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Samantha Gilbert

samanthazgilbert.wordpress.com (803)760-5245 samanthazmg@gmail.com




Experience
Public Relations InternGoodman Media InternationalNew York, NY April - Jun 2014
o Researched and generated media lists for clients including: Reader's
Digest, Intermountain Healthcare, Pratt Institute and Grand Central Terminal
o Secured coverage for Pratt Institute in prominent media outlets
o Drafted pitches, created press kits, tracked press coverage and made
follow-up calls for seven different accounts
Promotions ManagerMuseum of Peoples and CulturesProvo, UT Jan 2013- April 2014
o Responsible for all press releases and official statements within museum
o Gained approximately 200+ likes on Facebook
o Created and assisted with special events to increase attendance by 20%
Marketing ManagerDark EnergyLas Vegas, NV Nov 2013- Jan 2014
o Designed Social Media Campaign for Consumer Electronic Show (CES)
o Pitched media, over 50 prospective buyers, and distributors
o Sampled Dark Energys reservoir to more than 1,200 consumers,
distributors and journalists, generating more than $3,500 in direct sales
PR/Marketing InternSundance ResortSundance, UT May-Aug 2013
o Wrote monthly newsletter that was delivered to 40,000+ e-mail addresses
o Gained approximately 50 Twitter followers and 100 Instagram followers
o Responsible for particular press releases and special events held at resort
Environmental ReporterThe Daily Universe NewspaperProvo, UT Jan-May 2013
o Wrote for both print and online outlets (The Digital Universe)
o Used AP style writing techniques to narrate news articles

Volunteer Experience
Public Relations Team MemberVivint Provo, UT Jan- April 2014
o Created and pitched a strategic campaign with many sample tactics
o Presented overall plan to Vivint executives for possible use
Public Relations Team MemberHabitat for Humanity Provo, UT Sept - Dec 2013
o Created a strategic campaign to meet current goals and objectives
o Created official style guide for Habitat for Humanity Utah County

Activities
Brigham Young University Student Association (BYUSA) public relations clubs coordinator and
planner2012
Presidential Campaign volunteer and event coordinator2012

Education
Brigham Young University
Bachelor of Communication Arts in Public Relations Graduation: August 2014

Skills Summary
Moderate to fluent in speaking, reading and writing Spanish
Proficient in using Vocus and Compete
Creative in messaging segmented publics
Strategic thinking in short and long-term marketing plans
Moderate in working with Photoshop, Illustrator and InDesign