Product Redesign

Product: Symphony chocolate bar by Hersheys

Target group: Mature customers, middle and upper-class, more specifcally
Generation X
and Baby Boomers.
History: The Symphony Bar was the frst departure from Hersheys original
recipe.
It came out late September of 1989.
The name Symphony was chosen because it is Creamy milk chocolate that is
music to your mouth.

According to http://www.thetoptens.com/candy-bars/, the Symphony bar came
in at #55. Twix,
Snickers and Kit Kat took the top 3. With plenty of candy bars in-between,
there is certainly room for
improvement in sales.
Marketing: While the current packaging has a nice look and a lovely font. It
doesnt show up on the shelf when compared to its competitors. The packaging
for Twix has a nice feel as well and really pops because of the gold and red. A
cosmopolitan feel, with reference to abundance using engaging colors will be
the base of the packaging and advertising campaign.

Chocolate
hex: #4E2E28
rgb: 78.46.40
cmyk: 47.72.72.58
pantone: 4625c
Silver
hex: #E5E4E2
rgb: 229.228.226
cmyk: 9.7.8.0
pantone: 427c
Aqua
hex: #06C6DE
rgb: 6.198.222
cmyk: 69.0.13.0
pantone: 311c
Gold
hex: #DAC27C
rgb: 218.194.124
cmyk: 15.20.64.0
pantone: 467c
Bright Red
hex: #BE263B
rgb: 190.38.59
cmyk: 17.99.82.7
pantone: 187c
Fonts: Packaging
Chopin Script
Logos and taglines will use the decorative font - Chopin Script
Gill Sans light for nutritional facts and ingredients etc.
Gill Sans regular where emphasis is needed.

Fonts: Marketing
Minion Pro Semi-bold
Gill Sans light for body copy
Gill Sans regular for emphasis
Gill Sans Bold for extra emphasis
All Gill Sans fonts will not exceed 12 points.
Colors and Fonts
Symphony
Symphony
Symphony
Logo
I plan on putting a violin directly under or behind the Symphony logo.
Therefore, I intentionally changed to a font that does not have
a sweeping y underneath the name.
I was looking for something elegant and musical.
Size recommendations:
Placement recommendations: The logo will be the centered on the candy bar.
Logo
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31k09121
88 02 2015
Ingredients: Milk Chocolate (Sugar, Milk, Cocoa
Butter, Chocolate, Milk Fat, Soy Lecithin, PGPR,
Emulsifer, Vanillin, Artifcial Flavor U D
*Manufactured on the same equipment that
processes Almonds
Nutrition
Facts
Serving Size 5 blocks
(38g)
Servings Per Container
about 3
Calories 200
Calories from Fat 100
Amount Per Serving % Daily Values*
Total Fat 12g 18%
Saturated Fat 7g 35%
Trans Fat 0g
Cholesterol 10g 3%
Sodium 40mg 2%
Amount Per Serving Daily Values*
Total Carbohydrate 22g 7%
Dietary fber 1g
Sugars 21g 3%
Protein 40mg 2%
Calcium 8% Iron 2%
S y m p h o n y
c r e a m y m i l k c h o c o l a t e
Symphony creamy milk chocolate
Dist. by The Hershey Company
Hershey, PA 17003-0815. U.S.A.
THE HERSHEY COMPANY
Questions or Comments?
www.askhershey.com or 800-468-1714
visit us at www.hersheys.com
Symphony
Net Wt. 4.25 oz (125 grams)
Colors and Fonts
Product photography