2.2 Communication Process.

Business Communication is the process of exchanging business information through a

channel to external and internal parties of a business organization. Employees are the
internal party of the business organization. i.e. managers, executives, assistants, laborers
etc. The external parties of a business are shareholders, customers, government etc.
The Finance Company PLC also uses horizontal, vertical and diagonal ways to
communicate with internal parties. They use memorandums, e-mails, letters, notices,
intercom system to inform their employees the long term and short term plans, objectives,
goals, targets that they should archive, to show them the direction of the business, to
inform about the special events and decisions etc.
They use news papers, television advertisement, their web site, poster campaigns to let
society to know about the situation of the organization, promotion about their products,
new opportunities etc.

2.3 Human Resource Activities.
Coca-Cola is a very big & popular company doing its business in soft drink arena for more
100 years. Coca-Cola has been practicing HRM activities since they started. The HRM
department of coca-cola makes them moving globally as the worlds leading Beverage
Company in the world.
HR acts as a tactical associate for coca-cola in a various means. For instance, it allows
them to meet up companys aims and objectives by making sure right people in right
places.
It was not easy for the company to operate globally and successfully. But the dedicated HR
department made the tough job easier for them. It is all about the creative manpower &
their performances driving the company on their way to success.
2.3.1 Job Analysis and Designing
Job analysis is the process of selecting the tasks & skills needed for a job and sort of person
who will be appointing for it. Job analysis includes two criteria including job description
and job specification. The HR department of coca-cola identifies both of this analysis
where they can get the information regarding workers performances, behavior, working
standard etc. Then the HR department uses these informational data to recruit, to select, to
train people and developing relationship between them.
Coca-cola Human Resource Department make analysis on their employees job description
in which they get from their work activities, their human behavior, the performance
standard, job context and other requirements related to this conduct.
Human Resource Department of Coca-Cola used this information for recruiting, selection
compensation, performance appraisal, training and employees relationships.
2.3.2 Planning and Forecasting
Planning is the process of deciding what positions the firm will have to fill and how to fill
them. Coca-Cola HR Department involves in company strategic planning for hiring new
employees in the future. They forecast for the expected employees needs in the
organization. They also forecast of employees on the change technology and increasing in
productivity. After planning they send this report to head office then only they start
recruiting process.
2.3.3 Recruitment Process.
The recruitment process is well established first of all by give advertisements in news
papers, company website, institutions etc. Once they receive an application form from
candidates with required document and CV the employees will be recruited by externally
and internally.
2.3.4 Selection Process.
The selection process will vary depending on the position the candidates applying for, as
one process can not fit all the different roles that the Coca-Cola Company has. However, in
most cases a combination of any of the following tools will be used.
Interview : The interview is designed to reveal more about the employees and their
experience. This is the chance to find out more about the company by asking questions.
Furthermore interviews are two way process, so it is used to understand the nature of the
role and to make sure it really is what the company looking for.
Group Exercise : They are very much a term at this company. So these will show how
effectively the work with all people. This is a good opportunity to see how the new
employees communicate, influence and involve other people in the work place.
Presentations : Presentations give the chance to the ability to communicate to a group of
people on a specific topic. Topic will be given in advance or on the day, but will provide
plenty of time to prepare.
Psychometric Test : Psychometric test are time exercises that examine the abilities and
potential. On occasions, they may also use a personality assessment tool that is designed to
find out more specific things about employees. If the asked to complete a psychometric
test, they will send the information and advice in advance on how to prepare.
Role play/ Situational Exercises : Designed to assess to react in certain situations and
help to highlight particular skill and how good the employees suited for a position in. They
will give facts and figures to review or a report to complete and the candidates may also
have an assessor acting as a customer or a employee to simulate a situation that could occur
in the workplace. They will give a brief and ample time to prepare.
2.3.5 Training and development.
Training process is essential part of every employee. Without training, employees can not
come to know the procedure of work, rules and regulations of firm. Sometimes when new
technologies are introduced, it is also responsibility of the firm to train its employees.
Striving to develop in employees the most and the best of their abilities, they invest over
80,000 hours annually in training.
Coca-Cola beverage Sri Lanka Ltd is providing four types of training to their employees
such as skills training, technical training, leadership training and functional training.
The company continuously develops its people and creates an environment in which all are
encouraged to develop their potential to the maximum. For this company training is more
than just a transfer of knowledge and skills. It is fundamental to the culture of learning and
development and to the fostering of their corporate principles and values.