SYNOPSIS

A study on loyalty program towards apparels at Pantaloons

Submitted in partial fulfilment of the requirements of
University of Bangalore University for the award of degree of
MASTER OF BUSINESS ADMINISTRATION

Submitted by
DILIP SAHA
Registration no 12SKCMA100

Under the Guidance of
PROF.ARIJIT ROY



Leadership Institute of AIMS
Peenya, Bangalore
2011-2012


EMPOWERING MINDS
Leadership Institute of AIMS
1st cross, 1st stage, Peenya, Industrial area
Bangalore 560 058



INDEX
1. INTRODUCTION
2. STATEMENT OF PROBLEM
3. OBJECTIVE OF THE STUDY
4. SCOPE OF THE STUDY
5. RESEARCH DESIGN \ METHODOLOGY
6. SAMPLE DESIGN
7. TOOLS FOR DATA COLLECTION
8. LIMITATIONS OF THE RESEARCH
9. CHAPTERS SCHEME



Program Director/Manager
Date


INTRODUCTION

Introduction of Retail Industry:-
Retail consists of the sale of goods or merchandise from a fixed location, such as a
department store, boutique or kiosk, or by mail, in small or individual lots for direct
consumption by the purchaser. Retailing may include subordinated services, such as delivery.
Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or
products in large quantities from manufacturers or importers, either directly or through a
wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often
called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers
see the process of retailing as a necessary part of their overall distribution strategy. The term
"retailer" is also applied where a service provider services the needs of a large number of
individuals, such as a public utility, like electric power.
Statement of Problem:
The loyalty program provides gratification to those who require rewards for purchases and
avoids additional costs for those who would buy even without them.
Top retail players like pantaloons, shoppers stop, Globus have adopted loyalty card and the
Loyalty program is used as a tool for retaining a customers now, In India the retailers play a
vital role in selling goods to the ultimate customer and day by day number of retailers are
increasing tremendously and ultimate end users are being confused and customers keep on
changing the retail store.

OBJECTIVES OF STUDY:
This marketing research aims to study:
1. Consumer attitude towards Pantaloons and why people prefer visiting it over other
retail outlets.
2. Check the brand loyalty of customers towards Pantaloons.
3. To know the variety of goods attracts customers towards Pantaloons.
4. To measure the satisfaction level of overall shopping experience at Pantaloons.


SCOPE of the Study:

This research will help Pantaloons to identify their competitors in Bangalore and all the areas
in which they can have an edge on them.
1. Pantaloons gives various discounts and offers. This report will also help inknowing
whether various discounts and offers given by Pantaloons are enoughfor attracting
customers or not.
2. This research will also be helpful in knowing the loyalty of customers towards
Pantaloons.By Green card status we can get an idea about it.
3. Very general attributes of customers like visits per month, importance given to
attributes like ambience, parking also become clear.

RESEARCH DESIGN AND METHODOLOGY:

Research method is an academic activity and as such as the term should be used in a technical
sense. This research comprises of defining and redefining problem, formulating hypothesis or
suggested solution; collecting; organizing and evaluating data; making deduction and
reaching conclusion; and at last carefully testing the conclusion to determine they fit the
formulating hypothesis. By this way proper methodology is an essential step in conducting
research study.

A descriptive research design has been followed for this marketing research which highlights
both the qualitative and quantitative aspects of the identified problem.
A systematic Questionnaire is formed to achieve the pre define objective.
A survey is done on specific location to get response of respective questionnaire.
Response of respondent should feed and represent through bar chart and pie chart.
Analyze and comparison of data can be done to interpret results through these charts.

SURVEY DESIGN/STUDY AREA:
Random stratified sampling was chosen for research. Mantri Square Mall is selected as the
study area and people from this area were selected for filling up of questionnaires and
collecting responses due to convenience of location.

SAMPLING PLAN: Sampling plan for this research project is divided into following four
steps:

Sample size: A sample size of 100 respondents will be chosen because of time
constraint.Though small sample size but it consists of varied type of respondents so as to
overcome any error at the time of generalization of result.

Sample unit: Pantaloons store at Mantri Square Mall, Bangalore was chosen as sample unit.
Survey was conducted in February 2014.

Sample procedure: Due to time and various other constraints convenience was restored. But
efforts were made to check the accuracy of responses.

Contact method: Questionnaire method was used to establish direct contact with
respondents.






Tools for Data Collection
Data collection - Primary Data.

Primary data:
Through survey researcher obtains primary data directly from the Reader through following
method.
Interview method.
Questionnaires.

Analytical tool - Percentage, cross tabulation.

Limitations:

This project report suffers from following limitations:
1. Questionnaires were filled in evenings, when most of the people are in hurry and they
might not have responded truly to all the questions.
2. Our research is limited to only one store of Pantaloon at Mantri Square Mall and
sample size is of 100 respondents so errors may crop in while generalizing the results.
3. Those who came out of Pantaloon Store after shopping were chosen for getting the
questionnaires filled but they held bulky polyethylene bags due to which they found it
difficult to stand for long and answer the questions.





Chapters Scheme

Chapter 1 INTRODUCTION
It includes the theoritical aspect of the study and intoduction about retail industry.


Chapter 2 DESIGN STUDY

It includes statement of the problem,objectives of the study, research methodology ,
sampling plan etc.


Chapter 3 COMPANY PROFILE

Here it includes evolution of Pantaloons, about Future group, management hierchy,
Swot analysis etc.



Chapter 4 DATA ANALYSIS

In this it includes analysis and interpretation.



Chapter 5 RESEARCH FINDINGS

Here comes findings , recommendations and suggestions.


Chapter 6 CONCLUSION

In this chapter comes the conclusion of the study.



Chapter 7 BIBLIOGRAPHY AND ANNEXURE

It contains the reference of the books , and websites used for the project along with
questionnarie used for the data collection.