RESHOESABLE

Enterprises handmade shoes, shoes made from

Cardboard boxes and sacks with st!ish desi"n
And sportab!e
O!eh #
Ratih $%ma!a &' (' )*)))+++,,
&a%!%s &ar!ind%n"an --)))++-+,
.sti /ah%nin"sih -0)))++++1
2ariat%! .!miah )-)))++3+-
$ha!ifard 2i4darsah -0+5)+++-5
owner

Executive Summary
Gunny-sack is a popular wrapper or container in indonesia in the 80s which is often used as
basic material to make clothes due to lack of fabric in those days. Unlike in the 21st century is
the all-new, unny-sack was used as intended, namely as a means of clo!e, !eetables or other
food substances. "ecause the fibers are so thick and hard, a lot of market players in #nonesia that
sells unny-sack back to the people of #ndonesia. "ut like the product in eneral, when the
container is only sold oods without reworked back, then there would be no added !alue in the
product. $his is where the idea of this product appears. %ecycle cardboard container with unny-
sack as a basic material reshoesable, until the sale of this ba will et bier.
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Daftar Isi
Executive Summary..................................................................................................................... 2
Executive Summary..................................................................................................................... 2
Daftar Isi...................................................................................................................................... 3
Daftar Isi...................................................................................................................................... 3
1.Overview of The Business........................................................................................................ 4
1.Overview of The Business........................................................................................................ 4
1.1.Backroun!........................................................................................................................ 4
1.2."ur#ose an! Benefit........................................................................................................... $
1.3.Business Sco#e.................................................................................................................. $
1.4.Stake%o&!er' (ocation' )enture *a#ita& +##roach' Business ,anaement.......................-
2.,arketin "&an.......................................................................................................................... -
2.,arketin "&an.......................................................................................................................... -
2.1.In!ustria& Sector Descri#tion............................................................................................... -
2.2.+na&ysis ,arket "otentia&' *onsumer an! *om#etitor.........................................................
2.3./ix "roram ,arketin....................................................................................................... 0
2.3.1."ro!uct ....................................................................................................................... 0
2.3.2.)a&ue .......................................................................................................................... 0
2.3.3."romotion.................................................................................................................... 1
2.3.4."&ace ........................................................................................................................... 1
3.O#eration "&an.......................................................................................................................... 1
3.O#eration "&an.......................................................................................................................... 1
3.1."ro!uct *a#acity an! (ocation...........................................................................................1
3.2.Techno&oy an! "rocess "ro!uction................................................................................12
3.2.1.Techno&oy ............................................................................................................... 12
3.2.2. "rocess "ro!uction .................................................................................................. 11
3.3.E3ui#ment an! 4aw ,ateria&s.......................................................................................... 12
3
3.4.Orani5ation an! ,anaement........................................................................................ 13
4.,arketin /inance.................................................................................................................. 14
4.,arketin /inance.................................................................................................................. 14
$./ina& So&ution.......................................................................................................................... 1-
$./ina& So&ution.......................................................................................................................... 1-
1. Overview of The Business
1.1. Background
Gunny-sack is a popular wrapper or container in indonesia in the 80s which is often used as
basic material to make clothes due to lack of fabric in those days. Unlike in the 21st century is
the all-new, unny-sack was used as intended, namely as a means of clo!e, !eetables or other
food substances. "ecause the fibers are so thick and hard, a lot of market players in #nonesia that
sells unny-sack back to the people of #ndonesia. "ut like the product in eneral, when the
container is only sold oods without reworked back, then there would be no added !alue in the
product. $his is where the idea of this product appears. %ecycle cardboard container with unny-
sack as a basic material reshoesable, until the sale of this ba will et bier. $his where the idea
of this product appears. %ecycle unny-sack with cardbo& as basic material reshoesable, until the
sale of this ba et bier.
'andmade shoe business is a breakthrouh that is still a !ery lare market opportunity.
"usiness prospects of shoes made from waste is (uite briht, where people of #ndonesia are !ery
concerned about fashion with the percentae of )).18* compared to their creati!e industries
such as handicrafts, desin and ad!ertisin.$he share of fashion products made from waste is
still lare, especially amon adolescents o!er the ae of 1+ years to mature. ,ou could say all the
circles like a uni(ue product especially when usin materials and non-market models. -roducts
made from this waste can be e&ported, with attention to the taret state to be addressed.
Gi!en these waste products made from handmade shoes, the shoe manufacturer competition
with mass made not to tiht. "ecause the company is still new, the marketin of this product will
be more effecti!e throuh online or internet, for the future this reshoesable roup can also .oin
4
the community and follow the ba/aars of fairs nationwide. 0nce the re(uest has been passed
throuh the minimum taret, these shoes can be deposited at the shops with a consinment
system.
1.2. ur!ose and Benefit
$he purposes of this 1%eshoesable business is 2
a. %ecycle waste in #ndonesia so that the public is ettin wise and en!ironmentally
friendly.
b. -roduce the uni(ue product an attractin so can be a main choices in the fashion world.
c. 3ttract youth woth classical-based products.
d. 3ddin one of the opportunities in the creati!e industries in the world,
"enefit of this 1Reshoesable business is 2
a. $he people li!e wisely in the use of en!ironmentally friendly products.
b. $he menu is the latest from the world of shoe desin suitable for both men and women.
c. -ro!ide an alternati!e way to select shoes
1.". Business Sco!e
Reshoesable is a product is made from a classic with a modern desin and sportable that can
be used in a !ariety of e!ents. 4hoes made from unny-sack and cardbo& is also durable due to
!ery stron .ute fibers with uni(ue packain that is also made out of a unny-sack so that
people become more wise in the use of plastics in the world. $his is one way that the plastic can
be reduced. 5ashin is also easy, .ust stay brushed and dried briefly.
3cti!ities undertaken in this effort is the beinnin is the manufacture of shoe desin.
6oupled with the basic inredients in the search cardbo& and collectors unny-sack are sold in
the 7orth of 4urabaya and in 4emaran street. $his cardbo& is used as a packain an as the top
layer of the shoes. $hen the ne&t stae, of makin a pattern on pattern paper. $hen cut and sewn.
0nce all sections ha!e been prepared so that the parts are manufactured before assembled. $he
last stae is polishin shoes so eleant and well dipackain.
$
1.#. Stake$o%der& 'ocation& (enture )a!ita% *!!roach& Business +anagement
1Reshoesable business owned by a man as a business owner that does and monitors search
base material. -rocess of makin and raphics directed by 8halifardy, one of %eshoesable team.
-ackain and product packae holded by #sti. 9inancial director is :ariatul. $his 9inancial
;irector double as a products marketin with -aulus. :anaement be reulated by the owner
from capital, shoppin costs, worker salary, etc.
9orm of business entity is a pri!ate-owned enterprise with pri!ate capital. <nterprises
reshoesable still open the main branch in 4idoar.o. 4idoar.o chosen as the location of the
business because the cost of rent is cheap and close to 4urabaya. $he city is fle&ible in the
deli!ery of oods. :arketin is the main taret for the people in #ndonesia, especially in =a!a
that has hiher #- compared to other cities. 4idoar.o is also the larest district in <ast =a!a with
hih U:8:. 4o many people are huntin 4urabaya creati!e craft products in the city. -rices are
more affordable than its competitors, sellin more !alue on these shoes lies in its packain that
can be used as a uni(ue shoppin ba. 4o customers who purchased %eshoesablewill also et
uni(ue ba made of calico cloth.
4elected market sement in this business is the middle to upper public. "ecause for the
people in #ndonesia who are !ery carin fashion, the price is relati!ely cheap shoes with a
!intae desih. 6ompetiti!e ad!antae in this business is differentiation, the point is this is a
business !enture that is different from other types of business shoe that is on the base material
and packain that are en!ironmentally friendly.
2. +arketing %an
2.1. Industria% Sector Descri!tion
#ndustry sector business 1%eshoesable is a small industrial business with employess )
business field, especially in 4idoaro shoes with !arious U:8: are hihly de!eloped in this area
is a business that is rowin. $he de!elopment of the shoe business is !ery di!erse. $he
de!elopment of the shoe business with a focus on basic materials recycle cardboard and unny-
sack to recycle packain also of calico cloth is still there. $his is because the business is a new
business, there is no other business that entered in this field. 3nother similar effort to this field is
the field of can!as shoes business that has been !ery market especially in urban areas such as
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4urabaya. $herefore, by lookin at the backround of 4urabaya and there is no other business
like this business, this business has a ood prospect.
$he factors that influence whether or not the business is rowin, namely2
a. $he emerence of new competitors in the same field of business because this business is
new relati!ely and so easy to be imitated.
b. >ocation is a factor that could cause business is rowin or not. #f the election is less
strateic business location, it will not be a lot of potential customers who merely knows
of the e&istence of at least this effort. $his also influence the de!elopment of this
business.
c. #nno!ation is !ery affectin because inno!ation can help make difference or
distincti!eness can be a force 1%eshoesable. -romotion is to note considerin the
business is a new business in the field.
d. ;esin !ariation should be new?fresh e!eryday which mean that has an unlimited model.
this way is used to attract consumers.
e. 9riendly ser!ice, this can increase consumer loyality and as a media promotion because
the best promotion is mouth to mouth, if a consumer satisfied with the product that had
been offered and satisfied with the ser!ice too so relationships tend to in!ite other.
2.2. *na%ysis +arket otentia%& )onsumer and )om!etitor
$areted at business customers 1%eshoesable are teenaers, collee students, and adults
coupled with domestic or forein tra!elers who walks into the usually 4urabaya to 4idoar.o first
stoppin to buy sou!enirs.
3ll can shop at anytime because in addition to allery, which opened at the place of
manufacture, marketin is also done !ia online. 4o there will be a 2)-hour period durin which
consumers can use to !iew the catalo and can order it at anytime.

+arket *na%ysis
201) 201@ 201+ 201A 2018
.
-otential
6ustomer
Growth 63GG%
4'4 2@* 22 28 B@ )) @@ 2@.A)*
6ollee 4tudents 20* 2@ B0 B+ )B @2 20.0C*
3dult and $ourist 1@* 1@ 1A 1C 21 2B 11.28*
etc 10* @ + A 8 C 1@.8B*
$otal A0* +A A1 CA 11+ 1BC A2.C)*
2.". ,ix rogram +arketing
2.".1. roduct
4hoes pro!ided is based sporty shoes. 4o sportable themed shoes with !arious
accesories such as straps, also from unny-sack. -ackain is used not only wear cardboard
alone, but can also be made from unny-sacks or calico. 4o that will reduce the use paper
and plastic which incidentaly comes from trees.
$he materials used in the shoes offered, a former waste material the use of clo!es or
other clothin that means the materials used are en!ironmentally friendly materials. Usually,
if a con!entional shoe usin cardboard and plastic, then in reshoesable will more reduce the
use of materials that are not en!ironmentally friendly. #n addition, the uni(ue desin and
classic 2000s era circulatin in use, will make a lot of people interested. "ecause
reminiscent of the !intae atmosphere of the past and semodern polished as creati!e as
possible. "ookins can be made online !ia the consumer for 2) hours e!ery day, how to see
the catalo a!ailable, and consumers can make purchases on the web with the transfer
system. 3fter a transfer, the items purchased will be deli!ered. 5hen consumers want to see
the allery directly, it can reach its manufacturin base in 4idoar.o.
2.".2. (a%ue
-roduct outline 1%eshoesable split into three, consist of 2
a. :an 4hoes, price ranes %p 1+0.000 - %p 200.000
b. 5oman 4hoes, price ranes %p 1)0.000 - %p 180.000
0
c. 5hen bookin more than B do/en pairs of shoes, then it will et a discount of
1@*
2.".". romotion
4e!eral promotional strateies undertaken in the marketin of products
1%eshoesable, namely 2
a. -ro!ide discounts to buyer with purchase abo!e B do/en. 1@* with each couple.
b. 0n certain e!ents, will pro!ide discounts as bi as B0*-@0*.
c. 3d!ertisin in online media.
d. -osters in strateic places and in madin campuses.
2.".#. %ace
$he area chosen as the place of business must ha!e a criterion close to the school
children, collee students, and forein or domestic tourists to Dthe oal is usually to o
shoppin, look for snacks, or .ust walkE and the surroundin communities, accordin to the
desired taret market. 4o the place that fit these criteria are 4idoar.o. 4idoar.o chosen as the
location of the business because the cost of rentin somewhere cheaper and closer to
4urabaya. 5hile 4urabaya chose as a taret marketin because this city is the larest city in
<ast =a!a at the same time the population is too lare. 4o that would be town of 4idoar.o
!ery fle&ible in the deli!ery oods. :arketin is the main taret for the people in #ndonesia,
especially in =a!a that the #-: hiher than the other country. #n addition, many people are
huntin 4urabaya creati!e craft products in this city because the city is famous for many
handcrafts. 4idoar.o is also the nearest town to 4urabaya culturer of consumptions is (uite
hih society much like the people of 4urabaya. $his will open up more opportunities for the
de!elopment of this business. $he location was chosen at least in a place that many people
passed by or at the local shoppin center whic is easily accessible by the public.

". O!eration %an
".1. roduct )a!acity and 'ocation
$hese shoes outlet sale products are desined like a allery e&hibiton. 4o that potential
customers can see the entire product manufactured. 3t the outlet will only display each one pair
1
for each !ariation of the model and si/e. -ro!ided some seatin alon with makeup as a means
for prospecti!e customers to try and assess the products offered. $here is also a facility to choose
and install their own shoe accessories in accordance with the wishes of the prospecti!e
customers. #f potential customers want to order your own desins or si/es other coincidence is
not a!ailabe, then we are also a!ailable at outlets special place called 1order corner. 5here
potential customers can write down the model or si/e of shoes ordered to lea!e the phone
number to call when the finishied product, as well as payin the ;-. $here is also a creati!e team
standby at the outlet to help translate or describe the desin of the shoes of the potential
consumers.
$he outlet is desined with a colorful color and desin of the room is comfortable and
attracti!e. $his will add to the impression of 1unsihtly on e!ery product on display. :oreo!er,
in the ornament will also be installed to add to the coolness of the water in the heat of the room
4idoar.o. 6leanliness outlets also always maintained, so that potential customers are datin still
feel comfortable while browsin the products that are offered.
$he area chosen as the location of the outlets are 4idoar.o with some considerations as close
to the school children, collee students, close to 4urabaya, cheap rental fees, densely populated
and well known as a craft center. $hese criteria were selected based on analysis of consumer
trends. 4choolchildren and students will tend to pay attention to de!elopin fashion, includin
fashion shoes. 4o that they would be interested in buyin some shoes. 3fter that, the products
from these outlets minimal shoes would be an alternati!e product for their school friends. 5hile
people who fre(uently tra!el outside the city of 4urabaya, especially the upper middle class will
often pass throuh our outlet when oin to the airport. 4o reat e&pectations from us if at least
they will see our outlets and may occasionally would stop by to shop at our outlets as sou!enirs
for the family at home or out of town colleaues.
".2. Techno%ogy and rocess roduction
".2.1. Techno%ogy
$echnoloy that used is (uite simplel, that usin machine and shoes sewin
e(uipment, includin -07 machine and sewin machine.
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".2.2. rocess roduction
-roduction process includes chanin the raw materials or semi-finished into finished
materials throuh the transformation process usin the resource. %esources used include raw
materials, machinery, and other e(uipment, as well as skilled and (ualified human
resources. $his stae of the production process if it is described as follows 2
Gambar 1. 9low of -roduction 3cti!ities
1. -reparation phase
-reparation phase is an early stae in the production process. 3t this stae the acti!ities
carried out are preparin models of shoes that will be created. 4hoes desined to be made
in ad!ance by the desiner in ad!ance. ;esiner must be able to create workin drawins
of models of shoes are usually determined based on desin catalo based model of shoes or
purchased by the company from the malls to be de!eloped into se!eral models by
desiners. 3fter a desin is determined and made models of shoes for e&ample. 3fter a few
e&ample models so then submitted to the wholesale and if appro!ed we then carried raw
material re(uirements plannin and cost plannin and its au&iliary materials production
needs.
2. -hase -attern :akin
11
-hase pattern makin is drawin a pattern in accordance with the model of shoes that will
be mad on cloth?leather imitation. 3cti!ities performed drawin pattern carefully and
accompanied by a description or detailed imaes. 3 few simple tools needed to draw a
pattern such as pens, markers, and a ruler. "ased acti!ities can be identified at this stae
the costs incurred such as a depreciation of e(uipment.
B. -hase -attern 6uttin and $ailorin
4tae cuttin and sewin is done by an upper or employee who makes the front shoe. $he
material is cut accordin to the pattern imaes which ha!e been made pre!iously. 6uttin
is done with the riht materials to a!oid wastae of material ther, after that, the pieces are
combined to produce a material ad!ance shoe shape. 3t this stae also made mountin
accessories shoes accordin to the model. the incorporation of parts of these shoes usually
use a sewin machine and lue to lue certain parts. "ased acti!ity could be identifie costs
incurred include depreciation costs of e(uipment, machinery depreciation costs and enine
maintenance costs.
). -hase 4hoe 3ssembly
-hase shoe assembly includes unitin the face shoes that ha!e been made pre!iously, part
of the base that has been created outside of the shoe, and part of the inside of the shoe base.
3t the assembly stae is usually carried out by a bottom. :aterials that ha!e been stitched
then formed by hand usin a mold made of wooden shoe-shaped feet. 9urther unitin shoe
material has been formed with the bottom of shoes or footwear. $he cost incurred is the
cost of the use of au&iliary tools and e(uipment depreciation costs.
@. 9inishin -hase
#n the finishin phase, carried out acti!ities that ha!e been assembled smoothed shoes.
:oreo!er, at this stae of the re-e&amination was also conducted on the finished shoe. #f
the shoes are defecti!e, then returned to the builders down for repair. 5hile the shoes ha!e
been appropriate, marked with a sticker for the ne&t shoe si/e in packin usin !intae
packain Dbas of .ute shoesE. $he cost incurred is the cost of the use of au&iliary
materials and e(uipment depreciation costs.
".". E-ui!ment and .aw +ateria%s
%e(uired -roduction <(uipment >ist
12
Ty!e ,unction
4ewin machine 3ssembly the components that ha!e been made between
the pattern
-07 :achine $ools for print on the outside of the shoe base shoe
accordin to the desired si/e.
8nife $o slicin materials that ha!e been cut in order to ha!e a
thickness ? fineness of the same.
6utter 6ut unny-sack already drawn, cut cardboard and other
shoe materials.
'ammer <ase in mountin accessories shoes
6atoet?tan $ools to help assemble the components of the shoe.
5odden shoes $ools to help assemble the components of the shoe.
4to!e 9or heatin lateks.
4yrines $o spray the shoe to make it look shiny.
"rush 'elpin tools that used to paste material each other
usin lue
4cissors 6ut ply fabric, threads, and so on.
-en
Used to shoes desin and cuttin desin which has been
made.
:arkers
%ulers
:aterials needed in %eshoesle manufacture is as follows 2
4hoe soles
6ardbo&
Gunny-sack
".#. Organi/ation and +anagement
<nterprises 1%eshoesable is a .oint !enture owned. <ach person has their respecti!e duties.
$he followin is the orani/ational structure of the business 1%eshoesable.
13
#n this case the -resident ;irector is fully responsible for the runnin of this business. 5hile
the 9inancial ;irector is responsible for reulatin cash flow, financial accountin and
financial plannin business. :arketin director is responsible for o!erall marketin
operations business co!erin plannin, direction and o!ersiht of all marketin acti!ities.
3nd de!elopment director is responsible for analy/in potential markets and consumer
spendin trends and planned le!el of sales.
#. +arketing ,inance
%aw :aterials Falue
0o Item 1nit rice 0um2er rice
1 Gunny-sack 10.000 20 200.000
2 4hoes soles 10.000 20 200.000
" $ekson +1.000 1 +1.000
TOT*' #31.444
4upportin :aterials Falue
0o. Su!!orting +ateria% 0um2er rice !er Score Tota%
1 'ard end 20 )@0 C0.000
2 4hoes lue 1 1A0.000 1A0.000
" 4pon 1 G ml 20 )@0 C0.000
14
# 4ewin thread 20 80 1+.000
5 6ardbo& 10 @00 @0.000
3 3ccesories 20 B00 +0.000
6 $ools 12@.000
Tota% +A+.000
$he cost of workers for the manufacture of 20 pairs of shoes
Ty!e of 7ork 1nit rice 0um2er Tota%
Designer - B00.000
Bootmaker A.000 20 1)0.000
So% )raftsman 1.@00 20 B0.000
Tota% )A0.000
$he 6ost of :achinery and %ent
0ame 1nit rice 0um2er Tota%
Sewing +achine 2.000.000 1 2.000.000
O0 +achine 200.000 1 200.000
.ent 200.000 1 200.000
Tota% 2.)00.000
)a%cu%ation of )ost of roduction )om!any
""" %p )+1.000
"$8> %p +A+.000
"0- %p )A0 .000
%p1.+0A.000
6ost of -roduction per pair of shoes
%p1.+0A.0002 20 pasan H %p80.B@0

1$
4ellin prices of products with the estimated earnins )0*
%p80.B@0I D)0* & %p80.B@0E H %p120.000
4o the sellin price for a pair of these shoes is %p 120.000,00 with a profit of %p B2.00,00.
5. ,ina% So%ution
#n order for this business continues to row, the need for new inno!ations in shoe desins
that already e&ist. "esides the (uality of these shoes must remain on uard so that consumers
are not disappointed and tetep into customers.
1-
4eshoesa6&e sam#&e !esin an!
#ackain