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The Transmedia Artist Guide to

 Making Artist Submissions with cover letters to adapt to your own use

Written by Marie Kazaliaowner of Transmedia Artist Marketinghttp://Transmediartistmarketing.org/wordpress


Copyright 2011 Marie Kazalia, Transmedia Artist, Transmedia Artist Marketing ISBN 978-0-615-47557-8 Cover image 2011 by S Silver. Image from Bigstock.com."Cover layout by Joleene Naylor

First Smashwords Edition, 2011

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.


The Transmedia Artist Guide to Making Artist Submissions

The purpose of this book is to assist artists in initiating their own DIY marketing and promotion campaigns. I developed this book for artists not yet ready to use paid services or hire agents. The materials in this book are based on hundreds of submissions I have made on behalf of visual artists. I know that each artist has many considerations when making art submissions, and that each artist has their own unique needs and goals. Most beginner and emerging artists know that they need to make more effort, yet are uncertain how to begin, where to start, or how much effort to make to move their careers forward. Most artists have heard plenty of conflicting advice and perhaps even fear selling out, without knowing what that really means. Successful artists sell their work to fund their art studio practice. Making sales is selling, not selling out. Obtaining various types of contracts is another

way to sell art images and create income streams to fund an art studio practice. Artists may use the information in Section One of this book as a guide to get their presentation materials in order. With properly labeled image files and an appropriate cover letter, an artist is ready to begin to address their fears and questions as they work on making submissions to find markets for their art. To reach new markets, an artist must make new contacts and let others know that they are a practicing artist with available artwork. An artist must make others aware of their desire to take the next step up in their art career, by contacting those who are in positions to assist them, in order to find where their art will show and sell. In most cases, the best way to begin that process is for an artist to submit jpeg image files attached to an e-mail, and to submit their art on a CD or DVD with a cover letter. Artists may use the cover letters provided in Sections 2-9 in this book, and adapt the letters to make submissions and test out a variety of markets. The sample letters in this book are based on actual letters I have written and used to obtain lucrative art licensing contracts, solo exhibitions, and gallery representation for my artist-clients. Other letters in this ebook I wrote to connect artists with museum curators and to gain representation with top artist agencies and art consultants for corporate art and hospitality industry consultants (hospitality industry = hotels, spas, resorts, and restaurants), art sales, and Giclée print sales internationally. Note: The names of artists, companies and other identifiers have been removed from the letters and specific details altered for reasons of confidentiality.

Artists with an interest in personalized assistance, or a custom contact list of art industry professionals, may contact Transmedia Artist Marketing at: info@Transmediartistmarketing.org or Marie Kazalia at: MarieKazalia@gmail.com

Also included in this ebook are sample art licensing contracts, Giclée

print contracts and

submission guidelines, CD submission guidelines, image labeling requirements from top art organizations and professionals in their industry.



Section one: Prepare to SubmitMake it Easy: Label Your Images: Name_Title.jpeg

Section two: Art ConsultantsMaking Submissions for Corporate, Hospitality, Health Care and Other Industries.

Section three: Research GalleriesMaking Submissions to Art Galleries

Section four: Art Museums How to Contact and Connect with Curators

Section five: Interior DesignersConnecting with Interior Designers for Art Sales

Section six: Art Licensing Income StreamsThere is a Lot to Know About Making Submissions to Art Licensing Companies

Section seven: Art Poster CompaniesHow and What to Submit

Section eight: Giclée

print marketsSubmission Letters for Obtaining Contracts

Section nine: Book Jacket Publishers, Music CD Art, Letters to Sponsors, Percent for Arts, and Other Ops: Links and Listings

Section ten: Self-Promotion: A Cross-Section of Opportunities /Artist Issues


Section one: Prepare to Submit

 Make it Easy on Everyone. Label Your Images: Name_Title.jpeg

Art professionals may receive hundreds of jpeg image files by email each day. If the image files you send are consistently labeled with your name on each image, then your images will appear together (alphabetically) in the art professional's download file folder. If you, and dozens of other artists, submit jpeg files labeled with long number and letter strings, there is no unique identifier (such as your name) on the image files, as the files intermix in the download folder.

Examples from hundreds of numbered image files that I have received from artists:

IMG_7821_edited-2.jpeg, Image002rendered.jpeg, IMG_0008_JPG.jpg, IMG_0010_JPEG.jpg, IMG_0012_JPG.jpg, IMG_0042_JPG.jpg, IMG_0044_JPG.jpg, IMG_0051_JPG.jpg, 059.jpg , IMG_4212.jpg, IMG_0130_JPGcopy.jpg, IMG_0999_CR2.jpg, IMG_2776_2.jpg, new.jpg, new2.jpg, new6.jpg, IMG_4208.jpg, IMG_5573.jpg, IMG_5568.jpg, P1010003.jpg, 480_338_csupload_1687920.jpeg, 20100120_5812XS.jpeg, P1010004.jpg, P1010008.jpg, E_5241.jpg.crdownload, P1010203.JPG, 6.jpg, 7.jpg, 8.jpg, Art1.005.jpg, Art1.006.jpg, Art1.008.jpg. Art1.009.jpg, Art1.010.jpg, l_1de41f6c5470569de22017c75e42c023.jpg, l_8b71f178880286e576a112770d0cb9c1.jpg, l_72dd7a63483ead54302cd3f0de259fef4.jpg, n797359465_2010900_8638.jpg, l_a35f878467ebe8bbcdf63818bb7107(2).jpg, etc.

Submitting images labeled as above, and expecting a busy professional to take the time to locate your submission list in an e-mail, go back and forth between programs and files to match up titles with long number sequences jpegs, is expecting too much. Busy art professionals are likely to delete your submission and you may never know why you have not received a response.

DO NOT submit numbered jpegs.

Open your jpeg art image file in Photoshop and save it with your name and the title of the

work as the file name. For example: BillyArtist_Abstract1.jpeg. Open the next jpeg and save as, BillyArtist_BlueAbstract.jpeg, etc. Label each jpeg image with your name and title of artwork. If a jpeg is a detail shot, side, or back view of an artwork, such as is often the case with three-dimensional sculpture, then label the jpeg accordingly:

RSmith_Eternity(view1).jpg, RSmith_Eternity(detail).jpg, RSmith_Eternity(View2).jpg

Tip: For artists who do not have access to the Adobe Photoshop program ($700), they may download a 30-day free trial. The lesser version of Photoshop is Photoshop Elements, priced at about $100. I have not used free photo-editing software, such as: Picasa, Photoscape, GIMP, or Paint.net.

Tip:Another standard way to make submissions of images is with a unique image URL, for each image. On your website, go to a full image of an artwork. The URL that you see in the top address bar will contain your web site link, plus an additional identifier, such as a title or number. That is the unique URL for that image. When copied and pasted into an e-mail, then sent, the recipient who clicks on the link will be taken directly to the image, without clicking thru the site.

If a unique image URL is extremely long, shorten it. Google the term *shorten URL* to find several options, such as Tiny URL and bit.ly. Copy and paste the long link into one and it will generate a short URL. If you sign-up for an account at bit.ly, you will be able to customize the shortened link with your name and the title of the artwork.

Image lists: Do Not Submit lists like these:

1. JPEG 1020345

2. JPEG 1020497

3. JPEG 1020510

4. JPEG 1020512


1020529 6. JPEG 1020549

JPEG 1020610

7. JPEG 1020558

8. JPEG 1020559

9. JPEG 1020609 10.


Rocks In Ocean2010Acrylic on linen23.5 x46.5 Unframed IMG_5598.jpg Trees, Hills And Water2010Acrylic on linen24 x 30.6 Unframed IMG_5608.jpg Infinity Is Alive And Well2010Acrylic on linen24.5 x 32.7 Unframed IMG_5606.jpg

Above are examples of two lists I have received from artists by e-mail, along with attached jpeg image files. Both lists expect the recipient to play a matching game or ignore and trash the submission. Lists like these send the message, beginner, unprofessional, or even, lacking in self-confidence, inconsiderate, or unconcerned. Image files labeled with your name and title of the artwork send the message that you are proud of your work and that you are confident as an artist.

When you submit jpeg image files, be sure to include a list of relevant details Send image lists that correspond to the labeled attached jpeg image files. By that I mean, attach the jpegs in the same order as listed in the image detail list included in your e-mail.
 In the details for each attached image, list your dimensions in whole numbers.Image details that contain fractions are seldom necessary for submissions: not 24 3/8 x 30 1/2 , not 24.5 x 30.7, but

24 x 30. If you list in centimeters, round off.

Note: Submissions to a museum curator will not require the price points, a submission to a gallery should include retail prices, while a submission to an art consultant should include net prices (more details on price lists in Section 2 and 3). Note: Avoid using symbols that may not transfer well in e-mail, such as: & $ "

Examples of image detail lists--Submit Image Lists Like These with Corresponding labeled jpegs:

Mary Smith, Photographic Artist Title: Slow Train, C-print, 20 x 30 inchesTitle: Fast Train, C-print, 20 x 30 inchesTitle: Tube, C-print, 20 x 30 inches and Title: Weathered the stormArtist: Jerry BrownMaterials: Acrylic on canvasDimensions: 30 x 30 inchesRetail Price: 3250.00 Net: 1,625.00 Title: Chances AreArtist: Jerry BrownMaterials: acrylic on canvas24 x 24 inchesRetail: 2450.00 Net: 1225.00 Title: Games the SameArtist: Jerry BrownMaterials: acrylic on canvasDimensions:

36 x 36 inchesRetail: 4000.00 Net: 2000.00

Title: Teardrops and MoonbeamsArtist: Jerry BrownDimensions: 20 x 20 inchesRetail: 2050.00 Net: 1025.00

Resumes, CVs, Artist Statement Files

I have received dozens of files labeled: resume.doc, CV.doc, artiststatement.doc, vitae.pdf, artistCV.pdf, pricelist.doc, resume2011.doc, realism.zip. Opening the files does not always help identify the sender. I have a file in my download folder that is labeled statement.doc. The file contains a rather nervous admission to art making, but no artist name or contact information. If you are submitting your resume, CV, or artist statement as a file attachment, label your file with your name: JamesSmithResume.doc, JamesSmith_CV.doc, JamesSmithPricelist.doc, MaryJonesCV.doc, MaryJones_ArtistStatement.pdf, MaryJonesRealismPortfolio.zipBe sure to include your name on the document. Add your name to your resume, and include your contact information, such as mailing address, e-mail address, website link, and phone number. Add your contact information to your CV and artist statement files.
 Do not make the mistake of adding this to a mental "to do" list, only to let weeks or even months slip by without taking action. Open your CV file and save it with your name as the file name. Send only that file with submissions.

With one hour of effort, you should be able to properly label enough of your jpeg image files

to begin making submissions. Now that you have your image files and document files properly and professionally labeled, you are ready. Size matters. A file at a resolution of 72 dpi is easy to send and easy for the recipient to download and open for viewing. Select the images that you wish to submit, and open them in the Photoshop program. Select *Image* from the top menu and *Image Size* in the drop down menu. If the resolution is 72, then your file is ready to submit. If higher than 72 (150, 200, 300 etc.), then delete that number and type in 72. When you save the file, be sure to indicate that the image is (lowrez) or (small) by adding that to the file name: BillyArtist_Abstract1(lowrez).jpeg. Low resolution files are a must for first contact submissions, in most cases. If requested, send larger/higher resolution jpeg image files, but only if requested, or if the submission guidelines specify high resolution images. Generally, higher resolution images are acceptable and expected on CD submissions.

Begin a New Submission Campaign

Consistency will yield the best results. Artists who are sporadic with their submissions, or worry about bothering people, make a bad start. Another mistake many artists make is to send out submissions only when they feel like it. For the best effort, artists should select a set number of submissions to send out each week, and stick to that goal. I recommend making 8 to 10 researched and well-crafted submissions each week. To schedule your time, expect to spend one half hour per submission or 4-5 hours per week. To keep up the pace, artists need to research their market for opportunities and obtain addresses and contact names. It may be best to begin by talking with other artists in all media. A photographer may know art poster companies to submit to. A photographer's list of art poster companies will work well for a painter on canvas, of watercolor on paper, or a digital or traditional printmaker. If you have already done significant research, than offer to exchange lists with another artist doing the same type of research and submissions. Other considerations to strategize your submission campaign:

By region--select target cities, states, regions, or countries. Perhaps starting with the city you live in or all the large cities in your geographic region is the best way to start. Medium and subject matter--these are the two largest considerations when determining where to submit to. Combine similar markets--for instance, submit to corporate art consultants, financial art consultants, health care industry art consultants, and interior designers, with similar approaches. Likewise with product image licensing, fine art poster licensing, and book jacket art publishers. Gallery curators and museum curators may have much in common, and you might combine your efforts and submit to both in your campaign. Note: There are many companies who offer multiple services. For instance, there are art consultants who own and operate art galleries. Some commercial art galleries take on art consulting projects and clients. There are art corporate consultants who create their own Giclée print editions and print lines. There are corporate art consultants who do residential interior design, or offer custom photography print services.

Escalate online submissions into in-person meetings. Make it your goal to meet and talk to two new people each week, who can help your art career. For instance, every Tuesday and every Thursday of each week, have appointments to speak to someone about your art (52 weeks in a year, X 2 per week = 104 people you have met and spoken to about your work in one year). For example, after you contact a local museum curator and submit a CD, you may wish to then phone and set up a meeting to show your portfolio in person. Note: The most common mistake artists make when contacting a curator is failing to state clearly what it is they are seeking. Be honest about what you want. Do not assume the curator will know what you want and make you an offer. They won't. Tell the curator you wish to be included in a group exhibit, that you have an exhibit proposal of your own, or wish to have your work in the permanent collection of the museum. Note: If gathering all the resources, making weekly submissions and setting up appointments sounds like a long drawn-out process, it can be. Yet for one artist, I obtained a lucrative art licensing contract that now funds her art studio practice and changed her life, during the first two weeks of a submission campaign. That is, after 20 submissions had been made at ten per week, she had a lucrative contract. If the artist had only made two submissions per week over five months, then the results would have taken much longer, if the opportunity had come at all. Another artist with similar work may have submitted and taken the opportunity.


Section two: Art Consultants

Making Submissions for Corporate, Hospitality, Health Care and Other Industries

First Submission:

Billy Artist thinks that his artwork may be right for corporate art collections. He did some research and exchanged a mailing list with an artist friend. An art consultant on his new list looked promising, so Billy decided he would like to submit his art images via email. He telephoned the company first, to find out as much information as he could (phoning is not always possible). Billy also knew that this was an important e-mail, so he proofread a few times then sent the email to himself as a test. By emailing the submission to himself at another of his e-mail accounts (if you only have one e-mail account, open a free G-mail or AOL email account for receiving test email), he was able to assure its safe delivery. Billy clicked on his website link in the test email to make sure the link to his web site was working properly. He also wanted to test how the images downloaded.

Here is his submission sent via email:

Sample Letter #1 (below)

To: Professional Artist Consultant Group

Dear Sally Jones, Consultant

Thank you for the information you provided me during our brief phone conversation yesterday. As I mentioned, I am a Brooklyn painter seeking representation for my large scale paintings. I have a special interest in placing my artwork into corporate art collections and within the hospitality industry. I also offer commissions of original paintings and Giclée prints to client size specifications. Image list of attached low resolution jpeg image files:

Title: Abstract 1, mixed media on canvas, 30 x 40 inches, Retail: 5000. Net: 2,500.Title: Abstract 2, mixed media on canvas, 40 x 60 inches, Retail: 7.500. Net: 3,750.Title: Abstract 4, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,000.Title: Abstract 5, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,000Title: Abstract 6, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,00Title: Abstract 7, oil on canvas, 50 x 60 inches, Retail: 10,000. Net: 5,00

You may view more of my work on my website: Billy dot come Contact information:Billy Artist27 Jones StreetBrooklyn, NY 10101E-mail:

billy@mail dot comCell phone: 000-000-0000 Billy Artist's Artist Statement:

I invoke my emotional side in paint within abstraction as compositions that contain my essence, myself. At work daily in my studio for the past ten years I have created 3000 paintings in six series. Exhibition History: X Gallery 2011Z Gallery 2010Y Gallery 2009 Sincerely,Billy Artist

The reply Billy Artist received :

Dear Billy Artist, Thank-you for your submission. We would like to accept your artwork to keep on file. We will show your work to our clients for appropriate future projects. Please send us your images on a CD and be sure to include your current artist net price list. Please send us only corporate appropriate artwork. Please send us images of artwork that is 18 x 24 inches and larger.


Send disk, price list and cover letter only (additional material will be discarded) JPEGS of your work need to be no more than 500 kilobytesSave all your information in the JPEG title (not in the jpeg itself) as follows:

your initials, title of artwork, size, medium and your net price(i.e JR, DawnLight, 24x30, oc, $2000) · Abbreviate the medium (oc=oil on canvas; wp=watercolor /paper; mm= mixed

media, etc.)· Include your Net Price List on CD(saved as a PDF or Microsoft Word document)

· Please be sure that the price list coordinates with the JPEG images. Some artists have requested we collate this information from their websites. Please understand that we do not have the time to do this. Be sure to write your contact information on every item you send us. We look forward to working with you. Thank you. Sally Professional Corporate Art Consultant New York, NY

Note: After the artwork was accepted, the artist was asked to label his jpeg images with even more information, including dimension and net price. This labeling will save the art consultant hours of searching corresponding lists. An art consultant may work on a large project to fill an entire floor of an office building, or even an entire new building, with art. New hospitals need art throughout to create a calm and healing atmosphere. An artist needs to be color conscious as well, and not submit red paintings to an art consultant specializing in the health care industry.

Likewise, the hospitality industry generally seeks earth tones and soothing colors considered to be in "good taste." Also, a consultant will often work with architectural blueprints of the space they are filling with art. Perhaps the consultant requires ten abstract paintings that are 40 x 60 inches for a large reception area. Having the labeling on your images contain dimensions saves many hours of searching for appropriate artwork in that size. So congratulations to Billy Artist, who is now one step closer to his goal of getting his work into a corporate art collection. Now he must follow through. Now he has to prepare and submit the CD and cover letter. Billy Artist wanted to make a nice presentation so he purchased an external CD burner with a Lightscribe system that gave him the capability of burning one of his images, his logo, and his website link onto the disk to label it, rather than use a less-attractive sticky label.

What is corporate-appropriate artwork?

Corporate-appropriate subject matter:

It will be best for Billy Artist to send images of landscapes, cityscapes, seascapes, still lifes, florals, and abstract artwork.

Do not send nudes, portraits, or images of animals. There are exceptions. Do your research and know why you are sending images of bicyclists, and figure studies in bronze, before you submit such images.

Generally, corporate art consultants are looking for large scale abstract works that they can place (sell) in the permanent collection of their corporate clients. Corporations often want art for their large corporate offices to enhance their image and improve the atmosphere of the space. Such corporate clients may also commission large artworks for specific settings, such as building

lobbies or outdoor locations. They may want both original one-of-a-kind art such as paintings and sculpture, as well as print multiples such as serigraphs and Giclée for hallways, (and in some instances even fine art posters) for employee lunch rooms or lounge areas, in sizes 20 x 30 inches and larger. (It is difficult to place smaller pieces in corporate settings.)


If a consultant cannot find the right work for the space, they may consider commissioning an artist to create work specific to the project and dimensions required, and often such large projects require an RFQ (RFQ = Request For Qualifications) as part of their submission requirements.

For an RFQ, an Artist may need to supply letters of recommendation from interior designers, engineers, architects, or collectors who have commissioned artwork. The letters should include information on the artist's ability to meet deadlines, past experience working on a team, collaborating, or providing solutions for public art. Or the letter should contain a recommendation from one or more art professionals on the quality of the artist's work.

Sample Letter #2

to: Plus One Art Consulting and Gallery

Dear Mike E. I am submitting for your consideration, the following examples of my paintings with price list, from my portfolio: http:// bit. ly / daphne


Splatter Painting One Artist: Daphne D.

Acrylic triptych on canvas

48 x 108 inches / 129.92 x 274.3 cm

Net Price: $5000.USD


Splatter Painting Two Artist: Daphne D. acrylic on four canvases

36 x 96 inches / 100 x 200 cm

Net price: $4000.USD


Splatter Painting Three Artist: Daphne D.

Acrylic on three canvases

48 x 96 inches / 129.92 x 200 cm

Net Price: $4500.USD


Splatter Painting Four

Artist: Daphne D.

acrylic on canvas diptych

48 x 48 inches / 129.92 x 129.92 cm

Net price: $4000.USD

I also offers commissions of original paintings and Giclée

prints on paper and canvas, and

would be happy to send individual .jpeg images for detail viewing.

Daphne D.

44 North South Street

Manhattan, NYC United States My website like: http://Daphne D.com

Sincerely Daphne D. email: Daphne D @ gmail dot com cell phone: 000-000-0000

A few days later Daphne D. received this reply, via email, from Mike E.


I really like the work! We should talk.

(signed) Mike E. Plus One Gallery East Street Town NY phone: 000-000-0000 me@+1artconsulting dot com


Daphne did not hesitate. She made the phone call right away. Mike E. offered Daphne a solo exhibition, which she accepted, and they set the dates.

TIP: In the subject line of your email write in the question: *Are you looking at new work? * This will help insure that the gallerist will quickly open and read your email. It shows that you are an art world-savvy artist knowledgeable enough to ask this question, and that you understand that gallerist are not always looking for new work.

TIP: Introduce another artist to a gallery and have them introduce you --this is cross-promotion.

TIP: Most Art Galleries receive numerous submissions from artists expecting the gallerists to take time to visit and navigate their websites. Most busy gallerists are not going to take the time. Offer them shortcuts with direct UNIQUE URLS to images, so that they are more likely to click on your links to view your work. A UNIQUE URL is one specifically for an image on your site. Open an image of an artwork to full size on your personal website. Note the page address will be your home page URL plus the name of the image or numbers. That is the UNIQUE URL for that image. Now copy and paste it into an email submission. When the recipient receives the email with the UNIQUE URL link accompanied with the image description and details (examples in letter below), they are far more likely to click on the link and view your work.

Corporate Gallery Submission:

Sent: Wednesday, January 19, 2011 To wanda @ stuff of fine art dot com Subject: Artist Submission: Josephine T.

Dear Wanda For your consideration, I am providing examples of Josephine T.'s paintings via links to each image on her website. (Details below include pricing.) Also, please find below a link to Josephine Ts Bio/CV :

Josephine offers original paintings on canvas, commissions of original paintings, and Giclée prints on canvas and paper. May I send individual .jpeg images of her paintings to you? Titles:

Title: *barn storm* Artist: Josephine Campbell Materials: Acrylic on canvas Dimensions: 36 x 36 inches / 91.4 x 91.4 cm Retail Price: $2500.00 Link to view image:http dot josephine campbell dot com /newpainting45 dot html Title: *last chance* Artist: Josephine Campbell Materials: acrylic on canvas 24 x 24 inches / 61 x 61 cm Retail Price: $1500. Link to view image: http dot josephine campbell dot com large-single-view dot html Title: *The Point* Artist: Josephine Campbell Materials: acrylic on canvas Dimensions: 24 x 24 inches / 61 x 61 cm Retail Price: $1500. Link to image: http dot josephine campbell dot large-single-view /abstract77 dot html Title: *Thunderstorm *

Artist: Josephine Campbell Materials: acrylic on canvas Dimensions: 36 x 36 inches / 91.4 x 91.4 cm Retail Price: $3500.00 Link to image: http dot josephine campbell dot com/large-single-view/new painting 97 dot html Title: *North Shore* Artist: Josephine Campbell Materials: acrylic on canvas Dimensions: 24 x 24 inches / 61 x 61 cm Price: $1500. Link to image: http dot josephine campbell dot com/large-single-view/new painting99 dot html Title: *Hula* Artist: Josephine Campbell Materials: acrylic on canvas Dimensions: 30 x 40 inches / 100 x 120 cm Price: $3500. Link to image: http dot josephine campbell dot com/large-single-view/newpainting 86 dot html Title: *Gluten free* Artist: Josephine Campbell Dimensions: 20 x 20 inches / 50 x 50 cm Price: $1000. Link to image:http dot josephine campbell dot com/large-single-view/new painting 59 dot html

Link to Artist Bio and CV: http dot josephine campbell CV dot com Artist's website: http dot josephine campbell dot come

Assisting Josephine Campbell Marie K.

Date: Tuesday, January 25, 2011

Hi Marie, Thank you for sending me the information on Josephine's work. I personally think that her paintings are beautiful. I would like you to send individual jpegs please. Every couple of months, the gallery's owners meet for a prospective artist review. They like to have images, dimensions, and retail prices, along with a bio, printed out and right in front of them. If you'd like to go ahead and send the images, I can print out the rest of the information you provided. Let me know if you have any additional questions.

Thank you,

Wanda F. Artist Liaison Stuff of Fine Art

(2nd follow-up email received a few weeks later)

Date: Monday, February 18, 2011 Subject: Re: Artist Submission: Josephine Campbell To: Marie K.

Hi Marie- I have shown Stuff of Fine Art's owners Josephine's work, and they agree with me that her paintings are stunning. They would love to meet with Josephine and see her work in person. Is Josephine currently represented by any other galleries in the area? All of Stuff of Fine Art's artists sign an agreement saying that our gallery will exclusively represent them in this area. Is this something that Josephine is comfortable with? If Josephine would like to meet with the gallery's owners, please let me know what her availability is and we can set up a date for her to come in with her paintings. Looking forward to hearing from you!

Thank you, Wanda F. Artist Liaison Stuff of Fine Art


Section three: Research Galleries

Making Submissions to Galleries

Gallery submission sample letter # 1

To: Gallery X

Dear John Brown, Curator I am a local fine artist painter seeking gallery representation, as well as group exhibition opportunities with Gallery X. I attended the opening of your recent exhibition, Big Paintings, and my style could be a fit for your gallery. I have includes a few links to images on my website, for your consideration, detailed below:

Please view samples of my large scale paintings, via links directly to the images:

Title: Tech-tonics oil on canvas Retail Price: $xxxx 48 x 72 inches http://clickableUnIQUeURLlinktopainting Title: Quality Foaming oil on canvas Retail price: $xxxxx 24 x 36 inches http://

clickableUnQUe URLlinkto painting, Title: Victim of the Monetary oil on canvas Retail price: $xxxx 40 x 30 inches http:// clickableUnQUe URLlinkto painting, You may view more of my work on my website at www dot artist dot com. May I send jpegs of my art? Please feel free to call me on my cell phone:#000-000-0000 should you have any opportunities that may suit my work. Full Contact info: Mailing address Email Copy brief Bio/CV/Exhibition history or short artist statement here. Signed Artist

TIP: You may have read or heard advice that you should not send e-mail submissions to galleries. Do not allow fear of rejection stop you from sending out your work for review. Galleries do look at e-mail submissions. Artists are offered exhibitions and representation from e-mail submissions. Effective e-mail submissions do work. Be sure to state what it is that you are seeking--such as gallery representation, or group exhibition opportunities---and include your full contact information with phone number, as in any business letter, along with images as UNIQUE URL links or attached jpeg image files,your bio/CV or artist statement, if not overly lengthy. It may be best to create a shorter summary version of your exhibition history, bio, and CV, for e-mail submissions. Research is the key. Research the galleries and know why you are submitting to that particular gallery. Do not submit randomly.

Tip: Occasionally you will encounter a gallerist who require a submission of your website link only for review!

Tip: Submit approximately ten art images per submission, unless their submission guidelines state otherwise. Submit UNIQUE URLs of images. For jpeg attached files, size images to 7 inches across, 72 dpi. Test them by sending your e-mail submission to yourself first. Do the images open quickly for viewing?

Example contact information found on the ampersand international arts gallery:

ampersand international arts 1001 Tennessee Street (at 20th. st.) San Francisco, California 94107

Open Thursdays and Fridays : noon - 5 PM and always by appointment For more information or to schedule an appointment call : 415-285-0170 e-mail : bruno@ampersandintlarts.com

Visit the gallery. If your work is suited to this gallery, and you are prepared, then call and ask for an appointment to meet the curator or director to how your portfolio, or drop off a CD of your art, or invite the curator to visit your studio.

Gallery sample submission letter #2 To: Gallery Z

Dear Jennifer Jamesly

Mixed media artist Burkro Wang is seeking gallery representation, as well as solo and group exhibition opportunities at Gallery Z. Your upcoming spring annual exhibition opening is a favorite event. Burkro has attended the opening each year for the past few years and has met you during the opening. You mentioned that you would be happy to take a look at samples of his work.

Attached are samples of recent works from Burkro Wang's series in progress. All of his works retail in the 2,000. to 7,000 dollar price range. If you feel they may be a fit for your gallery, Burkro invites you to visit his J Street studio Monday- Saturday. List of attached jpeg image file:

1. Title: Mishmash #3

2. Title: Hodgepodge #10

3. Title: RollyPolly #24

4. Title: Splash

5. Title: Rash

6. Title: Seldom

7. TItle: Well

8. Title: Colide

9. Title: Bark

10. Title: Woohoo

Artist Contact information, cell phone number Artist Exhibition history:

2010: XYZ Gallery Solo Exhibition 2009: UVW Gallery Solo Exhibition Work in the Collection of :

XYZ Corporation Mr and Mrs Important Collector

(signed) Assistant to Burkro Wang Mary Smiley phone: 000-000-0000

Become familiar with a gallery and the market they target. This takes work and serious research, but is well worth the effort, and will inform your entire art career. Research List of Art Galleries in New York City --(alphabetical by first two letters only). Visit each gallery site for a look. Note: this is a list of some of the top art galleries in the world for you to research. If possible, visit the galleries of interest. If you can't make it to New York,

several top New York galleries display the artwork they represent online during the annual Virtual Art Fair: http://vipartfair.com/



Blackston Gallery


Danziger projects





Jen Bekman Gallery

Jen Bekman's online print site is, 20 x 200 : www.20x200.com/


Last Rites Gallery NYC




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No Longer Empty

http://www.nolongerempty.org/ accepts proposals (see PROPOSALS

section below for details). NURTUREart

White Columns (accepts submissions via their site)


A gallery in the Queen & Niagara area featuring very contemporary artists. http://www.parinadimigallery.com/

PROPOSALS Artists do not have to wait for an invitation to exhibit, but may write and submit an exhibition proposal online or by mail.

This is a link to a list of College and University Galleries that accept exhibition proposals and/or have calls to submit. Each site varies. Look for their submission guidelines:http://www.washjeff.edu/olin.aspx


Soap Factory--annual group exhibitions and solo show proposals accepted. Submissions are reviewed for exhibition between May 1st - October 31st, 2012. http://www.soapfactory.org/submissions.php


LOUIS V. E.S.P. a new gallery/project space in the Williamsburg neighborhood of

Brooklyn, NY

Please visit www.louisvesp.comfor a history of shows and to get a sense of the space and our program. Front gallery is approximately 450 ft. and entire space is approx. 1400 sq. ft with 18 ft. high ceilings. Proposals should be as complete as possible with theme, artists involved and work samples. Please send all materials to info@louisvesp.com


PROPOSALS FOR SAN FRANCISCO EXPLORATORIUM, The Exploratorium is accepting proposals for residencies, workshops, commissions, or rentals to create artworks, installations, films and performances that can augment large-scale thematically based exhibitions. No fee to enter. Must use application obtainable from museum. Stipend, round-trip travel to San Francisco provided, along with living expenses, materials and workspace. Contact San Francisco Exploratorium, 3601 Lyon St., San Francisco CA 94123. Tel: 415 561 0309, or

Email: pubinfo@exploratorium.edu Website http://www.exploratorium.edu


ART IN EMBASSIES PROGRAM - The ART In Embassies Program is a global museum that exhibits original works of art by U.S. citizens in the public rooms of approximately 180 American diplomatic residences worldwide. These exhibitions, with art loaned from galleries, museums, individual artists, and corporate and private collections, play an important role in

America's public diplomacy. To submit images to ART staff for consideration in upcoming exhibitions, please e-mail .jpg or .gif images of your works no larger than 50k in size. Mailing address is: U.S. Department of State, 2201 C Street NW, Washington, DC 20520, Tel: Main Switchboard: 202-647-4000, or Email: artinembassies@state.gov Website:


No Longer Empty-- orchestrates public art exhibitions in vacated storefronts and properties in New York City. Sign-up for newsletter to receive calls for proposals. http://www.nolongerempty.org/


Her Circle, has a feminist edge to it: http://www.hercircleezine.com/ (they accept proposals for online exhibitions ).

Exit Art, announces calls for proposals a few times each year: http://exitart.org/

If you need help writing an exhibition proposal, contact Marie Kazalia, Transmedia Artist Marketing at: MarieKazalia@gmail.com -or- MarieKazalia@Transmediartistmarketing.org

Eclectic Sample of Ongoing Exhibition Opportunities: International

Europe Within the framework of the 7th Berlin Biennale for Contemporary Art in 2012, curated

by Artur Żmijewski, artists from all over the world are requested to send in their artist material for a research investigation. Full details at: http://www.berlinbiennale.de/index.php?lang=en


The Orange Dot Gallery is a new space in Bloomsbury. Exhibiting unique and interesting works and showcasing the talents of a range of upcoming and established artists. Contacts jeff@theorangedot.co.uk and danielle@theorangedot.co.u http://www.orangedotgallery.co.uk/


Annual Open Show at Surface Gallery: www.surfacegallery.org


Baltic Gallery UK http://www.balticmill.com/



WOOM GALLERY http://www.woom.co.uk

Canada Specializes in exhibitions that use technology http://www.molior.ca/en/

USA Raid Projects is an exhibition and curatorial organization that is dedicated to supporting and facilitating innovative cultural production in Los Angeles. http://raidprojects.com



18 Rabbit Gallery, in Florida, accepts email submissions that curators keep on file for future ops:


Art Whino gallery--in Washington, DC area featuring international artists:


Morton Fine Art, Washington, DC USA www.mortonfineart.com






In LA, the LA Art Association is a non-profit gallery for artists:http://www.laaa.org/ If you do sign-on, be clear on the frequency of solo exhibits vs. group exhibits.




LISTS (there are many more): Calls to Submit

Re-title-- extensive listing of international artist calls to submit/residencies/other opportunities for artists:


Subscribe to the Artists Register monthly newsletter of exhibitions and calls to submit and other art opportunities:



Section four: Art Museums

How to Contact and Connect With Curators

For decades, artists dropped by museums with no appointment, portfolios in hand, and asked to see a particular curator. The attitude may have been casual, but the artist had researched and planned, had the curator's name, and knew the best day and time to find the curator in his or her office. Especially in city funded museums, where curators are likely to consider themselves *civil servants,* more often than not the curator would take some time to review the artist's portfolio during such impromptu visits. The curator may have even purchased artwork for the permanent collections during such unscheduled portfolio reviews. Perhaps far too many artists have attempted this, for now, many museums only review art via mailed in disc submissions.

The Brooklyn Museum accepts CDs and DVDs from artists worldwide. If you would like to

submit your artwork for review, submit you disc following the museum guidelines:submissions should include:


cover letter

biography and/or CV

artist statement (up to two typed pages)

articles related to work (up to three reviews/press clippings)

representation of work in either CD or DVD format (no more than 10 labeled representative images)

Please do not send PowerPoint presentations.

Web sites will not be visited. Do not send original artwork.

Please be advised that no materials will be returned. Due to the large volume of submissions, we often cannot respond individually. The Museum's aim is to present the most meaningful programs to our audience, and opportunities for inclusion in our exhibitions are extremely limited. All materials should be mailed in one packet to:

Contemporary Art Attn: Artist Review Brooklyn Museum 200 Eastern Parkway Brooklyn, NY 11238-6052

Brooklyn Museum's Innovative Museum Meet-Up Group

If you live in Brooklyn, New York, or plan to visit, join the Brooklyn Museum's 1stFans group, which is $20. annually. The 1st Fans group meets the first Saturday of each month. There you will network with museum staff and other members.

In addition to the monthly meetings, there are other 1stFans group events announced on their MeetUp page: 1st Fans MeetUp: http://www.meetup.com/1stfans/

Perhaps an art museum in your geographic region also has a MeetUp group--search the MeetUp site: http://www.meetup.com

Museums Worldwide

Check museum websites for submission guidelines. There are hundreds of museums worldwide, and not all accept disc submissions. Research and submit only to those that suit your artwork and your goals.

Art Museums World Wide that Have Websites:

Art Museums in the USA:

Art Museums in Canada:

Art Museums in Europe:

Some museums accept submissions only during certain months of the year, such as:

Rochester Contemporary Art Center will be accepting general submissions for the 2013 season and beyond beginning December 1, 2011.POSTMARK DEADLINE: January 1, 2012

Please include the following:

1. Up to 20 images on CD/DVD with a separate checklist (work will not be considered

without a complete checklist). CD/DVDs must be labeled with your name and contact

information. The checklist must have your name, address, phone number, email address, and website (if available) at the top, followed by the title of the work, date, materials, and presentation size for each image submitted. Do not send prints or original works.

2. Letter of intent. This should simply tell us what you are applying for. Is the enclosed a

curatorial project? Are you only looking for a solo show or are you open to inclusion in other

projects? Etc

3. Resume, one page statement and any additional support materials that will give us insight

into the work. 4.If you are proposing a curated project or a site-specific installation you need to have a descriptive narrative (one-page only please). Applications for site-specific work should contain

images that give as much insight as possible into the final project.

5. CD/DVDs will not be returned. We will keep your submission on file for future reference.

6. Questions regarding the exhibition proposals should be sent to: bleu

@rochestercontemporary. Org MAIL or HAND DELIVER to:

Submissions, Rochester Contemporary Art Center ¨137 East Avenue, Rochester, NY 14604

Submissions to the Whitney Biennial 2012

Here are the submission guidelines and (general) deadline:

The Biennial is a curated, not juried, exhibition and there is no formal submission process.

If you would like the curatorial staff to learn more about your work, please feel free to send written materials and reproductions only (no e-mail or online submissions).

We cannot accept original works of art. Due to the volume of correspondence we receive, we may not able to respond directly to each and every submission and we cannot assume responsibility for or guarantee the return of any materials that are submitted.

Materials may be sent to:

Curatorial Department

Whitney Museum of American Art

945 Madison Avenue

New York NY 10021.

The list of selected artists will be announced at the end of 2011, or early 2012.

The Whitney Museum of American Art, 2012 Whitney Biennial will be co-curated by the Whitney's Elisabeth Sussman and independent curator Jay Sanders. This will be the 76th in the Museum's series of Annual and Biennial exhibitions inaugurated in 1932 by Gertrude Vanderbilt Whitney.

Below is a sample cover letter to include with your submission a CD, DVD, video, or print photos. Use the name of the curator in the mailing address:

Sample Cover Letter:

To: Elizabeth Sussman, Curator of Photography Curatorial Department Whitney Museum of American Art

945 Madison Avenue, New York NY 10021

Dear Elizabeth Sussman

I have enclosed my written proposal for my performance piece titled The Traveling Band, along with a ten minute video and photographic print samples, for your consideration for the Whitney Biennial.

The proposal details my performance that incorporates documentation and audience participation.

Please find attached: Bio, Exhibition History and Artist Statement.


your name cell phone number artist mailing address

Note: Competition is fierce for the Whitney Biennial, but this is an opportunity for you to have museum curators review your work, at least on DVD, video or in photographic prints.

To gain the attention of a photo curator in a museum in a large US city, the following letter was sent on behalf of the artist:

Sample Cover Letter #2

To: Cortland Museum of Art, Photography Curator, Judith Volan

Dear Judith Volan,

David Davis is a Photographic Artist working in your region, whose work is not currently represented in the Cortland Art Museum's permanent photography collection. May I direct you to the photographer's website image portfolios, via the links below.

1. David Davis Cities portfolio,(43 images) http://www.david davis dot com/directURL

2. Trees 1 (recent work, 23 images) http://www.david davis com/direct URL

3. David Davis 2 ( 38 images) http://www.david davis dot com/direct URL

Davis has exhibited at the Schield Museum of Art, Cools Art Museum, Desert Museum, Woody Art Museum, among others, as well as in numerous galleries throughout the US. You will find a more complete exhibition listing at: http://www.david davis.com/about.htmlDavid Davis' work is represented in numerous corporate and private collections and in has appeared important print photography publications such as Chrome, Spotlight and Click, Click


David Davis 900 EyeSee Avenue Washington, DC 0000 United States phone: 000-000-0000 davis@daviddavis dot com http://www. david davis dot com

I will be happy to send several jpeg images of the work for detail viewing.

Sincerely Assistant to David Davis Mary Smiley Phone number email address

Reply from the Museum Curator

Dear Ms. Smiley

Thank you for your email. I will look at Mr. Davis' website and will contact you if I am

interested in receiving more information




David Davis felt encouraged by receiving even this brief response. He mailed an announcement for an upcoming group exhibition that had used one of his art image on the exhibition card, inviting the curator to attend the opening.

He did not see her there, but found out the following week, from the gallery owner, that the curator had visited the exhibit and viewed his work.

Next, David Davis called the curator to set up an appointment to meet her and show her his portfolio. During the meeting, the curator reviewed several of his prints while the photographer waited for the best moment to state what he wanted. It happened rather easily. The curator simply asked him if he wanted his work exhibited or in their permanent collection.

Tip: Avoid using the words *buy* or *sell* when speaking with a museum curator. Use the word *purchase,* or avoid all such words, and instead state that you would like your work represented in the permanent collection of the museum.

Letter to Museum Curator of Painting

Dear Sydney Roam, Senior Curator

I would like to introduce you to the abstract paintings of regional artist Debora Painter-Flox. Link ( http:// bit.ly/Painter-Flo) to Debora Painter-Flox's website portfolio of the following images:

Selected painting titles and details:

Spontaneous Flow Abstraction #1 Artist: Debora Painter-Flox Acrylic triptych on canvas


x 108 inches / 129.92 x 274.3 cm


Spontaneous Flow Abstraction #2 Artist: Debora Painter-Flox acrylic on four canvases


x 96 inches / 92 x 284 cm


Spontaneous Flow Abstraction #3 Artist: Debora Painter-Flox

Acrylic on three canvases


x 96 inches / 129.92 x 284 cm


Spontaneous Flow Abstraction #4 Artist: Debora Painter-Flox acrylic on canvas diptych

48 x 48 inches / 129.92 x 129.92 cm

Link to artist's portfolio *Paint Horizontals* http:// Debora Painter-Flox dot com /2/Gallery.asp?GalleryID=MP7A3

Link to artist's portfolio, *Icey Pattern Paintings* http://Debora Painter-Flox dot com/2/GalleryMain.asp?GalleryID=7MP7A3

The artist would like to contact you next week.* Sincerely Her Painter Friend email: Shared Cross-promotions phone: 000-000-0000

(* The following week, the artist Deborah Painter-Flox wrote and mailed a letter to the curator, requesting a time to meet to discuss her wish for a solo museum exhibition.)


Section Five: Interior Designers

The American Association of Interior Designers(ASID) represents its 40,000 members who are Interior Designers, of the 400,000 interior designers in business in the USA. Link to ASID: http://www.asid.org/

On the ASID site you may enter search terms, such as a city, or industry of specialization, such as hospitality or residential, to generate a select list of Interior Designers. The list will include a profile on each designer, their website link and email address. Generate such a list of designers in your target region or industry and send an enquiry to each asking if they purchase fine art. Be sure to include your site link and make them aware that you have art available at the standard 25% designer discount. That is, 25% off your retail price, so the split is 75/25. Note:

Commercial galleries do a standard 50/50 split.

Connecting With Interior Designers for Art Sales

Annual Interior Design Home Expo at the Palm Beach Convention Center http://www.floridadesign.com/web/sourcefinder/category/interior-designers/ There are 123 interior designers listed in florida, who will attend this expo. Some represent artists who also attend the expo.

Art Specifier: ArtSpecifier.com Is a new online site that caters to Interior Design sales. Artists are invited to join. Art Gaze, is an example of another Interior Design art sales site: http://www.artgraze.com ArtLA: http://www.artla.com/ ArtLA.com was built and conceived by art gallery owners that have been in business in Los Angeles for over 20 years, including co-founder Heidi Seidner, Gallery Director of the Santa Monica California, James Gray Gallery. ArtLA caters to Interior Designers--that is provides art to the design industry. One of the ArtLA paid subscription plans for an artist account, known as their Monet plan, is five hundred dollars for two years, but 100% of sales commissions goes to the artist.

Art Design Resources: http://www.artdesignresources.com Deanna Zamora, of Art Design Resources contacted me in a group discussion on LinkedIN, stating that she was always looking for artists and to feel free to submit images to her. Since she stated that in a rather public venue, I don't mind passing the information on.

Sample Letter to Interior Design Firm #1

Dear Deanna Zamora

As per our previous discussion, I am submitting samples of the abstract sculpture of Zelda R., who has numerous finished pieces available in a variety of stone, cast bronze, cast resin and mixed media. Zelda R. works in small scale to large scale, in abstract forms, and in highly detail realism. The artist offers commissions and has an interest in reaching more collectors via the Interior Design market

Zelda R. sculpture image list--low resolution jpeg files attached of the following, in multiple view:


Title: Slip Slide (view 1) blue onyx 2010

29 inches h. x 15 w. x 11 d.

granite base, 2 inches h. x 16 w. 10 d. Retails: 16,000. Net: 9,000


Title: Slip Slide (view 2) blue onyx 2010

29 inches h. x 15 w. x 11 d.

granite base, 2 inches h. x 16 w. 10 d


Title: Ode to the Thinker 1

2010 Honey cone calcite stone

on white marble base 18.5 x 17.75 x 3.25.h

Retail: 32,000.00 Net: 16,000


Title: Twilight

alabaster, 2010

39 inches high x 22 wide x 12 d.

limestone base

Retail: 20,500. / Net: 11, 250


Title: Twisted (detail) Vermont Marble

16 inches h. x 22 w. x 9 d.

Retail: 30,000. Net: 16,000.


Title: Twisted (view 1) Vermont Marble


inches h. x 22 w. x 9 d.


Title: Twisted (view 2) Vermont Marble

16 inches h. x 22 w. x 9 d.

Zelda R. works in a variety of materials and creates both abstract sculpture and a series of realistic works, many of which may be viewed here: UNIQUE URL Link to image portfolio

I am working with Zelda R. on a commission basis. My commission percentage has been added to the Net prices above. Feel free to contact me, for more information, by email or phone (000) 000-0000

Signed etc

Sample Letter to Interior Design Firm #2

To: Mooshi Mooshi Interior

Dear Yuki Nakamura

New York artist Kathy G. is seeking representation for her 2011 painting series titled, Joy To the World. Kathy G. also offers commissions of originals and Giclee prints to client size specifications

Image list of attached jpeg files:

1. 2011 Joy To The World, No 30. mixed media, 40 x 60 inches retail 5000. Net: 2,500.


2011 Joy To The World, No 15, mixed media, 40 x 60 inches, retail: 5000. Net: 2,500.

4. 2011 Joy To The World, No 23 , mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

5. 2011 Joy To The World, No 13, mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

6. 2011 Joy To The World, No 33, mixed media, 24 x 48 inches, retail: 2000. Net: 1000.

Contact:Kathy G. website: Kathy G dot com email: Kathy G @ mac dot com phone: 000-000-0000 mailing address:

1000 Phelps Avenue New York USA

Artist Statement for Kathy G.:

I create with and explore the positive in humanity. My practice contains aspects of my reflection on nurturing transformation, my voice, conceptual uplifting and insightful cultural manifestations in technology, within my concepts of heroes, peace, love and beauty.


Kathy G's has had numerous exhibitions of her art and her work is included in corporation and private collections.

Assisting Kathy G. Marie Kazalia


email: MarieKazalia@Transmediartistmarketing.org


Section six: Art Licensing Income Streams

There is A Lot To Know About Making Submissions to Art Licensing Companies

Some artists create income streams from art licensing contracts that support their studio practice. There a numerous ways to create those income streams.

(Due to reasons of privacy and non-disclosure I am unable to use the contact company names and addresses. I offer personalized contact lists. Link for more information:

http://transmediartistmarketing.org/wordpress/list-services-available/ Or e-mail Marie Kazalia directly, at: MarieKazalia@Transmediartistmarketing.org -or- MarieKazalia@gmail.com

TIP: Here is valuable tip. When submitting your art to an art licensing company, but sure to include in the first sentence of your cover letter, the phrase *seeking representation*. This is an

industry standard. If you do not state that you are *seeking representation* your submission will be deleted without review and you will never know what happened to it!

TIP: Unless otherwise stated or requested, only send low resolution jpeg files of your images, that is, 72 dpi and approximately 5-7 inches across. Some companies will state slightly different specifications. Be sure to follow any specific submission guidelines for the company you wish to submit to. It is both smart and courteous to follow submission guidelines.

Tip: Discover color trends in your medium. Other ways to discover home decor trends is to visit department stores to look at bedding and bath items. Design Sponge is crammed with articles, http://www.designspongeonline.com/, and with links, such as to the U.S. National Stationary Show: http://www.nationalstationeryshow.com/ which features exhibitor catalogs to browse and search online. If you have your own art cards (printed or handmade), try finding a company to represent your cards at next years show. You will need to send them a set of card samples plus order forms for stores to place orders for your art cards.

Note: There are too many variables per artistic style, artist needs and goals, for me to cover every possibility. This is merely an introduction to art licensing possibilities. Contact me and I will provide up to 5 addresses suited to your needs.

Below are examples of two submission letters to art licensing companies and the responses. One artist was rejected, yet gained valuable knowledge which he put to use in his art business. The other artist was accepted and received contracts to sign (samples contacts included in this section

#1 Submission letter to art licensing company sent via email :

To: Art Licensing Company X

Dear Samantha

I am a photographic artist seeking representation for my art images for art licensing opportunities with Company X.

For your consideration the following low resolution jpeg images files have been attached:

1. Seashells on the seashore

2. Misty morning

3. In the Garden

4. Evening at the Farm

5. Boom boom

6. A view of the Beach

7. Glow

9. Waiting for a train 10. Horse Farm


David Davis Photographer 2600 Shutterspeed Road Leicaville, WA United States email address: DavidDavis @ Photog . org phone: 000-000-0000

View more of my Fine Art Photography on my website:

www. David the Davis dot com


David Davis is an internationally published author and a uniquely diverse photographer. He captures textures, forms and styles of architecture, nature, people and cityscapes with his camera. His work constantly shifts to new areas seeking opportunities to create images that draw feeling from the viewer.

Samantha of Company X replied:

Dear David,

Thank you for the kind submission. You have a great eye and we appreciate you thinking of Company X for your work. However, our market is what we call a very "decorative" market. Women buy images to match the decor in their homes. When it comes to photography, the lighting must have a "mood", and the work needs to be simple and have a "decorative" feel to it. Please go to art.com and look up the images by Blaustein, Wampler, and Vanscoy. These are the top photographers in our market and would be your competition. As you can see, their images are what is considered "decorative" in today's home decor market.If you ever decide to try this direction with your work, we would be happy to review it. Thank you again for thinking of us.



Even though his work was initially rejected by Company X, the photographer David Davis learned a great deal from the submission. David reviewed the photographic work of Blaustein, Wampler and Vanscoy at art.com and discovered that they had done much post production work on their images--working with regular color digital photos and employing de-saturation tools in Photoshop to create soft color tones and light sepia toned images.

David decide that he had images to experiment with in his large image bank, and got to work

putting together a new, on trend, portfolio to submit.

Now that he understood the trends, he planned to add a "soft" image version of his photographs to his regular work flow.

#2 Sample submission letter sent via email

Dear Samantha

Penelope S. is a painter seeking representation of her art images for art licensing opportunities with your Company X.

Attached low resolution jpeg files, for your consideration, of the following titles:

early morning call red cell phone hen lays eggs toy cow one toy cow two toy computer still life still life with cell phone still life with laptop still life with wind-up toy still life with plastic toys

Artist full contact info:

Penelope S. Shady Side of the Street Sunnyville USA email: penny @ g mail .com phone: 000-000-0000

Artist Bio and exhibition history, art publication listing

As a self-taught painter I have taken numerous workshop with painters X,Y and Z. They taught me an appreciation of the Russian orthodox painting style of 1900. My updated version includes images of computers, cell phones and mechanical battery operated toys Penelope has had her work published in Art Magazine No 5, and hung in gallery exhibitions at Big Noise gallery, and So What gallery in 2010.

Assisting Penelope S. Marie K. contact info

Response from Samantha at Company X directly to the artist:

Hi Penelope

I received the email submission today from Marie K., of your work. I think your painterly hand would make a nice fit in our market. I would be happy to work with you! I would like to send you copies of our contracts.

Regarding your work and it's fit at the retail level--there is a bit of a "learning curve" for this market. For example, we need artists to create work in pairs (and sometimes sets of four). Also, there are specific sizes that artists paint in, which are really guidelines set by the framers we work with. The sizes usually correspond to the stretched canvas sizes on the market, and I can give you the full list.

Lastly, and this is the tricky part. Our market differs just a little bit from the world of fine art and fine art boutiques and galleries. For example, images artist paint end up in stores like, Kohls, Bed Bath and Beyond, Garden Ridge Pottery, Target, and department stores. Customers (predominantly female) buy the art to match the decor of the room they will put it in. What this means for artists is that they have to be aware of home decor color trends, and style trends and create work that is on trend for home decor. It's easier than you think! I ask artists to go to department stores and look at the best selling towel colors, best selling kitchen textile colors. Keep your eye on colors and patterns are on pillows, bedding, and shower curtains. This will give you a pulse on home decor color and design trends.

Thank you for your interest and I look forward to hearing from you!

Warmly, Samantha phone 000-000-0000 email

Penelope sent a brief and straight-forward reply :

Dear Samantha

I would be happy to work with you and your company. I find that I do love to paint different versions of an image and also with different background colors. So this opportunity to provide art to your company fits! I look forward to working with you. Yes, please forward your contracts


Penelope S

Response from Samantha at Company X:

Hi Penelope,

Attached are the contracts. The first one is strictly for the publications we do, printing your work on paper as open edition reproductions. The second contract is for licensing, in case you are interested in us representing your work to the manufacturers we work with on various products, that include stationary, calendars, photo storage boxes, kitchen and bath accessories, tapestries, and more. We have spent many years building relationships with manufacturers of quality products and are proud of how our artist images are presented to them.

Are you currently with another publisher? We are very careful not to intrude on another publisher's artist so please let me know if you are or have been under contract with a publisher and what images you've published with them.

Once you read the contract, I would love to discuss your work and how to proceed. Please let me know if you have any questions regarding the contracts



CONTRACTS: Never sign a contract until you understand what you are signing. Volunteer Lawyers for the Arts has offices in most US states and large major cities:

Contact volunteer Lawyers for the Arts and make arrangements to meet with a lawyer to review and discuss the contract. If you can't meet in person, person you could arrange to send a scan of the contract and discuss it via Skype or phone.

Sample Contract #1 Company X Artist # Date:


This is an agreement between Company X, and;


Artist grants Company X exclusive reproduction rights and sole copyright privileges of Artist's artwork (Accepted Works) for the making of Open Edition Fine Art Reproductions printed on paper and/or canvas (Prints). Company X agrees to publish the Accepted Works upon the following terms and conditions.

1. Artist retains ownership of the paintings and the original copyright, and retains the right to

sell the originals.

2. The Artist hereby grants Company X the exclusive right to publish, advertise, distribute

and sell the images selected or created for our publishing program as Prints on the Open Edition

Market. Company X and its customers can illustrate and promote sales of the Prints unframed or framed in catalogs, brochures, magazines, sales literature, CD-ROM, on the internet and all future media. Company X and their customers may use the Prints to produce canvas transfers.

3. This contract in no way interferes with Artist's right to sell their originals and/or seek

Limited Edition Publishers. The Artist can also be published in magazines, books, and local

event posters at their own discretion.

4. Company X agrees to pay Artist a non-refundable advance against royalties to be earned

on Prints Company X publishes smaller than size 16 x 20 inches, in the amount of $135.00 per image upon color proof approval. Company X agrees to pay Artist a non-refundable advance against royalties to be earned on Prints Company X publishes size 16 x 20 inches and larger, in

the amount of $255.00 per image upon color proof approval. If Company X publishes multiple Prints (i.e.: more than one size) of a particular Accepted Work, Company X will only pay an advance based on the largest Print published.

5. Company X shall pay to the Artist a royalty of 10% on all sales pertaining to these Prints.

Royalty statements and payments will be issued on a monthly basis for the previous month's

sales. Company X reserves the right to deduct payments from future month's statements for any goods returned or not paid for.

6. Artist gives Company X a right of first refusal option on any artwork Artist wishes to

present for open edition poster / print reproduction purposes for a period of 2 years. For this same period, Artist also agrees not to grant or permit reproduction rights of the same or similar artwork, whereby a competitive situation may arise. After the initial 2 year period, this contract will automatically extend for continuing 2 year periods. If either Artist or Company X choose to end the contract before an extension is in effect, either side must provide the other with 30 days written notice of such desire to nullify the extension. Should this contract expire, Company X will have the right to continue to sell and reprint any existing Prints for as long as Company X

chooses and will continue to pay royalties for as long as the Prints are sold.

7. The publishing and distribution of the Prints is the sole financial responsibility of

Company X

8. Company X will furnish Artist, without charge, twelve (12) complete sets of all Prints. The

Artist can purchase additional quantities at a discount of 50% then 25% off the list price. These can be sold or given away at the Artist's discretion.

9. While the work is in the possession of Company X, the work shall be insured against all

risks. It is the responsibility of Company X to absorb all shipping, handling, and insurance charges in the return of work to the Artist. It is the responsibility of the Artist to absorb the shipping, handling and insurance charges on all transparencies and originals sent to Company X.

10. The Artist certifies that these paintings are his or her own original work and that this work

has not been previously published as open edition prints. The Artist represents that this is his or her own original creation and the Artist has exclusive power to grant full reproduction rights to Company X.

11. The Artist grants the right to Company X to copyright the reproductions of these originals

for sales throughout the world. Company X will print the following on the copyright line: the

year of first publication, Artist's name, and Company X Ltd., on each Print. The copyright notice will not interfere in any way with the Artist retaining the copyright of the original work.

12. The Artist grants Company X the right to eliminate any copyright logo and date the Artist

created in their originals. Company X will not change or alter the original work to accomplish this. All changes will be made on the computer to the scanned image file. The language agreed to

in this Section will not affect anything stated or agreed to in Section 11.

13. The Artist grants Company X the right to make a slight crop or distortion to the Accepted

Works in order to reproduce the work to fit specific sizes in the marketplace. Again, Company X will not change or alter the original work in any way to achieve this, and will make all changes in the computer during the color separation process. If Artist so chooses, Company X will notify

Artist of their decision to alter any Accepted Work.

14. The Artist agrees that Company X may determine the final size of the Prints reproduced

from Artist's originals, and that the final printed sizes may differ from the actual size of the original paintings.

15. The objective of Company X is to protect the copyright privileges of both artist and

Company X. In order to assist with this objective against copyright infringement by third parties, Artist grants Company X the right to enforce their U.S. and international copyright laws on Artist's behalf for works covered by this Agreement. Company X may do so in the name of

Artist and/or Company X. Artist appoints Company X its Attorney-in-fact for such purposes including the right to file suit in Artist's name and to compromise and settle any such claim or suit on terms and conditions which Company X deems fair and appropriate. Legal fees incurred for such enforcement shall be borne by Company X. Company X shall recoup all fees, costs and expenses incurred from settlement proceeds/judgments received. After the recoupment of all fees expended by Company X, Company X and Artist shall divide the remaining settlement proceeds or judgments on the same royalty payment basis agreed to in this Agreement.

16. Our signature below, and yours under the word ACCEPTED, makes this an agreement

which cannot be changed or terminated orally. Kindly return one signed copy to us to begin a new and pleasant relationship.

ACCEPTED Company X: Date:

Smedley Teetyme, President Confirmed and Agreed: Date:

----------------------------------,Artist Tax ID# or Artist S.S. Number:

Artist Address:

Artist Phone Artist Fax #:

Artist E-mail

Some Definitions:

Reproduction: In the print market there are print originals (serigraphs, lithographs made by the hands of the artist or those in the artist's employ, printed in numbered Limited Editions) and there are reproductions made from original art produced by manufacturers.

Open Edition Market: Unlimited number of prints that are printed and sold on the Open Edition Print market. The indicator, Open Edition, usually refers to commercial sales, and mass produced print items.

Limited Edition Market: A different sales market that included fine art sales, and Giclée

prints that the artist has limited to a set number or edition. A typical edition may be 250 signed and numbered prints, or 500 signed and number Giclée, available with certificate of authenticity and embedded hologram identifier.

Right of First Refusal: the art licensing company that you have contracted with expects to see all of your art images that you wish to license, so that they may accept or pass on that art, before you submit the images to other licensing companies.

Contact Lists: I offer to view your work and, based on many factors, provide you with a list of art licensing companies and contact information. Inquire about this service by sending an email to:

Marie Kazalia at: MarieKazalia@gmail.com




Section seven: Art Poster Companies

How and What to Submit

Fine Art poster image licensing is related to art image licensing for products, but with different considerations. A art poster print company may license a single image, whereas art licensing for products tend to seek sets, or the an image repeated on a variety of backgrounds.

A submission to an art poster company will include low resolution jpeg file attachments and an image list of titles, dimensions and materials, but no price list. Sample letters in the section above on Art Licensing may be used for submissions to art poster companies.

Mention any other art licensing companies who license your work, so that the art poster company staff understand that you have experience with art licensing contracts and terms. For instance, if you have licensed images for the stationary industry.

Sample submission guidelines:

McGaw Graphics: http://www.brucemcgaw.com/McGaw Publications/Tribeca Works Publications within this company send low-resolution j-pegs via e-mail (no more than ten images) to:

acquisitions@bmcgaw.com Portfolios can be sent to:

McGaw Graphics, Attn: Acquisitions Department, 100 Dutch Hill RoadâOrangeburg, New York 10962

Typical submission and response:

An artist/painter made his submission based on the above guidelines and no research and received this reply:

Dear Artist,

Thank you for your recent submission of images for our publishing consideration.

After a careful review we have decided not to pursue the work for publication at this time. Although your submission shows a great deal of talent, we are not actively looking for this style of work to be part of our 2011 publishing roster.

Thank you for considering McGaw Graphics as a publisher and our best to you on your continued success.

Sincerely, Katy M. Murphy Product Development Manager McGaw Graphics, Inc. 100 Dutch Hill Road, Suite 230 Orangeburg,NYÂ 10962

Phone: 845-353-8600Â Fax: 845-353-8907

ext. 406

At this artists typically become frustrated or upset by the rejection, failing to understand that the entire submission process could have been much more meaningful had the research been done prior to making the submission.

The artist realizes his mistake and decides to use the information in the rejection letter--- the *McGaw 2011 publishing roster* mentioned, to do some belated research. He visits the McGaw site - http://www.mcgawgraphics.com/ where he noticed primarily landscape photo-art and vintage photos of celebrities, along with numerous images of boats--paintings and photographs--in the *Transportation* category. The artist realizes that much of the art work he submitted did not fall into any of those categories.

Tip: Research should include getting to know the artists and images that McGaw has already licensed. On the McGaw site, search the artist name, David Lorenz Winston--here is the link:

David Lorenz Winston's image titled, Solitude, has sold 250,000 poster prints.

The photographer's personal website, http://www.davidlorenzwinston.com/

The artist realized that he did have other images that he should have submitted, and decided to spend a few months working on those, plus creating new images, and put together a new portfolio. He would wait and submit new work to McGaw in the future.

Four more art poster companies to submit to:

There are several other top art poster print companies that accept ongoing submissions. They receive thousands of submissions each month! For your submission to stand out, research the company and submit your best work suit to that company.

Here are four--save yourself some grief, and research each and submit only appropriate subject matter.


Editions Limited 4090 Halleck Street Emeryville, CA 94608

Original Art - Attention: Christy Carleton Poster Publishing - Attention: Todd Haile

We welcome art submissions in low-resolution as JPEG files in RGB format only. Each jpg file must not exceed a maximum of 72dpi at 4" x 6". Send to submissions@editionslimited.com. Please limit the cumulative total file size for all of your images to 2 megabytes or less. http://www.editionslimited.com/

2. Image Conscious http://www.imageconscious.com Send submissions to: Product Development, email: sbecker@imageconscious.com

4.Canadian Art Prints http://www.canadianartprints.com/ For more information on all CAP publishing and licensing opportunities, send inquiries and submissions to: artsubmission@encoreartgroup.com


Section eight: Giclée print markets

There are many excellent Giclée print service providers in the US and world wide. Use the best one in your region, rather than purchase your own equipment. Learning to print your own Giclée prints can be a major investment in time to develop the necessary skills. There is also the financial investment in the print equipment, scanner, inks and paper. Many artists who purchase Giclée printers do so without first investigating the process. I have encountered artists frustrated with their Giclée printer results, shocked to learn that, after they had dived in, that their photo image quality was the issue. What was needed to correct that was another large and expensive piece of equipment, a scanner, to get the image quality required to create Giclée prints.

There are a number of online Print-on-Demand (POD) Giclée retail markets that work with large high resolution image files.

Tip: If you are unsure of the print quality or paper quality of a POD site, ask for print samples.

The top contemporary print art site is Jen Bekman's 20 x 200 http://www.20x200.com. Artists may submit non-photographic art via the site online submission form. (Note: Jen Bekman owns and operates the Jen Bekman Gallery in New York City).

Giclée Print sites that accept CD submissions:

There are also highly professional staffed private companies that provide Giclée prints on canvas and paper to their clients from scanned artworks. Some art consultants specialize in Giclée prints for the hospitality industry--primarily hotels and restaurants. Others, are corporate art consultants who commission (order from artists) Giclée prints for corporate offices, paying the artist 50% in advance, which will more than cover printing costs for the artist to have a professional Giclée print service scan and print the images. The artist has the prints made and ships them rolled in tubes to the art consultant, who handles the framing and installation, then pays the artist the remaining 50% of the payment. There are also art consulting firms that create their own print editions and provide limited edition serigraph prints and Giclée prints to their niche art market clients.

To order a personalized contact list this is tailored to your needs, visit:

Giclée prints:

Sample: Submission guidelines for artists and photographers

Information about the way we work to help you in submitting artwork/photography for review.

Who we are:

Indigo Art Ltd is a leading supplier of artwork to the hotel/leisure industry. We have been in the picture business over twenty five years, with the Indigo Collection in existence for over seven years.

What we do:

The Indigo Collection is an exclusive range of Art and Photography with which we offer our clients a bespoke service providing high quality contemporary, abstract printed images tailored to their projects. We do not buy originals or commission work. Our in-house studio takes care of all reproduction issues. Images may be used as they are or altered by us to suit a client's color scheme (this may include resizing, cropping or recoloring where necessary). We print digitally onto fine art papers and canvas, mount, frame and install artwork all over Europe.

Our artists and artwork:

To view the Indigo Collection please visit www.indigoart.co.uk . On the website also look at the *latest features* and *more features* links to see artists joining the Collection and the styles of work that suit our market.

How to apply:

We are always seeking high quality contemporary imagery to add to the Indigo Collection and help maintain our position as one of the UKs leading corporate art suppliers. If you would like to submit work for review, bear in mind these guidelines:

Images submitted should be of exceptional quality whether painting or photography. Successful work will form a coherent presentation and be suitable for a variety of corporate interiors. We prefer to have around 6 images or more in a set or theme to be most useful to our clients.

In the case of painted artwork/prints we prefer originals to be upwards of 500mm square. The artwork is usually borrowed and scanned in our studio and then returned.

For photography original files should be top quality high resolution 20-50Mb 8 bit RGB TIFF/PSD files or 35mm slides.

Mark your submission *artist registration* and email low resolution jpegs initially for review, to:

david@indigoart.co.uk OR send images on disk by post (with SASE for reply) to:

David Bertram, Indigo Art Ltd, Indigo House, Brunswick Place, Liverpool L20 8DT

What happens next:

We will review your work to assess its suitability to the needs of our clients and the overall nature of the Indigo Collection. Our prime consideration is the potential for us to successfully

market your artwork.

Artists whose work is selected for the Collection sign an exclusive contract for open edition prints of the images selected. We pay royalties on sales. If your submission is not successful you may submit again in future. Due to the high level of submissions we receive, we are unable to provide individual feedback.

Thank you for taking the time to read these guidelines and for your interest in Indigo Art.


Bespoke English pronunciation: /biˈspoÊŠk/Â

employed in a variety of applications to mean an item custom-made to the buyer's specification. (from Wikipedia)

Sample giclee contact #1:


YahdaYahda Media (Hereinafter "YYM") full physical address email address website


Artist name (Hereinafter "ARTIST") address email

WHEREAS ARTIST has created the visual artistic works described in Annex A of this Agreement (hereinafter collectively "the Prints")

WHEREAS ARTIST wishes to grant certain rights on the Prints to YYM, the whole pursuant to the terms and conditions stipulated herein.


Grant of Rights. ARTIST hereby grants to YYM the non exclusive right to produce, reproduce, copy, sell and distribute the Prints in all media known or hereinafter created, as well as the right to sub-license these rights to third parties. It is understood that there rights shall include the right to adapt the Prints to various formats, and that the terms of all agreements between YYM and third parties shall be at the discretion of YYM, subject to this Agreement. ARTIST declares and represents that he/she is the sole owner of all copyrights and intellectual property rights in the Prints, and that he/she has not signed any agreement with a third party

preventing it from entering into this Agreement. It is understood that all Prints shall be made available online by YYM.

1. Term and Territory. The term of this Agreement shall be on (1) year from the date of the

signature hereof, and shall be automatically renewed unless either Party send to the other a notice of intention not to have the agreement renewed at least ninety (90) days prior to the termination hereof. The territory of this agreement shall be the World. Should ARTIST decide to terminate this Agreement or not to renew this Agreement for any reason, it is understood that YYM shall retain the right to sell off all Prints that remain in its possession for an additional period of one (1) year from termination.

2. Royalties. YYM shall pay ARTIST a royalty of thirty three percent (33%) of all its Net

Revenues generated in selling the Prints or any rights to the Prints, the whole pursuant to Article 1 of this Agreement. Royalties shall be accounted to ARTIST on a monthly basis provided there

is a minimum of 100$ royalty due to Artist. Net Revenues will be defined as gross revenues minus printing costs, as represented by a weighted average determined by YYM. All payments shall be made to ARTIST via Paypal account provided there is a minimum of 100$ royalty due to Artist. etc.

Note: Important terms in this contract include*non exclusive*, which gives the artist freedom to sell his own work or enter into other contracts. However, the phrase the right to sub-license these rights to third parties, needs clarification. You would ask the YYM company what that involves, and then discuss the contract with a lawyer so that you understand well enough to ask for changes or feel confident in signing the contract.

(end of contract)

Sample Giclée contract # 2

This Artists Agreement is for open edition prints on an exclusive basis for a set period of 3 years

Date of Agreement:

Agreement between (The Licensor/Artist):

(whose address is :) A ND The That's Life Art Corporation /TLA (The Licensee). TLA is incorporated and registered as company #000000.

Rights and obligations The Artist hereby confirms that the work is his/her original. The Artist confirms ownership of the copyright/intellectual property rights of the work and the right to grant licenses in respect

of the image/s listed in the attached Schedule A.

The Artist grants TLA an exclusive 3 year worldwide license from the date of this agreement to reproduce, publish and sell the images listed in Schedule A of this contract as open edition prints (i.e. no limit as to the number of prints TLA can reproduce and sell).

The Artist grants TLA access to high resolution transparency, digital file or loan of original artwork to facilitate reproduction.

The Artist agrees that TLA may alter dimensions, crop and color of the image/s as needed for reproduction purposes and promotion of TLA.

TLA will bear the costs and risks of transportation and delivery of the original artwork and insure the original artwork while on its premises.

TLA understands that no other rights in respect of these artworks are transferred or granted nor can TLA grant any sub-licenses without written consent of the Artist.

Royalties TLA will pay a royalty of ??% on all reproductions of the images sold. Royalties will be paid quarterly by check in US dollars.

Termination The agreement may be terminated on either side by 6 months notice in writing. Following date of termination TLA will have a period of 3 months to complete orders already in force but will not accept further orders.

Either party may terminate the agreement without notice should there be a breach (other than minor) of any conditions and should it not be remedied within 30 days notice of the breach being brought to the attention of either party.

Signed by the Artist, or their nominated Licensor:

In the presence of (witness):

Signed by:

For and on behalf of TLA, the LicenseeIn the presence of:



Section nine: Book Jacket Publishers, Calendars, CDs, Stock, Wallpaper, Letters to Sponsors, Percent for Arts, and other opportunities

Sample Submission Guidelines: Book Jacket Art

http://www.packtpub.com/ Book jacket art:

We are currently accepting your original photography for a number of our forthcoming titles.

If you're a keen photographer, our challenge to you is to submit appropriate images that would suit the title of the book. We are looking for photographs that are a pun on the subject of the book, for example, our book on Asterisk, the open source telephony system, uses an image of a carrier pigeon. We will pay $100 for every image used and will credit the photographer in the book. We pay for photographs using PayPal. We will consider all quality and original photographs attached to an e-mail with the book title as the subject line and sent to photography@packtpub.com. Please send a thumbnail of the image first. If we are interested in the image we will ask you to send the full size image. Please keep any attachment under 5MB and only send one full size image in an e-mail. You can enter as many times as you want. The technical details for all submitted images are as follows:

1. Resolution: 300 dpi

2. Size: Width more than 12" and Height more than 8"

3. Mode: CMYK (Preferred)

4. Format: JPEG, BMP, or TIFF

Images that do not comply with the above format will not be considered.

We Want Your Images for the Following Books:

Here we have listed the title of some of our forthcoming books. JQuery UI Themes Beginners Guide Learning Vaadin jQuery Mobile First Look Drupal 7 Social Networking Unity iPhone Game Development Beginners Guide CryEngine 3 Cookbook Cfengine 3 Beginner's Guide Magento theming cookbook Mootools Cookbook Drupal 7 Themes Yii 1.1 Application Development Cookbook Unity 3 Game Development Hotshot FreeRadius Beginner's Guid Dreamweaver CS5 Web Design with HTML5

Play Framework Cookbook Flash Development for Android Cookbook Rhomobile Beginner's Guide

Please note that this list will be updated regularly If you are just submitting generic images that could be used for any of these titles or any other titles we may have, here are some suggested themes for your images:

Enterprise Architecture Cityscapes Landscapes Underwater Seascapes Striking abstract images Open Source & Explorer Boats Light Effects Birds Statues Abstract Rocks and Minerals Seasons - spring, summer, winter, fall

Calendars Calendar publishers are usually looking for a strong concept or theme with 12 strong images. There are over 200 calendar publishing companies in the USA.

Some questions to ask about your idea for a calendar:

Is your idea saleable? What is your target market?

Fine art Calendars can be in any size, shape, or design. There are calendar books, cards, mini, poster calendars, calendar software, wall calendars, and specialty calendars in 3D.

Calendar Themes include:

Fine Art and Elements at the forefront of popular culture Example:

Trends International has a wide variety of products:

Consider licensing your calendar images through a stock agency instead.


Artists sell their Photos and illustrations to Stock image agencies. Perhaps you have photos or drawings that you can license. Here are a few to research:

The Illustration Source http://www.illustrationsource.com/

The largest Photo Stock agency in the world is Shutterstock: http://www.shutterstock.com

There are several others.

Art on CD Inserts The record industry uses fine art for CD inserts. There are numerous record companies. They may use Stock Art. Major recording artists often commission cover art. If you have a specific idea, it is possible to present it to an recording artist's management company. This will take some research on your part, to locate the right people to talk to specific to your art idea.

If researching major companies, such as Atlantic Records, http://atlanticrecords.com/ often you will find the link to their contact information in small print at the very bottom of the home page.

Here you will find a list of record labels with contact information:


There are many wallpaper companies that will use your art that has commercial applications, such as children and nautical themes. It can be difficult to know who to submit to because manufacturers have different brands, lines and divisions. Also, as an artist you may need to understand repeat patterns and scale to work with wallpaper and surface pattern companies.

Browse the collections online, on the York Wallcoverings site:


For decades, Japan Airlines (JAL), a major international corporation, has been funding art projects, especially the performance based projects of Australians, Europeans, Americans traveling to Asia. It is best to submit an application to one of their many programs, rather than

search out the nearest JAL office (there are offices in several countries). JAL marketing department staff receive many such letters.

Alcoholic Beverage companies often provide in-kind donations and financial support for art openings and exhibitions.

A letter writing campaign seeking sponsorship for an exhibition or art project may be more

successful with small corporations or even local businesses who receive few requests and would like an opportunity to give back to their community in some way.

Sample letter to Potential Art Project Sponsor:

To: Peter Pipper, President & CEO, Pink Bread Bakery, 100 Smith Street, Chicago, IL

Date: 1/11/11

Dear Peter Pipper

For the past several months I have been working with hundreds of Pink Bread Bakery wrappers as materials for costumes that I create and that are worn by artists in public art performances. My costumes will be displayed at my popup gallery in New York which is an empty storefront converted for an opening event and month long exhibition in February. You may view photos of my costumes, and stills from past performances on my blog, at:

http://www.plasticwrap dot com

I have submitted a written proposal seeking funding from the prestigious non-profit arts organization, No Empty Stomachs (http://noemptystomachs dot org). My project for No Empty Stomachs includes several of my Pink Bread Bakery costumes as integral parts of the exhibition and community based art opening activities. No Empty Stomachs offers a small grant to cover some costs. Myself, and all the artists collaborating on this exhibition and opening exhibition event, would be pleased if you would sponsor our efforts in the amount of $500.00 to help cover set construction costs. We also plan to serve 500 sandwiches at our opening event and are requesting an In-kind donation of 100 loaves of sliced bread from Pink Bread Bakery. For your kind donations, we will list you as a sponsor in all our exhibition materials (press releases, newsletters, invitations), and keep you informed of the success of the event and of any press coverage, as well as send invitations to you and your employees to attend the opening

If you would like more details on the proposed exhibition project for No Empty Stomaches,

please feel free to call me at 000.000.0000 or email me at: info@ventura dot com

For your convenience I am also providing my mailing address to receive your check, made payable to:

Ventura Smith, 100 Wix Ave. Loft 11,Brooklyn, NY 10000 Sincerely, Ventura Smith

Submit your self-published art or photo art book to libraries:

When submitting self-published books and catalogs--provide the details and make it clear you are submitting and why you are submitting.

Dear Groovy Art Library at the Contemporary Photo Center

My groovy art book, titled Click, Click, is a small press limited edition publication that fits the criteria of your Small Press collection policy. Groovyville is my home town and I have been at work documenting its inhabitants for the past fifteen years. Many of the photos in my book Click, Click, include people and places of Groovyville.

Last month an exhibition at Y Gallery had a well attended opening night and book release gala event, with sales of many copies of Click, Click.

I would like my book, Click, Click included in the permanent collection of Groovyville Art

Library as part of the Small Press collection, so that others may view the book free of charge.

The library rate to purchase copies is $XX for three copies.

There is no shipping fee. Your book order will be hand delivered to Groovy Art Library. Send a check payable to Ms. Photog, 5 Main St , Groovyville 12001. Or you may order them via the links below.

- Title of publication: Click Click

-Name of artist(s) (if applicable) Ms. Photog

- additional contributors (if applicable)

-Type of publication/Description ("book", "zine", "box of prints with zine", etc): 8 x 10 inch

perfect bound photo book containing 250 b & w photos and 18 full page color photos

- Number of pages, size (both metric and non-metric): 250 pages

- Edition size (if applicable): limited edition 2500

- type of printing (offset, digital, etc): digital printing

- Price: $XX

- Two or three sentence description (strictly not longer): A project of the great artist and good citizen of groovyville documenting friends from 1995 2010

- one image to post (file size maximum: 200 KB)

Website link to detailed description/info about the book/zine: www dot groovy book dot com Web link where the book/zine can be ordered: www dot groovy book dot come/ order form

Percent for Art Programs

The term "percent for art" refers to a program, usually a city ordinance, where a percentage of new public building construction costs must be used to purchase art for that building. That is

why you see art in every airport. Most US cities have a percent for art program that is from 1/2 to 2 % of new construction costs. Many US state also have percent for arts projects in placed on large scale development projects in order to fund and install public art. The details of such programs vary from area-to-area.

Get on mailing lists to receive calls for art for such projects. In some instances, you will need to be a resident artist, and in others submissions from artists internationally will be accepted.

New York City Percent for Art Program http://www.nyc.gov/html/dcla/html/panyc/panyc.shtml

Los Angeles Percent for Art Program http://www.ci.la.ca.us/cad/publicart/publicpercent.html

San Francisco Percent for Art Program

San Francisco International Airport Art Project http://www.flysfo.com/web/page/atsfo/art/arts-com.html

Chicago Percent for Art Program http://www.cityofchicago.org/city/en.html

Search on any US city for their Percent for Art / Public Art Program.

Minnesota State Arts Board, Percent for Arts http://www.arts.state.mn.us/other/percent.htm

Search for any US state Percent for Arts Program.


Section ten: Artist Self-Promotion: A Cross-Section of Opportunities

Artist Issues

There are many opportunities for artists to self-promote.

For instance, investigate PR options, such as magazine editorial content.

Also, there many places to submit your press releases for your exhibits and art events to:

http://www.prlog.org and view more on list: 50 Free Press Release Submission Websites


PR Fire freeUK Press Release site: http://www.prfire.co.u Submitting press releases to a paid service will cost from a small amount to hundreds of dollars. PRWEB a press release and distribution service for a low as $80USD http://www.prweb.com/

To be included in ARTINFO's global events calendar and art directory, please send your press releases and upcoming events and announcements to the email address of your country of origin:











and The Brooklyn online art magazine, Hyperallergic: http://hyperallergic.com/ accepts artist press releases sent via email to Hyperallergic at: pr@hyperallergic.com the Editor of Hyperallergic is the Bushwick art critic named, Hrag Vartanian, http://hragv.com/

Hyperallergic blog accepts artist news, and images:

In addition to the blogazine, their fast-growing tumblelog Hyperallergic LABS is a visual laboratory that explores weekly themes through art, and mines the internet for images, memes, quotes, links, and videos. LABS is an online experiment that welcomes public submissions. To submit content, visit: hyperallergic.tumblr.com/submit


Artillery art magazine has a free Calendar listing:Click Here To Post Your Art Events, here:http://www.artillerymag.com/calendar/


Art We Love, offers free listing of interesting art venues and shows added to their site at no charge. Please contact their editorial department by e-mail, at: editorial@artwelove.com.


Post your exhibition news and announcements to, E-ArtNow: http://www.e-artnow.org


Art Cards --submit your event by city:


Check your local newspaper website for, how to submit a listing: EXAMPLE:

Please email submissions to: AtTheGalleries@thestarphoenix.com, by 5 p.m. Sunday for the following Saturday listing in Sat Phoenix, Arizona newspaper Read more:


ARTWEEN- Offers specials reductions on ads for artists. weekly prices are between 30 and 50 euros (+taxes) depending on the place you have selected for your Ad. Contact ARTWEEN at contact@artween.com

Articles and Interviews


You do not have to wait for a writer to approach you with a request to write an article on your art. Read articles in a variety of publications and try to connect with writers who may may wish to write an article on you and your art, and who will also submit it to print and online magazines. Read my full blog article, How Do You Get An Article On Your Art Published?, below, or here:


Five of my articles on artists were published by Yahoo! in one week:

1. Cleveland: Chris Kulcsar- an Artist Who Uses Sound (short link: http://bit.ly/fcdSMG)


2. Pittsburgh: R. Weis - Compositions of Manipulated Sound

(short link: http://bit.ly/gkZHfg)

3. New York: GeneFree Video Performance Art

4. Germany: Light Art Photography

5. Jeanne Bessette--Painting the Human Element

ment.html I am also regularly contribute articles to the VASA project blog: http://vasa-project.com Exclusively on video, photo, sound and digital artists.

When I began writing for the VASA project blog as a regular contributor, I established a goal to write on artists in *under-served* regions in around the cities of Pittsburgh and Cleveland.

Since I am a member of a large group of primarily Pittsburgh artists, I put the word out that I would be writing on Pittsburgh artists working in video, photography, sound art, and digital art. The name of sound artist, R. Weis, came up rather quickly. His fast response to my email and his enthusiasm for the article made it a pleasure to work with him, which inspired me to complete the article that same day.

Contacting Cleveland sound artist Chris Kulcsar proved to be a bit more challenging. At the time he did not have a website, and little online presence. I actually had searched for another sound artist I had heard about in a news cast, when Kulcar's name came up on his friend's blog. The blogger put me in touch with Kulcar, who wanted to answer my questions for the article, but was building a new website and would have his bio/CV and artist statement on his site within a few weeks. I know that writing statements, updating CVs and bio information can be time consuming, as is building a new website, so I agreed to wait.

Several weeks later, Chris supplied me with the link to his new site, and answered all my questions. (In the mean time, the major holidays had come and gone and my mother had died, so, in this case, the delay in hearing back from the artist was not a problem). However, I do not recommend making someone wait six to eight weeks if they express an interest in writing an article on your art. Be prepared with your information and get it to them right away. Send your Artist Statement, Bio/CV, resume files and any previously published reviews, or articles on you and your art.

For the GeneFree article, both artists graciously provided me with information and videos to view. Unfortunately, my mother died while I was working on the article, and so had to attend to family matters. I ended up cutting my article on GeneFree short, and would have preferred to have written a lengthier article.

Working with all of the artists proved to be inspiring, and the articles flowed as I wrote them. I posted my articles to the VASA project blog with images and embedded videos. Yahoo! does not allow images unless the author holds the copyright to the images, or has a license to use the images.

I am pleased that Yahoo! has accepted and published my articles .

Notice how, in my descriptions of working with the artist, that the personal lives, needs and goals of both the artist and myself, the writer, play into the mix of how an article comes about. So, how do you get an article on your own art published? Perhaps the best way to get started

is to connect with a regular contributor of an appropriate art site. Start by leaving a comment on one of their articles, then follow-up with an email. If you can not find an email address for a contributor that you would like to work with, leave your email address and site link in your comment. Some art news sites have a form for you to complete to request a feature on your art. I write articles on artists and am especially interested in writing on photographic artists, video artists, sound artists, and digital artists in Cleveland, Columbus, Cincinnati, Pittsburgh, Philadelphia and greater areas. I have also written on New York artists, German artists, and North Carolina artists. Any artist working on an interesting project should be able to get an article on their work written and published, no matter their geographic region.

Marie Kazalia MarieKazalia@gmail.com


You may be asked to give interviews. If not, another approach is for you to interview an artist friend, and have the artist friend interview you. To cross-promote, each will write up and submit the interview as articles to such publications as:

Art of This World, http://www.artofthisworld.net (request a feature of your art)


Mousse Magazine, (Italy and USA--focus is on art in major cities--)http://www.moussemagazine.it/index.mm


Ragazine, http://ragazine.cc/ (accepts submissions of articles on artists)


Umelec Magazine, (international, but focus on Euro artists--) http://www.umelec.org


The 22 Magazine: Brooklyn: http://the22magazine.com/, (accepts submissions for upcoming

online issue: To submit please send a sample of your work or a link by email to:

the22magazine@gmail.com )


Art Practical (good one when exhibiting in San Francisco) http://www.artpractical.com


Art Ltd in Digital and print: NOTE: http://www.artltdmag.com Art Ltd. accepts story pitches. Please provide name/pitch/resume. Pitches must be submitted

four (4) months prior to publication date via email, to, editor@artltdmag.com)


ARTwALL Magazine: (contact ArtWall Magazine owner/publisher Mona Moon re: feature,

ArtWall is both online and print + artist receives royalities on print sales) new site: http://www.artwallzine.com/magazineshttp://www.artwallzine.com/


Magenta magazine: Toronto, Canada--not currently accepting submissionshttp://www.magentamagazine.com


Art Premium (accepts submissions of article on artists--send inquiry to:



Popular Anthropology ( publishes articles on art: mostly drawings and photos, email:

dcstricklin@popanthro.com) http://www.popanthro.com


DAWIRE:(mag has become lively compared to last year: For editorial inquiries, please contact Carla Acevedo at: info@dawire.com) http://dawire.com


Contemporary International Art Mag (South America) http://www.art-es.es/


Art Lies--Print magazine on the Texas art scenehttp://artlies.org/

Art Review (print magazine, digital magazine, online forum, radio interviews in London)http://www.artreviewdigital.com/

Capricious Magazine accepts submissions http://becapricious.com/

Visual Overture Magazine, http://visualoverture.com (focus on featuring emerging artists from around the world, with quarterly competitions that require a $17 USD submission fee)** see below, the article heading, *Two Common Problems with Artist Self-Promotions.

Two common problems with artist self-promotions

Free or throw money at it Two tendencies with artist self promotions exist at opposite ends of the financial spectrum, yet both yield limited results. One tendency is for an artist to have an over-reliance on *free* opportunities.

In fact, I think it best if artists avoid using the word *free.* It is better to think of unpaid opportunities simply as opportunities, and for the artist to continue to educate himself or herself to seek higher levels of art opportunities.

The other tendency is for artists with time constraints, due to family and employment, to pay large sums of money to vanity galleries to hurry up their careers by buying wall space to show their work.

Stuck on *Free* I have encountered numerous artists who have gotten stuck depending on *free*

opportunities and who even vehemently proclaim, "I never pay to promote my work!" If you pay for website hosting, internet service, and if you have purchased photography or video equipment to document your art, you have invested money into your self-promotion.

*Free* does not always = good There are bad *free* opportunities that should be avoided. As an example, many artists receive offers to have a *free* listing of their work in an art dictionary. Recently, I received a spam e-mail of such an offer for Volume 2 of an art dictionary. I e-mailed the project admin asking about distribution and where I might find a copy of Volume One. Was it sold to libraries? (as might be expected for a reference book.) I received a surly reply that it was none of my business. That I should just submit my images and information.

Some artists think that there is no harm in submitting their information and images for such a free listing. But do you want to support grey area or deceptive projects, even if the offer is *free* to you?

This is how the art dictionary project works The hundreds of artists listed *free* are needed as filler to make the dictionary appear to be a real reference book. The real goal of the project is to find 50 to 100 or more artists who will pay $700.USD for a full page listing in the dictionary. Do the math. If fifty artists pay $700. that equals $35,000. If 100 artist pay $700 for a listing in the dictionary, that equals $70,000 that goes to the project admin.

With print-on-demand services available, those operating such a project need only pay to have the 50 - 100 copies printed and mailed to those who paid $700. The project earns the promoters a substantial amount minus the limited expenses of printing and shipping costs of such a small number of copies.

Such publications are not actually distributed or available in bookstores or in reference sections of libraries, but only enough copies printed to send to those artists who paid the fee. In other words, an artist paying such a fee spent $700. for a copy of the book!

Throw money at it The second common issue that many artists contend with is an eagerness to pay fees for others to handle matters. Do not pay a vanity gallery thousands of dollars to hang your paintings. Don't pay the Florence Biennale thousands of dollars to hang your work. Vanity gallery exhibitions and the Florence Biennale are not something a serious artist should have on his or her CV. It may impress relatives or non-art professionals, but art professionals know that these are vanity (pay-to-play) shows. Do not pay a vanity publication hundreds of dollars to publish your art in a book or catalog--no one will see the publication. The president of a top art licensing company advised that such catalogs are not taken seriously of used to find artists. Investigate the offer, ask for print samples if it is a print offer, or ask to review past exhibition promotional materials if it is an exhibition offer.

Please keep in mind that small fees to join a site, one time or monthly, only buys an account. You cannot expect your work to receive promotion on such sites--you will have to drive traffic there yourself. Smaller fees need to be considered on a case-by-case basis.

DIY It is far better to invest your time and money into your own self-promotions or artist group promotions. For instance, I know an artist in Australia who located a large empty building and submitted a written proposal to the owner. The artist received rent-free use of the space for months, and invested hundreds of hours in a series of well attended group exhibits, all of which received press coverage and nearly sold-out artwork at every opening. Once you have such a space and have installed an exhibition, use the space for maximum self-promotion. Consider hosting a networking event. Contact one art consultant in your geographic area and invite the consultant to use the space and invite her clients. Also invite the design staff of an interior design firm to your networking event. Interior designer and art consultants often work together. Only invite one art consultant. An art consultant will not want to invite her clients to meet her competition (other art consultants). The art consultant may wish to provide the food and drinks. During the networking event the art in your space will be on view. Artists should also attend and meet the art professionals. Have cards printed to hand out or exchange for business cards.

Do you need an agent? The question you may be asking is-- "Can I go it alone or do I need help?" There are many fallacies and misconceptions around the word *agent.* Many successful artists have used promotional services to increase their exposure. Such promotional services only take on top artists, and their fees are out of reach for most emerging artists. Take the first few steps to get your professional presentation in order, and establish a sales history before contacting an agent.

Assistant That is why I offer my virtual services as a Marketing and Promotional Assistant to emerging artists, to fill that need. I work to help artists take that next career step up. My weekly fees are relatively low, and I work to get an artist's name and art work out there by making submissions on the artist's behalf, writing and submitting articles, and locating markets and niche markets for their artwork.

On Commission Artists often ask me to work on "commission" without understanding what they are asking. Emerging artists are seldom in a position to negotiate *on commission* arrangements. The fast that you don't want to pay up-front does not mean that asking someone to work *on commission* is reasonable or even feasible.

How organized are you, really? Most emerging artists are not well organized, even if they have a CV, resume, Bio, and artist statement written. Many artists I work with need hours of my efforts to get their materials in order even before I can make any submissions. If I spend hours of my time on clean up of your materials free of charge, then spend hours getting you a solo exhibit, or an art licensing contract,

"on commission", then I am essentially working for free. I can get you on the road to making a step up and then another, but I do that at an hourly or weekly rate for my services. If you would like more information or need assistance, contact Transmedia Artist Marketing email: info@Transmediartistmarketing.org, MarieKazalia@gmail.com Sign-up for the bi-weekly newsletter of Transmedia Artist Marketing at Transmediartistmarketing.org/wordpress

VIDEO and Podcast Promotions:

You probably know about such site as YouTube, Vimeo, Blip.TV, iTunes, VodPod, Internet Archive, Aol Video,Vizio, Medfeedia, Facebook feed, MySpace, and Twitter, where you may add your own videos or podcasts.

There are also many opportunities for adding videos to art magazine sites, and here are some examples:

East of Borneo, is an interactive arts magazine where an artist may easily upload a video at no cost. The focus of the magazine is art of L.A. The quality is high, so be sure to upload a high quality product at http://www.eastofborneo.org/

Cast Your Art, (based in Vienna, Austria) is an international art site that allow you upload your art video feature at no cost:

Art On Air--International Radio http://artonair.org/

Hyperallergic LABS is a visual laboratory that explores weekly themes through art and mines the internet for images, memes, quotes, links, and videos. LABS is an online experiment that welcomes public submissions. To submit content, visit: hyperallergic.tumblr.com/submit

Questions and feedback:

Thank you for purchasing my ebook, The Transmedia Artist Guide to Making Artist Submissions. Feel free to contact me to ask specific questions regarding submissions. All communications will be confidential. However, be aware that this ebook, while quite complete, will always remain a work-in-progress, and any specific information discussed with the author may be used to expand areas of this ebook, or may be used as examples, with names changed to protect anonymity.

Marie Kazalia

email: MarieKazalia@gmail.com



Transmedia Artist Marketing http://Transmediartistmarketing.org/wordpress

Artist Marketing Resources (blog) http://ArtistMarketingRes