Press Release Distrubution

The benefit of press release sites is their ability to build on keywords, links, tags and meta-tags
which all contribute to the traffic on your website and your websites rank.
These links all add to the number of total inbound links to your site, which page rankers like Google
Page Rank and le!a take into consideration when rating websites. s "ruce #lay, founder of
"ruce #lay, $nc. marketing optimi%ation agency, e!plains&
'Press releases ha(e been around fore(er and they are still good for what they were originally
created for& traffic and branding.)
Googles recent link scheme guidelines ha(e dri(en contro(ersy about whether press releases build
*+,. Google frowns upon linking key words as anchor te!t in press releases and wants them tagged
as 'nofollow) so that they ha(e no (alue for search engine optimi%ation. -owe(er, 'na(igational
links) that use anchor te!t of a domain name, company name or product name do not need to be
tagged 'nofollow) and most likely still produce search engine optimi%ation (alue.
.att #utts of Google notes that he 'wouldnt e!pect links from press release web sites to benefit
your rankings.) -owe(er, in response to #utts statement, a study by *+, #onsult pro(ed that links
in press releases can ha(e direct *+, benefit.
/hether press release links boost *+, or not, one thing remains certain& publication on a press
release site especially those with high rating page ranks generates traffic and readership.
Press releases can also positi(ely influence online reputation. nnouncements of new products,
ser(ices and promotions present positi(e information in search results that can rank highly and
therefore push down any negati(e comments and posts in the list of search results. Pushing negati(e
articles off the first page of search results is a ma0or ob0ecti(e of online reputation management
programs.
successful distribution plan also re1uires media monitoring to track the press releases placement.
n effecti(e media monitoring ser(ice will clip the publications that reported the press release,
monitor con(ersations about the company or products following the release, and measure the reach
and reader sentiment of the press release. .edia monitoring ser(ices like #yberlert pro(ide
national and worldwide monitoring co(erage so public relations and marketing personnel can assess
the full effect of their press release efforts.
2istributing a press release is a time-honored method of notifying 0ournalists when your business or
other organi%ation has big news to share. The publicity generated by press release distribution can
help grow a business, increase donations for a nonprofit, or e(en establish an indi(idual as a leading
authority in a field.
3now more& http&44www.urrating.com4