 24 3/8 x 30 1/2 , not 24.5 x 30.7, but
24 x 30. If you list in centimeters, round off.
Note: Submissions to a museum curator will not require the price points, a submission to a
gallery should include retail prices, while a submission to an art consultant should include net
prices (more details on price lists in Section 2 and 3).
Note: Avoid using symbols that may not transfer well in e-mail, such as: & $ "

Examples of image detail lists--Submit Image Lists Like These with Corresponding labeled
jpegs:
Mary Smith, Photographic Artist
Title: Slow Train, C-print, 20 x 30 inches Title: Fast Train, C-print, 20 x 30 inches
Title: Tube, C-print, 20 x 30 inches
and
Title: Weathered the storm Artist: Jerry Brown Materials: Acrylic on canvas
Dimensions: 30 x 30 inches Retail Price: 3250.00 Net: 1,625.00
Title: Chances Are Artist: Jerry Brown Materials: acrylic on canvas 24 x 24 inches
Retail: 2450.00 Net: 1225.00
Title: Games the Same Artist: Jerry Brown Materials: acrylic on canvas Dimensions:
36 x 36 inches Retail: 4000.00 Net: 2000.00
Title: Teardrops and Moonbeams Artist: Jerry Brown Dimensions: 20 x 20 inches
Retail: 2050.00 Net: 1025.00

Resumes, CVs, Artist Statement Files

I have received dozens of files labeled: resume.doc, CV.doc, artiststatement.doc, vitae.pdf,
artistCV.pdf, pricelist.doc, resume2011.doc, realism.zip.
Opening the files does not always help identify the sender. I have a file in my download
folder that is labeled statement.doc. The file contains a rather nervous admission to art making,
but no artist name or contact information.
If you are submitting your resume, CV, or artist statement as a file attachment, label your file
with your name: JamesSmithResume.doc, JamesSmith_CV.doc, JamesSmithPricelist.doc,
MaryJonesCV.doc, MaryJones_ArtistStatement.pdf, MaryJonesRealismPortfolio.zip Be sure to
include your name on the document. Add your name to your resume, and include your contact
information, such as mailing address, e-mail address, website link, and phone number. Add your
contact information to your CV and artist statement files. Do not make the mistake of adding
this to a mental "to do" list, only to let weeks or even months slip by without taking action. Open
your CV file and save it with your name as the file name. Send only that file with submissions.
With one hour of effort, you should be able to properly label enough of your jpeg image files
to begin making submissions.
Now that you have your image files and document files properly and professionally labeled,
you are ready.
Size matters. A file at a resolution of 72 dpi is easy to send and easy for the recipient to
download and open for viewing. Select the images that you wish to submit, and open them in the
Photoshop program. Select *Image* from the top menu and *Image Size* in the drop down
menu. If the resolution is 72, then your file is ready to submit. If higher than 72 (150, 200, 300
etc.), then delete that number and type in 72. When you save the file, be sure to indicate that the
image is (lowrez) or (small) by adding that to the file name: BillyArtist_Abstract1(lowrez).jpeg.
Low resolution files are a must for first contact submissions, in most cases. If requested, send
larger/higher resolution jpeg image files, but only if requested, or if the submission guidelines
specify high resolution images. Generally, higher resolution images are acceptable and expected
on CD submissions.

Begin a New Submission Campaign

Consistency will yield the best results. Artists who are sporadic with their submissions, or
worry about bothering people, make a bad start. Another mistake many artists make is to send
out submissions only when they feel like it. For the best effort, artists should select a set number
of submissions to send out each week, and stick to that goal. I recommend making 8 to 10
researched and well-crafted submissions each week. To schedule your time, expect to spend one
half hour per submission or 4-5 hours per week. To keep up the pace, artists need to research
their market for opportunities and obtain addresses and contact names.
It may be best to begin by talking with other artists in all media. A photographer may know
art poster companies to submit to. A photographer's list of art poster companies will work well
for a painter on canvas, of watercolor on paper, or a digital or traditional printmaker.
If you have already done significant research, than offer to exchange lists with another artist
doing the same type of research and submissions.
Other considerations to strategize your submission campaign:

By region--select target cities, states, regions, or countries. Perhaps starting with the city you
live in or all the large cities in your geographic region is the best way to start.
Medium and subject matter--these are the two largest considerations when determining
where to submit to.
Combine similar markets--for instance, submit to corporate art consultants, financial art
consultants, health care industry art consultants, and interior designers, with similar approaches.
Likewise with product image licensing, fine art poster licensing, and book jacket art publishers.
Gallery curators and museum curators may have much in common, and you might combine your
efforts and submit to both in your campaign. Note: There are many companies who offer
multiple services. For instance, there are art consultants who own and operate art galleries. Some
commercial art galleries take on art consulting projects and clients. There are art corporate
consultants who create their own Gicle print editions and print lines. There are corporate art
consultants who do residential interior design, or offer custom photography print services.

Escalate online submissions into in-person meetings.
Make it your goal to meet and talk to two new people each week, who can help your art
career. For instance, every Tuesday and every Thursday of each week, have appointments to
speak to someone about your art (52 weeks in a year, X 2 per week = 104 people you have met
and spoken to about your work in one year). For example, after you contact a local museum
curator and submit a CD, you may wish to then phone and set up a meeting to show your
portfolio in person.
Note: The most common mistake artists make when contacting a curator is failing to state
clearly what it is they are seeking. Be honest about what you want. Do not assume the curator
will know what you want and make you an offer. They won't. Tell the curator you wish to be
included in a group exhibit, that you have an exhibit proposal of your own, or wish to have your
work in the permanent collection of the museum.
Note: If gathering all the resources, making weekly submissions and setting up appointments
sounds like a long drawn-out process, it can be. Yet for one artist, I obtained a lucrative art
licensing contract that now funds her art studio practice and changed her life, during the first two
weeks of a submission campaign. That is, after 20 submissions had been made at ten per week,
she had a lucrative contract. If the artist had only made two submissions per week over five
months, then the results would have taken much longer, if the opportunity had come at all.
Another artist with similar work may have submitted and taken the opportunity.

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Section two: Art Consultants

Making Submissions for Corporate, Hospitality, Health Care and Other Industries

First Submission:
Billy Artist thinks that his artwork may be right for corporate art collections. He did some
research and exchanged a mailing list with an artist friend. An art consultant on his new list
looked promising, so Billy decided he would like to submit his art images via email.
He telephoned the company first, to find out as much information as he could (phoning is not
always possible). Billy also knew that this was an important e-mail, so he proofread a few times
then sent the email to himself as a test. By emailing the submission to himself at another of his
e-mail accounts (if you only have one e-mail account, open a free G-mail or AOL email account
for receiving test email), he was able to assure its safe delivery. Billy clicked on his website link
in the test email to make sure the link to his web site was working properly. He also wanted to
test how the images downloaded.

Here is his submission sent via email:

Sample Letter #1 (below)

To: Professional Artist Consultant Group

Dear Sally Jones, Consultant

Thank you for the information you provided me during our brief phone conversation
yesterday. As I mentioned, I am a Brooklyn painter seeking representation for my large scale
paintings. I have a special interest in placing my artwork into corporate art collections and within
the hospitality industry.
I also offer commissions of original paintings and Gicle prints to client size specifications.
Image list of attached low resolution jpeg image files:

Title: Abstract 1, mixed media on canvas, 30 x 40 inches, Retail: 5000. Net: 2,500.
Title: Abstract 2, mixed media on canvas, 40 x 60 inches, Retail: 7.500. Net: 3,750.
Title: Abstract 4, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,000.
Title: Abstract 5, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,000

You may view more of my work on my website: Billy dot come
Contact information: Billy Artist 27 Jones Street Brooklyn, NY 10101 E-mail:
billy@mail dot com Cell phone: 000-000-0000
Billy Artist's Artist Statement:
I invoke my emotional side in paint within abstraction as compositions that contain my
essence, myself. At work daily in my studio for the past ten years I have created 3000 paintings
in six series.
Exhibition History: X Gallery 2011 Z Gallery 2010 Y Gallery 2009
Sincerely,
Billy Artist

The reply Billy Artist received :

Dear Billy Artist,
Thank-you for your submission. We would like to accept your artwork to keep on file. We
will show your work to our clients for appropriate future projects.
Please send us your images on a CD and be sure to include your current artist net price list.
Please send us only corporate appropriate artwork.
Please send us images of artwork that is 18 x 24 inches and larger.

DISK SUBMISSION GUIDELINES:
Send disk, price list and cover letter only (additional material will be discarded) JPEGS of
your work need to be no more than 500 kilobytes Save all your information in the JPEG title
(not in the jpeg itself) as follows:
your initials, title of artwork, size, medium and your net price (i.e JR, DawnLight, 24x30,
oc, $2000) Abbreviate the medium (oc=oil on canvas; wp=watercolor /paper; mm= mixed
media, etc.) Include your Net Price List on CD(saved as a PDF or Microsoft Word document)
Please be sure that the price list coordinates with the JPEG images.
Some artists have requested we collate this information from their websites. Please
understand that we do not have the time to do this.
Be sure to write your contact information on every item you send us.
We look forward to working with you.
Thank you.
Sally
Professional Corporate Art Consultant
New York, NY

Note: After the artwork was accepted, the artist was asked to label his jpeg images with even
more information, including dimension and net price. This labeling will save the art consultant
hours of searching corresponding lists. An art consultant may work on a large project to fill an
entire floor of an office building, or even an entire new building, with art. New hospitals need art
throughout to create a calm and healing atmosphere. An artist needs to be color conscious as
well, and not submit red paintings to an art consultant specializing in the health care industry.

Likewise, the hospitality industry generally seeks earth tones and soothing colors considered
to be in "good taste." Also, a consultant will often work with architectural blueprints of the space
they are filling with art. Perhaps the consultant requires ten abstract paintings that are 40 x 60
inches for a large reception area. Having the labeling on your images contain dimensions saves
many hours of searching for appropriate artwork in that size.
So congratulations to Billy Artist, who is now one step closer to his goal of getting his work
into a corporate art collection. Now he must follow through. Now he has to prepare and submit
the CD and cover letter. Billy Artist wanted to make a nice presentation so he purchased an
external CD burner with a Lightscribe system that gave him the capability of burning one of his
images, his logo, and his website link onto the disk to label it, rather than use a less-attractive
sticky label.

What is corporate-appropriate artwork?

Corporate-appropriate subject matter:
It will be best for Billy Artist to send images of landscapes, cityscapes, seascapes, still lifes,
florals, and abstract artwork.

Do not send nudes, portraits, or images of animals. There are exceptions. Do your research
and know why you are sending images of bicyclists, and figure studies in bronze, before you
submit such images.

Generally, corporate art consultants are looking for large scale abstract works that they can
place (sell) in the permanent collection of their corporate clients. Corporations often want art for
their large corporate offices to enhance their image and improve the atmosphere of the space.
Such corporate clients may also commission large artworks for specific settings, such as building
lobbies or outdoor locations. They may want both original one-of-a-kind art such as paintings
and sculpture, as well as print multiples such as serigraphs and Gicle for hallways, (and in some
instances even fine art posters) for employee lunch rooms or lounge areas, in sizes 20 x 30 inches
and larger. (It is difficult to place smaller pieces in corporate settings.)

RFQ

If a consultant cannot find the right work for the space, they may consider commissioning an
artist to create work specific to the project and dimensions required, and often such large projects
require an RFQ (RFQ = Request For Qualifications) as part of their submission requirements.

For an RFQ, an Artist may need to supply letters of recommendation from interior designers,
engineers, architects, or collectors who have commissioned artwork. The letters should include
information on the artist's ability to meet deadlines, past experience working on a team,
collaborating, or providing solutions for public art. Or the letter should contain a
recommendation from one or more art professionals on the quality of the artist's work.

Sample Letter #2

to: Plus One Art Consulting and Gallery

Dear Mike E.
I am submitting for your consideration, the following examples of my paintings with price
list, from my portfolio: http:// bit. ly / daphne
*
Splatter Painting One
Artist: Daphne D.
Acrylic triptych on canvas
48 x 108 inches / 129.92 x 274.3 cm
Net Price: $5000.USD
*
Splatter Painting Two
Artist: Daphne D.
acrylic on four canvases
36 x 96 inches / 100 x 200 cm
Net price: $4000.USD
*
Splatter Painting Three
Artist: Daphne D.
Acrylic on three canvases
48 x 96 inches / 129.92 x 200 cm
Net Price: $4500.USD
*
Splatter Painting Four
Artist: Daphne D.
acrylic on canvas diptych
48 x 48 inches / 129.92 x 129.92 cm
Net price: $4000.USD

I also offers commissions of original paintings and Gicle prints on paper and canvas, and
would be happy to send individual .jpeg images for detail viewing.

Daphne D.
44 North South Street
Manhattan, NYC
United States
My website like: http://Daphne D.com

Sincerely
Daphne D.
email: Daphne D @ gmail dot com
cell phone: 000-000-0000

A few days later Daphne D. received this reply, via email, from Mike E.

Daphne

I really like the work! We should talk.

(signed)
Mike E.
Plus One Gallery
East Street
Town NY
phone: 000-000-0000
me@+1artconsulting dot com
www dot +1 artconsulting dot com
-------

Daphne did not hesitate. She made the phone call right away. Mike E. offered Daphne a solo
exhibition, which she accepted, and they set the dates.

TIP: In the subject line of your email write in the question: *Are you looking at new work? *
This will help insure that the gallerist will quickly open and read your email. It shows that you
are an art world-savvy artist knowledgeable enough to ask this question, and that you understand
that gallerist are not always looking for new work.

TIP: Introduce another artist to a gallery and have them introduce you --this is
cross-promotion.

TIP: Most Art Galleries receive numerous submissions from artists expecting the gallerists to
take time to visit and navigate their websites. Most busy gallerists are not going to take the time.
Offer them shortcuts with direct UNIQUE URLS to images, so that they are more likely to click
on your links to view your work. A UNIQUE URL is one specifically for an image on your site.
Open an image of an artwork to full size on your personal website. Note the page address will be
your home page URL plus the name of the image or numbers. That is the UNIQUE URL for that
image. Now copy and paste it into an email submission. When the recipient receives the email
with the UNIQUE URL link accompanied with the image description and details (examples in
letter below), they are far more likely to click on the link and view your work.

Corporate Gallery Submission:

Sent: Wednesday, January 19, 2011
To wanda @ stuff of fine art dot com
Subject: Artist Submission: Josephine T.

Dear Wanda
For your consideration, I am providing examples of Josephine T.'s paintings via links to each
image on her website. (Details below include pricing.)
Also, please find below a link to Josephine Ts Bio/CV :
Josephine offers original paintings on canvas, commissions of original paintings, and Gicle
prints on canvas and paper.
May I send individual .jpeg images of her paintings to you?
Titles:
Title: *barn storm*
Artist: Josephine Campbell
Materials: Acrylic on canvas
Dimensions: 36 x 36 inches / 91.4 x 91.4 cm Retail Price: $2500.00
Link to view image:http dot josephine campbell dot com /newpainting45 dot html
Title: *last chance*
Materials: acrylic on canvas
24 x 24 inches / 61 x 61 cm
Retail Price: $1500.
Link to view image: http dot josephine campbell dot com large-single-view dot html
Title: *The Point*
Dimensions: 24 x 24 inches / 61 x 61 cm
Retail Price: $1500.
Link to image: http dot josephine campbell dot large-single-view /abstract77 dot html
Title: *Thunderstorm *
Dimensions: 36 x 36 inches / 91.4 x 91.4 cm
Retail Price: $3500.00
Link to image: http dot josephine campbell dot com/large-single-view/new painting 97 dot
html
Title: *North Shore*
Price: $1500.
Link to image: http dot josephine campbell dot com/large-single-view/new painting99 dot
html
Title: *Hula*
Price: $3500.
Link to image: http dot josephine campbell dot com/large-single-view/newpainting 86 dot
html
Title: *Gluten free*
Price: $1000.
Link to image:http dot josephine campbell dot com/large-single-view/new painting 59 dot
html

Link to Artist Bio and CV: http dot josephine campbell CV dot com
Artist's website: http dot josephine campbell dot come

Assisting Josephine Campbell
Marie K.

Date: Tuesday, January 25, 2011

Hi Marie,
Thank you for sending me the information on Josephine's work. I personally think that her
paintings are beautiful. I would like you to send individual jpegs please.
Every couple of months, the gallery's owners meet for a prospective artist review. They like
to have images, dimensions, and retail prices, along with a bio, printed out and right in front of
them. If you'd like to go ahead and send the images, I can print out the rest of the information
you provided.
Let me know if you have any additional questions.

Thank you,
Wanda F.
Artist Liaison
Stuff of Fine Art

(2nd follow-up email received a few weeks later)

Date: Monday, February 18, 2011
Subject: Re: Artist Submission: Josephine Campbell
To: Marie K.

Hi Marie-
I have shown Stuff of Fine Art's owners Josephine's work, and they agree with me that her
paintings are stunning. They would love to meet with Josephine and see her work in person.
Is Josephine currently represented by any other galleries in the area? All of Stuff of Fine
Art's artists sign an agreement saying that our gallery will exclusively represent them in this area.
Is this something that Josephine is comfortable with?
If Josephine would like to meet with the gallery's owners, please let me know what her
availability is and we can set up a date for her to come in with her paintings.
Looking forward to hearing from you!

Thank you,
Wanda F.
Artist Liaison
Stuff of Fine Art

~~***~~***~~***~~

Section three: Research Galleries

Making Submissions to Galleries

Gallery submission sample letter # 1

To: Gallery X

Dear John Brown, Curator
I am a local fine artist painter seeking gallery representation, as well as group exhibition
opportunities with Gallery X. I attended the opening of your recent exhibition, Big Paintings, and
my style could be a fit for your gallery. I have includes a few links to images on my website, for
your consideration, detailed below:
Please view samples of my large scale paintings, via links directly to the images:
Title: Tech-tonics oil on canvas Retail Price: $xxxx 48 x 72 inches
http://clickableUnIQUeURLlinktopainting
Title: Quality Foaming oil on canvas Retail price: $xxxxx 24 x 36 inches http://
clickableUnQUe URLlinkto painting,
Title: Victim of the Monetary oil on canvas Retail price: $xxxx 40 x 30 inches http://
clickableUnQUe URLlinkto painting,
You may view more of my work on my website at www dot artist dot com. May I send jpegs
of my art?
Please feel free to call me on my cell phone:#000-000-0000 should you have any
opportunities that may suit my work.
Full Contact info: Mailing address Email
Copy brief Bio/CV/Exhibition history or short artist statement here.
Signed
Artist

TIP: You may have read or heard advice that you should not send e-mail submissions to
galleries. Do not allow fear of rejection stop you from sending out your work for review.
Galleries do look at e-mail submissions. Artists are offered exhibitions and representation from
e-mail submissions. Effective e-mail submissions do work. Be sure to state what it is that you are
seeking--such as gallery representation, or group exhibition opportunities---and include your
full contact information with phone number, as in any business letter, along with images as
UNIQUE URL links or attached jpeg image files,your bio/CV or artist statement, if not overly
lengthy. It may be best to create a shorter summary version of your exhibition history, bio, and
CV, for e-mail submissions. Research is the key. Research the galleries and know why you
are submitting to that particular gallery. Do not submit randomly.

Tip: Occasionally you will encounter a gallerist who require a submission of your website
link only for review!

Tip: Submit approximately ten art images per submission, unless their submission guidelines
state otherwise. Submit UNIQUE URLs of images. For jpeg attached files, size images to 7
inches across, 72 dpi. Test them by sending your e-mail submission to yourself first. Do the
images open quickly for viewing?

Example contact information found on the ampersand international arts gallery:

ampersand international arts
1001 Tennessee Street (at 20th. st.)
San Francisco, California 94107

Open Thursdays and Fridays : noon - 5 PM and always by appointment
For more information or to schedule an appointment
call : 415-285-0170
e-mail : bruno@ampersandintlarts.com

Visit the gallery. If your work is suited to this gallery, and you are prepared, then call and ask
for an appointment to meet the curator or director to how your portfolio, or drop off a CD of your
art, or invite the curator to visit your studio.

Gallery sample submission letter #2
To: Gallery Z

Dear Jennifer Jamesly

Mixed media artist Burkro Wang is seeking gallery representation, as well as solo and group
exhibition opportunities at Gallery Z. Your upcoming spring annual exhibition opening is a
favorite event. Burkro has attended the opening each year for the past few years and has met you
during the opening. You mentioned that you would be happy to take a look at samples of his
work.

Attached are samples of recent works from Burkro Wang's series in progress. All of his
works retail in the 2,000. to 7,000 dollar price range. If you feel they may be a fit for your
gallery, Burkro invites you to visit his J Street studio Monday- Saturday.
List of attached jpeg image file:
1. Title: Mishmash #3
2. Title: Hodgepodge #10
3. Title: RollyPolly #24
4. Title: Splash
5. Title: Rash
6. Title: Seldom
7. TItle: Well
8. Title: Colide
9. Title: Bark
10. Title: Woohoo

Artist Contact information, cell phone number
Artist Exhibition history:
2010: XYZ Gallery Solo Exhibition
2009: UVW Gallery Solo Exhibition
Work in the Collection of :
XYZ Corporation
Mr and Mrs Important Collector

(signed) Assistant to Burkro Wang
Mary Smiley
phone: 000-000-0000

Become familiar with a gallery and the market they target. This takes work and serious
research, but is well worth the effort, and will inform your entire art career.
Research List of Art Galleries in New York City --(alphabetical by first two letters only).
Visit each gallery site for a look. Note: this is a list of some of the top art galleries in the world
for you to research. If possible, visit the galleries of interest. If you can't make it to New York,
several top New York galleries display the artwork they represent online during the annual
Virtual Art Fair: http://vipartfair.com/

1500 Gallery www.1500gallery.com/

A
A. Jain Marunouchi www.artin2000.com/
Able Fine Art NY www.ablefineartny.com
Acquavella Galleries, Inc. www.acquavellagalleries.com/
Adam Baumgold Gallery www.adambaumgoldgallery.com/
Adamo Gallery www.adamoartgallery.com/
Adelson Galleries www.adelsongalleries.com/
Aicon Gallery www.aicongallery.com/
Alexander Gray Associates www.alexandergray.com/
Allen Projects allenprojectsonline.com/
Alexandre Gallery www.alexandregallery.com/
Amador Gallery www.amadorgallery.com/
Ameringer | McEnery | Yohe www.ameringer-yohe.com/
Ana Tzarev Gallery www.anatzarev.com/
Alan Klotz Gallery www.klotzgallery.com/
Allan Stone Gallery www.allanstonegallery.com/
Amsterdam Whitney Gallery www.amsterdamwhitneygallery.com/
American Illustrators Gallery www.americanillustrators.com/
Anita Shapolsky Gallery www.anitashapolskygallery.com/
Andrea Rosen Gallery www.andrearosengallery.com/
Aperture Gallery www.aperture.org/
ArtBridge art-bridge.org/
Arcadia Fine Arts, Inc. arcadiafinearts.com
Andrea Meislin Gallery www.andreameislin.com/
Arario Gallery New York www.ararionewyork.com/
ATM Gallery www.atmgallery.com/
Axelle Fine Arts New York axelle.com/

B
Babcock Galleries www.babcockgalleries.com/
Barbara Mathes Gallery www.barbaramathesgallery.com/
Barry Friedman Ltd. www.barryfriedmanltd.com/
Bernarducci Meisel Gallery www.bernarduccimeisel.com/
Berry-Hill Galleries American Art www.berry-hill.com/home.html
Betty Cuningham Gallery www.bettycuninghamgallery.com/
Bill Hodges Gallery www.billhodgesgallery.com/
Blackston Gallery blackstongallery.com/
Bonni Benrubi Gallery www.bonnibenrubi.com/
Bortolami www.bortolamigallery.com/
Bowery Gallery www.bowerygallery.org/
BravinLee Programs www.bravinlee.com/
Brenda Taylor Gallery www.brendataylorgallery.com/
Brooke Alexander Gallery www.baeditions.com/
Bryce Wolkowitz Gallery www.brycewolkowitz.com/www/

C
Calvin Morris Gallery www.cavinmorris.com/
Canada www.canadanewyork.com
Carolina Nitsch Contemporary Art www.carolinanitsch.com/
Caelum Gallery www.caelumgallery.com/
Ceres Gallery www.ceresgallery.org/
Chappell Gallery www.chappellgallery.com/
Cheim & Read www.cheimread.com/
ChinaSquare New York www.chinasquareny.com
Claire Oliver www.claireoliver.com/
Clampart www.clampart.com/
Contemporary African Art Gallery contempafricanart.com/
Cynthia - Reeves www.cynthia-reeves.com/

D
Danese www.danese.com
Danziger projects http://www.danzigerprojects.com
Daniel Cooney Fine Art www.danielcooneyfineart.com/
Daphne Alazraki Fine Art www.alazraki.com/
David Findlay Jr. Fine Art www.davidfindlayjr.com/
David Findlay Galleries www.davidfindlaygalleries.com/
Davidson Contemporary www.davidsoncontemporary.com/
David Krut Projects www.davidkrut.com/
David Nolan New York www.davidnolangallery.com/
DC Moore Gallery www.dcmooregallery.com/
DCKT Contemporary www.dcktcontemporary.com/
Deborah Bell Photographs www.deborahbellphotographs.com/
Derek Eller Gallery www.derekellergallery.com/
Diane Villani Editions www.villanieditions.com/
Didier Aaron, Inc. www.didieraaron.com/
Dillon Gallery www.dillongallery.com/
D. Wigmore Fine Art www.dwigmore.com/

E
Earl McGrath Gallery www.earlmcgrathgallery.com
Edward Tyler Nahem Fine Art www.etnahem.com/
Edward Thorp Gallery www.edwardthorpgallery.com
Edwynn Houk Gallery www.houkgallery.com
Eleven Rivington www.elevenrivington.com
Envoy Gallery www.envoygallery.com
Ethan Cohen Fine Arts www.ecfa.com/site/main.php

F
Feature, Inc. www.featureinc.com/
Fischbach Gallery www.fischbachgallery.com
First Street Gallery www.firststreetgallery.net
Flomenhaft Gallery www.flomenhaftgallery.com
Fountain Gallery fountaingallerynyc.com
Foley Gallery www.foleygallery.com
Foxy Production www.foxyproduction.com
Francis M. Naumann Fine Art www.francisnaumann.com
Franklin Parrasch Gallery www.franklinparrasch.com
Franklin 54 Gallery + Projects franklin54gallery.blogspot.com
Frederieke Taylor Gallery www.frederieketaylorgallery.com
Fusion Arts www.fusionartsmuseum.org

G
Galerie Lelong www.galerielelong.com
Gallery Henoch www.galleryhenoch.com
Gagosian Gallery www.gagosian.com
Gallery SAKIKO New York www.gallerysakiko.com
Galeria Ramis Barquet www.ramisbarquet.com
Galerie St. Etiennel www.gseart.com
George Adams Gallery www.georgeadamsgallery.com
George Billis Gallery www.georgebillis.com
Gering & Lopez Gallery www.geringlopez.com/
Greenberg Van Doren Gallery www.gvdgallery.com
Gitterman Gallery www.gittermangallery.com
Glowlab www.christinaray.com
Goedhuis Contemporary www.goedhuiscontemporary.com
Greene Naftali www.greenenaftaligallery.com

H
Harris Lieberman www.harrislieberman.com
Hammer Galleries www.hammergalleries.com
Heller Gallery /www.hellergallery.com
Heskin Contemporary www.heskincontemporary.com
Hendershot Gallery www.hendershotgallery.com/
Helly Nahmad Gallery www.hellynahmadgallery.com
Higher Pictures www.higherpictures.com
Hollis Taggart Galleries www.hollistaggart.com
Horton Gallery - Lower East Side http://hortongallery.com
Howard Greenberg Gallery www.howardgreenberg.com

I
International Print Center New York www.ipcny.org
Ippodo Gallery www.ippodogallery.com
ir77 Contemporary Art www.ir77.com/
Isselbacher Gallery www.isselbacherart.com

J
James Cohan Gallery www.jamescohan.com
James Fuentes LLC www.jamesfuentes.com/
Jane Kim / Thrust Projects www.thrustprojects.com
Janet Borden Inc. www.janetbordeninc.com
Jacobson Howard Gallery www.jacobsonhoward.com
Jane Kahan Gallery www.janekahan.com
Jan Krugier Gallery www.krugier.com
Jadite Galleries www.jadite.com
Jason McCoy, Inc. www.jasonmccoyinc.com
Jen Bekman Gallery www.jenbekman.com
Jen Bekman's online print site is, 20 x 200 : www.20x200.com/
Jeff Bailey Gallery www.baileygallery.com
Jenkins Johnson Gallery www.jenkinsjohnsongallery.com
J. Cacciola Gallery www.jcacciolagallery.com
John Stevenson Gallery/Joshua Liner Gallery joshualinergallery.com
John Connelly Presents www.johnconnellypresents.com
June Kelly Gallery www.junekellygallery.com

K
Kathleen Cullen Fine Arts www.kathleencullenfinearts.com
Kate Werble Gallery www.katewerblegallery.com
Katharina Rich Perlow Gallery www.artnet.com/katharinarichperlow.html
Kent Gallery www.kentgallery.com/
Keith De Lellis Gallery www.keithdelellisgallery.com
Knoedler &Company www.knoedlergallery.com
Kouros Gallery www.kourosgallery.com
KS Art / Kerry Schuss www.kerryschuss.com
Kumukumu kumukumugallery.com
Kyle Kauffman Gallery kylekauffman.com/cms

L
L&M Arts www.lmgallery.com/
Larissa Goldston Gallery www.larissagoldston.com
Last Rites Gallery NYC http://lastritesgallery.com
Laurence Miller Gallery www.laurencemillergallery.com
Leo Kaplan Modern http://www.lkmodern.com/
Leonard Hutton Galleries www.leonardhuttongalleries.com
Lehmann Maupin www.lehmannmaupin.com
Leo Castelli Gallery www.castelligallery.com/
Leo Kesting Gallery www.caplakesting.com/
Lennon Weinberg, Inc. www.lennonweinberg.com
Lillian Heidenberg Fine Art www.lhfineart.com
Lisa Cooley www.lisa-cooley.com
LMAKprojects www.lmakprojects.com/
Lohin Geduld Gallery http://www.artnet.com/gallery/423885474/lohin-geduld-gallery.html
Lombard-Freid Projects www.lombard-freid.com/
Louis K. Meisel Gallery www.meiselgallery.com/LKMG/
Luise Ross Gallery www.luiserossgallery.com
Lumen Gallery www.lumengallerynyc.com

M
Martos Gallery www.martosgallery.com
Magnan Metz Gallery http://magnanmetz.com/
Marvelli Gallery www.marvelligallery.com
Mary Ryan Gallery www.maryryangallery.com/
Mary-Anne Martin Fine Art (Mexican and Latin American) http://mamfa.com/
Marlborough www.marlboroughgallery.com
Maccarone www.maccarone.net/
Margarete Roeder Gallery http://roedergallery.com/
Martin Lawrence Galleries http://martinlawrence.com
Marian Goodman Gallery www.mariangoodman.com
Marlborough Gallery www.marlboroughgallery.com
Mary Boone Gallery www.maryboonegallery.com/
Maxwell Davidson Gallery www.davidsongallery.com
McKee Gallery http://mckeegallery.com/
McKenzie Fine Art www.mckenziefineart.com
Michael Rosenfeld Gallery www.michaelrosenfeldart.com
Mika Gallery www.mikagallery.com
Michael Mazzeo Gallery www.michaelmazzeo.com/
Miguel Abreu Gallery www.miguelabreugallery.com/
Mitchell-Innes & Nash www.miandn.com/
Michael Werner Gallery www.michaelwerner.com/
Mireille Mosler Ltd. http://mireillemoslerltd.com/
Mixed Greens www.mixedgreens.com/
Miyako Yoshinaga Art Prospects http://miyakoyoshinaga.com/
Morgan Lehman Gallery http://morganlehmangallery.com/
Moeller Snow Gallery www.moellersnow.com/
Morrison Hotel Gallery www.morrisonhotelgallery.com
Museum 52 http://museum52.com/

N
Nancy Hoffman Gallery www.nancyhoffmangallery.com
Nabi Gallery www.nabigallery.com/
Nancy Margolis Gallery www.nancymargolisgallery.com
Nasser &Co Tribal Art www.nassertribalart.com/
Neptune Fine Art www.neptunefineart.com/
New Century Artists http://newcenturyartists.org/
Nicelle Beauchene Gallery www.nicellebeauchene.com
Nicole Klagsbrun Gallery www.nicoleklagsbrun.com/
NOHO Gallery http://nohogallery.net/noho_gallery/Home.html
Nohra Haime Gallery http://www.artnet.com/nhaime.html
Number 35 / www.numberthirtyfive.com/

O
OK Harris www.okharris.com/
Onishi Gallery http://onishigallery.com/
On Stellar Rays http://onstellarrays.com/

P
Pace / MacGill Gallery www.pacemacgill.com/
Pace Primitive www.paceprimitive.com/index.shtml
The Pace Gallery http://thepacegallery.com/
Pace Prints www.paceprints.com/
Paul Kasmin Gallery www.paulkasmingallery.com/
Participant Inc. www.participantinc.org/
Peter Blum Gallery http://peterblumgallery.com/
Phoenix Gallery www.phoenix-gallery.com/
Pleiades Gallery www.pleiadesgallery.com/index.html
P.P.O.W. www.ppowgallery.com/
Prince Street Gallery www.princestreetgallery.com/
Priska C. Juschka Fine Art www.priskajuschkafineart.net/

Q

R
Rachel Uffner Gallery www.racheluffnergallery.com/
Reaves Gallery www.reavesgallery.com
Renwick Gallery www.renwickgallery.com/
Reena Spaulings Fine Art www.reenaspaulings.com/
Rental http://rental-gallery.com
Rehs Galleries, Inc. www.rehs.com/
Richard L. Feigen &Co. www.rlfeigen.com/
Robert Mann Gallery www.robertmann.com/
Robert Steele Gallery www.robertsteelegallery.com
Robert Miller Gallery www.robertmillergallery.com/
Roth www.andrewroth.com/
Robin Rice Gallery www.robinricegallery.com/
Ronald Feldman Fine Arts www.feldmangallery.com

S
Sara Meltzer Gallery www.sarameltzergallery.com
Salon 94 www.salon94.com/
SATORI www.gallerysatori.com/
Sasha Wolf Gallery www.sashawolf.com/
Schroeder Romero www.schroederromero.com
Scholten Japanese Art www.scholten-japanese-art.com/
Scott Jacobson Gallery www.scottjacobsongallery.com/
Sean Kelly www.skny.com/
Sears Peyton Gallery www.searspeyton.com/html/home.asp
Error! Hyperlink reference not valid. www.seniorandshopmaker.com/
Simon Preston Gallery http://simonprestongallery.com/
Skylight Gallery http://skylightgallerynyc.com/
Sloan Fine Art www.sloanfineart.com/
Soho Photo www.sohophoto.com/
Soho20 Chelsea www.soho20gallery.com
Spanierman Modern www.spaniermanmodern.com/
Spencer Brownstone Gallery www.spencerbrownstonegallery.com
Sperone Westwater www.speronewestwater.com
Staley-Wise Gallery www.staleywise.com/
Stephan Stoyanov Gallery www.stephanstoyanovgallery.com
Stephen Haller Gallery www.stephenhallergallery.com
Stricoff Fine Art www.stricoff.com/
Stux Gallery www.stuxgallery.com
Susan Aberbach Fine Art www.saberbach.com
Susan Eley Fine Art www.susaneleyfineart.com/
Sundaram Tagore Gallery www.sundaramtagore.com/

T
Talwar Gallery www.talwargallery.com/
TEAM Gallery www.teamgal.com/
Throckmorton Fine Art www.throckmorton-nyc.com/
Thierry Goldberg Projects www.thierrygoldberg.com/
Thomas Erben Gallery www.thomaserben.com/
Thomas Werner Gallery http://members.verizon.net/~vze274fy/
Tibor De Nagy Gallery www.tibordenagy.com/
Tilton Gallery http://www.jacktiltongallery.com/
Tina Kim Gallery http://www.tinakimgallery.com/
Tracy Williams, Ltd. www.tracywilliamsltd.com/
Tria Gallery www.triagallerynyc.com/current.htm

V
Van de Weghe Fine Art www.vdwny.com/
Venetia Kapernekas Gallery www.venetiakapernekas.com/
Virgil de Voldere Gallery www.virgilgallery.com/
Viridian Artists www.viridianartists.com/viridian/index.cfm

W
Wallspace www.wallspacegallery.com
Walter Wickiser Gallery www.walterwickisergallery.com/
Wally Findlay Galleries www.wallyfindlay.com/
Ward-Nasse Gallery www.wardnasse.org/
Washburn Gallery www.washburngallery.com/
Westwood Gallery www.westwoodgallery.com/
Wharton Fine Art www.whartonfineart.com/
Wildenstein & Company www.wildenstein.com/
Winston Wachter www.winstonwachter.com/
White Box www.whiteboxny.org/
Winston Wachter Fine Art www.winstonwachter.com/
Winkleman Gallery (Ed Winkleman blog) www.edwardwinkleman.com)
Woodward Gallery www.woodwardgallery.net/

X

Y
Yossi Milo Gallery www.yossimilogallery.com/

Z
Zabriskie Gallery www.zabriskiegallery.com/
Zone: Contemporary Art www.zonecontemporary.com/aaa/

Brooklyn Galleries:
3rd Ward www.3rdward.com/
5+5 Gallery www.5plus5gallery.com/
Ad Hoc Art http://adhocart.org/site/
A.I.R. Gallery www.airgallery.org/
A.M. Richard Fine Art www.amrichardfineart.com/
Art101 www.art101brooklyn.com/
Black & White Gallery / Project Space www.blackandwhiteartgallery.com/
Bose Pacia www.bosepacia.com/
Causey Contemporary
Ch'i Contemporary Fine Art
Dam, Stuhltrager Gallery / Brooklyn
Eastern District
English Kills Gallery, www.englishkillsartgallery.com/
Factory Fresh
Famous Accountants Gallery http://famousaccountants.wordpress.com/
Farmani Gallery
Fleetwing Gallery
Gitana Rosa Gallery
Henry Gregg Gallery
The Hogar Collection
Jack the Pelican Presents
Janet Kurnatowski Gallery
Klaus Von Nichtssagend Gallery
Klompching Gallery
Like the Spice Gallery
LOUIS V. E.S.P. Gallery www.louisvesp.com accepts proposals (see PROPOSALS section
below for details).
Momenta Art
Microscope Gallery
Parker's Box
Pierogi 2000
Powerhouse Arena
Randall Scott Gallery
Real Fine Arts
Sideshow Gallery
Slate Gallery
Storefront Gallery http://www.storefrontbk.com/
Tabla Rasa Gallery
Umbrage Gallery

New York Nonprofit and Alternative Spaces
Artist Space http://www.artistsspace.org/
BRIC Arts | Media | Bklyn
CAVE
Cue Art Foundation
D.U.M.B.O. Arts Center
No Longer Empty http://www.nolongerempty.org/ accepts proposals (see PROPOSALS
section below for details).
NURTUREart
Smack Mellon
Southfirst http://www.southfirst.org/
White Columns (accepts submissions via their site)

Other:
A gallery in the Queen & Niagara area featuring very contemporary artists.
http://www.parinadimigallery.com/

PROPOSALS
Artists do not have to wait for an invitation to exhibit, but may write and submit an
exhibition proposal online or by mail.
This is a link to a list of College and University Galleries that accept exhibition proposals
and/or have calls to submit. Each site varies. Look for their submission
guidelines:http://www.washjeff.edu/olin.aspx
*
Soap Factory--annual group exhibitions and solo show proposals accepted. Submissions are
reviewed for exhibition between May 1st - October 31st, 2012.
http://www.soapfactory.org/submissions.php
*
LOUIS V. E.S.P. a new gallery/project space in the Williamsburg neighborhood of
Brooklyn, NY
Please visit www.louisvesp.comfor a history of shows and to get a sense of the space and our
program. Front gallery is approximately 450 ft. and entire space is approx. 1400 sq. ft with 18 ft.
high ceilings.
Proposals should be as complete as possible with theme, artists involved and work samples.
Please send all materials to info@louisvesp.com
*
PROPOSALS FOR SAN FRANCISCO EXPLORATORIUM, The Exploratorium is
accepting proposals for residencies, workshops, commissions, or rentals to create artworks,
installations, films and performances that can augment large-scale thematically based
exhibitions. No fee to enter. Must use application obtainable from museum. Stipend, round-trip
travel to San Francisco provided, along with living expenses, materials and workspace. Contact
San Francisco Exploratorium, 3601 Lyon St., San Francisco CA 94123. Tel: 415 561 0309, or
Email: pubinfo@exploratorium.edu Website http://www.exploratorium.edu
*
ART IN EMBASSIES PROGRAM - The ART In Embassies Program is a global museum
that exhibits original works of art by U.S. citizens in the public rooms of approximately 180
American diplomatic residences worldwide. These exhibitions, with art loaned from galleries,
museums, individual artists, and corporate and private collections, play an important role in
America's public diplomacy. To submit images to ART staff for consideration in upcoming
exhibitions, please e-mail .jpg or .gif images of your works no larger than 50k in size. Mailing
address is: U.S. Department of State, 2201 C Street NW, Washington, DC 20520, Tel: Main
Switchboard: 202-647-4000, or Email: artinembassies@state.gov Website:
http://aiep.state.gov/index.cfm
*
No Longer Empty-- orchestrates public art exhibitions in vacated storefronts and properties
in New York City. Sign-up for newsletter to receive calls for proposals.
http://www.nolongerempty.org/
*
Her Circle, has a feminist edge to it: http://www.hercircleezine.com/ (they accept proposals
for online exhibitions ).

Exit Art, announces calls for proposals a few times each year: http://exitart.org/

If you need help writing an exhibition proposal, contact Marie Kazalia, Transmedia Artist
Marketing at: MarieKazalia@gmail.com -or- MarieKazalia@Transmediartistmarketing.org

Eclectic Sample of Ongoing Exhibition Opportunities: International

Europe
Within the framework of the 7th Berlin Biennale for Contemporary Art in 2012, curated
by Artur mijewski, artists from all over the world are requested to send in their artist material
for a research investigation. Full details at: http://www.berlinbiennale.de/index.php?lang=en
*
The Orange Dot Gallery is a new space in Bloomsbury. Exhibiting unique and interesting
works and showcasing the talents of a range of upcoming and established artists.
Contacts jeff@theorangedot.co.uk and danielle@theorangedot.co.u
http://www.orangedotgallery.co.uk/
*
Annual Open Show at Surface Gallery: www.surfacegallery.org
*
Baltic Gallery UK
http://www.balticmill.com/

Arps &Co http://www.arpsgallery.com/
*
The Drawing Room: http://drawingroom.org.uk/intro.htm
*
WOOM GALLERY http://www.woom.co.uk

Canada
Specializes in exhibitions that use technology http://www.molior.ca/en/

USA
Raid Projects is an exhibition and curatorial organization that is dedicated to supporting and
facilitating innovative cultural production in Los Angeles. http://raidprojects.com
*
SPACES: http://spacesgallery.wordpress.com/
*
18 Rabbit Gallery, in Florida, accepts email submissions that curators keep on file for future
ops:
http://www.18rabbitgallery.com/
*
Art Whino gallery--in Washington, DC area featuring international artists:
https://artwhino.com/About-Us
*
Morton Fine Art, Washington, DC USA www.mortonfineart.com
*
A POPUP PROJECT http://www.apopupproject.com
*
941GEARY SAN FRANCISCO, CA WWW.941GEARY.COM
*
China Projects San Francisco, CA http://www.ifnotthis.com
*
In LA, the LA Art Association is a non-profit gallery for artists:http://www.laaa.org/
If you do sign-on, be clear on the frequency of solo exhibits vs. group exhibits.
*
Art-O-Mat http://artomat.org/
*
The ART Mission & Theater, NY http://www.artmission.org/gallerysubmissions.html
*

LISTS (there are many more): Calls to Submit

Re-title-- extensive listing of international artist calls to submit/residencies/other
opportunities for artists:
http://re-title.typepad.com/opportunities/
*
Subscribe to the Artists Register monthly newsletter of exhibitions and calls to submit and
other art opportunities:
http://www.artistsregister.com/blog
http://artistsregister.com/opportunities.phtml
*
Bay Area Art Grind
http://sjsartidea.wordpress.com/

~~***~~***~~***~~

Section four: Art Museums

How to Contact and Connect With Curators

For decades, artists dropped by museums with no appointment, portfolios in hand, and asked
to see a particular curator. The attitude may have been casual, but the artist had researched and
planned, had the curator's name, and knew the best day and time to find the curator in his or her
office. Especially in city funded museums, where curators are likely to consider themselves
*civil servants,* more often than not the curator would take some time to review the artist's
portfolio during such impromptu visits. The curator may have even purchased artwork for the
permanent collections during such unscheduled portfolio reviews. Perhaps far too many artists
have attempted this, for now, many museums only review art via mailed in disc submissions.

The Brooklyn Museum accepts CDs and DVDs from artists worldwide. If you would like to
submit your artwork for review, submit you disc following the museum guidelines: All
submissions should include:
cover letter
biography and/or CV
artist statement (up to two typed pages)
articles related to work (up to three reviews/press clippings)
representation of work in either CD or DVD format (no more than 10 labeled
representative images)

Please do not send PowerPoint presentations.

Web sites will not be visited. Do not send original artwork.

Please be advised that no materials will be returned.
Due to the large volume of submissions, we often cannot respond individually. The
Museum's aim is to present the most meaningful programs to our audience, and opportunities for
inclusion in our exhibitions are extremely limited.
All materials should be mailed in one packet to:
Contemporary Art
Attn: Artist Review
Brooklyn Museum
200 Eastern Parkway
Brooklyn, NY 11238-6052

Brooklyn Museum's Innovative Museum Meet-Up Group

If you live in Brooklyn, New York, or plan to visit, join the Brooklyn Museum's 1stFans
group, which is $20. annually. The 1st Fans group meets the first Saturday of each month. There
you will network with museum staff and other members.
http://www.brooklynmuseum.org/support/1stfans.php

In addition to the monthly meetings, there are other 1stFans group events announced on their
MeetUp page: 1st Fans MeetUp: http://www.meetup.com/1stfans/

Perhaps an art museum in your geographic region also has a MeetUp group--search the
MeetUp site: http://www.meetup.com

Museums Worldwide

Check museum websites for submission guidelines. There are hundreds of museums
worldwide, and not all accept disc submissions. Research and submit only to those that suit your
artwork and your goals.

Art Museums World Wide that Have Websites:
http://www.artcyclopedia.com/museums.html

Art Museums in the USA:
http://www.umich.edu/~hartspc/histart/mother/museums.html#unitedstates

Art Museums in Canada:
http://www.umich.edu/~hartspc/histart/mother/museums.html#canada

Art Museums in Europe:
http://www.umich.edu/~hartspc/histart/mother/museums.html#europe

Some museums accept submissions only during certain months of the year, such as:

Rochester Contemporary Art Center will be accepting general submissions for the 2013
season and beyond beginning December 1, 2011. POSTMARK DEADLINE: January 1, 2012

Submission Guidelineshttp://www.rochestercontemporary.org/submissionsguidelines.html

Please include the following:
1. Up to 20 images on CD/DVD with a separate checklist (work will not be considered
without a complete checklist). CD/DVDs must be labeled with your name and contact
information.
The checklist must have your name, address, phone number, email address, and website (if
available) at the top, followed by the title of the work, date, materials, and presentation size for
each image submitted. Do not send prints or original works.
2. Letter of intent. This should simply tell us what you are applying for. Is the enclosed a
curatorial project? Are you only looking for a solo show or are you open to inclusion in other
projects? Etc...
3. Resume, one page statement and any additional support materials that will give us insight
into the work.
4.If you are proposing a curated project or a site-specific installation you need to have a
descriptive narrative (one-page only please). Applications for site-specific work should contain
images that give as much insight as possible into the final project.
5. CD/DVDs will not be returned. We will keep your submission on file for future reference.
6. Questions regarding the exhibition proposals should be sent to: bleu
@rochestercontemporary. Org
MAIL or HAND DELIVER to:
Submissions, Rochester Contemporary Art Center 137 East Avenue, Rochester, NY 14604

Submissions to the Whitney Biennial 2012

Here are the submission guidelines and (general) deadline:

The Biennial is a curated, not juried, exhibition and there is no formal submission process.

If you would like the curatorial staff to learn more about your work, please feel free to send
written materials and reproductions only (no e-mail or online submissions).

We cannot accept original works of art. Due to the volume of correspondence we receive, we
may not able to respond directly to each and every submission and we cannot assume
responsibility for or guarantee the return of any materials that are submitted.

Materials may be sent to:
Curatorial Department
Whitney Museum of American Art
945 Madison Avenue
New York NY 10021.

The list of selected artists will be announced at the end of 2011, or early 2012.

The Whitney Museum of American Art, 2012 Whitney Biennial will be co-curated by the
Whitney's Elisabeth Sussman and independent curator Jay Sanders. This will be the 76th in the
Museum's series of Annual and Biennial exhibitions inaugurated in 1932 by Gertrude Vanderbilt
Whitney.

Below is a sample cover letter to include with your submission a CD, DVD, video, or print
photos. Use the name of the curator in the mailing address:

Sample Cover Letter:

To: Elizabeth Sussman, Curator of Photography
Curatorial Department
Whitney Museum of American Art
945 Madison Avenue, New York NY 10021

Dear Elizabeth Sussman

I have enclosed my written proposal for my performance piece titled The Traveling Band,
along with a ten minute video and photographic print samples, for your consideration for the
Whitney Biennial.

The proposal details my performance that incorporates documentation and audience
participation.

Please find attached: Bio, Exhibition History and Artist Statement.

Sincerely

your name
cell phone number
artist mailing address

Note: Competition is fierce for the Whitney Biennial, but this is an opportunity for you to
have museum curators review your work, at least on DVD, video or in photographic prints.

To gain the attention of a photo curator in a museum in a large US city, the following letter
was sent on behalf of the artist:

Sample Cover Letter #2

To: Cortland Museum of Art, Photography Curator, Judith Volan

Dear Judith Volan,

David Davis is a Photographic Artist working in your region, whose work is not currently
represented in the Cortland Art Museum's permanent photography collection. May I direct you to
the photographer's website image portfolios, via the links below.

1. David Davis Cities portfolio,(43 images) http://www.david davis dot com/directURL
2. Trees 1 (recent work, 23 images) http://www.david davis com/direct URL
3. David Davis 2 ( 38 images) http://www.david davis dot com/direct URL

Davis has exhibited at the Schield Museum of Art, Cools Art Museum, Desert Museum,
Woody Art Museum, among others, as well as in numerous galleries throughout the US. You
will find a more complete exhibition listing at: http://www.david davis.com/about.html
David Davis' work is represented in numerous corporate and private collections and in has
appeared important print photography publications such as Chrome, Spotlight and Click, Click

Contact:
David Davis
900 EyeSee Avenue
Washington, DC 0000
United States
phone: 000-000-0000
davis@daviddavis dot com
http://www. david davis dot com

I will be happy to send several jpeg images of the work for detail viewing.

Sincerely
Assistant to David Davis
Mary Smiley
Phone number
email address

Reply from the Museum Curator

Dear Ms. Smiley

Thank you for your email. I will look at Mr. Davis' website and will contact you if I am
interested in receiving more information

Best,
Judith

--------

David Davis felt encouraged by receiving even this brief response. He mailed an
announcement for an upcoming group exhibition that had used one of his art image on the
exhibition card, inviting the curator to attend the opening.

He did not see her there, but found out the following week, from the gallery owner, that the
curator had visited the exhibit and viewed his work.

Next, David Davis called the curator to set up an appointment to meet her and show her his
portfolio. During the meeting, the curator reviewed several of his prints while the photographer
waited for the best moment to state what he wanted. It happened rather easily. The curator
simply asked him if he wanted his work exhibited or in their permanent collection.

Tip: Avoid using the words *buy* or *sell* when speaking with a museum curator. Use the
word *purchase,* or avoid all such words, and instead state that you would like your work
represented in the permanent collection of the museum.

Letter to Museum Curator of Painting

Dear Sydney Roam, Senior Curator

I would like to introduce you to the abstract paintings of regional artist Debora Painter-Flox.
Link ( http:// bit.ly/Painter-Flo) to Debora Painter-Flox's website portfolio of the following
images:

Selected painting titles and details:

Spontaneous Flow Abstraction #1
Artist: Debora Painter-Flox
Acrylic triptych on canvas
48 x 108 inches / 129.92 x 274.3 cm
*
acrylic on four canvases
36 x 96 inches / 92 x 284 cm
*
Acrylic on three canvases
48 x 96 inches / 129.92 x 284 cm
*
acrylic on canvas diptych
48 x 48 inches / 129.92 x 129.92 cm

Link to artist's portfolio *Paint Horizontals*
http:// Debora Painter-Flox dot com /2/Gallery.asp?GalleryID=MP7A3

Link to artist's portfolio, *Icey Pattern Paintings*
http://Debora Painter-Flox dot com/2/GalleryMain.asp?GalleryID=7MP7A3

The artist would like to contact you next week.*
Sincerely
Her Painter Friend
email: Shared Cross-promotions
phone: 000-000-0000

(* The following week, the artist Deborah Painter-Flox wrote and mailed a letter to the
curator, requesting a time to meet to discuss her wish for a solo museum exhibition.)

~~***~~***~~***~~

Section Five: Interior Designers

The American Association of Interior Designers(ASID) represents its 40,000 members who
are Interior Designers, of the 400,000 interior designers in business in the USA.
Link to ASID: http://www.asid.org/

On the ASID site you may enter search terms, such as a city, or industry of specialization,
such as hospitality or residential, to generate a select list of Interior Designers. The list will
include a profile on each designer, their website link and email address. Generate such a list of
designers in your target region or industry and send an enquiry to each asking if they purchase
fine art. Be sure to include your site link and make them aware that you have art available at the
standard 25% designer discount. That is, 25% off your retail price, so the split is 75/25. Note:
Commercial galleries do a standard 50/50 split.

Connecting With Interior Designers for Art Sales

Annual Interior Design Home Expo at the Palm Beach Convention Center
http://www.floridadesign.com/web/sourcefinder/category/interior-designers/
There are 123 interior designers listed in florida, who will attend this expo. Some represent
artists who also attend the expo.

Art Specifier: ArtSpecifier.com
Is a new online site that caters to Interior Design sales. Artists are invited to join.
Art Gaze, is an example of another Interior Design art sales site: http://www.artgraze.com
ArtLA: http://www.artla.com/
ArtLA.com was built and conceived by art gallery owners that have been in business in Los
Angeles for over 20 years, including co-founder Heidi Seidner, Gallery Director of the Santa
Monica California, James Gray Gallery.
ArtLA caters to Interior Designers--that is provides art to the design industry. One of the
ArtLA paid subscription plans for an artist account, known as their Monet plan, is five hundred
dollars for two years, but 100% of sales commissions goes to the artist.

Art Design Resources: http://www.artdesignresources.com
Deanna Zamora, of Art Design Resources contacted me in a group discussion on LinkedIN,
stating that she was always looking for artists and to feel free to submit images to her. Since she
stated that in a rather public venue, I don't mind passing the information on.

Sample Letter to Interior Design Firm #1

Dear Deanna Zamora

As per our previous discussion, I am submitting samples of the abstract sculpture of Zelda R.,
who has numerous finished pieces available in a variety of stone, cast bronze, cast resin and
mixed media. Zelda R. works in small scale to large scale, in abstract forms, and in highly detail
realism. The artist offers commissions and has an interest in reaching more collectors via the
Interior Design market

Zelda R. sculpture image list--low resolution jpeg files attached of the following, in multiple
view:
*
Title: Slip Slide (view 1)
blue onyx 2010
29 inches h. x 15 w. x 11 d.
granite base, 2 inches h. x 16 w. 10 d.
Retails: 16,000. Net: 9,000
*
Title: Slip Slide (view 2)
blue onyx 2010
29 inches h. x 15 w. x 11 d.
granite base, 2 inches h. x 16 w. 10 d
*
Title: Ode to the Thinker 1
2010 Honey cone calcite stone
18 inches x 18 inches x 18 inches
on white marble base
18.5 x 17.75 x 3.25.h
Retail: 32,000.00 Net: 16,000
*
Title: Twilight
alabaster, 2010
39 inches high x 22 wide x 12 d.
limestone base
Retail: 20,500. / Net: 11, 250
*
Title: Twisted (detail)
Vermont Marble
16 inches h. x 22 w. x 9 d.
Retail: 30,000. Net: 16,000.
*
Title: Twisted (view 1)
Vermont Marble
*
Title: Twisted (view 2)
Vermont Marble

Zelda R. works in a variety of materials and creates both abstract sculpture and a series of
realistic works, many of which may be viewed here: UNIQUE URL Link to image portfolio

I am working with Zelda R. on a commission basis. My commission percentage has been
added to the Net prices above. Feel free to contact me, for more information, by email or phone
(000) 000-0000

Signed etc

Sample Letter to Interior Design Firm #2

To: Mooshi Mooshi Interior

Dear Yuki Nakamura

New York artist Kathy G. is seeking representation for her 2011 painting series titled, Joy To
the World. Kathy G. also offers commissions of originals and Giclee prints to client size
specifications

Image list of attached jpeg files:
1. 2011 Joy To The World, No 30. mixed media, 40 x 60 inches retail 5000. Net: 2,500.
2. 2011 Joy To The World, No 2. mixed media, 36 x 36 inches retail 2500. Net: 1,250.
3. 2011 Joy To The World, No 15, mixed media, 40 x 60 inches, retail: 5000. Net: 2,500.
4. 2011 Joy To The World, No 23 , mixed media, 24 x 48 inches, retail: 2000. Net: 1000.
5. 2011 Joy To The World, No 13, mixed media, 24 x 48 inches, retail: 2000. Net: 1000.
6. 2011 Joy To The World, No 33, mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

Contact:Kathy G.
website: Kathy G dot com
email: Kathy G @ mac dot com
phone: 000-000-0000
mailing address:
1000 Phelps Avenue
New York USA

Artist Statement for Kathy G.:
I create with and explore the positive in humanity. My practice contains aspects of my
reflection on nurturing transformation, my voice, conceptual uplifting and insightful cultural
manifestations in technology, within my concepts of heroes, peace, love and beauty.

Bio:
Kathy G's has had numerous exhibitions of her art and her work is included in corporation
and private collections.

Assisting Kathy G.
Marie Kazalia
(216)452-2330
email: MarieKazalia@Transmediartistmarketing.org

~~***~~***~~***~~

Section six: Art Licensing Income Streams

There is A Lot To Know About Making Submissions to Art Licensing Companies

Some artists create income streams from art licensing contracts that support their studio
practice.
There a numerous ways to create those income streams.

(Due to reasons of privacy and non-disclosure I am unable to use the contact company names
and addresses. I offer personalized contact lists. Link for more information:
http://transmediartistmarketing.org/wordpress/list-services-available/
Or e-mail Marie Kazalia directly, at: MarieKazalia@Transmediartistmarketing.org -or-
MarieKazalia@gmail.com

TIP: Here is valuable tip. When submitting your art to an art licensing company, but sure to
include in the first sentence of your cover letter, the phrase *seeking representation*. This is an
industry standard. If you do not state that you are *seeking representation* your submission will
be deleted without review and you will never know what happened to it!

TIP: Unless otherwise stated or requested, only send low resolution jpeg files of your images,
that is, 72 dpi and approximately 5-7 inches across. Some companies will state slightly different
specifications. Be sure to follow any specific submission guidelines for the company you wish to
submit to. It is both smart and courteous to follow submission guidelines.

Tip: Discover color trends in your medium. Other ways to discover home decor trends is to
visit department stores to look at bedding and bath items. Design Sponge is crammed with
articles, http://www.designspongeonline.com/, and with links, such as to the U.S. National
Stationary Show: http://www.nationalstationeryshow.com/ which features exhibitor catalogs to
browse and search online. If you have your own art cards (printed or handmade), try finding a
company to represent your cards at next years show. You will need to send them a set of card
samples plus order forms for stores to place orders for your art cards.

Note: There are too many variables per artistic style, artist needs and goals, for me to cover
every possibility. This is merely an introduction to art licensing possibilities. Contact me and I
will provide up to 5 addresses suited to your needs.

Below are examples of two submission letters to art licensing companies and the responses.
One artist was rejected, yet gained valuable knowledge which he put to use in his art business.
The other artist was accepted and received contracts to sign (samples contacts included in this
section

#1 Submission letter to art licensing company sent via email :

To: Art Licensing Company X

Dear Samantha

I am a photographic artist seeking representation for my art images for art licensing
opportunities with Company X.

For your consideration the following low resolution jpeg images files have been attached:

1. Seashells on the seashore
2. Misty morning
3. In the Garden
4. Evening at the Farm
5. Boom boom
6. A view of the Beach
7. Glow
8. Girl in a hat
9. Waiting for a train
10. Horse Farm

Contact:
David Davis Photographer
2600 Shutterspeed Road
Leicaville, WA
United States
email address: DavidDavis @ Photog . org
phone: 000-000-0000

View more of my Fine Art Photography on my website:
www. David the Davis dot com

Bio:
David Davis is an internationally published author and a uniquely diverse photographer. He
captures textures, forms and styles of architecture, nature, people and cityscapes with his camera.
His work constantly shifts to new areas seeking opportunities to create images that draw feeling
from the viewer.

Samantha of Company X replied:

Dear David,

Thank you for the kind submission. You have a great eye and we appreciate you thinking of
Company X for your work. However, our market is what we call a very "decorative" market.
Women buy images to match the decor in their homes. When it comes to photography, the
lighting must have a "mood", and the work needs to be simple and have a "decorative" feel to it.
Please go to art.com and look up the images by Blaustein, Wampler, and Vanscoy. These are the
top photographers in our market and would be your competition. As you can see, their images
are what is considered "decorative" in today's home decor market.
If you ever decide to try this direction with your work, we would be happy to review it.
Thank you again for thinking of us.

Warmly,
Samantha

Even though his work was initially rejected by Company X, the photographer David Davis
learned a great deal from the submission. David reviewed the photographic work of Blaustein,
Wampler and Vanscoy at art.com and discovered that they had done much post production work
on their images--working with regular color digital photos and employing de-saturation tools in
Photoshop to create soft color tones and light sepia toned images.

David decide that he had images to experiment with in his large image bank, and got to work
putting together a new, on trend, portfolio to submit.

Now that he understood the trends, he planned to add a "soft" image version of his
photographs to his regular work flow.

#2 Sample submission letter sent via email

Dear Samantha

Penelope S. is a painter seeking representation of her art images for art licensing
opportunities with your Company X.

Attached low resolution jpeg files, for your consideration, of the following titles:

early morning call
red cell phone
hen lays eggs toy
cow one toy
cow two toy
computer still life
still life with cell phone
still life with laptop
still life with wind-up toy
still life with plastic toys

Artist full contact info:
Penelope S.
Shady Side of the Street
Sunnyville USA
email: penny @ g mail .com
phone: 000-000-0000

Artist Bio and exhibition history, art publication listing

As a self-taught painter I have taken numerous workshop with painters X,Y and Z. They
taught me an appreciation of the Russian orthodox painting style of 1900. My updated version
includes images of computers, cell phones and mechanical battery operated toys
Penelope has had her work published in Art Magazine No 5, and hung in gallery exhibitions
at Big Noise gallery, and So What gallery in 2010.

Assisting Penelope S.
Marie K.
contact info

Response from Samantha at Company X directly to the artist:

Hi Penelope

I received the email submission today from Marie K., of your work. I think your painterly
hand would make a nice fit in our market. I would be happy to work with you! I would like to
send you copies of our contracts.

Regarding your work and it's fit at the retail level--there is a bit of a "learning curve" for this
market. For example, we need artists to create work in pairs (and sometimes sets of four). Also,
there are specific sizes that artists paint in, which are really guidelines set by the framers we
work with. The sizes usually correspond to the stretched canvas sizes on the market, and I can
give you the full list.

Lastly, and this is the tricky part. Our market differs just a little bit from the world of fine art
and fine art boutiques and galleries. For example, images artist paint end up in stores like, Kohls,
Bed Bath and Beyond, Garden Ridge Pottery, Target, and department stores. Customers
(predominantly female) buy the art to match the decor of the room they will put it in. What this
means for artists is that they have to be aware of home decor color trends, and style trends and
create work that is on trend for home decor. It's easier than you think! I ask artists to go to
department stores and look at the best selling towel colors, best selling kitchen textile colors.
Keep your eye on colors and patterns are on pillows, bedding, and shower curtains. This will
give you a pulse on home decor color and design trends.

Thank you for your interest and I look forward to hearing from you!

Warmly,
Samantha
phone 000-000-0000
email

Penelope sent a brief and straight-forward reply :

Dear Samantha

I would be happy to work with you and your company. I find that I do love to paint different
versions of an image and also with different background colors. So this opportunity to provide
art to your company fits! I look forward to working with you. Yes, please forward your contracts

Sincerely
Penelope S

Response from Samantha at Company X:

Hi Penelope,

Attached are the contracts. The first one is strictly for the publications we do, printing your
work on paper as open edition reproductions. The second contract is for licensing, in case you
are interested in us representing your work to the manufacturers we work with on various
products, that include stationary, calendars, photo storage boxes, kitchen and bath accessories,
tapestries, and more. We have spent many years building relationships with manufacturers of
quality products and are proud of how our artist images are presented to them.

Are you currently with another publisher? We are very careful not to intrude on another
publisher's artist so please let me know if you are or have been under contract with a publisher
and what images you've published with them.

Once you read the contract, I would love to discuss your work and how to proceed. Please let
me know if you have any questions regarding the contracts

Warmly,
Samantha

CONTRACTS: Never sign a contract until you understand what you are signing.
Volunteer Lawyers for the Arts has offices in most US states and large major cities:
http://www.vlany.org/index.php

Contact volunteer Lawyers for the Arts and make arrangements to meet with a lawyer to
review and discuss the contract. If you can't meet in person, person you could arrange to send a
scan of the contract and discuss it via Skype or phone.

Sample Contract #1 Company X Artist # _________________
Date: _________________________

PUBLISHER/ARTIST AGREEMENT

This is an agreement between Company X, and; ____________________________ (Artist).
Artist grants Company X exclusive reproduction rights and sole copyright privileges of Artist's
artwork (Accepted Works) for the making of Open Edition Fine Art Reproductions printed on
paper and/or canvas (Prints). Company X agrees to publish the Accepted Works upon the
following terms and conditions.

1. Artist retains ownership of the paintings and the original copyright, and retains the right to
sell the originals.
2. The Artist hereby grants Company X the exclusive right to publish, advertise, distribute
and sell the images selected or created for our publishing program as Prints on the Open Edition
Market. Company X and its customers can illustrate and promote sales of the Prints unframed or
framed in catalogs, brochures, magazines, sales literature, CD-ROM, on the internet and all
future media. Company X and their customers may use the Prints to produce canvas transfers.
3. This contract in no way interferes with Artist's right to sell their originals and/or seek
Limited Edition Publishers. The Artist can also be published in magazines, books, and local
event posters at their own discretion.
4. Company X agrees to pay Artist a non-refundable advance against royalties to be earned
on Prints Company X publishes smaller than size 16 x 20 inches, in the amount of $135.00 per
image upon color proof approval. Company X agrees to pay Artist a non-refundable advance
against royalties to be earned on Prints Company X publishes size 16 x 20 inches and larger, in
the amount of $255.00 per image upon color proof approval. If Company X publishes multiple
Prints (i.e.: more than one size) of a particular Accepted Work, Company X will only pay an
advance based on the largest Print published.
5. Company X shall pay to the Artist a royalty of 10% on all sales pertaining to these Prints.
Royalty statements and payments will be issued on a monthly basis for the previous month's
sales. Company X reserves the right to deduct payments from future month's statements for any
goods returned or not paid for.
6. Artist gives Company X a right of first refusal option on any artwork Artist wishes to
present for open edition poster / print reproduction purposes for a period of 2 years. For this
same period, Artist also agrees not to grant or permit reproduction rights of the same or similar
artwork, whereby a competitive situation may arise. After the initial 2 year period, this contract
will automatically extend for continuing 2 year periods. If either Artist or Company X choose to
end the contract before an extension is in effect, either side must provide the other with 30 days
written notice of such desire to nullify the extension. Should this contract expire, Company X
will have the right to continue to sell and reprint any existing Prints for as long as Company X
chooses and will continue to pay royalties for as long as the Prints are sold.
7. The publishing and distribution of the Prints is the sole financial responsibility of
Company X
8. Company X will furnish Artist, without charge, twelve (12) complete sets of all Prints. The
Artist can purchase additional quantities at a discount of 50% then 25% off the list price. These
can be sold or given away at the Artist's discretion.
9. While the work is in the possession of Company X, the work shall be insured against all
risks. It is the responsibility of Company X to absorb all shipping, handling, and insurance
charges in the return of work to the Artist. It is the responsibility of the Artist to absorb the
shipping, handling and insurance charges on all transparencies and originals sent to Company X.
10. The Artist certifies that these paintings are his or her own original work and that this work
has not been previously published as open edition prints. The Artist represents that this is his or
her own original creation and the Artist has exclusive power to grant full reproduction rights to
Company X.
11. The Artist grants the right to Company X to copyright the reproductions of these originals
for sales throughout the world. Company X will print the following on the copyright line: the
year of first publication, Artist's name, and Company X Ltd., on each Print. The copyright notice
will not interfere in any way with the Artist retaining the copyright of the original work.
12. The Artist grants Company X the right to eliminate any copyright logo and date the Artist
created in their originals. Company X will not change or alter the original work to accomplish
this. All changes will be made on the computer to the scanned image file. The language agreed to
in this Section will not affect anything stated or agreed to in Section 11.
13. The Artist grants Company X the right to make a slight crop or distortion to the Accepted
Works in order to reproduce the work to fit specific sizes in the marketplace. Again, Company X
will not change or alter the original work in any way to achieve this, and will make all changes in
the computer during the color separation process. If Artist so chooses, Company X will notify
Artist of their decision to alter any Accepted Work.
14. The Artist agrees that Company X may determine the final size of the Prints reproduced
from Artist's originals, and that the final printed sizes may differ from the actual size of the
original paintings.
15. The objective of Company X is to protect the copyright privileges of both artist and
Company X. In order to assist with this objective against copyright infringement by third parties,
Artist grants Company X the right to enforce their U.S. and international copyright laws on
Artist's behalf for works covered by this Agreement. Company X may do so in the name of
Artist and/or Company X. Artist appoints Company X its Attorney-in-fact for such purposes
including the right to file suit in Artist's name and to compromise and settle any such claim or
suit on terms and conditions which Company X deems fair and appropriate. Legal fees incurred
for such enforcement shall be borne by Company X. Company X shall recoup all fees, costs and
expenses incurred from settlement proceeds/judgments received. After the recoupment of all fees
expended by Company X, Company X and Artist shall divide the remaining settlement proceeds
or judgments on the same royalty payment basis agreed to in this Agreement.
16. Our signature below, and yours under the word ACCEPTED, makes this an agreement
which cannot be changed or terminated orally. Kindly return one signed copy to us to begin a
new and pleasant relationship.

ACCEPTED
Company X: Date:
Smedley Teetyme, President
Confirmed and Agreed: Date:
----------------------------------,Artist
Tax ID# or Artist S.S. Number:
Artist Address:
Artist Phone
Artist Fax #:
Artist E-mail

Some Definitions:

Reproduction: In the print market there are print originals (serigraphs, lithographs made by
the hands of the artist or those in the artist's employ, printed in numbered Limited Editions) and
there are reproductions made from original art produced by manufacturers.

Open Edition Market: Unlimited number of prints that are printed and sold on the Open
Edition Print market. The indicator, Open Edition, usually refers to commercial sales, and mass
produced print items.

Limited Edition Market: A different sales market that included fine art sales, and Gicle
prints that the artist has limited to a set number or edition. A typical edition may be 250 signed
and numbered prints, or 500 signed and number Gicle, available with certificate of authenticity
and embedded hologram identifier.

Right of First Refusal: the art licensing company that you have contracted with expects to see
all of your art images that you wish to license, so that they may accept or pass on that art, before
you submit the images to other licensing companies.

Contact Lists: I offer to view your work and, based on many factors, provide you with a
list of art licensing companies and contact information. Inquire about this service by
sending an email to:

Marie Kazalia at: MarieKazalia@gmail.com
-or-
MarieKazalia@Transmediartistmarketing.org

~~***~~***~~***~~

Section seven: Art Poster Companies

How and What to Submit

Fine Art poster image licensing is related to art image licensing for products, but with
different considerations. A art poster print company may license a single image, whereas art
licensing for products tend to seek sets, or the an image repeated on a variety of backgrounds.

A submission to an art poster company will include low resolution jpeg file attachments and
an image list of titles, dimensions and materials, but no price list. Sample letters in the section
above on Art Licensing
may be used for submissions to art poster companies.

Mention any other art licensing companies who license your work, so that the art poster
company staff understand that you have experience with art licensing contracts and terms. For
instance, if you have licensed images for the stationary industry.

Sample submission guidelines:

McGaw Graphics: http://www.brucemcgaw.com/McGaw Publications/Tribeca Works
Publications within this company
send low-resolution j-pegs via e-mail (no more than ten images) to:
acquisitions@bmcgaw.com
Portfolios can be sent to:
McGaw Graphics, Attn: Acquisitions Department, 100 Dutch Hill RoadOrangeburg, New
York 10962

Typical submission and response:

An artist/painter made his submission based on the above guidelines and no research and
received this reply:

Dear Artist,

Thank you for your recent submission of images for our publishing consideration.

After a careful review we have decided not to pursue the work for publication at this time.
Although your submission shows a great deal of talent, we are not actively looking for this style
of work to be part of our 2011 publishing roster.

Thank you for considering McGaw Graphics as a publisher and our best to you on your
continued success.

Sincerely,
Katy M. Murphy
Product Development Manager
McGaw Graphics, Inc.
100 Dutch Hill Road, Suite 230
Orangeburg,NY 10962

Email: katy@mcgawgraphics.com
Phone: 845-353-8600 ext. 406
Fax: 845-353-8907

At this artists typically become frustrated or upset by the rejection, failing to understand that
the entire submission process could have been much more meaningful had the research been
done prior to making the submission.

The artist realizes his mistake and decides to use the information in the rejection letter--- the
*McGaw 2011 publishing roster* mentioned, to do some belated research. He visits the
McGaw site - http://www.mcgawgraphics.com/ where he noticed primarily landscape photo-art
and vintage photos of celebrities, along with numerous images of boats--paintings and
photographs--in the *Transportation* category. The artist realizes that much of the art work he
submitted did not fall into any of those categories.

Tip: Research should include getting to know the artists and images that McGaw has already
licensed. On the McGaw site, search the artist name, David Lorenz Winston--here is the link:
http://www.mcgawgraphics.com/search/node/David%20Lorenz%20Winston?page=1

David Lorenz Winston's image titled, Solitude, has sold 250,000 poster prints.
The photographer's personal website, http://www.davidlorenzwinston.com/

The artist realized that he did have other images that he should have submitted, and decided
to spend a few months working on those, plus creating new images, and put together a new
portfolio. He would wait and submit new work to McGaw in the future.

Four more art poster companies to submit to:

There are several other top art poster print companies that accept ongoing submissions. They
receive thousands of submissions each month! For your submission to stand out, research the
company and submit your best work suit to that company.

Here are four--save yourself some grief, and research each and submit only appropriate
subject matter.
1.
Editions Limited
4090 Halleck Street
Emeryville, CA 94608

Original Art - Attention: Christy Carleton
Poster Publishing - Attention: Todd Haile

We welcome art submissions in low-resolution as JPEG files in RGB format only. Each jpg
file must not exceed a maximum of 72dpi at 4" x 6". Send to submissions@editionslimited.com.
Please limit the cumulative total file size for all of your images to 2 megabytes or less.
http://www.editionslimited.com/

2. Image Conscious http://www.imageconscious.com
Send submissions to: Product Development,
email: sbecker@imageconscious.com

3.TOP ART http://www.topart.net
submit: usaadmin@topart.net

4.Canadian Art Prints http://www.canadianartprints.com/
For more information on all CAP publishing and licensing opportunities, send inquiries and
submissions to: artsubmission@encoreartgroup.com

~~***~~***~~***~~

Section eight: Gicle print markets

There are many excellent Gicle print service providers in the US and world wide. Use the
best one in your region, rather than purchase your own equipment. Learning to print your own
Gicle prints can be a major investment in time to develop the necessary skills. There is also the
financial investment in the print equipment, scanner, inks and paper. Many artists who purchase
Gicle printers do so without first investigating the process. I have encountered artists frustrated
with their Gicle printer results, shocked to learn that, after they had dived in, that their photo
image quality was the issue. What was needed to correct that was another large and expensive
piece of equipment, a scanner, to get the image quality required to create Gicle prints.

There are a number of online Print-on-Demand (POD) Gicle retail markets that work with
large high resolution image files.

Tip: If you are unsure of the print quality or paper quality of a POD site, ask for print
samples.

The top contemporary print art site is Jen Bekman's 20 x 200 http://www.20x200.com.
Artists may submit non-photographic art via the site online submission form. (Note: Jen Bekman
owns and operates the Jen Bekman Gallery in New York City).

Gicle Print sites that accept CD submissions:
Germany: http://www.ig-team.de/Talentsuche
USA: New Era HD http://www.newerahd.com

There are also highly professional staffed private companies that provide Gicle prints on
canvas and paper to their clients from scanned artworks. Some art consultants specialize in
Gicle prints for the hospitality industry--primarily hotels and restaurants. Others, are corporate
art consultants who commission (order from artists) Gicle prints for corporate offices, paying
the artist 50% in advance, which will more than cover printing costs for the artist to have a
professional Gicle print service scan and print the images. The artist has the prints made and
ships them rolled in tubes to the art consultant, who handles the framing and installation, then
pays the artist the remaining 50% of the payment. There are also art consulting firms that create
their own print editions and provide limited edition serigraph prints and Gicle prints to their
niche art market clients.

To order a personalized contact list this is tailored to your needs, visit:
http://transmediartistmarketing.org/wordpress/list-services-available/

Gicle prints:

Sample: Submission guidelines for artists and photographers

Information about the way we work to help you in submitting artwork/photography for
review.

Who we are:
Indigo Art Ltd is a leading supplier of artwork to the hotel/leisure industry. We have been in
the picture business over twenty five years, with the Indigo Collection in existence for over
seven years.

What we do:
The Indigo Collection is an exclusive range of Art and Photography with which we offer our
clients a bespoke service providing high quality contemporary, abstract printed images tailored
to their projects. We do not buy originals or commission work.
Our in-house studio takes care of all reproduction issues. Images may be used as they are or
altered by us to suit a client's color scheme (this may include resizing, cropping or recoloring
where necessary).
We print digitally onto fine art papers and canvas, mount, frame and install artwork all over
Europe.

Our artists and artwork:
To view the Indigo Collection please visit www.indigoart.co.uk . On the website also look at
the *latest features* and *more features* links to see artists joining the Collection and the styles
of work that suit our market.

How to apply:
We are always seeking high quality contemporary imagery to add to the Indigo Collection
and help maintain our position as one of the UKs leading corporate art suppliers. If you would
like to submit work for review, bear in mind these guidelines:

Images submitted should be of exceptional quality whether painting or photography.
Successful work will form a coherent presentation and be suitable for a variety of corporate
interiors. We prefer to have around 6 images or more in a set or theme to be most useful to our
clients.

In the case of painted artwork/prints we prefer originals to be upwards of 500mm square. The
artwork is usually borrowed and scanned in our studio and then returned.

For photography original files should be top quality high resolution 20-50Mb 8 bit RGB
TIFF/PSD files or 35mm slides.

Mark your submission *artist registration* and email low resolution jpegs initially for
review, to:

david@indigoart.co.uk OR send images on disk by post (with SASE for reply) to:
David Bertram, Indigo Art Ltd,
Indigo House, Brunswick Place, Liverpool L20 8DT

What happens next:
We will review your work to assess its suitability to the needs of our clients and the overall
nature of the Indigo Collection. Our prime consideration is the potential for us to successfully
market your artwork.

Artists whose work is selected for the Collection sign an exclusive contract for open edition
prints of the images selected. We pay royalties on sales. If your submission is not successful you
may submit again in future. Due to the high level of submissions we receive, we are unable to
provide individual feedback.

Thank you for taking the time to read these guidelines and for your interest in Indigo Art.

Definitions:

BespokeEnglish pronunciation: /bispok/ ( listen) is a British English term
employed in a variety of applications to mean an item custom-made to the buyer's specification.
(from Wikipedia)

Sample giclee contact #1:

PRINT LICENSE AGREEMENT
BETWEEN:
YahdaYahda Media (Hereinafter "YYM")
full physical address
email address
website

AND:
Artist name (Hereinafter "ARTIST")
address
email

WHEREAS ARTIST has created the visual artistic works described in Annex A of this
Agreement (hereinafter collectively "the Prints")

WHEREAS ARTIST wishes to grant certain rights on the Prints to YYM, the whole pursuant
to the terms and conditions stipulated herein.

NOW,THEREFORE,THE PARTIES AGREE:
Grant of Rights. ARTIST hereby grants to YYM the non exclusive right to produce,
reproduce, copy, sell and distribute the Prints in all media known or hereinafter created, as well
as the right to sub-license these rights to third parties. It is understood that there rights shall
include the right to adapt the Prints to various formats, and that the terms of all agreements
between YYM and third parties shall be at the discretion of YYM, subject to this Agreement.
ARTIST declares and represents that he/she is the sole owner of all copyrights and intellectual
property rights in the Prints, and that he/she has not signed any agreement with a third party
preventing it from entering into this Agreement. It is understood that all Prints shall be made
available online by YYM.
1. Term and Territory. The term of this Agreement shall be on (1) year from the date of the
signature hereof, and shall be automatically renewed unless either Party send to the other a notice
of intention not to have the agreement renewed at least ninety (90) days prior to the termination
hereof. The territory of this agreement shall be the World. Should ARTIST decide to terminate
this Agreement or not to renew this Agreement for any reason, it is understood that YYM shall
retain the right to sell off all Prints that remain in its possession for an additional period of one
(1) year from termination.

2. Royalties. YYM shall pay ARTIST a royalty of thirty three percent (33%) of all its Net
Revenues generated in selling the Prints or any rights to the Prints, the whole pursuant to Article
1 of this Agreement. Royalties shall be accounted to ARTIST on a monthly basis provided there
is a minimum of 100$ royalty due to Artist. Net Revenues will be defined as gross revenues
minus printing costs, as represented by a weighted average determined by YYM. All payments
shall be made to ARTIST via Paypal account provided there is a minimum of 100$ royalty due
to Artist.
etc.

Note: Important terms in this contract include*non exclusive*, which gives the artist freedom
to sell his own work or enter into other contracts. However, the phrase the right to sub-license
these rights to third parties, needs clarification. You would ask the YYM company what that
involves, and then discuss the contract with a lawyer so that you understand well enough to ask
for changes or feel confident in signing the contract.

(end of contract)

Sample Gicle contract # 2

This Artists Agreement is for open edition prints on an exclusive basis for a set period of 3
years

Date of Agreement:

Agreement between (The Licensor/Artist):
(whose address is :) A
ND
The That's Life Art Corporation /TLA (The Licensee). TLA is incorporated and registered as
company #000000.

Rights and obligations
The Artist hereby confirms that the work is his/her original. The Artist confirms ownership
of the copyright/intellectual property rights of the work and the right to grant licenses in respect
of the image/s listed in the attached Schedule A.

The Artist grants TLA an exclusive 3 year worldwide license from the date of this agreement
to reproduce, publish and sell the images listed in Schedule A of this contract as open edition
prints (i.e. no limit as to the number of prints TLA can reproduce and sell).

The Artist grants TLA access to high resolution transparency, digital file or loan of original
artwork to facilitate reproduction.

The Artist agrees that TLA may alter dimensions, crop and color of the image/s as needed for
reproduction purposes and promotion of TLA.

TLA will bear the costs and risks of transportation and delivery of the original artwork and
insure the original artwork while on its premises.

TLA understands that no other rights in respect of these artworks are transferred or granted
nor can TLA grant any sub-licenses without written consent of the Artist.

Royalties
TLA will pay a royalty of ??% on all reproductions of the images sold. Royalties will be paid
quarterly by check in US dollars.

Termination
The agreement may be terminated on either side by 6 months notice in writing. Following
date of termination TLA will have a period of 3 months to complete orders already in force but
will not accept further orders.

Either party may terminate the agreement without notice should there be a breach (other than
minor) of any conditions and should it not be remedied within 30 days notice of the breach being
brought to the attention of either party.

Signed by the Artist, or their nominated Licensor:
___________________________________________________________________________

In the presence of (witness):
___________________________________________________________________________

Signed by:
___________________________________________________________________________

For and on behalf of TLA, the Licensee In the presence of:
___________________________________________________________________________

(end)

~~***~~***~~***~~

Section nine: Book Jacket Publishers, Calendars, CDs, Stock, Wallpaper,
Letters to Sponsors, Percent for Arts, and other opportunities

Sample Submission Guidelines: Book Jacket Art

http://www.packtpub.com/
Book jacket art:
We are currently accepting your original photography for a number of our forthcoming titles.
If you're a keen photographer, our challenge to you is to submit appropriate images that would
suit the title of the book. We are looking for photographs that are a pun on the subject of the
book, for example, our book on Asterisk, the open source telephony system, uses an image of a
carrier pigeon.
We will pay $100 for every image used and will credit the photographer in the book. We pay
for photographs using PayPal.
We will consider all quality and original photographs attached to an e-mail with the book
title as the subject line and sent to photography@packtpub.com. Please send a thumbnail of the
image first. If we are interested in the image we will ask you to send the full size image. Please
keep any attachment under 5MB and only send one full size image in an e-mail. You can enter as
many times as you want.
The technical details for all submitted images are as follows:
1. Resolution: 300 dpi
2. Size: Width more than 12" and Height more than 8"
3. Mode: CMYK (Preferred)
4. Format: JPEG, BMP, or TIFF
Images that do not comply with the above format will not be considered.

We Want Your Images for the Following Books:
Here we have listed the title of some of our forthcoming books.
JQuery UI Themes Beginners Guide
Learning Vaadin
jQuery Mobile First Look
Drupal 7 Social Networking
Unity iPhone Game Development Beginners Guide
CryEngine 3 Cookbook
Cfengine 3 Beginner's Guide
Magento theming cookbook
Mootools Cookbook
Drupal 7 Themes
Yii 1.1 Application Development Cookbook
Unity 3 Game Development Hotshot
FreeRadius Beginner's Guid
Dreamweaver CS5 Web Design with HTML5
Play Framework Cookbook
Flash Development for Android Cookbook
Rhomobile Beginner's Guide

Please note that this list will be updated regularly
If you are just submitting generic images that could be used for any of these titles or any
other titles we may have, here are some suggested themes for your images:
Enterprise
Architecture
Cityscapes
Landscapes
Underwater Seascapes
Striking abstract images
Open Source & Explorer
Boats
Light Effects
Birds
Statues
Abstract
Rocks and Minerals
Seasons - spring, summer, winter, fall

Calendars
Calendar publishers are usually looking for a strong concept or theme with 12 strong images.
There are over 200 calendar publishing companies in the USA.

Some questions to ask about your idea for a calendar:
Is your idea saleable?
What is your target market?

Fine art Calendars can be in any size, shape, or design. There are calendar books, cards, mini,
poster calendars, calendar software, wall calendars, and specialty calendars in 3D.

Calendar Themes include:
Fine Art
and
Elements at the forefront of popular culture
Example:
Trends International has a wide variety of products:
http://www.trendsinternational.com/

Consider licensing your calendar images through a stock agency instead.

Stock

Artists sell their Photos and illustrations to Stock image agencies. Perhaps you have photos
or drawings that you can license. Here are a few to research:

Jupiter Images
http://www.jupiterimages.com

The Illustration Source
http://www.illustrationsource.com/

The largest Photo Stock agency in the world is Shutterstock: http://www.shutterstock.com

There are several others.

Art on CD Inserts
The record industry uses fine art for CD inserts. There are numerous record companies. They
may use Stock Art. Major recording artists often commission cover art. If you have a specific
idea, it is possible to present it to an recording artist's management company. This will take some
research on your part, to locate the right people to talk to specific to your art idea.

If researching major companies, such as Atlantic Records, http://atlanticrecords.com/
often you will find the link to their contact information in small print at the very bottom of
the home page.

Here you will find a list of record labels with contact information:
http://www.recordlabelresource.com/

Wallpaper

There are many wallpaper companies that will use your art that has commercial applications,
such as children and nautical themes. It can be difficult to know who to submit to because
manufacturers have different brands, lines and divisions. Also, as an artist you may need to
understand repeat patterns and scale to work with wallpaper and surface pattern companies.

Browse the collections online, on the York Wallcoverings site:
http://www.yorkwall.com

APPROACHING POTENTIAL ART SPONSORS

For decades, Japan Airlines (JAL), a major international corporation, has been funding art
projects, especially the performance based projects of Australians, Europeans, Americans
traveling to Asia. It is best to submit an application to one of their many programs, rather than
search out the nearest JAL office (there are offices in several countries). JAL marketing
department staff receive many such letters.
Alcoholic Beverage companies often provide in-kind donations and financial support for art
openings and exhibitions.
A letter writing campaign seeking sponsorship for an exhibition or art project may be more
successful with small corporations or even local businesses who receive few requests and would
like an opportunity to give back to their community in some way.

Sample letter to Potential Art Project Sponsor:

To: Peter Pipper, President & CEO, Pink Bread Bakery, 100 Smith Street, Chicago, IL

Date: 1/11/11

Dear Peter Pipper

For the past several months I have been working with hundreds of Pink Bread Bakery
wrappers as materials for costumes that I create and that are worn by artists in public art
performances. My costumes will be displayed at my popup gallery in New York which is an
empty storefront converted for an opening event and month long exhibition in February. You
may view photos of my costumes, and stills from past performances on my blog, at:
http://www.plasticwrap dot com

I have submitted a written proposal seeking funding from the prestigious non-profit arts
organization, No Empty Stomachs (http://noemptystomachs dot org). My project for
No Empty Stomachs includes several of my Pink Bread Bakery costumes as integral parts of
the exhibition and community based art opening activities. No Empty Stomachs offers a small
grant to cover some costs. Myself, and all the artists collaborating on this exhibition and opening
exhibition event, would be pleased if you would sponsor our efforts in the amount of $500.00 to
help cover set construction costs.
We also plan to serve 500 sandwiches at our opening event and are requesting an In-kind
donation of 100 loaves of sliced bread from Pink Bread Bakery. For your kind donations, we will
list you as a sponsor in all our exhibition materials (press releases, newsletters, invitations), and
keep you informed of the success of the event and of any press coverage, as well as send
invitations to you and your employees to attend the opening

If you would like more details on the proposed exhibition project for No Empty Stomaches,
please feel free to call me at 000.000.0000 or email me at: info@ventura dot com

For your convenience I am also providing my mailing address to receive your check, made
payable to:
Ventura Smith, 100 Wix Ave. Loft 11,Brooklyn, NY 10000
Sincerely,
Ventura Smith

Submit your self-published art or photo art book to libraries:

When submitting self-published books and catalogs--provide the details and make it clear
you are submitting and why you are submitting.

Dear Groovy Art Library at the Contemporary Photo Center

My groovy art book, titled Click, Click, is a small press limited edition publication that fits
the criteria of your Small Press collection policy. Groovyville is my home town and I have been
at work documenting its inhabitants for the past fifteen years. Many of the photos in my book
Click, Click, include people and places of Groovyville.

Last month an exhibition at Y Gallery had a well attended opening night and book release
gala event, with sales of many copies of Click, Click.

I would like my book, Click, Click included in the permanent collection of Groovyville Art
Library as part of the Small Press collection, so that others may view the book free of charge.
The library rate to purchase copies is $XX for three copies.

There is no shipping fee. Your book order will be hand delivered to Groovy Art Library.
Send a check payable to Ms. Photog, 5 Main St , Groovyville 12001. Or you may order them
via the links below.

- Title of publication: Click Click
-Name of artist(s) (if applicable) Ms. Photog
- additional contributors (if applicable)
-Type of publication/Description ("book", "zine", "box of prints with zine", etc): 8 x 10 inch
perfect bound photo book containing 250 b & w photos and 18 full page color photos
- Number of pages, size (both metric and non-metric): 250 pages
- Edition size (if applicable): limited edition 2500
- type of printing (offset, digital, etc): digital printing
- Price: $XX
- Two or three sentence description (strictly not longer): A project of the great artist and good
citizen of groovyville documenting friends from 1995 2010
- one image to post (file size maximum: 200 KB)

Website link to detailed description/info about the book/zine: www dot groovy book dot com
Web link where the book/zine can be ordered: www dot groovy book dot come/ order form

Percent for Art Programs

The term "percent for art" refers to a program, usually a city ordinance, where a percentage
of new public building construction costs must be used to purchase art for that building. That is
why you see art in every airport. Most US cities have a percent for art program that is from 1/2 to
2 % of new construction costs. Many US state also have percent for arts projects in placed on
large scale development projects in order to fund and install public art. The details of such
programs vary from area-to-area.

Get on mailing lists to receive calls for art for such projects. In some instances, you will need
to be a resident artist, and in others submissions from artists internationally will be accepted.

New York City Percent for Art Program
http://www.nyc.gov/html/dcla/html/panyc/panyc.shtml

Philadelphia Percent for Art Program
http://www.phila.gov/publicart/textPages_beta/percentforart.html

Los Angeles Percent for Art Program
http://www.ci.la.ca.us/cad/publicart/publicpercent.html

San Francisco Percent for Art Program
http://www.sfartscommission.org/pubartcollection/documents/pa00-public-art-ordinance/

San Francisco International Airport Art Project
http://www.flysfo.com/web/page/atsfo/art/arts-com.html

Chicago Percent for Art Program
http://www.cityofchicago.org/city/en.html

Chicago Public Art Program
http://www.cityofchicago.org/city/en/depts/dca/provdrs/public_art_program.html

Search on any US city for their Percent for Art / Public Art Program.

Minnesota State Arts Board, Percent for Arts
http://www.arts.state.mn.us/other/percent.htm

Search for any US state Percent for Arts Program.

~~***~~***~~***~~

Section ten: Artist Self-Promotion: A Cross-Section of Opportunities

Artist Issues

There are many opportunities for artists to self-promote.

For instance, investigate PR options, such as magazine editorial content.
Also, there many places to submit your press releases for your exhibits and art events to:
http://www.prlog.org and view more on list: 50 Free Press Release Submission Websites
www.avangate.com/articles/press-release-distribution_69.htm
PR Fire freeUK Press Release site: http://www.prfire.co.u
Submitting press releases to a paid service will cost from a small amount to hundreds of
dollars.
PRWEB a press release and distribution service for a low as $80USD
http://www.prweb.com/

To be included in ARTINFO's global events calendar and art directory, please send your
press releases and upcoming events and announcements to the email address of your country of
origin:
NorthAmerica
NorthAmericaPress@ArtInfo.com

SouthAmerica
SouthAmericaPress@ArtInfo.com

Europe
EuropePress@ArtInfo.com

Asia
AsiaPress@ArtInfo.com

Africa
AfricaPress@ArtInfo.com

and
The Brooklyn online art magazine, Hyperallergic: http://hyperallergic.com/ accepts artist
press releases sent via email to Hyperallergic at: pr@hyperallergic.com
the Editor of Hyperallergic is the Bushwick art critic named, Hrag Vartanian,
http://hragv.com/

Hyperallergic blog accepts artist news, and images:
In addition to the blogazine, their fast-growing tumblelog Hyperallergic LABS is a visual
laboratory that explores weekly themes through art, and mines the internet for images, memes,
quotes, links, and videos. LABS is an online experiment that welcomes public submissions. To
submit content, visit: hyperallergic.tumblr.com/submit
*
Artillery art magazine has a free Calendar listing: Click Here To Post Your Art Events,
here:http://www.artillerymag.com/calendar/
*
Art We Love, offers free listing of interesting art venues and shows added to their site at no
charge. Please contact their editorial department by e-mail, at: editorial@artwelove.com.

and

Post your exhibition news and announcements to, E-ArtNow: http://www.e-artnow.org
*
Art Cards --submit your event by city:
http://artcards.cc/
*
Check your local newspaper website for, how to submit a listing: EXAMPLE:
Please email submissions to: AtTheGalleries@thestarphoenix.com, by 5 p.m. Sunday for the
following Saturday listing in Sat Phoenix, Arizona newspaper
Read more:
http://www.thestarphoenix.com/travel/galleries/4190259/story.html#ixzz1CRCcD0De
*
ARTWEEN- Offers specials reductions on ads for artists.
weekly prices are between 30 and 50 euros (+taxes) depending on the place you have
selected for your Ad. Contact ARTWEEN at contact@artween.com

Articles and Interviews

Articles

You do not have to wait for a writer to approach you with a request to write an article on
your art.
Read articles in a variety of publications and try to connect with writers who may may wish
to write an article on you and your art, and who will also submit it to print and online magazines.
Read my full blog article, How Do You Get An Article On Your Art Published?, below, or
here:
http://artistmarketingsalon.wordpress.com/2011/04/01/how-do-you-get-an-article-on-your-art
-published/

HOW DO YOU GET AN ARTICLE ON YOUR ART PUBLISHES
by Marie Kazalia

Five of my articles on artists were published by Yahoo! in one week:

1. Cleveland: Chris Kulcsar- an Artist Who Uses Sound (short link: http://bit.ly/fcdSMG)
http://www.associatedcontent.com/article/7899522/cleveland_chris_kulcsar_an_artist_who.h
tml
2. Pittsburgh: R. Weis - Compositions of Manipulated Sound
(short link: http://bit.ly/gkZHfg)
3. New York: GeneFree Video Performance Art
http://www.associatedcontent.com/article/7900767/new_york_genefree_video_performance.
html
4. Germany: Light Art Photography
http://www.associatedcontent.com/article/7900825/germany_light_art_photography.html
5. Jeanne Bessette--Painting the Human Element
http://www.associatedcontent.com/article/7910629/jeanne_bessettepainting_the_human_ele
ment.html
I am also regularly contribute articles to the VASA project blog: http://vasa-project.com
Exclusively on video, photo, sound and digital artists.

When I began writing for the VASA project blog as a regular contributor, I established a goal
to write on artists in *under-served* regions in around the cities of Pittsburgh and Cleveland.

Since I am a member of a large group of primarily Pittsburgh artists, I put the word out that I
would be writing on Pittsburgh artists working in video, photography, sound art, and digital art.
The name of sound artist, R. Weis, came up rather quickly. His fast response to my email and his
enthusiasm for the article made it a pleasure to work with him, which inspired me to complete
the article that same day.

Contacting Cleveland sound artist Chris Kulcsar proved to be a bit more challenging. At the
time he did not have a website, and little online presence. I actually had searched for another
sound artist I had heard about in a news cast, when Kulcar's name came up on his friend's blog.
The blogger put me in touch with Kulcar, who wanted to answer my questions for the article, but
was building a new website and would have his bio/CV and artist statement on his site within a
few weeks. I know that writing statements, updating CVs and bio information can be time
consuming, as is building a new website, so I agreed to wait.

Several weeks later, Chris supplied me with the link to his new site, and answered all my
questions. (In the mean time, the major holidays had come and gone and my mother had died, so,
in this case, the delay in hearing back from the artist was not a problem). However, I do not
recommend making someone wait six to eight weeks if they express an interest in writing an
article on your art. Be prepared with your information and get it to them right away. Send your
Artist Statement, Bio/CV, resume files and any previously published reviews, or articles on you
and your art.

For the GeneFree article, both artists graciously provided me with information and videos to
view. Unfortunately, my mother died while I was working on the article, and so had to attend to
family matters. I ended up cutting my article on GeneFree short, and would have preferred to
have written a lengthier article.

Working with all of the artists proved to be inspiring, and the articles flowed as I wrote them.
I posted my articles to the VASA project blog with images and embedded videos. Yahoo! does
not allow images unless the author holds the copyright to the images, or has a license to use the
images.

I am pleased that Yahoo! has accepted and published my articles .

Notice how, in my descriptions of working with the artist, that the personal lives, needs and
goals of both the artist and myself, the writer, play into the mix of how an article comes about.
So, how do you get an article on your own art published? Perhaps the best way to get started
is to connect with a regular contributor of an appropriate art site. Start by leaving a comment on
one of their articles, then follow-up with an email. If you can not find an email address for a
contributor that you would like to work with, leave your email address and site link in your
comment.
Some art news sites have a form for you to complete to request a feature on your art.
I write articles on artists and am especially interested in writing on photographic artists,
video artists, sound artists, and digital artists in Cleveland, Columbus, Cincinnati, Pittsburgh,
Philadelphia and greater areas. I have also written on New York artists, German artists, and
North Carolina artists. Any artist working on an interesting project should be able to get an
article on their work written and published, no matter their geographic region.

Marie Kazalia MarieKazalia@gmail.com

Interviews

You may be asked to give interviews. If not, another approach is for you to interview an
artist friend, and have the artist friend interview you. To cross-promote, each will write up and
submit the interview as articles to such publications as:

Art of This World, http://www.artofthisworld.net (request a feature of your art)
*
Mousse Magazine, (Italy and USA--focus is on art in major cities--)
http://www.moussemagazine.it/index.mm
*
Ragazine, http://ragazine.cc/ (accepts submissions of articles on artists)
*
Umelec Magazine, (international, but focus on Euro artists--) http://www.umelec.org
*
The 22 Magazine: Brooklyn: http://the22magazine.com/, (accepts submissions for upcoming
online issue: To submit please send a sample of your work or a link by email to:
the22magazine@gmail.com )
*
Art Practical (good one when exhibiting in San Francisco) http://www.artpractical.com
*
Art Ltd in Digital and print: NOTE: http://www.artltdmag.com
Art Ltd. accepts story pitches. Please provide name/pitch/resume. Pitches must be submitted
four (4) months prior to publication date via email, to, editor@artltdmag.com)
*
ARTwALL Magazine: (contact ArtWall Magazine owner/publisher Mona Moon re: feature,
ArtWall is both online and print + artist receives royalities on print sales)
new site: http://www.artwallzine.com/magazines http://www.artwallzine.com/
*
Magenta magazine: Toronto, Canada--not currently accepting submissions
http://www.magentamagazine.com
*
Art Premium (accepts submissions of article on artists--send inquiry to:
info@artpremium.com)
http://www.artpremium.com
*
Popular Anthropology ( publishes articles on art: mostly drawings and photos, email:
dcstricklin@popanthro.com) http://www.popanthro.com
*
DAWIRE:(mag has become lively compared to last year: For editorial inquiries, please
contact Carla Acevedo at: info@dawire.com)
http://dawire.com
*
Contemporary International Art Mag (South America)
http://www.art-es.es/
*
Art Lies--Print magazine on the Texas art scene http://artlies.org/

Art of Day http://www.artofday.com/

Art Review (print magazine, digital magazine, online forum, radio interviews in London)
http://www.artreviewdigital.com/

Capricious Magazine accepts submissions
http://becapricious.com/

Visual Overture Magazine, http://visualoverture.com (focus on featuring emerging artists
from around the world, with quarterly competitions that require a $17 USD submission fee)**
see below, the article heading, *Two Common Problems with Artist Self-Promotions.

Two common problems with artist self-promotions

Free or throw money at it
Two tendencies with artist self promotions exist at opposite ends of the financial spectrum,
yet both yield limited results. One tendency is for an artist to have an over-reliance on *free*
opportunities.

In fact, I think it best if artists avoid using the word *free.* It is better to think of unpaid
opportunities simply as opportunities, and for the artist to continue to educate himself or herself
to seek higher levels of art opportunities.

The other tendency is for artists with time constraints, due to family and employment, to pay
large sums of money to vanity galleries to hurry up their careers by buying wall space to show
their work.

Stuck on *Free*
I have encountered numerous artists who have gotten stuck depending on *free*
opportunities and who even vehemently proclaim, "I never pay to promote my work!" If you pay
for website hosting, internet service, and if you have purchased photography or video equipment
to document your art, you have invested money into your self-promotion.

*Free* does not always = good
There are bad *free* opportunities that should be avoided. As an example, many artists
receive offers to have a *free* listing of their work in an art dictionary. Recently, I received a
spam e-mail of such an offer for Volume 2 of an art dictionary. I e-mailed the project admin
asking about distribution and where I might find a copy of Volume One. Was it sold to libraries?
(as might be expected for a reference book.) I received a surly reply that it was none of my
business. That I should just submit my images and information.

Some artists think that there is no harm in submitting their information and images for such a
free listing. But do you want to support grey area or deceptive projects, even if the offer is *free*
to you?

This is how the art dictionary project works
The hundreds of artists listed *free* are needed as filler to make the dictionary appear to be a
real reference book. The real goal of the project is to find 50 to 100 or more artists who will pay
$700.USD for a full page listing in the dictionary. Do the math. If fifty artists pay $700. that
equals
$35,000. If 100 artist pay $700 for a listing in the dictionary, that equals $70,000 that goes to
the project admin.

With print-on-demand services available, those operating such a project need only pay to
have the 50 - 100 copies printed and mailed to those who paid $700. The project earns the
promoters a substantial amount minus the limited expenses of printing and shipping costs of such
a small number of copies.

Such publications are not actually distributed or available in bookstores or in reference
sections of libraries, but only enough copies printed to send to those artists who paid the fee. In
other words, an artist paying such a fee spent $700. for a copy of the book!

Throw money at it
The second common issue that many artists contend with is an eagerness to pay fees for
others to handle matters.
Do not pay a vanity gallery thousands of dollars to hang your paintings. Don't pay the
Florence Biennale thousands of dollars to hang your work. Vanity gallery exhibitions and the
Florence Biennale are not something a serious artist should have on his or her CV. It may
impress relatives or non-art professionals, but art professionals know that these are vanity
(pay-to-play) shows.
Do not pay a vanity publication hundreds of dollars to publish your art in a book or
catalog--no one will see the publication. The president of a top art licensing company advised
that such catalogs are not taken seriously of used to find artists.
Investigate the offer, ask for print samples if it is a print offer, or ask to review past
exhibition promotional materials if it is an exhibition offer.
Please keep in mind that small fees to join a site, one time or monthly, only buys an account.
You cannot expect your work to receive promotion on such sites--you will have to drive traffic
there yourself. Smaller fees need to be considered on a case-by-case basis.

DIY
It is far better to invest your time and money into your own self-promotions or artist group
promotions. For instance, I know an artist in Australia who located a large empty building and
submitted a written proposal to the owner. The artist received rent-free use of the space for
months, and invested hundreds of hours in a series of well attended group exhibits, all of which
received press coverage and nearly sold-out artwork at every opening.
Once you have such a space and have installed an exhibition, use the space for maximum
self-promotion. Consider hosting a networking event. Contact one art consultant in your
geographic area and invite the consultant to use the space and invite her clients. Also invite the
design staff of an interior design firm to your networking event. Interior designer and art
consultants often work together. Only invite one art consultant. An art consultant will not want to
invite her clients to meet her competition (other art consultants). The art consultant may wish to
provide the food and drinks. During the networking event the art in your space will be on view.
Artists should also attend and meet the art professionals. Have cards printed to hand out or
exchange for business cards.

Do you need an agent?
The question you may be asking is-- "Can I go it alone or do I need help?"
There are many fallacies and misconceptions around the word *agent.* Many successful
artists have used promotional services to increase their exposure. Such promotional services only
take on top artists, and their fees are out of reach for most emerging artists.
Take the first few steps to get your professional presentation in order, and establish a sales
history before contacting an agent.

Assistant
That is why I offer my virtual services as a Marketing and Promotional Assistant to emerging
artists, to fill that need. I work to help artists take that next career step up. My weekly fees are
relatively low, and I work to get an artist's name and art work out there by making submissions
on the artist's behalf, writing and submitting articles, and locating markets and niche markets for
their artwork.

On Commission
Artists often ask me to work on "commission" without understanding what they are asking.
Emerging artists are seldom in a position to negotiate *on commission* arrangements. The fast
that you don't want to pay up-front does not mean that asking someone to work *on
commission* is reasonable or even feasible.

How organized are you, really?
Most emerging artists are not well organized, even if they have a CV, resume, Bio, and artist
statement written. Many artists I work with need hours of my efforts to get their materials in
order even before I can make any submissions. If I spend hours of my time on clean up of your
materials free of charge, then spend hours getting you a solo exhibit, or an art licensing contract,
"on commission", then I am essentially working for free. I can get you on the road to making a
step up and then another, but I do that at an hourly or weekly rate for my services.
If you would like more information or need assistance, contact Transmedia Artist Marketing
email: info@Transmediartistmarketing.org, MarieKazalia@gmail.com
Sign-up for the bi-weekly newsletter of Transmedia Artist Marketing at
Transmediartistmarketing.org/wordpress

VIDEO and Podcast Promotions:

You probably know about such site as YouTube, Vimeo, Blip.TV, iTunes, VodPod, Internet
Archive, Aol Video,Vizio, Medfeedia, Facebook feed, MySpace, and Twitter, where you may
add your own videos or podcasts.

There are also many opportunities for adding videos to art magazine sites, and here are some
examples:

East of Borneo, is an interactive arts magazine where an artist may easily upload a video at
no cost. The focus of the magazine is art of L.A. The quality is high, so be sure to upload a high
quality product at http://www.eastofborneo.org/

Cast Your Art, (based in Vienna, Austria) is an international art site that allow you upload
your art video feature at no cost:
http://www.castyourart.com/en/your-video-on-castyourart/

Art On Air--International Radio
http://artonair.org/

Hyperallergic LABS is a visual laboratory that explores weekly themes through art and
mines the internet for images, memes, quotes, links, and videos. LABS is an online experiment
that welcomes public submissions. To submit content, visit: hyperallergic.tumblr.com/submit

Questions and feedback:

Thank you for purchasing my ebook, The Transmedia Artist Guide to Making Artist
Submissions. Feel free to contact me to ask specific questions regarding submissions. All
communications will be confidential. However, be aware that this ebook, while quite complete,
will always remain a work-in-progress, and any specific information discussed with the author
may be used to expand areas of this ebook, or may be used as examples, with names changed to
protect anonymity.

Marie Kazalia

email: MarieKazalia@gmail.com
-or-
MarieKazalia@Transmediartistmarketing.org

Transmedia Artist Marketing
http://Transmediartistmarketing.org/wordpress

Artist Marketing Resources (blog)
http://ArtistMarketingRes

~~***~~***~~***~~

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