Course Outline

Operations Strategy

Prof. (Dr.) Manoj K. Srivastava
http://www.mks507.iwebs.ws

mks@mdi.ac.in
Chamber: C-21, Ext #: 5377

Part-Time Post-Graduate Programme in Management
(Pt-PGPM: Apr 2012 Batch)
Term: IX (AprJun, 2014)




Management Development Institute, Gurgaon

Prof. (Dr.) Manoj K Srivastava

MANAGEMENT DEVELOPMENT INSTITUTE - GURGAON
Part-Time Post-Graduate Programme in Management
Pt-PGPM: Apr 2012 Batch Term: IX (AprJun, 2014)
Operations Strategy
Course Outline


Course Credit : 3 (Core)
Venue : Gurukula
Schedule : Thursdays, 06.30 PM 09.45 PM
Prof. Manoj K Srivastava
e-mail: mks@mdi.ac.in
Chamber: C-21, Extension: 5377
Course Website: http://www.mks507.iwebs.ws
(For all notices, material and resources)
SCOPE AND OBJECTIVE
The increasingly volatile market conditions that now face many firms around the world are bringing new challenges to
operations management. There is now recognition that operational
efficiency and effectiveness are critical to gaining and retaining
competitive advantage. Survival in these global markets demands far
higher levels of agility and responsiveness that was ever the case in the
past. Yesterdays model of how to manage operations is now being
questioned. New solutions are required as well as a wider view of what
constitutes operations strategy and management.

Operations strategy typically examines how manufacturing and
operations can be used as sources of competitive advantage. The old
view of operations management as the task of maintaining a
comparatively static production or service facility has given way to one
characterized by a need for renewed flexibility, relentless improvement,
and the development of new capabilities at the operating unit level. As
the global curtain draws back to expose more and more operations to
the mounting pressures of worldwide competition, there are fewer
places for laggard operations to hide. The context in which the operations manager now works - a global context facilitated by
a high degree of electronic interconnectedness - has changed to one that emphasizes innovative system design and dramatic
operations improvement over simple administration.

TEXT BOOK
T1. Operations Strategy, 2/E
by Nigel Slack and Mike Lewis
2009 Pearson Education (ISBN 978-81-317-2572-6)
and Study Material

REFERENCE BOOKS
R1. Strategic Manufacturing Competitive Advantage
by Steve Brown
2008 Financial Times Press (ISBN 013184508X)

R2. Strategic Operations Management
by Robert H. Lowson
2002 Routledge (ISBN 0415256550)

R3. Focused Operations Management: Achieving More with
Existing Resources
by Boaz Ronen
2008 Wiley Higher Education. (ISBN: 978-0-470-14510-4)

PEDAGOGY AND ASSESSMENT
The course will be based on lectures, presentations and exercises. The participants are advised to go through the reading
materials well in advance before the class. The course is designed to be interactive and the emphasis will be on learning by
doing. The participants are expected to use relevant Computer Software like Excel, ExtendLT, MS Project, POM/QM etc. for
solving the problems throughout the course. The assessment criteria is generally based on
Attention to the primary focus of the exercise or assessment
Evidence of understanding of the concepts, theories and ideas developed in the course
Ability to apply these concepts to examples from own experience
Capacity to structure an assignment logically, showing clarity of though
COURSE PLAN (DETAILED)
Module Chapter No. and Title of the Session
Book
Chapter
No. of
Sessio
ns
I
Introduction to
Operations Strategy
1
2
An Introduction to Strategic Management and Operations Strategy
Operations Performance: DEA Analysis
Ch-01
Ch-02
2
2

II
Designing
the System
3
4
5
6
7
Capacity Strategy
Supply Network Strategy
Process Technology Strategy
Improvement Strategy
Product and Service Development
Ch-03
Ch-04
Ch-05
Ch-06
Ch-07

2
2
2
2
2

III
Strengthening the
System
8
9
10
Operations Strategy: Sustainable Alignment
Operations Strategy: New Approaches
Operations Strategy: Implementation and Risk
Ch-08
Ch-09
Ch-10

2
2
1
IV
Operations Strategy
in action
11 System Dynamics and Operations Strategy in various sectors
Reading
Material
1

Total Sessions 20
*each session is of 1 Hour Duration
Additional Readings / Case Studies / Practice Sheets will be supplied, in advance when they are scheduled for the discussion
EVALUATION SCHEME


Component Duration Wt (%) Date & Time Venue Remarks
1 Quizzes* 10 Min 20 % Surprise
Class
Room
Closed Book
2 Minor Project Term Long 10 %
3
Group Case Presentations /
Class Participation
Term Long 10 %
4 Mid Term Exam 2 Hr 25 % Closed Book
5 End Term Exam 2 Hr 35 %
Open Book
(Laptops not allowed)
*Best 4 Quizzes will be considered, no make-up for any quiz.



2