Introduction of PIA:

Pakistan International Airlines formally known as PIA; or Pakistan International), is the national
flag carrier and a state-owned enterprise of the Government of Pakistan. Headquartered
at Jinnah International Airport in Karachi it operates scheduled services to 24 domestic
destinations and 38 international destinations in 27 countries across Asia, Europe and North
America. Its main bases are at Karachi, Lahore and Islamabad/Rawalpindi.
The airline's secondary bases include Peshawar, Faisalabad, Quetta, Sialkot and Multan, from
which it connects the metropolitan cities with the main bases, the Middle East, Europe, and
the Far East. It is primarily owned by the Government of Pakistan and is regulated by the
Ministry of Defense as an autonomous body. It employed 18,043 people as of May 2008. It is
currently going through a procedure of privatisation to shift management from government to
private sector. And now as per current record 22000 employees are working in PIA at different
designations.
Mission:
Employee teams will contribute towards making PIA a global airline of choice
Offering quality customer services and innovative products
Participating in global alliances
Using state-of-the-art technologies
Ensuring cost-effective measures in procurement and operations
Vision:
PIA's vision is to be a world class airline exceeding customer expectations through dedicated
employees, committed to excellence.
Values:
Customer Anticipation
Contrivance, managing, and Competitive duty
Service
Personalized and gracious
Cohesiveness
Respect for Individuals, Teamwork, and Effective Communication
Integrity
Business Ethics, Accountability, and Transparency
Reliability
Loyalty and Consistency
Safety
Passengers, Employees, Environment, and Health
Slogan:
Great people to fly with.
SWOT Analysis:
Strengths:
One of the enduringness of PIA is that it has its assets like hotels and restrooms almost
all over the worlds. As a national airline of Pakistan, it can land the air planes in either
city, in case of emergency.
Domestically, PIA has a highest market share.
PIA is offering its services at affordable rates.
PIA has 37 international destinations, routes and 27 domestic destinations.
Weaknesses:
Political Involvement
Depravity
Mismanagement
Lack of promotion
Few operating air planes and fleets
Oil Prices fluctuations
Opportunities:
PIA has huge potential market if it upgrades it fleets.
By proper operations it can generate high revenues as it has largest domestic route.
It has a very good customer support program; by using it efficiently it can attract more
customers.
PTDC provides favorable market for domestic as well as international sector for the
airlines.
To promote tourism PIA with the help of PTDC initiated a low fare programs towards
Gilgit and Chitral.
PIA can retain a price competitive edge as consumers are price sensitive.
Threats:
Privatization
Other foreign and private airlines.
Negative perception about the country, terrorism and corrupt politicians
Politically precarious
Unions
Human Resource Management at PIA:
Since 22000 employees are currently engaged in serving PIA and these employees are
figured to be the valuable for the organization so the management of these employees is
a big challenge for HR managers engineering is the biggest department of PIA after
which is IT department, marketing, and finance. In average organizations there is only
one human resource manager who is taking over all the responsibilities but as PIA is a
big government organization it has conglomeration of 10 HR managers at each city
including Lahore, Quetta, Karachi, Peshawar, and Islamabad. In Multan there is only one
senior Human resource officer i-e is Sheikh Bilal Rasool. PIA has de- concentrated
some of its departments though there are others which are centralized. All the small
departments at PIA have been aggregated under one HR manager and the application
of corporate policies in these departments is same as in others.

Introduction:
Shaheen Air International operating as Shaheen Air is a private Pakistani airline with its
head office on the grounds of Jinnah International Airport in Karachi.[1] Shaheen Air,
which provides passenger, cargo and charter services, serves the major cities of
Pakistan and the Persian Gulf. It was founded in December 1993 and was established
on 25 October 1994. It was accorded the status of 'Second National Carrier of Pakistan',
by the Government of Pakistan, and focuses much of its routes on cities in Northern
Pakistan, rather than Karachi. The airline's primary hub is the Jinnah International Airport
(KHI), Karachi, with a secondary hub at Benazir Bhutto International Airport (ISB),
Islamabad and at Allama Iqbal International Airport (LHE), Lahore.

Besides serving major domestic routes i.e. Karachi, Lahore, Islamabad, D.G.Khan and
Peshawar, Shaheen Air has also been operating flights to Dubai, Abu Dhabi, Riyadh, Al
Ain, Kuwait, Doha and Muscat from almost all the major international gateways of
Pakistan.
SWOT Analysis:
Strengths
reduced labor costs
Weaknesses
costs
investments in research and development
future competition
small business units
Opportunities
growing demand
new products and services
new markets
global markets
growth rates and profitability
income level is at a constant increase
Threats
global economy
tax changes
price changes
increasing rates of interest
rising cost of raw materials
increasing costs
unexpected problems
-increase in labor costs
Human Resource Management at Shaheen Air
1. The present management under its dynamic leadership of its CEO and MD is constantly
focusing on improving service restructure of the airline and plans to further revitalize
operations through the following measures:
2. Top of the line infra-structure for offices and related facilities.
3. Expanding scope of commercial activity in the following area through sister registered
companies.
4. Flying Training
5. Road Transportation
6. Wind Power Generation
7. Real Estate Development
8. Information Technology
9. Inducting ATR aircraft to cover socio economics routes for improving social integration
and economics uplift of these areas.
10. Fleet modernization and expansion of operations to Europe and Canada.
Now, whenever and wherever you are, you can avail our e-ticketing facility to book your tickets
online at www.shaheenair.com. The time bound e-booking or computer generated Passenger
Reservation Number (PNR #) will be confirmed upon payment at Shaheen Air office or your
nearest travel agent. Your seat will be reserved and e-ticket will be generated. The user friendly
website will further guide you through the simple steps of e-ticketing. Paynow service on E-ticket
will be available soon