A Report on MBA ad-campaign

Master of Business Administration:-

The Master of Business Administration (MBA or M.B.A.), a
master's degree in business administration, attracts people from a
wide range of academic disciplines. The core courses in an MBA
program introduce the various areas of business such as accounting,
finance, marketing, human resources and operations management;
many programs include elective courses.
Important Reasons to Consider For Getting Your MBA
Degree
An MBA Degree Is Still One Of The Fastest Ways To A Big
Promotion
Every Company Needs Leaders, Some companies lose their top
managers to age and retirement, others to the competition. Other
companies are lucky enough to be growing so quickly, that they
don't have enough capable managers to handle the organisation.
MBA graduates are highly valued owing to their training.
Some Market Segments Are Experiencing Explosive Growth:
Some of the hottest industries, such as telecommunications,
healthcare, mobile computing and oil exploration are all
experiencing tremendous growth, owing to increased worldwide
demand. They all need qualified MBA degree executives to help
them meet their needs. Those who specialise in these fields are sure
to find employment.
An MBA Degree Can Propel Your Career Into Unexpected
Directions
As Market Forces Change, So Do Careers:
It is rare to find someone working for the same company for their
entire career. Many people with an MBA degree get actively
recruited away from their current job, with inducements of more
responsibility and better pay. Most executives want to be upwardly
mobile and take these offers seriously. The Ongoing Globalisation
Creates Opportunities:
Many students wisely decide to focus their MBA degrees on
international business. These types of MBA degrees are highly
valued, owing to the expansion of global trade. Those who enter this
exciting field can find themselves working in countries and on
projects that they would've never dreamed of during their MBA
degree studies.
Practically Every Industry Appreciates The Value Of An MBA
Degree
All Companies Need Professional Management:
No company can thrive, let alone survive, without professional
management. MBA degrees, which focus specifically on this
particular function. Every company knows that they need a wide
variety of managers to oversee different departments and that as
MBA graduates, they will be properly trained.

The Most Successful Companies Rely On MBA Graduates:
In a recent study, many of the worlds most successful companies
were analysed to see what made them so successful. Apart from
differentiating factors, such as the industries they were in, one
common denominator was the number of well-trained managers
who were present in almost every department.
Any Company, Even Your Own, Once You Complete Your MBA
Degree
Entrepreneurs Can Benefit From a Solid Business Education:
Not every MBA degree student expects to be the next Steve Jobs,
nor would they even think of becoming an entrepreneur once they
graduate. Sometimes, an idea comes to them during their studies,
which they find they can refine and develop once they graduate.
There Is No Reason Why You Should Expect Not To Succeed
With Your MBA Degree:
There are hardly any cases of MBA graduates who do not fulfil their
goals and dreams once they graduate. Their training and education
provides them all the tools they need to ultimately be successful in
any company they choose to work for.


MBA at SAHYADRI
A career in management allows one to acquire the
skills and competencies to run and manage the business. The last
two centuries have seen unprecedented change in the business. It is
now well known the world over that the globalization and
Liberalization have brought about universal changes in the world
economy as a whole and in turn, in the tremendous new strides
being witnessed in the field of management. Keeping this in mind
Sahyadri IT has started management course MBA which is affiliated
to Visveswaraya Technological University and approved by AICTE.
Objective of the department
The objective of the institute is to develop a world class
Management Institute; a centre of excellence, imparting quality
management education.
With this objective in mind the vision of the institute is to impart
Industry Integrated Management Education through Innovative and
Accelerating Learning Methodologies.
OUR VISION
To develop a World Class Management Institute; a centre of
excellence, imparting quality management education and develop
socially responsible individuals.
OUR MISSION
To impart Industry Integrated Management Education through
Innovative and Accelerating Learning Methodologies and be one of
the best B-Schools in India.

Goals of the department
Inculcate high level of professionalism among students of B-
School
Be a major consulting partner for corporate
Achieve 100% placement record
Build a strong industry interface
Contribute to research activities
The institute provides specialization in the following areas:
Finance
Marketing
Banking and Finance
Human Resource Management

STP of Sahyadri MBA programme:
Segmentation of Sahyadri MBA programme is made by offering
four different specialisations, where each students needs to select
their interested specialisation among marketing, finance, banking,
human resource, which will help students to build their career in
management. This will help them to identify their core values with
the help of management education where it ultimately leads to the
success.
Sahyadri MBA programme is targeted to all the young
graduates who are willing to achieve their career success in
management field. All graduates who are eligible for doing MBA
under VTU rules & regulations are the target for this MBA
programme.
Sahyadri MBA programme has positioned itself on different
aspects like its campus, infrastructure available, quality teaching,
facilities given to the students, placements, cultural & sports
activities.

Theme of Advertisement:
The theme of advertisement is opening of the admission for the
year 2014. The advertisement says that Sahyadri College Of
Engineering & Management has started their admission procedure
for 2014. The advertisement also speaks about specialization the
college offers. It also shows the list of companies where placements
will be given. So this overall advertisement theme is to get students
admission for MBA 2014 course.

Preferred media for advertisement:
The preferred media of advertisement is newspaper are THE
TIMES OF INDIA & THE HINDU. These 2 newspapers are selected
because of their availabilty in most of the major cities of India
required for this advertisement.

Cost for the advertisemet:
The expected cost for advertising this advertisement is 20lakhs
for both newspapers to publish in all major city editions required.
Assignment
on
Integrated Marketing Communications


Submitted By : Suradev
USN No. : 4SX12MBA75
Submitted To : Prof. Vishwanath BN
Submitted On : 20
th
Jan 2014
Topic : To design an IMC campaign for
MBA programme in Sahyadri
College of Engineering &
Management
Remarks :