7.

RESEARCH METHODOLOGY


Research methodology is the way to systematically solve the research problem. It
may be understand as a science of studying how research is done scientifically. In it
I study the various steps that are generally adopted by a researcher in his research
problem along with the logic behind them. It is necessary for the researcher to know
not only the research method but also the methodology.

I not only talk off research method but also consider the logic behind the methods.
The use in conduct of my research study and explain why I am using a particular
matter for technique and why I am using others. So those research results are
capable for being well evaluated by others.



7.1 Research Design:
Research design is the arrangement of conditions for collection & analysis in a
manner that aims to combine relevance to the research purpose with economy
in procedure.

7.2 Research Instruments: -
A complete questionnaire is prepared on the basis of consumer behavior &
satisfaction with regard to radial tires.

The questionnaire was designed keeping the following point / question in mind:

Is the question required?

Has the respondent experienced the situation described in the question?

Is the question testing the respondents memory?

Is the respondent likely to remember such information?

Will the respondent part with the information voluntary?

Can a single question be fragmented into small but multiple questions for better
understanding?

7.3 Sampling Plan: -
a) Sample method: Non-probability sampling (random & stratified)

Sample Size: 20 colleges & 200 dormant retailers of handsets in prepaid sales.
There are near about 225 educational institutions in Raipur including all technical
and professional institutions. So for 1
st
project I select 20 colleges including boys and
girls colleges, technical and non-technical colleges, professional and non
professional institutions. Hence in this project sample size is around one fourth of
population size. In the 2
nd
project we cannot go with sampling. We just collect
information about dormant retailers and ask question accordingly questionnaire.

A definite plan was drawn up for obtaining a sample from different areas of
educational institute of Jaipur.and sawaimadhopur Thus sample size has been
determined using a particular method. The availability of resources in terms of
infrastructure of field force. Time and cost was also taken into account.

Sampling Frame: - The sampling frame is the whole population since is based
on the selling behavior of all units presents in the population that is the
targeted to all the units in the population.

The process involved breaking up the various types educational institute of Jaipur &
Sawaimahdhopur city. This division was made in such a way that each one major
area of education get place in the study, be it technical or professional or other area
of study. There by each of these areas of study sample were drawn randomly or by
stratified sampling.

b) Sample Design: -
A sample design is a definite plan for obtaining technique or procedure. The
researcher would adopt in selecting items for the sample.

7.4 Types of sample design: -

Random sampling: - In random sampling, each of the population has a definite
reassigned probability of being selected in the sample.

Stratified sampling: - Under stratified sampling the population is divided into several
sub population (strata) that are individually more homogeneous than the total
population & then select items from each stratum to constitute a sample.
7.5 Data collection: -
Since the study, undertaken by me is descriptive research, I have
concentrated on primary data through survey and collection secondary data.
7.6 Source of data collection:
Data is collected from two methods: -

a) Primary data: -
b) The questionnaire for data collection according to the information required from
the consumers was designed. The region undertaken for the research is Jaipur
Sawaimadhopur (Raj.). Different areas selected for collection of data through
questionnaire and interviews.
b) Secondary data: - Secondary data is collected from books, newspaper,
magazine and websites.


8. COMPARATIVE SWOT ANALYSIS
Structural changes have had a positive impact on the telecommunications sector and
a compound annual growth rate (CAGR) of 13.42 percent is estimated for 2002-
2006. The future of the industry lies in the mainline and cellular segments and
constant technological innovations such as Internet Protocol (IP) based services.
The telecom sector in India has been witnessing a continuous process of reforms
since 1991. With the opening of international long distance services and internet
telephony from April, 2002, the process of liberalization and opening up the sector
for competition is complete. Convergence of services is a major new emerging area
and the telecom sector will have to address this in the Tenth Plan.
BSNL is a major player in the rapidly growing Indian wireless market, as well as an emerging leader among GSM
operators worldwide.

8.1 How to Perform a Swat Analysis
A SWOT Analysis is an integral part of a marketing plan and can also be part of a
business plan. Knowing what a SWOT Analysis is and how to perform one is very
important.

8.2 What is a SWOT Analysis?

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to
provide a general or detailed snapshot of a company's health. A SWOT analysis
stands for Strengths, Weaknesses, Opportunities, and Threats and is a simple and
powerful way to analyze your company's present marketing situation. The best way
to understand SWOT is to look at an actual example

8.3 Why use a SWOT Analysis?
In any business, it is imperative that the business be its own worst critic. A SWOT
analysis forces an objective analysis of a company's position vies a Vis its
competitors and the marketplace. Simultaneously, an effective SWOT analysis will
help determine in which areas a company is succeeding, allowing it to allocate
resources in such a way as to maintain any dominant positions it may have. Below
are numerous, current example SWOT analyses for sale.