Re-dene the wireless experience with the industrys
most comprehensive end-to-end LTE solution The wireless market is reaching a tipping point, driven by consumer demand for a seamless multimedia experience, an increasingly diversified competitive landscape, exponential traffic growth and flattening subscription revenues. Mobile data usage surged in 2008, fueled by the success of 3G-enabled laptops, ultra-mobile PCs and innovative handsets, plus online video and social networking applications. End users are demanding enriched, personalized services with a guar- anteed Quality of Experience (QoE). Subscriber growth rates are slowing and traditional user-paid revenues are flattening. 2 The Ultimate Wireless Broadband End-to-End LTE solution is the industry's most comprehensive solution to unleash wireless broadband innovation. Our industry leading solution enables you to successfully evolve your business model and realize the revenues, reduced costs, and increased efficiency delivered by Long-Term Evolution (LTE). It provides an integrated, pre-tested end-to-end LTE network, an open ecosystem of devices, content and application partners, plus transformation and integration services. This solution enables you to fully harness the advantages of wireless IP service delivery and evolve to an open Web-based business model. 2005-2010 2010-2020 2000-2005 Broadband network New business model Enriched service and QoE Efficient network and operations User-paid revenues Traffic Non user-paid revenues TCO and carbon footprint Voice-centric Pay-per-minute Voice and multimedia Pay-per-use Walled garden Unlimited wireless triple play New value chain Next-generation wireless broadband requires new business models, services and infrastructure Capture the next wireless broadband opportunity Alcatel-Lucent Ultimate Wireless Broadband Solution To address these changing market conditions, you need an innovative business model that can generate additional revenue from content providers, application providers and other new sources. You also need a next-generation wireless broadband network that can support sky-rocketing demand for bandwidth and QoE, while reducing your total cost of ownership (TCO). Content providers Personalization and content brokering Payment and commerce Location- presence Targeted advertising Application providers Advertiser Access and value-added services Payment and commerce Millions of subscribers Enable new NON USER-PAID revenues Strengthen existing USER-PAID revenues $ $$$ LTE operator 3 Alcatel-Lucent Ultimate Wireless Broadband Solution LTE technology enables you to meet these requirements by providing unprecedented bandwidth, latency and capacity. As the next evolution for all wireless radio access tech- nologies, LTE opens new opportunities to offer enriched wireless broadband services, expand your business signif- icantly, and achieve a stronger competitive position. LTE all-IP infrastructure provides enhanced service agility allowing you to augment current business models. You can strengthen user-paid revenues with new IP- services, such as multi-screen video and location-based offerings and generate additional revenues from non- traditional services, such as targeted advertising, content brokering and e-commerce transactions. Ultimate Wireless Broadband solution enables innovative services and business models End users are demanding enriched, personalized services with a guaranteed Quality of Experience. I P TRANSFORMATI ON AND I NTEGRATI ON SERVI CES A full suite of IP transformation and integration services promotes smooth evolution to LTE, while mini- mizing risk. With these consulting, project management, multivendor integration, operations and managed network services, you can: Minimize the duration and cost of transforming to all-IP wireless Maximize LTE operational efficiency 4 Alcatel-Lucent Ultimate Wireless Broadband Solution Delivering the Ultimate Wireless Broadband experience The Alcatel-Lucent Ultimate Wireless Broadband solution provides you with the key elements for success in the new wireless broadband market: END- TO- END LTE NETWORK Integrated LTE and IP products meet growing demand for bandwidth cost effectively, while supporting an enriched end-user experience. The Alcatel-Lucent solution combines flexible, software-defined LTE radio access with a flat-IP service-aware network including a purpose-built all-IP Evolved Packet Core (EPC), IP transport solution, and field-proven Service Delivery Environment (SDE). You gain: Unprecedented scalability, cost efficiency, service agility and QoE for end users Smooth evolution and seamless service continuity from any wireless access technology (GSM, UMTS, CDMA, EV/DO, TD-SCDMA and WiMAX) OPEN LTE ECOSYSTEM An open ecosystem of devices, content and applications enables innovative business and operational models and speeds the launch of new services. The ng Connect Program, led by Alcatel-Lucent, brings together a non-traditional mix of partners, including device, content and application developers from the telecommunications, Web, media and consumer electronic industries. By working together on innovative new services, proof of concept development and integra- tion with the end-to-end LTE network, you benefit from: Innovative service creation and new business models Reduced time to market Transformation and integration services (Business, services, network, operations) Next-generation ecosystem Optics M E D I A C O M PANIE S A D V ERTISIN G R E T A IL ERS GA M IN G LTE-enabled radio access Aggregation and backhaul (META) Transport backbone (META) Evolved Packet Core (EPC) Service Delivery Environment (SDE) End-to-End LTE network Service-oriented all-IP broadband wireless network Ultimate Wireless Broadband End-to-End LTE solution 5 Alcatel-Lucent Ultimate Wireless Broadband Solution Providing unprecedented QoE, cost-efficiency and service agility To help you profit from the LTE opportunity, Alcatel-Lucent provides a service-aware, agile, flat-IP wireless network that delivers unprecedented QoE cost effectively. LTE- ENABLED RADI O ACCESS ( eNodeB) Outstanding QoE through world-class user bandwidth, coverage and seamless continuity with 2G/3G networks Reduced costs and smooth evolution through zero-footprint deployments, multi-standard, software-defined modules and unified management tools Enhanced service agility through flexible use of spectrum in any cell site EVOLVED PACKET CORE ( EPC) Per-session, per-flow, per-subscriber QoS with advanced centralized policy management and distributed enforcement Seamless mobility and interoperability with all 2G/3G architectures Purpose-built EPC platforms with highly reliable and secure data and control plane scalability Advanced service-awareness and session management features (including Deep Packet Inspection) I P TRANSPORT ( META) The industry's first comprehensive framework for mobile transport evolution to all-IP Full-packet transport with fine-grain QoS features and end-to-end service-aware management All-IP integrated backhaul, aggregation and transport of 2G, 3G and LTE traffic SERVI CE DELI VERY ENVI RONMENT ( SDE) Delivery of rich SIP services with personalized, interactive and context-aware QoE which can blend telecom IP communications, Web 2.0 and subscriber data federation services with proven billing solutions Agile service creation and flexible configuration Converged SDE that allows a consistent multi- screen experience for communication and entertainment services Optics eNodeB Femto MME SGW PGW IP/MPLS OSS/BSS Subs. Data Mgmt SDP: IMS, Mobile TV PCRF LTE-enabled radio access Aggregation and backhaul (META) Transport backbone (META) Evolved Packet Core (EPC) Service Delivery Environment (SDE) 1 2 3 3 4 Alcatel-Lucent delivers a rich IP, service-aware LTE network 2 4 1 3 6 Alcatel-Lucent Ultimate Wireless Broadband Solution BRINGING BROADBAND MARKET LEADERSHIP TO LTE Alcatel-Lucent LTE solution is based on our leadership in wireline IP broadband plus our expertise in wireless access. To enhance network scalability, service agility and Quality of Service (QoS), we offer expertise in IP service routing and dynamic policy management gained through successful deployment of over 55 Triple Play Service Delivery Architecture (TPSDA) networks. For LTE radio access with high performance, smooth evolution and interworking with 2G/3G networks, we draw on our innovations in OFDM/MIMO, software- defined radio, flat-IP femto, mobile VoIP and market leadership across all wireless access technologies. For successful LTE uptake, we draw on global experience with IPTV operators helping create a complete ecosystem of content providers and applications, with innovative service delivery and business models. We provide industry-leading expertise in IP transformation, based on our experience with Tier 1 service providers worldwide. Parternships to deliver broadband and IP-based services around the world 7 Alcatel-Lucent Ultimate Wireless Broadband Solution Reducing the risk in your transformation to LTE Alcatel-Lucent can assist you with each step of your LTE transformation evolving your business with strategic planning, end-to-end network integra- tion, and managed services. Our full suite of IP transformation services supports a streamlined, secure evolution from 2G, 2.5G, and 3G to flat-IP LTE, backed by a proven methodology and transformation centers for pre-integration and testing. Drawing upon 2300 multi-vendor migration projects, including IMS and wireless access plus best practices gained in wireline broadband transformation and integration projects, Alcatel-Lucent enables a smoother and more efficient LTE deployment. BENEFITS Reduced transformation risk with predictable methodologies Minimized integration and ongoing operations costs Rapid realization of an IP wireless service environment The ng Connect Program provides a strategic approach to enabling new revenue End-to-end LTE solution cycle Network Operations Services Security Radio access Backhaul and transport Packet core Subscriber data Applications and enablers Provisioning Billing Security infrastructure Business IP transformation domains LTE migration Creating an open LTE ecosystem To make the LTE ecosystem a reality, Alcatel-Lucent is spearheading the ng Connect Program, which brings together key stakeholders from telecom, consumer electronics, content, advertising, applications and retail industries. These partners are building a robust, open ecosystem of LTE-enabled devices, content and applications pre-integrated with the end-to-end LTE network. BENEFITS Reduced time to market for new services Innovative service creation Broader device landscape, including consumer goods and machine-to-machine An improved wireline-wireless experience for end-users New business models End-to-end solution cycle Enterprise collaboration Automotive connectivity Digital signage (such as advertising) Computing experience Proof of concept cycle Ideation Partner selection Proof of concept Validation Ecosystem hosting Consumer media and entertainment Deployment R E T A IL ERS W H I T E G O ODS A P P S V E N DORS H A NDSET S CONSU M E R E L E C . GA M IN G COM P U T I N G M E D I A C O M PANIE S A D V ERTIS IN G T R A NSPO R T A T I O N AUTOM O T I V E University Innovations Program www.alcatel-lucent.com/LTE Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright 2009 Alcatel-Lucent. All rights reserved. CAR7526080102 (03) Advantages of the Alcatel-Lucent solution Next-generation ecosystem Next-generation IP service delivery Next-generation wireless Network integration services CDMA/EV-DO GSM, W-CDMA, TD-SCDMA New QoE, new business models Ultimate Wireless Broadband LTE Unleash the next-generation wireless experience with Alcatel-Lucent REDUCED NETWORK OPERATI NG COSTS Our multi-standard base station facilitates efficient cell site evolution and reduces operational, maintenance and services costs. A flat all-IP network reduces operating expenses across the entire network. Market-leading Mobile Evolution Transport Architecture (META) shrinks costs despite broadband traffic growth. Transformation and integration services minimize expense, end to end. RAPI D LAUNCH WI TH MI NI MI ZED RI SK Network agility and an open LTE ecosystem accelerate service deployment. Smooth introduction of LTE and IP technologies enables service continuity. Comprehensive services support secure evolution to LTE. NEW REVENUE OPPORTUNI TI ES A robust LTE ecosystem enables non-traditional wireless business models. Enriched QoE increases uptake of legacy and next- generation offerings, including personalized services, targeted advertising and fulfillment. UNPRECEDENTED QUALI TY OF EXPERI ENCE ( QoE) Unmatched policy management, service routing and rich IP communications enable end-to-end QoE. Self-optimized LTE radio access delivers high-performance and enriched broadband services that can generate additional revenues and reduce customer churn. The ng Connect Program enables a seamless wireline- wireless experience over a wide range of devices.